--- title: "Wi-Fi router brands in Australia: Which are searched most?" description: "Compare the Wi-Fi router and mesh brands Australian households buy. Share of Search among Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi and D-Link, the Wi-Fi router brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-wifi-router-brands" publisher: "Brandwave" --- # Wi-Fi router brands in Australia: Which are searched most? Compare the Wi-Fi router and mesh brands Australian households buy. Share of Search among Ubiquiti, TP-Link, eero, ASUS, NETGEAR, Google Nest Wifi and D-Link, the Wi-Fi router brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wi-Fi router brands - **Market**: Australia - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ubiquiti, 32% ## Which brand is most popular in search among Wi-Fi router brands in Australia? - In September 2026, Ubiquiti was the most searched among Wi-Fi router brands in Australia, with an estimated 12.1K branded searches, 32% of all searches for the seven we track. - TP-Link is in 2nd place, 6.1 percentage points behind at 25.9%. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia decreased from 35.3% to 32%. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia increased from 21.4% to 25.9%. - Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia decreased from 19.3% to 17.5%. - Across the 12 months ending September 2026, ASUS’s share of searches among Wi-Fi router brands in Australia increased from 10.5% to 11.6%. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia peaked at 36.6% in November 2025 and was lowest at 30.5% in June 2026. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia peaked at 29.4% in June 2026 and was lowest at 21.2% in December 2025. - Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia peaked at 21.4% in December 2025 and was lowest at 15.2% in July 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among Wi-Fi router brands in Australia peaked at 12.1% in January 2026 and was lowest at 9.6% in May 2026. - Across the 12 months ending September 2026, NETGEAR’s share of searches among Wi-Fi router brands in Australia peaked at 7.4% in March 2026 and was lowest at 6% in July 2026. - Across the 12 months ending September 2026, Google Nest Wifi’s share of searches among Wi-Fi router brands in Australia peaked at 5.4% in January 2026 and was lowest at 3.7% in July 2026. - Across the 12 months ending September 2026, NETGEAR, Google Nest Wifi and D-Link held steady: their share of searches among Wi-Fi router brands in Australia each moved less than 0.5 percentage points. ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, TP-Link appeared every time. TP-Link was recommended most often, coming first in all three answers that gave a list. NETGEAR was second, and ASUS was third. Ubiquiti, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Ubiquiti vs TP-Link: compare search popularity](/demand/au/compare/tp-link-vs-ubiquiti): 32% against 25.9% Share of Search. - [Ubiquiti vs eero: compare search popularity](/demand/au/compare/eero-vs-ubiquiti): 32% against 17.5% Share of Search. - [Ubiquiti vs ASUS: compare search popularity](/demand/au/compare/asus-vs-ubiquiti): 32% against 11.6% Share of Search. - [Ubiquiti vs NETGEAR: compare search popularity](/demand/au/compare/netgear-vs-ubiquiti): 32% against 6.9% Share of Search. - [TP-Link vs eero: compare search popularity](/demand/au/compare/eero-vs-tp-link): 25.9% against 17.5% Share of Search. - [TP-Link vs ASUS: compare search popularity](/demand/au/compare/asus-vs-tp-link): 25.9% against 11.6% Share of Search. - [TP-Link vs NETGEAR: compare search popularity](/demand/au/compare/netgear-vs-tp-link): 25.9% against 6.9% Share of Search. - [eero vs ASUS: compare search popularity](/demand/au/compare/asus-vs-eero): 17.5% against 11.6% Share of Search. - [eero vs NETGEAR: compare search popularity](/demand/au/compare/eero-vs-netgear): 17.5% against 6.9% Share of Search. - [ASUS vs NETGEAR: compare search popularity](/demand/au/compare/asus-vs-netgear): 11.6% against 6.9% Share of Search. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%. - In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%. - In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%. - In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%. - TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026. - Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ubiquiti | 32% | 12.1K | -18.2% | Ubiquiti | | 2 | TP-Link | 25.9% | 9.8K | -10.9% | TP-Link | | 3 | eero | 17.5% | 6.6K | 0.0% | Amazon | | 4 | ASUS | 11.6% | 4.4K | 0.0% | ASUS | | 5 | NETGEAR | 6.9% | 2.6K | 0.0% | NETGEAR | | 6 | Google Nest Wifi | 4.2% | 1.6K | 0.0% | Google | | 7 | D-Link | 1.9% | 720 | -18.2% | D-Link | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ubiquiti | 18.1K | 35.3% | 1 | | Oct 2025 | TP-Link | 11K | 21.4% | 2 | | Oct 2025 | eero | 9.9K | 19.3% | 3 | | Oct 2025 | ASUS | 5.4K | 10.5% | 4 | | Oct 2025 | NETGEAR | 3.5K | 6.8% | 5 | | Oct 2025 | Google Nest Wifi | 2.4K | 4.7% | 6 | | Oct 2025 | D-Link | 1K | 1.9% | 7 | | Nov 2025 | Ubiquiti | 18.1K | 36.6% | 1 | | Nov 2025 | TP-Link | 11K | 22.2% | 2 | | Nov 2025 | eero | 8.1K | 16.4% | 3 | | Nov 2025 | ASUS | 5.4K | 10.9% | 4 | | Nov 2025 | NETGEAR | 3.5K | 7.1% | 5 | | Nov 2025 | Google Nest Wifi | 2.4K | 4.8% | 6 | | Nov 2025 | D-Link | 1K | 2% | 7 | | Dec 2025 | Ubiquiti | 14.8K | 32% | 1 | | Dec 2025 | eero | 9.9K | 21.4% | 2 | | Dec 2025 | TP-Link | 9.8K | 21.2% | 3 | | Dec 2025 | ASUS | 5.4K | 11.7% | 4 | | Dec 2025 | NETGEAR | 2.9K | 6.3% | 5 | | Dec 2025 | Google Nest Wifi | 2.4K | 5.2% | 6 | | Dec 2025 | D-Link | 1K | 2.2% | 7 | | Jan 2026 | Ubiquiti | 14.8K | 33.1% | 1 | | Jan 2026 | TP-Link | 9.8K | 21.9% | 2 | | Jan 2026 | eero | 8.1K | 18.1% | 3 | | Jan 2026 | ASUS | 5.4K | 12.1% | 4 | | Jan 2026 | NETGEAR | 3.2K | 7.2% | 5 | | Jan 2026 | Google Nest Wifi | 2.4K | 5.4% | 6 | | Jan 2026 | D-Link | 1K | 2.2% | 7 | | Feb 2026 | Ubiquiti | 14.8K | 35.5% | 1 | | Feb 2026 | TP-Link | 9K | 21.6% | 2 | | Feb 2026 | eero | 8.1K | 19.4% | 3 | | Feb 2026 | ASUS | 4.4K | 10.6% | 4 | | Feb 2026 | NETGEAR | 2.6K | 6.2% | 5 | | Feb 2026 | Google Nest Wifi | 1.9K | 4.6% | 6 | | Feb 2026 | D-Link | 880 | 2.1% | 7 | | Mar 2026 | Ubiquiti | 14.8K | 34% | 1 | | Mar 2026 | TP-Link | 10.2K | 23.5% | 2 | | Mar 2026 | eero | 8.1K | 18.6% | 3 | | Mar 2026 | ASUS | 4.4K | 10.1% | 4 | | Mar 2026 | NETGEAR | 3.2K | 7.4% | 5 | | Mar 2026 | Google Nest Wifi | 1.9K | 4.4% | 6 | | Mar 2026 | D-Link | 880 | 2% | 7 | | Apr 2026 | Ubiquiti | 14.8K | 34.8% | 1 | | Apr 2026 | TP-Link | 9.8K | 23.1% | 2 | | Apr 2026 | eero | 8.1K | 19.1% | 3 | | Apr 2026 | ASUS | 4.4K | 10.4% | 4 | | Apr 2026 | NETGEAR | 2.6K | 6.1% | 5 | | Apr 2026 | Google Nest Wifi | 1.9K | 4.5% | 6 | | Apr 2026 | D-Link | 880 | 2.1% | 7 | | May 2026 | Ubiquiti | 14.8K | 32.3% | 1 | | May 2026 | TP-Link | 12.5K | 27.3% | 2 | | May 2026 | eero | 8.1K | 17.7% | 3 | | May 2026 | ASUS | 4.4K | 9.6% | 4 | | May 2026 | NETGEAR | 3.2K | 7% | 5 | | May 2026 | Google Nest Wifi | 1.9K | 4.2% | 6 | | May 2026 | D-Link | 880 | 1.9% | 7 | | Jun 2026 | Ubiquiti | 14.8K | 30.5% | 1 | | Jun 2026 | TP-Link | 14.3K | 29.4% | 2 | | Jun 2026 | eero | 8.1K | 16.7% | 3 | | Jun 2026 | ASUS | 5.4K | 11.1% | 4 | | Jun 2026 | NETGEAR | 3.2K | 6.6% | 5 | | Jun 2026 | Google Nest Wifi | 1.9K | 3.9% | 6 | | Jun 2026 | D-Link | 880 | 1.8% | 7 | | Jul 2026 | Ubiquiti | 14.8K | 34.1% | 1 | | Jul 2026 | TP-Link | 12.5K | 28.8% | 2 | | Jul 2026 | eero | 6.6K | 15.2% | 3 | | Jul 2026 | ASUS | 4.4K | 10.1% | 4 | | Jul 2026 | NETGEAR | 2.6K | 6% | 5 | | Jul 2026 | Google Nest Wifi | 1.6K | 3.7% | 6 | | Jul 2026 | D-Link | 880 | 2% | 7 | | Aug 2026 | Ubiquiti | 14.8K | 35.3% | 1 | | Aug 2026 | TP-Link | 11K | 26.3% | 2 | | Aug 2026 | eero | 6.6K | 15.8% | 3 | | Aug 2026 | ASUS | 4.4K | 10.5% | 4 | | Aug 2026 | NETGEAR | 2.6K | 6.2% | 5 | | Aug 2026 | Google Nest Wifi | 1.6K | 3.8% | 6 | | Aug 2026 | D-Link | 880 | 2.1% | 7 | | Sep 2026 | Ubiquiti | 12.1K | 32% | 1 | | Sep 2026 | TP-Link | 9.8K | 25.9% | 2 | | Sep 2026 | eero | 6.6K | 17.5% | 3 | | Sep 2026 | ASUS | 4.4K | 11.6% | 4 | | Sep 2026 | NETGEAR | 2.6K | 6.9% | 5 | | Sep 2026 | Google Nest Wifi | 1.6K | 4.2% | 6 | | Sep 2026 | D-Link | 720 | 1.9% | 7 | ## What is being compared - **ASUS**: Measured on the search term “asus router”. - **D-Link**: Measured on the search term “d link router”. - **eero**: Measured on the search term “eero”. - **Google Nest Wifi**: Measured on the search term “google nest wifi”. - **NETGEAR**: Measured on the search terms “netgear orbi” and “netgear router”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link deco” and “tp link router”, summed into one figure. - **Ubiquiti**: Measured on the search term “ubiquiti”. - [ASUS](/demand/au/brands/asus) - [D-Link](/demand/au/brands/d-link) - [eero](/demand/au/brands/eero) - [Google Nest Wifi](/demand/au/brands/google-nest-wifi) - [NETGEAR](/demand/au/brands/netgear) - [TP-Link](/demand/au/brands/tp-link) - [Ubiquiti](/demand/au/brands/ubiquiti) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among Wi-Fi router brands in Australia? In September 2026, Ubiquiti was the most searched among Wi-Fi router brands in Australia, with an estimated 12.1K branded searches, 32% of all searches for the seven we track. ## Cite this page Brandwave. "Wi-Fi router brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-wifi-router-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-wifi-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.