---
title: "Youth fashion retailers in Australia: Which are searched most?"
description: "Compare the clothing stores Australian teens and young adults shop at. Share of Search among Cotton On, Glassons, Uniqlo, City Beach, Princess Polly, Supré, The Iconic, Zara, H&M, Universal Store, Ghanda, Factorie, Jay Jays, Edge Clothing and Kmart, the youth fashion retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-youth-fashion-retailers"
publisher: "Brandwave"
---

# Youth fashion retailers in Australia: Which are searched most?

Compare the clothing stores Australian teens and young adults shop at. Share of Search among Cotton On, Glassons, Uniqlo, City Beach, Princess Polly, Supré, The Iconic, Zara, H&M, Universal Store, Ghanda, Factorie, Jay Jays, Edge Clothing and Kmart, the youth fashion retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Youth fashion retailers
- **Market**: Australia
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cotton On, 16.6%

## Which brand is most popular in search among youth fashion retailers in Australia?

- In September 2026, Cotton On was the most searched among youth fashion retailers in Australia, with an estimated 823K branded searches, 16.6% of all searches for the 15 we track.
- Glassons is in 2nd place, 5.5 percentage points behind at 11.1%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among youth fashion retailers in Australia decreased from 19.9% to 16.6%.
- Across the 12 months ending September 2026, Glassons’ share of searches among youth fashion retailers in Australia increased from 9% to 11.1%.
- Across the 12 months ending September 2026, Supré’s share of searches among youth fashion retailers in Australia increased from 6% to 7.4%.
- Across the 12 months ending September 2026, The Iconic’s share of searches among youth fashion retailers in Australia decreased from 9% to 7.4%.
- Across the 12 months ending September 2026, Factorie’s share of searches among youth fashion retailers in Australia increased from 2.2% to 2.7%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among youth fashion retailers in Australia peaked at 19.9% in October 2025 and was lowest at 15.2% in July 2026.
- Across the 12 months ending September 2026, Glassons’ share of searches among youth fashion retailers in Australia peaked at 11.3% in June 2026 and was lowest at 8.2% in November 2025.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among youth fashion retailers in Australia peaked at 16.4% in May 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, City Beach’s share of searches among youth fashion retailers in Australia peaked at 10.9% in December 2025 and was lowest at 6% in May 2026.
- Across the 12 months ending September 2026, Princess Polly’s share of searches among youth fashion retailers in Australia peaked at 7.6% in February 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Supré’s share of searches among youth fashion retailers in Australia peaked at 7.4% in September 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending September 2026, The Iconic’s share of searches among youth fashion retailers in Australia peaked at 10.1% in November 2025 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, Zara’s share of searches among youth fashion retailers in Australia peaked at 9.3% in June 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, H&M’s share of searches among youth fashion retailers in Australia peaked at 6.8% in July 2026 and was lowest at 5.5% in November 2025.
- Across the 12 months ending September 2026, Universal Store’s share of searches among youth fashion retailers in Australia peaked at 7.3% in December 2025 and was lowest at 5.6% in July 2026.
- Across the 12 months ending September 2026, Ghanda’s share of searches among youth fashion retailers in Australia peaked at 5.6% in July 2026 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Factorie’s share of searches among youth fashion retailers in Australia peaked at 3.2% in December 2025 and was lowest at 2.2% in October 2025.
- Across the 12 months ending September 2026, Glassons rose from 4th to 2nd among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, Uniqlo fell from 2nd to 3rd among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, City Beach fell from 3rd to 4th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, Princess Polly rose from 6th to 5th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, Supré rose from 9th to 6th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, The Iconic fell from 5th to 7th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, Zara fell from 7th to 8th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, H&M fell from 8th to 9th among youth fashion retailers in Australia.
- Across the 12 months ending September 2026, Universal Store, Ghanda, Jay Jays, Edge Clothing and Kmart held steady: their share of searches among youth fashion retailers in Australia each moved less than 0.5 percentage points.

## Top youth fashion retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cotton On, Uniqlo and The Iconic were mentioned most often, in four of the five answers. Cotton On was recommended most often, coming first in four out of five answers. Factorie was second, and Glassons was third. Edge Clothing, which ranked 14th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cotton On | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Factorie | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Glassons | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ghanda | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Universal Store | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| H&M | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 |
| City Beach | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Uniqlo | 9th | 3 of 3 | 1 of 2 | 4 of 5 |
| Jay Jays | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Zara | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kmart | 12th | 3 of 3 | 0 of 2 | 3 of 5 |
| Supré | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Princess Polly | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Edge Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about youth fashion retailers

- Asked ChatGPT "What are the most popular clothing stores for teens in Australia?": 1. Cotton On, 2. Factorie, 3. H&M, 4. Glassons, 5. Universal Store, 6. Ghanda, 7. Supré, 8. City Beach, 9. Zara, 10. Uniqlo, 11. Jay Jays, 12. Kmart
- Asked ChatGPT "Where do Australian teenagers like to shop for clothes?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. Jay Jays, 5. Universal Store, 6. Zara, 7. H&M, 8. Uniqlo, 9. Kmart, 10. The Iconic, 11. City Beach
- Asked ChatGPT "What are the best affordable clothing stores for young women in Australia?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. H&M, 5. Kmart, 6. Uniqlo, 7. The Iconic
- Searched Google, AI Overview "teen clothing": 1. The Iconic, 2. Ghanda
- Searched Google, AI Overview "clothing stores for teens": 1. Cotton On, 2. Ghanda, 3. City Beach, 4. Universal Store, 5. Princess Polly, 6. Uniqlo, 7. The Iconic

Not named in any answer: Edge Clothing.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [Cotton On vs Glassons: compare search popularity](/demand/au/compare/cotton-on-vs-glassons): 16.6% against 11.1% Share of Search.
- [Cotton On vs Uniqlo: compare search popularity](/demand/au/compare/cotton-on-vs-uniqlo): 16.6% against 11.1% Share of Search.
- [Cotton On vs City Beach: compare search popularity](/demand/au/compare/city-beach-vs-cotton-on): 16.6% against 9.1% Share of Search.
- [Cotton On vs Princess Polly: compare search popularity](/demand/au/compare/cotton-on-vs-princess-polly): 16.6% against 7.4% Share of Search.
- [Glassons vs Uniqlo: compare search popularity](/demand/au/compare/glassons-vs-uniqlo): 11.1% Share of Search each.
- [Glassons vs City Beach: compare search popularity](/demand/au/compare/city-beach-vs-glassons): 11.1% against 9.1% Share of Search.
- [Glassons vs Princess Polly: compare search popularity](/demand/au/compare/glassons-vs-princess-polly): 11.1% against 7.4% Share of Search.
- [Uniqlo vs City Beach: compare search popularity](/demand/au/compare/city-beach-vs-uniqlo): 11.1% against 9.1% Share of Search.
- [Uniqlo vs Princess Polly: compare search popularity](/demand/au/compare/princess-polly-vs-uniqlo): 11.1% against 7.4% Share of Search.
- [City Beach vs Princess Polly: compare search popularity](/demand/au/compare/city-beach-vs-princess-polly): 9.1% against 7.4% Share of Search.

## How did search popularity change for Australia youth fashion retailers in September 2026?

- In September 2026, Supré overtook The Iconic and 2 others to rank 6th among youth fashion retailers in Australia, with 7.4% of the searches.
- In September 2026, City Beach gained share of searches among youth fashion retailers in Australia, from 7.5% to 9.1%.
- In September 2026, Uniqlo lost share of searches among youth fashion retailers in Australia, from 13.7% to 11.1%.
- Zara’s share of searches among youth fashion retailers in Australia has lost ground for 3 months in a row, from 9.3% to 7.4% in September 2026.
- In September 2026, Glassons rose from 3rd to 2nd among youth fashion retailers in Australia.
- Estimated monthly branded searches for Factorie in Australia rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
- Estimated monthly branded searches for The Iconic in Australia fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
- Estimated monthly branded searches for Cotton On in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cotton On | 16.6% | 823K | 0.0% | Cotton On |
| 2 | Glassons | 11.1% | 550K | 0.0% | Glassons |
| 3 | Uniqlo | 11.1% | 550K | -18.3% | Uniqlo |
| 4 | City Beach | 9.1% | 450K | +22.3% | City Beach |
| 5 | Princess Polly | 7.4% | 368K | 0.0% | Princess Polly |
| 6 | Supré | 7.4% | 368K | +22.3% | Cotton On |
| 7 | The Iconic | 7.4% | 368K | 0.0% | The Iconic |
| 8 | Zara | 7.4% | 368K | 0.0% | Zara |
| 9 | H&M | 6.1% | 301K | 0.0% | H&M |
| 10 | Universal Store | 6.1% | 301K | 0.0% | Universal Store |
| 11 | Ghanda | 5% | 246K | 0.0% | Ghanda |
| 12 | Factorie | 2.7% | 135K | 0.0% | Cotton On |
| 13 | Jay Jays | 2.2% | 110K | +21.5% | Jay Jays |
| 14 | Edge Clothing | 0.24% | 12.1K | +22.2% | Edge Clothing |
| 15 | Kmart | 0.13% | 6.6K | +22.2% | Kmart |

Kmart sells other things too, so only its searches that name this product count here, like “kmart clothing”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cotton On | 1M | 19.9% | 1 |
| Oct 2025 | Uniqlo | 550K | 10.9% | 2 |
| Oct 2025 | City Beach | 450K | 9% | 3 |
| Oct 2025 | Glassons | 450K | 9% | 4 |
| Oct 2025 | The Iconic | 450K | 9% | 5 |
| Oct 2025 | Princess Polly | 368K | 7.3% | 6 |
| Oct 2025 | Zara | 368K | 7.3% | 7 |
| Oct 2025 | H&M | 301K | 6% | 8 |
| Oct 2025 | Supré | 301K | 6% | 9 |
| Oct 2025 | Universal Store | 301K | 6% | 10 |
| Oct 2025 | Ghanda | 246K | 4.9% | 11 |
| Oct 2025 | Factorie | 110K | 2.2% | 12 |
| Oct 2025 | Jay Jays | 110K | 2.2% | 13 |
| Oct 2025 | Edge Clothing | 12.1K | 0.24% | 14 |
| Oct 2025 | Kmart | 6.6K | 0.13% | 15 |
| Nov 2025 | Cotton On | 1.2M | 18.3% | 1 |
| Nov 2025 | City Beach | 673K | 10.1% | 2 |
| Nov 2025 | The Iconic | 673K | 10.1% | 3 |
| Nov 2025 | Uniqlo | 673K | 10.1% | 4 |
| Nov 2025 | Glassons | 550K | 8.2% | 5 |
| Nov 2025 | Princess Polly | 450K | 6.7% | 6 |
| Nov 2025 | Supré | 450K | 6.7% | 7 |
| Nov 2025 | Universal Store | 450K | 6.7% | 8 |
| Nov 2025 | Zara | 450K | 6.7% | 9 |
| Nov 2025 | Ghanda | 368K | 5.5% | 10 |
| Nov 2025 | H&M | 368K | 5.5% | 11 |
| Nov 2025 | Factorie | 201K | 3% | 12 |
| Nov 2025 | Jay Jays | 135K | 2% | 13 |
| Nov 2025 | Edge Clothing | 14.8K | 0.22% | 14 |
| Nov 2025 | Kmart | 6.6K | 0.1% | 15 |
| Dec 2025 | Cotton On | 1.2M | 19.7% | 1 |
| Dec 2025 | City Beach | 673K | 10.9% | 2 |
| Dec 2025 | Uniqlo | 673K | 10.9% | 3 |
| Dec 2025 | Glassons | 550K | 8.9% | 4 |
| Dec 2025 | The Iconic | 450K | 7.3% | 5 |
| Dec 2025 | Universal Store | 450K | 7.3% | 6 |
| Dec 2025 | Zara | 450K | 7.3% | 7 |
| Dec 2025 | H&M | 368K | 5.9% | 8 |
| Dec 2025 | Supré | 368K | 5.9% | 9 |
| Dec 2025 | Ghanda | 301K | 4.9% | 10 |
| Dec 2025 | Princess Polly | 301K | 4.9% | 11 |
| Dec 2025 | Factorie | 201K | 3.2% | 12 |
| Dec 2025 | Jay Jays | 165K | 2.7% | 13 |
| Dec 2025 | Edge Clothing | 14.8K | 0.24% | 14 |
| Dec 2025 | Kmart | 6.6K | 0.11% | 15 |
| Jan 2026 | Cotton On | 823K | 18.1% | 1 |
| Jan 2026 | Uniqlo | 550K | 12.1% | 2 |
| Jan 2026 | City Beach | 450K | 9.9% | 3 |
| Jan 2026 | Glassons | 450K | 9.9% | 4 |
| Jan 2026 | The Iconic | 368K | 8.1% | 5 |
| Jan 2026 | Zara | 368K | 8.1% | 6 |
| Jan 2026 | H&M | 301K | 6.6% | 7 |
| Jan 2026 | Universal Store | 301K | 6.6% | 8 |
| Jan 2026 | Princess Polly | 246K | 5.4% | 9 |
| Jan 2026 | Supré | 246K | 5.4% | 10 |
| Jan 2026 | Ghanda | 201K | 4.4% | 11 |
| Jan 2026 | Factorie | 135K | 3% | 12 |
| Jan 2026 | Jay Jays | 90.5K | 2% | 13 |
| Jan 2026 | Edge Clothing | 9.9K | 0.22% | 14 |
| Jan 2026 | Kmart | 5.4K | 0.12% | 15 |
| Feb 2026 | Cotton On | 673K | 16.9% | 1 |
| Feb 2026 | Uniqlo | 550K | 13.8% | 2 |
| Feb 2026 | Glassons | 450K | 11.3% | 3 |
| Feb 2026 | City Beach | 301K | 7.6% | 4 |
| Feb 2026 | Princess Polly | 301K | 7.6% | 5 |
| Feb 2026 | The Iconic | 301K | 7.6% | 6 |
| Feb 2026 | Zara | 301K | 7.6% | 7 |
| Feb 2026 | H&M | 246K | 6.2% | 8 |
| Feb 2026 | Supré | 246K | 6.2% | 9 |
| Feb 2026 | Universal Store | 246K | 6.2% | 10 |
| Feb 2026 | Ghanda | 165K | 4.1% | 11 |
| Feb 2026 | Factorie | 110K | 2.8% | 12 |
| Feb 2026 | Jay Jays | 74K | 1.9% | 13 |
| Feb 2026 | Edge Clothing | 8.1K | 0.2% | 14 |
| Feb 2026 | Kmart | 5.4K | 0.14% | 15 |
| Mar 2026 | Cotton On | 1M | 19.8% | 1 |
| Mar 2026 | Uniqlo | 673K | 13.3% | 2 |
| Mar 2026 | Glassons | 550K | 10.9% | 3 |
| Mar 2026 | Zara | 450K | 8.9% | 4 |
| Mar 2026 | City Beach | 368K | 7.3% | 5 |
| Mar 2026 | The Iconic | 368K | 7.3% | 6 |
| Mar 2026 | H&M | 301K | 6% | 7 |
| Mar 2026 | Princess Polly | 301K | 6% | 8 |
| Mar 2026 | Supré | 301K | 6% | 9 |
| Mar 2026 | Universal Store | 301K | 6% | 10 |
| Mar 2026 | Ghanda | 201K | 4% | 11 |
| Mar 2026 | Factorie | 135K | 2.7% | 12 |
| Mar 2026 | Jay Jays | 90.5K | 1.8% | 13 |
| Mar 2026 | Edge Clothing | 12.1K | 0.24% | 14 |
| Mar 2026 | Kmart | 6.6K | 0.13% | 15 |
| Apr 2026 | Cotton On | 823K | 16.7% | 1 |
| Apr 2026 | Uniqlo | 673K | 13.7% | 2 |
| Apr 2026 | Glassons | 550K | 11.2% | 3 |
| Apr 2026 | Zara | 450K | 9.1% | 4 |
| Apr 2026 | City Beach | 368K | 7.5% | 5 |
| Apr 2026 | The Iconic | 368K | 7.5% | 6 |
| Apr 2026 | H&M | 301K | 6.1% | 7 |
| Apr 2026 | Princess Polly | 301K | 6.1% | 8 |
| Apr 2026 | Supré | 301K | 6.1% | 9 |
| Apr 2026 | Universal Store | 301K | 6.1% | 10 |
| Apr 2026 | Ghanda | 246K | 5% | 11 |
| Apr 2026 | Factorie | 135K | 2.7% | 12 |
| Apr 2026 | Jay Jays | 90.5K | 1.8% | 13 |
| Apr 2026 | Edge Clothing | 12.1K | 0.25% | 14 |
| Apr 2026 | Kmart | 6.6K | 0.13% | 15 |
| May 2026 | Cotton On | 823K | 16.4% | 1 |
| May 2026 | Uniqlo | 823K | 16.4% | 2 |
| May 2026 | Glassons | 550K | 11% | 3 |
| May 2026 | Zara | 450K | 9% | 4 |
| May 2026 | The Iconic | 368K | 7.3% | 5 |
| May 2026 | City Beach | 301K | 6% | 6 |
| May 2026 | H&M | 301K | 6% | 7 |
| May 2026 | Princess Polly | 301K | 6% | 8 |
| May 2026 | Supré | 301K | 6% | 9 |
| May 2026 | Universal Store | 301K | 6% | 10 |
| May 2026 | Ghanda | 246K | 4.9% | 11 |
| May 2026 | Factorie | 135K | 2.7% | 12 |
| May 2026 | Jay Jays | 90.5K | 1.8% | 13 |
| May 2026 | Edge Clothing | 12.1K | 0.24% | 14 |
| May 2026 | Kmart | 6.6K | 0.13% | 15 |
| Jun 2026 | Cotton On | 823K | 16.9% | 1 |
| Jun 2026 | Uniqlo | 673K | 13.8% | 2 |
| Jun 2026 | Glassons | 550K | 11.3% | 3 |
| Jun 2026 | Zara | 450K | 9.3% | 4 |
| Jun 2026 | The Iconic | 368K | 7.6% | 5 |
| Jun 2026 | City Beach | 301K | 6.2% | 6 |
| Jun 2026 | H&M | 301K | 6.2% | 7 |
| Jun 2026 | Princess Polly | 301K | 6.2% | 8 |
| Jun 2026 | Supré | 301K | 6.2% | 9 |
| Jun 2026 | Universal Store | 301K | 6.2% | 10 |
| Jun 2026 | Ghanda | 246K | 5.1% | 11 |
| Jun 2026 | Factorie | 135K | 2.8% | 12 |
| Jun 2026 | Jay Jays | 90.5K | 1.9% | 13 |
| Jun 2026 | Edge Clothing | 14.8K | 0.3% | 14 |
| Jun 2026 | Kmart | 5.4K | 0.11% | 15 |
| Jul 2026 | Cotton On | 673K | 15.2% | 1 |
| Jul 2026 | Uniqlo | 673K | 15.2% | 2 |
| Jul 2026 | Glassons | 450K | 10.2% | 3 |
| Jul 2026 | The Iconic | 368K | 8.3% | 4 |
| Jul 2026 | Zara | 368K | 8.3% | 5 |
| Jul 2026 | City Beach | 301K | 6.8% | 6 |
| Jul 2026 | H&M | 301K | 6.8% | 7 |
| Jul 2026 | Princess Polly | 301K | 6.8% | 8 |
| Jul 2026 | Ghanda | 246K | 5.6% | 9 |
| Jul 2026 | Supré | 246K | 5.6% | 10 |
| Jul 2026 | Universal Store | 246K | 5.6% | 11 |
| Jul 2026 | Factorie | 135K | 3.1% | 12 |
| Jul 2026 | Jay Jays | 90.5K | 2.1% | 13 |
| Jul 2026 | Edge Clothing | 9.9K | 0.22% | 14 |
| Jul 2026 | Kmart | 5.4K | 0.12% | 15 |
| Aug 2026 | Cotton On | 823K | 16.8% | 1 |
| Aug 2026 | Uniqlo | 673K | 13.7% | 2 |
| Aug 2026 | Glassons | 550K | 11.2% | 3 |
| Aug 2026 | City Beach | 368K | 7.5% | 4 |
| Aug 2026 | Princess Polly | 368K | 7.5% | 5 |
| Aug 2026 | The Iconic | 368K | 7.5% | 6 |
| Aug 2026 | Zara | 368K | 7.5% | 7 |
| Aug 2026 | H&M | 301K | 6.1% | 8 |
| Aug 2026 | Supré | 301K | 6.1% | 9 |
| Aug 2026 | Universal Store | 301K | 6.1% | 10 |
| Aug 2026 | Ghanda | 246K | 5% | 11 |
| Aug 2026 | Factorie | 135K | 2.8% | 12 |
| Aug 2026 | Jay Jays | 90.5K | 1.8% | 13 |
| Aug 2026 | Edge Clothing | 9.9K | 0.2% | 14 |
| Aug 2026 | Kmart | 5.4K | 0.11% | 15 |
| Sep 2026 | Cotton On | 823K | 16.6% | 1 |
| Sep 2026 | Glassons | 550K | 11.1% | 2 |
| Sep 2026 | Uniqlo | 550K | 11.1% | 3 |
| Sep 2026 | City Beach | 450K | 9.1% | 4 |
| Sep 2026 | Princess Polly | 368K | 7.4% | 5 |
| Sep 2026 | Supré | 368K | 7.4% | 6 |
| Sep 2026 | The Iconic | 368K | 7.4% | 7 |
| Sep 2026 | Zara | 368K | 7.4% | 8 |
| Sep 2026 | H&M | 301K | 6.1% | 9 |
| Sep 2026 | Universal Store | 301K | 6.1% | 10 |
| Sep 2026 | Ghanda | 246K | 5% | 11 |
| Sep 2026 | Factorie | 135K | 2.7% | 12 |
| Sep 2026 | Jay Jays | 110K | 2.2% | 13 |
| Sep 2026 | Edge Clothing | 12.1K | 0.24% | 14 |
| Sep 2026 | Kmart | 6.6K | 0.13% | 15 |

## What is being compared

- **City Beach**: Measured on the search term “city beach”.
- **Cotton On**: Measured on the search term “cotton on”.
- **Edge Clothing**: Measured on the search term “edge clothing”.
- **Factorie**: Measured on the search term “factorie”.
- **Ghanda**: Measured on the search term “ghanda”.
- **Glassons**: Measured on the search term “glassons”.
- **H&M**: Measured on the search term “h&m”.
- **Jay Jays**: Measured on the search term “jay jays”.
- **Kmart**: Measured on the search term “kmart clothing”.
- **Princess Polly**: Measured on the search term “princess polly”.
- **Supré**: Measured on the search term “supre”.
- **The Iconic**: Measured on the search term “the iconic”.
- **Uniqlo**: Measured on the search term “uniqlo”.
- **Universal Store**: Measured on the search term “universal store”.
- **Zara**: Measured on the search term “zara”.

- [City Beach](/demand/au/brands/city-beach)
- [Cotton On](/demand/au/brands/cotton-on)
- [Edge Clothing](/demand/au/brands/edge-clothing)
- [Factorie](/demand/au/brands/factorie)
- [Ghanda](/demand/au/brands/ghanda)
- [Glassons](/demand/au/brands/glassons)
- [H&M](/demand/au/brands/h-and-m)
- [Jay Jays](/demand/au/brands/jay-jays)
- [Kmart](/demand/au/brands/kmart-australia)
- [Princess Polly](/demand/au/brands/princess-polly)
- [Supré](/demand/au/brands/supre)
- [The Iconic](/demand/au/brands/the-iconic)
- [Uniqlo](/demand/au/brands/uniqlo)
- [Universal Store](/demand/au/brands/universal-store)
- [Zara](/demand/au/brands/zara)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among youth fashion retailers in Australia?

In September 2026, Cotton On was the most searched among youth fashion retailers in Australia, with an estimated 823K branded searches, 16.6% of all searches for the 15 we track.

## Cite this page

Brandwave. "Youth fashion retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-youth-fashion-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-youth-fashion-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.