---
title: "Amazon brands and Share of Search"
description: "The technology and retail company behind Prime Video."
canonical: "https://gobrandwave.com/demand/au/companies/amazon"
publisher: "Brandwave"
---

# Amazon brands and Share of Search

The technology and retail company behind Prime Video.

## Key facts

- **Company**: Amazon
- **Legal name**: Amazon.com, Inc.
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Prime Video | Streaming services | 2 | 17% | 478K |
| Amazon | Online marketplaces | 1 | 57.2% | 3.7M |

- [Prime Video](/demand/au/brands/prime-video)
- [Amazon](/demand/au/brands/amazon)

## Brand competitors

- [Netflix](/demand/au/brands/netflix): 1st place in AU Streaming services estimated Share of Search at 43.5% in Sep 2026.
- [eBay](/demand/au/brands/ebay): 2nd place in AU Online marketplaces estimated Share of Search at 21% in Sep 2026.
- [Temu](/demand/au/brands/temu): 3rd place in AU Online marketplaces estimated Share of Search at 12.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon brands and Share of Search". https://gobrandwave.com/demand/au/companies/amazon

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/amazon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.