---
title: "Wetsuit brands in Australia: Which are searched most?"
description: "Compare the wetsuit brands Australian surfers and swimmers buy. Share of Search among O'Neill, Rip Curl, Need Essentials, Billabong, Xcel, Roxy, Patagonia, Quiksilver, Cressi, Zion and Project Blank, the wetsuit brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-wetsuit-brands"
publisher: "Brandwave"
---

# Wetsuit brands in Australia: Which are searched most?

Compare the wetsuit brands Australian surfers and swimmers buy. Share of Search among O'Neill, Rip Curl, Need Essentials, Billabong, Xcel, Roxy, Patagonia, Quiksilver, Cressi, Zion and Project Blank, the wetsuit brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wetsuit brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: O'Neill, 32.2%

## Which brand is most popular in search among wetsuit brands in Australia?

- In September 2026, O'Neill was the most searched among wetsuit brands in Australia, with an estimated 2.9K branded searches, 32.2% of all searches for the 11 we track.
- Rip Curl is in 2nd place, 14.4 percentage points behind at 17.8%.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in Australia increased from 24.1% to 32.2%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia increased from 16.5% to 17.8%.
- Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia decreased from 12.7% to 11.1%.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in Australia decreased from 11.2% to 8%.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in Australia decreased from 9.1% to 8%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands in Australia decreased from 5% to 4.3%.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia decreased from 5% to 4.3%.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in Australia decreased from 4.1% to 3.6%.
- Across the 12 months ending September 2026, Zion’s share of searches among wetsuit brands in Australia decreased from 4.1% to 3.6%.
- Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia decreased from 3.3% to 1.9%.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in Australia peaked at 33.5% in February 2026 and was lowest at 21.2% in August 2026.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia peaked at 39.4% in August 2026 and was lowest at 13.9% in February 2026.
- Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia peaked at 14.4% in March 2026 and was lowest at 9.5% in August 2026.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in Australia peaked at 11.2% in October 2025 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in Australia peaked at 9.8% in April 2026 and was lowest at 5.9% in December 2025.
- Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in Australia peaked at 6.6% in January 2026 and was lowest at 2.2% in July 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands in Australia peaked at 6.5% in March 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia peaked at 5.9% in December 2025 and was lowest at 2.7% in July 2026.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in Australia peaked at 5.9% in December 2025 and was lowest at 1.8% in July 2026.
- Across the 12 months ending September 2026, Zion’s share of searches among wetsuit brands in Australia peaked at 6.3% in May 2026 and was lowest at 2.8% in August 2026.
- Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia peaked at 3.3% in October 2025 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Roxy rose from 8th to 6th among wetsuit brands in Australia.
- Across the 12 months ending September 2026, Patagonia fell from 6th to 7th among wetsuit brands in Australia.
- Across the 12 months ending September 2026, Quiksilver fell from 7th to 8th among wetsuit brands in Australia.

## Top wetsuit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, O'Neill appeared every time. O'Neill was recommended most often, coming first in three out of four answers that gave a list. Rip Curl was second, and Billabong was third. Roxy, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| O'Neill | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Rip Curl | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Billabong | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Quiksilver | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Xcel | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Patagonia | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Need Essentials | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Project Blank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wetsuit brands

- Asked ChatGPT "Which wetsuit should I buy in Australia?": 1. O'Neill
- Asked ChatGPT "What are the best wetsuit brands?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Patagonia, 6. Need Essentials
- Asked ChatGPT "What is the best wetsuit for surfing in winter?": 1. O'Neill, 2. Rip Curl
- Searched Google, AI Overview "wetsuit": 1. O'Neill, 2. Rip Curl, 3. Billabong
- Searched Google, AI Overview "mens wetsuit": 1. Quiksilver, 2. Rip Curl, 3. O'Neill, 4. Billabong

Not named in any answer: Roxy, Cressi, Zion and Project Blank.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [O'Neill vs Rip Curl: compare search popularity](/demand/au/compare/oneill-vs-rip-curl): 32.2% against 17.8% Share of Search.
- [O'Neill vs Need Essentials: compare search popularity](/demand/au/compare/need-essentials-vs-oneill): 32.2% against 11.1% Share of Search.
- [O'Neill vs Billabong: compare search popularity](/demand/au/compare/billabong-vs-oneill): 32.2% against 8% Share of Search.
- [O'Neill vs Xcel: compare search popularity](/demand/au/compare/oneill-vs-xcel-wetsuits): 32.2% against 8% Share of Search.
- [Rip Curl vs Need Essentials: compare search popularity](/demand/au/compare/need-essentials-vs-rip-curl): 17.8% against 11.1% Share of Search.
- [Rip Curl vs Billabong: compare search popularity](/demand/au/compare/billabong-vs-rip-curl): 17.8% against 8% Share of Search.
- [Rip Curl vs Xcel: compare search popularity](/demand/au/compare/rip-curl-vs-xcel-wetsuits): 17.8% against 8% Share of Search.
- [Need Essentials vs Billabong: compare search popularity](/demand/au/compare/billabong-vs-need-essentials): 11.1% against 8% Share of Search.
- [Need Essentials vs Xcel: compare search popularity](/demand/au/compare/need-essentials-vs-xcel-wetsuits): 11.1% against 8% Share of Search.
- [Billabong vs Xcel: compare search popularity](/demand/au/compare/billabong-vs-xcel-wetsuits): 8% Share of Search each.

## How did search popularity change for Australia wetsuit brands in September 2026?

- In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches.
- In September 2026, Roxy overtook Patagonia and Quiksilver to rank 6th among wetsuit brands in Australia, with 5.3% of the searches.
- In September 2026, Cressi overtook Zion to rank 9th among wetsuit brands in Australia, with 3.6% of the searches.
- In September 2026, Need Essentials gained share of searches among wetsuit brands in Australia, from 9.5% to 11.1%.
- In September 2026, Billabong gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.
- In September 2026, Xcel gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.
- In September 2026, Quiksilver gained share of searches among wetsuit brands in Australia, from 3.5% to 4.3%.
- In September 2026, Zion gained share of searches among wetsuit brands in Australia, from 2.8% to 3.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | O'Neill | 32.2% | 2.9K | 0.0% | O'Neill |
| 2 | Rip Curl | 17.8% | 1.6K | -70.4% | Rip Curl |
| 3 | Need Essentials | 11.1% | 1K | -23.1% | Need Essentials |
| 4 | Billabong | 8% | 720 | -18.2% | Billabong |
| 5 | Xcel | 8% | 720 | -18.2% | Xcel |
| 6 | Roxy | 5.3% | 480 | +23.1% | Roxy |
| 7 | Patagonia | 4.3% | 390 | -33.9% | Patagonia |
| 8 | Quiksilver | 4.3% | 390 | -18.8% | Quiksilver |
| 9 | Cressi | 3.6% | 320 | 0.0% | Cressi |
| 10 | Zion | 3.6% | 320 | -17.9% | Zion |
| 11 | Project Blank | 1.9% | 170 | 0.0% | Project Blank |

O'Neill, Rip Curl and 3 other brands sell other things too, so only their searches that name this product count here, like “oneill wetsuit”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | O'Neill | 1.9K | 24.1% | 1 |
| Oct 2025 | Rip Curl | 1.3K | 16.5% | 2 |
| Oct 2025 | Need Essentials | 1K | 12.7% | 3 |
| Oct 2025 | Billabong | 880 | 11.2% | 4 |
| Oct 2025 | Xcel | 720 | 9.1% | 5 |
| Oct 2025 | Patagonia | 390 | 5% | 6 |
| Oct 2025 | Quiksilver | 390 | 5% | 7 |
| Oct 2025 | Roxy | 390 | 5% | 8 |
| Oct 2025 | Cressi | 320 | 4.1% | 9 |
| Oct 2025 | Zion | 320 | 4.1% | 10 |
| Oct 2025 | Project Blank | 260 | 3.3% | 11 |
| Nov 2025 | O'Neill | 2.9K | 23.9% | 1 |
| Nov 2025 | Rip Curl | 2.4K | 19.8% | 2 |
| Nov 2025 | Need Essentials | 1.6K | 13.2% | 3 |
| Nov 2025 | Billabong | 1.3K | 10.7% | 4 |
| Nov 2025 | Xcel | 880 | 7.3% | 5 |
| Nov 2025 | Roxy | 720 | 5.9% | 6 |
| Nov 2025 | Quiksilver | 590 | 4.9% | 7 |
| Nov 2025 | Patagonia | 480 | 4% | 8 |
| Nov 2025 | Zion | 480 | 4% | 9 |
| Nov 2025 | Cressi | 390 | 3.2% | 10 |
| Nov 2025 | Project Blank | 390 | 3.2% | 11 |
| Dec 2025 | O'Neill | 2.4K | 24.2% | 1 |
| Dec 2025 | Rip Curl | 1.9K | 19.1% | 2 |
| Dec 2025 | Need Essentials | 1.3K | 13.1% | 3 |
| Dec 2025 | Billabong | 1K | 10.1% | 4 |
| Dec 2025 | Cressi | 590 | 5.9% | 5 |
| Dec 2025 | Quiksilver | 590 | 5.9% | 6 |
| Dec 2025 | Roxy | 590 | 5.9% | 7 |
| Dec 2025 | Xcel | 590 | 5.9% | 8 |
| Dec 2025 | Patagonia | 390 | 3.9% | 9 |
| Dec 2025 | Zion | 320 | 3.2% | 10 |
| Dec 2025 | Project Blank | 260 | 2.6% | 11 |
| Jan 2026 | O'Neill | 2.4K | 27% | 1 |
| Jan 2026 | Rip Curl | 1.6K | 18% | 2 |
| Jan 2026 | Need Essentials | 1K | 11.2% | 3 |
| Jan 2026 | Billabong | 880 | 9.9% | 4 |
| Jan 2026 | Roxy | 590 | 6.6% | 5 |
| Jan 2026 | Xcel | 590 | 6.6% | 6 |
| Jan 2026 | Cressi | 480 | 5.4% | 7 |
| Jan 2026 | Quiksilver | 480 | 5.4% | 8 |
| Jan 2026 | Patagonia | 390 | 4.4% | 9 |
| Jan 2026 | Zion | 320 | 3.6% | 10 |
| Jan 2026 | Project Blank | 170 | 1.9% | 11 |
| Feb 2026 | O'Neill | 2.4K | 33.5% | 1 |
| Feb 2026 | Rip Curl | 1K | 13.9% | 2 |
| Feb 2026 | Need Essentials | 880 | 12.3% | 3 |
| Feb 2026 | Billabong | 590 | 8.2% | 4 |
| Feb 2026 | Xcel | 480 | 6.7% | 5 |
| Feb 2026 | Patagonia | 390 | 5.4% | 6 |
| Feb 2026 | Roxy | 390 | 5.4% | 7 |
| Feb 2026 | Cressi | 320 | 4.5% | 8 |
| Feb 2026 | Quiksilver | 320 | 4.5% | 9 |
| Feb 2026 | Zion | 260 | 3.6% | 10 |
| Feb 2026 | Project Blank | 140 | 2% | 11 |
| Mar 2026 | O'Neill | 2.4K | 26.6% | 1 |
| Mar 2026 | Need Essentials | 1.3K | 14.4% | 2 |
| Mar 2026 | Rip Curl | 1.3K | 14.4% | 3 |
| Mar 2026 | Billabong | 880 | 9.7% | 4 |
| Mar 2026 | Xcel | 720 | 8% | 5 |
| Mar 2026 | Patagonia | 590 | 6.5% | 6 |
| Mar 2026 | Quiksilver | 480 | 5.3% | 7 |
| Mar 2026 | Roxy | 390 | 4.3% | 8 |
| Mar 2026 | Zion | 390 | 4.3% | 9 |
| Mar 2026 | Cressi | 320 | 3.5% | 10 |
| Mar 2026 | Project Blank | 260 | 2.9% | 11 |
| Apr 2026 | O'Neill | 3.6K | 27.1% | 1 |
| Apr 2026 | Need Essentials | 1.9K | 14.3% | 2 |
| Apr 2026 | Rip Curl | 1.9K | 14.3% | 3 |
| Apr 2026 | Billabong | 1.3K | 9.8% | 4 |
| Apr 2026 | Xcel | 1.3K | 9.8% | 5 |
| Apr 2026 | Patagonia | 720 | 5.4% | 6 |
| Apr 2026 | Quiksilver | 590 | 4.4% | 7 |
| Apr 2026 | Roxy | 590 | 4.4% | 8 |
| Apr 2026 | Zion | 590 | 4.4% | 9 |
| Apr 2026 | Cressi | 390 | 2.9% | 10 |
| Apr 2026 | Project Blank | 390 | 2.9% | 11 |
| May 2026 | O'Neill | 3.6K | 25.8% | 1 |
| May 2026 | Rip Curl | 2.9K | 20.8% | 2 |
| May 2026 | Need Essentials | 1.9K | 13.6% | 3 |
| May 2026 | Xcel | 1.3K | 9.3% | 4 |
| May 2026 | Billabong | 1K | 7.2% | 5 |
| May 2026 | Zion | 880 | 6.3% | 6 |
| May 2026 | Patagonia | 720 | 5.2% | 7 |
| May 2026 | Quiksilver | 590 | 4.2% | 8 |
| May 2026 | Project Blank | 390 | 2.8% | 9 |
| May 2026 | Roxy | 390 | 2.8% | 10 |
| May 2026 | Cressi | 260 | 1.9% | 11 |
| Jun 2026 | O'Neill | 4.4K | 32.6% | 1 |
| Jun 2026 | Rip Curl | 2.4K | 17.8% | 2 |
| Jun 2026 | Need Essentials | 1.9K | 14.1% | 3 |
| Jun 2026 | Billabong | 1K | 7.4% | 4 |
| Jun 2026 | Xcel | 880 | 6.5% | 5 |
| Jun 2026 | Zion | 720 | 5.3% | 6 |
| Jun 2026 | Patagonia | 590 | 4.4% | 7 |
| Jun 2026 | Quiksilver | 590 | 4.4% | 8 |
| Jun 2026 | Roxy | 390 | 2.9% | 9 |
| Jun 2026 | Cressi | 320 | 2.4% | 10 |
| Jun 2026 | Project Blank | 320 | 2.4% | 11 |
| Jul 2026 | Rip Curl | 5.4K | 36.8% | 1 |
| Jul 2026 | O'Neill | 3.6K | 24.6% | 2 |
| Jul 2026 | Need Essentials | 1.6K | 10.9% | 3 |
| Jul 2026 | Billabong | 880 | 6% | 4 |
| Jul 2026 | Xcel | 880 | 6% | 5 |
| Jul 2026 | Patagonia | 590 | 4% | 6 |
| Jul 2026 | Zion | 480 | 3.3% | 7 |
| Jul 2026 | Quiksilver | 390 | 2.7% | 8 |
| Jul 2026 | Roxy | 320 | 2.2% | 9 |
| Jul 2026 | Cressi | 260 | 1.8% | 10 |
| Jul 2026 | Project Blank | 260 | 1.8% | 11 |
| Aug 2026 | Rip Curl | 5.4K | 39.4% | 1 |
| Aug 2026 | O'Neill | 2.9K | 21.2% | 2 |
| Aug 2026 | Need Essentials | 1.3K | 9.5% | 3 |
| Aug 2026 | Billabong | 880 | 6.4% | 4 |
| Aug 2026 | Xcel | 880 | 6.4% | 5 |
| Aug 2026 | Patagonia | 590 | 4.3% | 6 |
| Aug 2026 | Quiksilver | 480 | 3.5% | 7 |
| Aug 2026 | Roxy | 390 | 2.8% | 8 |
| Aug 2026 | Zion | 390 | 2.8% | 9 |
| Aug 2026 | Cressi | 320 | 2.3% | 10 |
| Aug 2026 | Project Blank | 170 | 1.2% | 11 |
| Sep 2026 | O'Neill | 2.9K | 32.2% | 1 |
| Sep 2026 | Rip Curl | 1.6K | 17.8% | 2 |
| Sep 2026 | Need Essentials | 1K | 11.1% | 3 |
| Sep 2026 | Billabong | 720 | 8% | 4 |
| Sep 2026 | Xcel | 720 | 8% | 5 |
| Sep 2026 | Roxy | 480 | 5.3% | 6 |
| Sep 2026 | Patagonia | 390 | 4.3% | 7 |
| Sep 2026 | Quiksilver | 390 | 4.3% | 8 |
| Sep 2026 | Cressi | 320 | 3.6% | 9 |
| Sep 2026 | Zion | 320 | 3.6% | 10 |
| Sep 2026 | Project Blank | 170 | 1.9% | 11 |

## What is being compared

- **Billabong**: Measured on the search term “billabong wetsuit”.
- **Cressi**: Measured on the search term “cressi wetsuit”.
- **Need Essentials**: Measured on the search term “need essentials wetsuit”.
- **O'Neill**: Measured on the search term “oneill wetsuit”.
- **Patagonia**: Measured on the search term “patagonia wetsuit”.
- **Project Blank**: Measured on the search term “project blank wetsuit”.
- **Quiksilver**: Measured on the search term “quiksilver wetsuit”.
- **Rip Curl**: Measured on the search term “rip curl wetsuit”.
- **Roxy**: Measured on the search term “roxy wetsuit”.
- **Xcel**: Measured on the search term “xcel wetsuit”.
- **Zion**: Measured on the search term “zion wetsuit”.

- [Billabong](/demand/au/brands/billabong)
- [Cressi](/demand/au/brands/cressi)
- [Need Essentials](/demand/au/brands/need-essentials)
- [O'Neill](/demand/au/brands/oneill)
- [Patagonia](/demand/au/brands/patagonia)
- [Project Blank](/demand/au/brands/project-blank)
- [Quiksilver](/demand/au/brands/quiksilver)
- [Rip Curl](/demand/au/brands/rip-curl)
- [Roxy](/demand/au/brands/roxy)
- [Xcel](/demand/au/brands/xcel-wetsuits)
- [Zion](/demand/au/brands/zion-wetsuits)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wetsuit brands in Australia?

In September 2026, O'Neill was the most searched among wetsuit brands in Australia, with an estimated 2.9K branded searches, 32.2% of all searches for the 11 we track.

## Cite this page

Brandwave. "Wetsuit brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-wetsuit-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-wetsuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.