---
title: "Wine clubs in Australia: Which are searched most?"
description: "Compare the wine clubs and online wine sellers Australians order from. Share of Search among Vinomofo, Naked Wines, Good Pair Days, Wine Selectors and Laithwaites, the wine clubs Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-wine-clubs"
publisher: "Brandwave"
---

# Wine clubs in Australia: Which are searched most?

Compare the wine clubs and online wine sellers Australians order from. Share of Search among Vinomofo, Naked Wines, Good Pair Days, Wine Selectors and Laithwaites, the wine clubs Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wine clubs
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Vinomofo, 40%

## Which brand is most popular in search among wine clubs in Australia?

- In September 2026, Vinomofo was the most searched among wine club brands in Australia, with an estimated 18.1K branded searches, 40% of all searches for the five we track.
- Naked Wines is in 2nd place, 7.3 percentage points behind at 32.7%.
- Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia increased from 33.6% to 40%.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia decreased from 33.6% to 32.7%.
- Across the 12 months ending September 2026, Good Pair Days’ share of searches among wine clubs in Australia decreased from 22.5% to 17.9%.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia peaked at 41.7% in June 2026 and was lowest at 28.1% in January 2026.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia peaked at 36.8% in December 2025 and was lowest at 29.7% in April 2026.
- Across the 12 months ending September 2026, Good Pair Days’ share of searches among wine clubs in Australia peaked at 28.1% in January 2026 and was lowest at 15.1% in August 2026.
- Across the 12 months ending September 2026, Wine Selectors’ share of searches among wine clubs in Australia peaked at 7.5% in May 2026 and was lowest at 5.9% in March 2026.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia peaked at 3.5% in October 2025 and was lowest at 2.2% in February 2026.
- Across the 12 months ending September 2026, Vinomofo rose from 2nd to 1st among wine clubs in Australia.
- Across the 12 months ending September 2026, Naked Wines fell from 1st to 2nd among wine clubs in Australia.
- Across the 12 months ending September 2026, Wine Selectors held steady: its share of searches among wine clubs in Australia moved less than 0.5 percentage points.

## Top wine clubs in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vinomofo appeared every time. Good Pair Days was recommended most often, coming first in three out of four answers. Vinomofo was second, and Naked Wines was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Good Pair Days | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Vinomofo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Naked Wines | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Laithwaites | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Wine Selectors | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about wine clubs

- Asked ChatGPT "Which wine club should I join in Australia?": 1. Naked Wines, 2. Vinomofo
- Asked ChatGPT "What are the best wine clubs in Australia?": 1. Good Pair Days, 2. Naked Wines, 3. Vinomofo, 4. Wine Selectors
- Asked ChatGPT "What's the best online wine delivery service in Australia?": 1. Good Pair Days, 2. Vinomofo, 3. Laithwaites
- Searched Google, AI Overview "wine club": 1. Good Pair Days, 2. Vinomofo, 3. Naked Wines

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Vinomofo vs Naked Wines: compare search popularity](/demand/au/compare/naked-wines-vs-vinomofo): 40% against 32.7% Share of Search.
- [Vinomofo vs Good Pair Days: compare search popularity](/demand/au/compare/good-pair-days-vs-vinomofo): 40% against 17.9% Share of Search.
- [Vinomofo vs Wine Selectors: compare search popularity](/demand/au/compare/vinomofo-vs-wine-selectors): 40% against 6.4% Share of Search.
- [Vinomofo vs Laithwaites: compare search popularity](/demand/au/compare/laithwaites-vs-vinomofo): 40% against 2.9% Share of Search.
- [Naked Wines vs Good Pair Days: compare search popularity](/demand/au/compare/good-pair-days-vs-naked-wines): 32.7% against 17.9% Share of Search.
- [Naked Wines vs Wine Selectors: compare search popularity](/demand/au/compare/naked-wines-vs-wine-selectors): 32.7% against 6.4% Share of Search.
- [Naked Wines vs Laithwaites: compare search popularity](/demand/au/compare/laithwaites-vs-naked-wines): 32.7% against 2.9% Share of Search.
- [Good Pair Days vs Wine Selectors: compare search popularity](/demand/au/compare/good-pair-days-vs-wine-selectors): 17.9% against 6.4% Share of Search.
- [Good Pair Days vs Laithwaites: compare search popularity](/demand/au/compare/good-pair-days-vs-laithwaites): 17.9% against 2.9% Share of Search.
- [Wine Selectors vs Laithwaites: compare search popularity](/demand/au/compare/laithwaites-vs-wine-selectors): 6.4% against 2.9% Share of Search.

## How did search popularity change for Australia wine clubs in September 2026?

- In September 2026, Good Pair Days gained share of searches among wine clubs in Australia, from 15.1% to 17.9%.
- In September 2026, Vinomofo lost share of searches among wine clubs in Australia, from 41.4% to 40%.
- In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%.
- Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
- Estimated monthly branded searches for Wine Selectors in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vinomofo | 40% | 18.1K | -18.5% | Vinomofo |
| 2 | Naked Wines | 32.7% | 14.8K | -18.2% | Naked Wines |
| 3 | Good Pair Days | 17.9% | 8.1K | 0.0% | Good Pair Days |
| 4 | Wine Selectors | 6.4% | 2.9K | -19.4% | Wine Selectors |
| 5 | Laithwaites | 2.9% | 1.3K | -18.8% | Laithwaites |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Naked Wines | 18.1K | 33.6% | 1 |
| Oct 2025 | Vinomofo | 18.1K | 33.6% | 2 |
| Oct 2025 | Good Pair Days | 12.1K | 22.5% | 3 |
| Oct 2025 | Wine Selectors | 3.6K | 6.7% | 4 |
| Oct 2025 | Laithwaites | 1.9K | 3.5% | 5 |
| Nov 2025 | Vinomofo | 27.1K | 38.2% | 1 |
| Nov 2025 | Naked Wines | 22.2K | 31.3% | 2 |
| Nov 2025 | Good Pair Days | 14.8K | 20.9% | 3 |
| Nov 2025 | Wine Selectors | 4.4K | 6.2% | 4 |
| Nov 2025 | Laithwaites | 2.4K | 3.4% | 5 |
| Dec 2025 | Naked Wines | 22.2K | 36.8% | 1 |
| Dec 2025 | Vinomofo | 18.1K | 30% | 2 |
| Dec 2025 | Good Pair Days | 14.8K | 24.5% | 3 |
| Dec 2025 | Wine Selectors | 3.6K | 6% | 4 |
| Dec 2025 | Laithwaites | 1.6K | 2.7% | 5 |
| Jan 2026 | Naked Wines | 18.1K | 34.4% | 1 |
| Jan 2026 | Good Pair Days | 14.8K | 28.1% | 2 |
| Jan 2026 | Vinomofo | 14.8K | 28.1% | 3 |
| Jan 2026 | Wine Selectors | 3.6K | 6.8% | 4 |
| Jan 2026 | Laithwaites | 1.3K | 2.5% | 5 |
| Feb 2026 | Naked Wines | 14.8K | 32.5% | 1 |
| Feb 2026 | Vinomofo | 14.8K | 32.5% | 2 |
| Feb 2026 | Good Pair Days | 12.1K | 26.5% | 3 |
| Feb 2026 | Wine Selectors | 2.9K | 6.4% | 4 |
| Feb 2026 | Laithwaites | 1K | 2.2% | 5 |
| Mar 2026 | Vinomofo | 18.1K | 36.8% | 1 |
| Mar 2026 | Naked Wines | 14.8K | 30.1% | 2 |
| Mar 2026 | Good Pair Days | 12.1K | 24.6% | 3 |
| Mar 2026 | Wine Selectors | 2.9K | 5.9% | 4 |
| Mar 2026 | Laithwaites | 1.3K | 2.6% | 5 |
| Apr 2026 | Vinomofo | 18.1K | 36.3% | 1 |
| Apr 2026 | Naked Wines | 14.8K | 29.7% | 2 |
| Apr 2026 | Good Pair Days | 12.1K | 24.2% | 3 |
| Apr 2026 | Wine Selectors | 3.6K | 7.2% | 4 |
| Apr 2026 | Laithwaites | 1.3K | 2.6% | 5 |
| May 2026 | Vinomofo | 18.1K | 37.7% | 1 |
| May 2026 | Naked Wines | 14.8K | 30.8% | 2 |
| May 2026 | Good Pair Days | 9.9K | 20.6% | 3 |
| May 2026 | Wine Selectors | 3.6K | 7.5% | 4 |
| May 2026 | Laithwaites | 1.6K | 3.3% | 5 |
| Jun 2026 | Vinomofo | 22.2K | 41.7% | 1 |
| Jun 2026 | Naked Wines | 18.1K | 34% | 2 |
| Jun 2026 | Good Pair Days | 8.1K | 15.2% | 3 |
| Jun 2026 | Wine Selectors | 3.6K | 6.8% | 4 |
| Jun 2026 | Laithwaites | 1.3K | 2.4% | 5 |
| Jul 2026 | Naked Wines | 18.1K | 36.8% | 1 |
| Jul 2026 | Vinomofo | 18.1K | 36.8% | 2 |
| Jul 2026 | Good Pair Days | 8.1K | 16.5% | 3 |
| Jul 2026 | Wine Selectors | 3.6K | 7.3% | 4 |
| Jul 2026 | Laithwaites | 1.3K | 2.6% | 5 |
| Aug 2026 | Vinomofo | 22.2K | 41.4% | 1 |
| Aug 2026 | Naked Wines | 18.1K | 33.8% | 2 |
| Aug 2026 | Good Pair Days | 8.1K | 15.1% | 3 |
| Aug 2026 | Wine Selectors | 3.6K | 6.7% | 4 |
| Aug 2026 | Laithwaites | 1.6K | 3% | 5 |
| Sep 2026 | Vinomofo | 18.1K | 40% | 1 |
| Sep 2026 | Naked Wines | 14.8K | 32.7% | 2 |
| Sep 2026 | Good Pair Days | 8.1K | 17.9% | 3 |
| Sep 2026 | Wine Selectors | 2.9K | 6.4% | 4 |
| Sep 2026 | Laithwaites | 1.3K | 2.9% | 5 |

## What is being compared

- **Good Pair Days**: Measured on the search term “good pair days”.
- **Laithwaites**: Measured on the search term “laithwaites”.
- **Naked Wines**: Measured on the search term “naked wines”.
- **Vinomofo**: Measured on the search term “vinomofo”.
- **Wine Selectors**: Measured on the search term “wine selectors”.

- [Good Pair Days](/demand/au/brands/good-pair-days)
- [Laithwaites](/demand/au/brands/laithwaites)
- [Naked Wines](/demand/au/brands/naked-wines)
- [Vinomofo](/demand/au/brands/vinomofo)
- [Wine Selectors](/demand/au/brands/wine-selectors)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wine clubs in Australia?

In September 2026, Vinomofo was the most searched among wine club brands in Australia, with an estimated 18.1K branded searches, 40% of all searches for the five we track.

## Cite this page

Brandwave. "Wine clubs in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-wine-clubs

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-wine-clubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.