---
title: "Whisky brands in Australia: Which are searched most?"
description: "Compare the Australian whisky brands people buy. Share of Search among Archie Rose, Lark, Starward, Hellyers Road and Sullivans Cove, the whisky brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-whisky-brands"
publisher: "Brandwave"
---

# Whisky brands in Australia: Which are searched most?

Compare the Australian whisky brands people buy. Share of Search among Archie Rose, Lark, Starward, Hellyers Road and Sullivans Cove, the whisky brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whisky brands
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Archie Rose, 30.8%

## Which brand is most popular in search among whisky brands in Australia?

- In September 2026, Archie Rose was the most searched among whisky brands in Australia, with an estimated 6.6K branded searches, 30.8% of all searches for the five we track.
- Lark is in 2nd place, 5.6 percentage points behind at 25.2%.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia decreased from 41.9% to 30.8%.
- Across the 12 months ending September 2026, Lark’s share of searches among whisky brands in Australia increased from 15.3% to 25.2%.
- Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia increased from 15.3% to 16.8%.
- Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia increased from 12.3% to 13.6%.
- Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia decreased from 15.3% to 13.6%.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia peaked at 41.9% in October 2025 and was lowest at 26.7% in July 2026.
- Across the 12 months ending September 2026, Lark’s share of searches among whisky brands in Australia peaked at 32.7% in July 2026 and was lowest at 15.3% in October 2025.
- Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia peaked at 19.4% in December 2025 and was lowest at 13.4% in March 2026.
- Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia peaked at 17.6% in February 2026 and was lowest at 9.9% in August 2026.
- Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia peaked at 20.1% in March 2026 and was lowest at 12% in August 2026.
- Across the 12 months ending September 2026, Hellyers Road rose from 5th to 4th among whisky brands in Australia.
- Across the 12 months ending September 2026, Sullivans Cove fell from 4th to 5th among whisky brands in Australia.

## Top whisky brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Lark appeared every time. Sullivans Cove was recommended most often, coming first in two out of four answers. Lark was second, and Starward was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about whisky brands

- Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose
- Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark
- Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road
- Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Archie Rose vs Lark: compare search popularity](/demand/au/compare/archie-rose-vs-lark-distillery): 30.8% against 25.2% Share of Search.
- [Archie Rose vs Starward: compare search popularity](/demand/au/compare/archie-rose-vs-starward): 30.8% against 16.8% Share of Search.
- [Archie Rose vs Hellyers Road: compare search popularity](/demand/au/compare/archie-rose-vs-hellyers-road): 30.8% against 13.6% Share of Search.
- [Archie Rose vs Sullivans Cove: compare search popularity](/demand/au/compare/archie-rose-vs-sullivans-cove): 30.8% against 13.6% Share of Search.
- [Lark vs Starward: compare search popularity](/demand/au/compare/lark-distillery-vs-starward): 25.2% against 16.8% Share of Search.
- [Lark vs Hellyers Road: compare search popularity](/demand/au/compare/hellyers-road-vs-lark-distillery): 25.2% against 13.6% Share of Search.
- [Lark vs Sullivans Cove: compare search popularity](/demand/au/compare/lark-distillery-vs-sullivans-cove): 25.2% against 13.6% Share of Search.
- [Starward vs Hellyers Road: compare search popularity](/demand/au/compare/hellyers-road-vs-starward): 16.8% against 13.6% Share of Search.
- [Starward vs Sullivans Cove: compare search popularity](/demand/au/compare/starward-vs-sullivans-cove): 16.8% against 13.6% Share of Search.
- [Hellyers Road vs Sullivans Cove: compare search popularity](/demand/au/compare/hellyers-road-vs-sullivans-cove): 13.6% Share of Search each.

## How did search popularity change for Australia whisky brands in September 2026?

- In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches.
- In September 2026, Lark gained share of searches among whisky brands in Australia, from 22.3% to 25.2%.
- In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%.
- In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%.
- In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Archie Rose | 30.8% | 6.6K | -33.3% | Archie Rose |
| 2 | Lark | 25.2% | 5.4K | 0.0% | Lark |
| 3 | Starward | 16.8% | 3.6K | 0.0% | Starward |
| 4 | Hellyers Road | 13.6% | 2.9K | +20.8% | Hellyers Road |
| 5 | Sullivans Cove | 13.6% | 2.9K | 0.0% | Sullivans Cove |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Archie Rose | 9.9K | 41.9% | 1 |
| Oct 2025 | Lark | 3.6K | 15.3% | 2 |
| Oct 2025 | Starward | 3.6K | 15.3% | 3 |
| Oct 2025 | Sullivans Cove | 3.6K | 15.3% | 4 |
| Oct 2025 | Hellyers Road | 2.9K | 12.3% | 5 |
| Nov 2025 | Archie Rose | 9.9K | 38.2% | 1 |
| Nov 2025 | Lark | 4.4K | 17% | 2 |
| Nov 2025 | Starward | 4.4K | 17% | 3 |
| Nov 2025 | Hellyers Road | 3.6K | 13.9% | 4 |
| Nov 2025 | Sullivans Cove | 3.6K | 13.9% | 5 |
| Dec 2025 | Archie Rose | 12.1K | 35.5% | 1 |
| Dec 2025 | Lark | 6.6K | 19.4% | 2 |
| Dec 2025 | Starward | 6.6K | 19.4% | 3 |
| Dec 2025 | Hellyers Road | 4.4K | 12.9% | 4 |
| Dec 2025 | Sullivans Cove | 4.4K | 12.9% | 5 |
| Jan 2026 | Archie Rose | 6.6K | 31.4% | 1 |
| Jan 2026 | Hellyers Road | 3.6K | 17.1% | 2 |
| Jan 2026 | Lark | 3.6K | 17.1% | 3 |
| Jan 2026 | Starward | 3.6K | 17.1% | 4 |
| Jan 2026 | Sullivans Cove | 3.6K | 17.1% | 5 |
| Feb 2026 | Archie Rose | 5.4K | 32.7% | 1 |
| Feb 2026 | Hellyers Road | 2.9K | 17.6% | 2 |
| Feb 2026 | Lark | 2.9K | 17.6% | 3 |
| Feb 2026 | Starward | 2.9K | 17.6% | 4 |
| Feb 2026 | Sullivans Cove | 2.4K | 14.5% | 5 |
| Mar 2026 | Archie Rose | 5.4K | 30.2% | 1 |
| Mar 2026 | Lark | 3.6K | 20.1% | 2 |
| Mar 2026 | Sullivans Cove | 3.6K | 20.1% | 3 |
| Mar 2026 | Hellyers Road | 2.9K | 16.2% | 4 |
| Mar 2026 | Starward | 2.4K | 13.4% | 5 |
| Apr 2026 | Archie Rose | 6.6K | 33.7% | 1 |
| Apr 2026 | Lark | 3.6K | 18.4% | 2 |
| Apr 2026 | Sullivans Cove | 3.6K | 18.4% | 3 |
| Apr 2026 | Hellyers Road | 2.9K | 14.8% | 4 |
| Apr 2026 | Starward | 2.9K | 14.8% | 5 |
| May 2026 | Archie Rose | 6.6K | 30.8% | 1 |
| May 2026 | Lark | 5.4K | 25.2% | 2 |
| May 2026 | Sullivans Cove | 3.6K | 16.8% | 3 |
| May 2026 | Hellyers Road | 2.9K | 13.6% | 4 |
| May 2026 | Starward | 2.9K | 13.6% | 5 |
| Jun 2026 | Archie Rose | 6.6K | 32.7% | 1 |
| Jun 2026 | Lark | 5.4K | 26.7% | 2 |
| Jun 2026 | Starward | 2.9K | 14.4% | 3 |
| Jun 2026 | Sullivans Cove | 2.9K | 14.4% | 4 |
| Jun 2026 | Hellyers Road | 2.4K | 11.9% | 5 |
| Jul 2026 | Lark | 6.6K | 32.7% | 1 |
| Jul 2026 | Archie Rose | 5.4K | 26.7% | 2 |
| Jul 2026 | Starward | 2.9K | 14.4% | 3 |
| Jul 2026 | Sullivans Cove | 2.9K | 14.4% | 4 |
| Jul 2026 | Hellyers Road | 2.4K | 11.9% | 5 |
| Aug 2026 | Archie Rose | 9.9K | 40.9% | 1 |
| Aug 2026 | Lark | 5.4K | 22.3% | 2 |
| Aug 2026 | Starward | 3.6K | 14.9% | 3 |
| Aug 2026 | Sullivans Cove | 2.9K | 12% | 4 |
| Aug 2026 | Hellyers Road | 2.4K | 9.9% | 5 |
| Sep 2026 | Archie Rose | 6.6K | 30.8% | 1 |
| Sep 2026 | Lark | 5.4K | 25.2% | 2 |
| Sep 2026 | Starward | 3.6K | 16.8% | 3 |
| Sep 2026 | Hellyers Road | 2.9K | 13.6% | 4 |
| Sep 2026 | Sullivans Cove | 2.9K | 13.6% | 5 |

## What is being compared

- **Archie Rose**: Measured on the search term “archie rose”.
- **Hellyers Road**: Measured on the search term “hellyers road”.
- **Lark**: Measured on the search term “lark whisky”.
- **Starward**: Measured on the search term “starward whisky”.
- **Sullivans Cove**: Measured on the search term “sullivans cove”.

- [Archie Rose](/demand/au/brands/archie-rose)
- [Hellyers Road](/demand/au/brands/hellyers-road)
- [Lark](/demand/au/brands/lark-distillery)
- [Starward](/demand/au/brands/starward)
- [Sullivans Cove](/demand/au/brands/sullivans-cove)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whisky brands in Australia?

In September 2026, Archie Rose was the most searched among whisky brands in Australia, with an estimated 6.6K branded searches, 30.8% of all searches for the five we track.

## Cite this page

Brandwave. "Whisky brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-whisky-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-whisky-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.