---
title: "Block brands and Share of Search"
description: "The business behind Square, Afterpay, and Cash App."
canonical: "https://gobrandwave.com/demand/au/companies/block"
publisher: "Brandwave"
---

# Block brands and Share of Search

The business behind Square, Afterpay, and Cash App.

## Key facts

- **Company**: Block
- **Legal name**: Block, Inc.
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Afterpay | Buy now pay later services | 1 | 71.6% | 246K |
| Square | EFTPOS providers | 3 | 15.6% | 8.3K |

- [Afterpay](/demand/au/brands/afterpay)
- [Square](/demand/au/brands/square)

## Brand competitors

- [Tyro](/demand/au/brands/tyro): 1st place in AU EFTPOS providers estimated Share of Search at 44.8% in Sep 2026.
- [Zeller](/demand/au/brands/zeller): 2nd place in AU EFTPOS providers estimated Share of Search at 35.2% in Sep 2026.
- [Zip](/demand/au/brands/zip): 2nd place in AU Buy now pay later services estimated Share of Search at 11.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Block brands and Share of Search". https://gobrandwave.com/demand/au/companies/block

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/block. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.