---
title: "Breville brands and Share of Search"
description: "The brands Breville markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/breville"
publisher: "Brandwave"
---

# Breville brands and Share of Search

The brands Breville markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Breville
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Breville | Air fryer brands | 7 | 2.1% | 78K |
| Breville | Blender brands | 6 | 2.2% | 78K |
| Breville | Coffee machine brands | 1 | 28.7% | 78K |
| Lelit | Coffee machine brands | 12 | 0.62% | 1.6K |

- [Breville](/demand/au/brands/breville)
- [Lelit](/demand/au/brands/lelit)

## Brand competitors

- [Ninja](/demand/au/brands/ninja-kitchen): 1st place in AU Air fryer brands estimated Share of Search at 42.4% in Sep 2026.
- [Kmart](/demand/au/brands/kmart-australia): 2nd place in AU Air fryer brands estimated Share of Search at 28.4% in Sep 2026.
- [De'Longhi](/demand/au/brands/delonghi): 3rd place in AU Coffee machine brands estimated Share of Search at 19.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Breville brands and Share of Search". https://gobrandwave.com/demand/au/companies/breville

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/breville. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.