---
title: "Apple brands and Share of Search"
description: "Apple is the organization or project responsible for the creative software brands in this portfolio."
canonical: "https://gobrandwave.com/demand/au/companies/apple"
publisher: "Brandwave"
---

# Apple brands and Share of Search

Apple is the organization or project responsible for the creative software brands in this portfolio.

## Key facts

- **Company**: Apple
- **Market**: Australia
- **Brands tracked**: 6
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Apple AirPods | Headphone brands | 1 | 60.7% | 246K |
| Apple iPad | Tablet brands | 1 | 67.2% | 201K |
| Apple iPhone | Smartphone brands | 1 | 63.9% | 368K |
| Apple MacBook | Laptop brands | 1 | 53.4% | 90.5K |
| Apple TV 4K | Streaming device brands | 3 | 11.8% | 18.1K |
| Apple Watch | Smartwatch and fitness tracker brands | 1 | 40.5% | 246K |

- [Apple AirPods](/demand/au/brands/airpods)
- [Apple iPad](/demand/au/brands/ipad)
- [Apple iPhone](/demand/au/brands/iphone)
- [Apple MacBook](/demand/au/brands/macbook)
- [Apple TV 4K](/demand/au/brands/apple-tv-4k)
- [Apple Watch](/demand/au/brands/apple-watch)

## Brand competitors

- [Google Chromecast](/demand/au/brands/google-chromecast): 1st place in AU Streaming device brands estimated Share of Search at 47.3% in Sep 2026.
- [Oura](/demand/au/brands/oura): 2nd place in AU Smartwatch and fitness tracker brands estimated Share of Search at 22.2% in Sep 2026.
- [Samsung Galaxy Tab](/demand/au/brands/samsung-galaxy-tab): 2nd place in AU Tablet brands estimated Share of Search at 16.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Apple brands and Share of Search". https://gobrandwave.com/demand/au/companies/apple

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/apple. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.