---
title: "Bupa brands and Share of Search"
description: "The brands Bupa markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/bupa"
publisher: "Brandwave"
---

# Bupa brands and Share of Search

The brands Bupa markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Bupa
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Bupa | Aged care providers | 8 | 5% | 48.5K |
| Bupa | Health insurance funds | 4 | 11.2% | 48.5K |
| Bupa | Pet insurance providers | 7 | 6% | 48.5K |
| Bupa Dental | Dental chains | 1 | 57.9% | 33.1K |

- [Bupa](/demand/au/brands/bupa)
- [Bupa Dental](/demand/au/brands/bupa-dental)

## Brand competitors

- [Bolton Clarke](/demand/au/brands/bolton-clarke): 1st place in AU Aged care providers estimated Share of Search at 30.7% in Sep 2026.
- [Medibank](/demand/au/brands/medibank): 1st place in AU Health insurance funds estimated Share of Search at 30.5% in Sep 2026.
- [Everyday Pet Insurance](/demand/au/brands/everyday-pet-insurance): 1st place in AU Pet insurance providers estimated Share of Search at 26.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bupa brands and Share of Search". https://gobrandwave.com/demand/au/companies/bupa

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/bupa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.