---
title: "Washing machine brands in Australia: Which are searched most?"
description: "Compare the washing machine brands Australian households buy. Share of Search among Fisher & Paykel, LG, Bosch, Haier, Miele, ASKO, Samsung, Hisense, Speed Queen, Westinghouse, Electrolux, CHiQ, Beko, Simpson and Esatto, the washing machine brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-washing-machine-brands"
publisher: "Brandwave"
---

# Washing machine brands in Australia: Which are searched most?

Compare the washing machine brands Australian households buy. Share of Search among Fisher & Paykel, LG, Bosch, Haier, Miele, ASKO, Samsung, Hisense, Speed Queen, Westinghouse, Electrolux, CHiQ, Beko, Simpson and Esatto, the washing machine brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Washing machine brands
- **Market**: Australia
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 15.6%

## Which brand is most popular in search among washing machine brands in Australia?

- Fisher & Paykel and LG tie for the highest share of searches among washing machine brands in Australia, at 15.6% each in September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia increased from 8.6% to 10.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in Australia decreased from 10.5% to 8.5%.
- Across the 12 months ending September 2026, ASKO’s share of searches among washing machine brands in Australia increased from 4.7% to 5.7%.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia decreased from 7% to 5.7%.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia increased from 3.8% to 4.7%.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in Australia decreased from 4.7% to 3.8%.
- Across the 12 months ending September 2026, CHiQ’s share of searches among washing machine brands in Australia increased from 1.7% to 3.1%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in Australia peaked at 16.7% in December 2025 and was lowest at 12.2% in June 2026.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in Australia peaked at 29.8% in March 2026 and was lowest at 13.7% in December 2025.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in Australia peaked at 14.6% in November 2025 and was lowest at 8.9% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia peaked at 10.4% in September 2026 and was lowest at 7.3% in March 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among washing machine brands in Australia peaked at 5.7% in September 2026 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia peaked at 8% in November 2025 and was lowest at 5.7% in September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in Australia peaked at 5.3% in November 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia peaked at 7.9% in April 2026 and was lowest at 3% in June 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among washing machine brands in Australia peaked at 5.4% in June 2026 and was lowest at 3.7% in January 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in Australia peaked at 4.7% in October 2025 and was lowest at 3.2% in March 2026.
- Across the 12 months ending September 2026, Haier rose from 5th to 4th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Miele fell from 4th to 5th among washing machine brands in Australia.
- Across the 12 months ending September 2026, ASKO rose from 7th to 6th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Samsung fell from 6th to 7th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Hisense rose from 9th to 8th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Speed Queen rose from 11th to 9th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Electrolux fell from 8th to 11th among washing machine brands in Australia.
- Across the 12 months ending September 2026, CHiQ rose from 14th to 12th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Beko fell from 12th to 13th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Simpson fell from 13th to 14th among washing machine brands in Australia.
- Across the 12 months ending September 2026, Fisher & Paykel, LG, Bosch, Westinghouse and Esatto held steady: their share of searches among washing machine brands in Australia each moved less than 0.5 percentage points.

## Top washing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of four answers that gave a list. LG was second, and Haier was third. ASKO, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel
- Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele
- Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG
- Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier
- Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel

Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs LG: compare search popularity](/demand/au/compare/fisher-and-paykel-vs-lg): 15.6% Share of Search each.
- [Fisher & Paykel vs Bosch: compare search popularity](/demand/au/compare/bosch-vs-fisher-and-paykel): 15.6% against 12.8% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/au/compare/fisher-and-paykel-vs-haier): 15.6% against 10.4% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/au/compare/fisher-and-paykel-vs-miele): 15.6% against 8.5% Share of Search.
- [LG vs Bosch: compare search popularity](/demand/au/compare/bosch-vs-lg): 15.6% against 12.8% Share of Search.
- [LG vs Haier: compare search popularity](/demand/au/compare/haier-vs-lg): 15.6% against 10.4% Share of Search.
- [LG vs Miele: compare search popularity](/demand/au/compare/lg-vs-miele): 15.6% against 8.5% Share of Search.
- [Bosch vs Haier: compare search popularity](/demand/au/compare/bosch-vs-haier): 12.8% against 10.4% Share of Search.
- [Bosch vs Miele: compare search popularity](/demand/au/compare/bosch-vs-miele): 12.8% against 8.5% Share of Search.
- [Haier vs Miele: compare search popularity](/demand/au/compare/haier-vs-miele): 10.4% against 8.5% Share of Search.

## How did search popularity change for Australia washing machine brands in September 2026?

- In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
- In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.
- In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
- In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.
- In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.
- In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.
- In September 2026, Samsung lost share of searches among washing machine brands in Australia, from 7.5% to 5.7%.
- In September 2026, Miele lost share of searches among washing machine brands in Australia, from 9.2% to 8.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 15.6% | 18.1K | 0.0% | Fisher & Paykel |
| 2 | LG | 15.6% | 18.1K | -33.2% | LG |
| 3 | Bosch | 12.8% | 14.8K | 0.0% | Bosch |
| 4 | Haier | 10.4% | 12.1K | +22.2% | Haier |
| 5 | Miele | 8.5% | 9.9K | -18.2% | Miele |
| 6 | ASKO | 5.7% | 6.6K | 0.0% | ASKO |
| 7 | Samsung | 5.7% | 6.6K | -33.3% | Samsung |
| 8 | Hisense | 4.7% | 5.4K | -18.2% | Hisense |
| 9 | Speed Queen | 4.7% | 5.4K | 0.0% | Alliance Laundry Systems |
| 10 | Westinghouse | 4.7% | 5.4K | -18.2% | Electrolux Group |
| 11 | Electrolux | 3.8% | 4.4K | 0.0% | Electrolux Group |
| 12 | CHiQ | 3.1% | 3.6K | 0.0% | Changhong |
| 13 | Beko | 2.1% | 2.4K | 0.0% | Beko |
| 14 | Simpson | 1.6% | 1.9K | -20.8% | Electrolux Group |
| 15 | Esatto | 1.1% | 1.3K | -18.8% | Esatto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 18.1K | 15.7% | 1 |
| Oct 2025 | LG | 18.1K | 15.7% | 2 |
| Oct 2025 | Bosch | 14.8K | 12.9% | 3 |
| Oct 2025 | Miele | 12.1K | 10.5% | 4 |
| Oct 2025 | Haier | 9.9K | 8.6% | 5 |
| Oct 2025 | Samsung | 8.1K | 7% | 6 |
| Oct 2025 | ASKO | 5.4K | 4.7% | 7 |
| Oct 2025 | Electrolux | 5.4K | 4.7% | 8 |
| Oct 2025 | Hisense | 5.4K | 4.7% | 9 |
| Oct 2025 | Westinghouse | 5.4K | 4.7% | 10 |
| Oct 2025 | Speed Queen | 4.4K | 3.8% | 11 |
| Oct 2025 | Beko | 2.4K | 2.1% | 12 |
| Oct 2025 | Simpson | 2.4K | 2.1% | 13 |
| Oct 2025 | CHiQ | 1.9K | 1.7% | 14 |
| Oct 2025 | Esatto | 1.3K | 1.1% | 15 |
| Nov 2025 | Bosch | 18.1K | 14.6% | 1 |
| Nov 2025 | Fisher & Paykel | 18.1K | 14.6% | 2 |
| Nov 2025 | LG | 18.1K | 14.6% | 3 |
| Nov 2025 | Miele | 12.1K | 9.7% | 4 |
| Nov 2025 | Haier | 9.9K | 8% | 5 |
| Nov 2025 | Samsung | 9.9K | 8% | 6 |
| Nov 2025 | ASKO | 6.6K | 5.3% | 7 |
| Nov 2025 | Hisense | 6.6K | 5.3% | 8 |
| Nov 2025 | Westinghouse | 6.6K | 5.3% | 9 |
| Nov 2025 | Electrolux | 5.4K | 4.3% | 10 |
| Nov 2025 | Speed Queen | 4.4K | 3.5% | 11 |
| Nov 2025 | Beko | 2.4K | 1.9% | 12 |
| Nov 2025 | CHiQ | 2.4K | 1.9% | 13 |
| Nov 2025 | Simpson | 2.4K | 1.9% | 14 |
| Nov 2025 | Esatto | 1.3K | 1% | 15 |
| Dec 2025 | Fisher & Paykel | 18.1K | 16.7% | 1 |
| Dec 2025 | Bosch | 14.8K | 13.7% | 2 |
| Dec 2025 | LG | 14.8K | 13.7% | 3 |
| Dec 2025 | Haier | 9.9K | 9.1% | 4 |
| Dec 2025 | Miele | 9.9K | 9.1% | 5 |
| Dec 2025 | Samsung | 8.1K | 7.5% | 6 |
| Dec 2025 | ASKO | 5.4K | 5% | 7 |
| Dec 2025 | Hisense | 5.4K | 5% | 8 |
| Dec 2025 | Westinghouse | 5.4K | 5% | 9 |
| Dec 2025 | Electrolux | 4.4K | 4.1% | 10 |
| Dec 2025 | Speed Queen | 3.6K | 3.3% | 11 |
| Dec 2025 | CHiQ | 2.9K | 2.7% | 12 |
| Dec 2025 | Simpson | 2.4K | 2.2% | 13 |
| Dec 2025 | Beko | 1.9K | 1.8% | 14 |
| Dec 2025 | Esatto | 1.3K | 1.2% | 15 |
| Jan 2026 | Fisher & Paykel | 18.1K | 15.4% | 1 |
| Jan 2026 | LG | 18.1K | 15.4% | 2 |
| Jan 2026 | Bosch | 14.8K | 12.6% | 3 |
| Jan 2026 | Haier | 12.1K | 10.3% | 4 |
| Jan 2026 | Miele | 12.1K | 10.3% | 5 |
| Jan 2026 | Samsung | 8.1K | 6.9% | 6 |
| Jan 2026 | ASKO | 5.4K | 4.6% | 7 |
| Jan 2026 | Electrolux | 5.4K | 4.6% | 8 |
| Jan 2026 | Hisense | 5.4K | 4.6% | 9 |
| Jan 2026 | Westinghouse | 4.4K | 3.7% | 10 |
| Jan 2026 | CHiQ | 3.6K | 3.1% | 11 |
| Jan 2026 | Speed Queen | 3.6K | 3.1% | 12 |
| Jan 2026 | Beko | 2.4K | 2% | 13 |
| Jan 2026 | Simpson | 2.4K | 2% | 14 |
| Jan 2026 | Esatto | 1.6K | 1.4% | 15 |
| Feb 2026 | LG | 27.1K | 24% | 1 |
| Feb 2026 | Fisher & Paykel | 14.8K | 13.1% | 2 |
| Feb 2026 | Bosch | 12.1K | 10.7% | 3 |
| Feb 2026 | Haier | 9.9K | 8.8% | 4 |
| Feb 2026 | Miele | 9.9K | 8.8% | 5 |
| Feb 2026 | Samsung | 8.1K | 7.2% | 6 |
| Feb 2026 | ASKO | 5.4K | 4.8% | 7 |
| Feb 2026 | Hisense | 5.4K | 4.8% | 8 |
| Feb 2026 | Electrolux | 4.4K | 3.9% | 9 |
| Feb 2026 | Westinghouse | 4.4K | 3.9% | 10 |
| Feb 2026 | Speed Queen | 3.6K | 3.2% | 11 |
| Feb 2026 | CHiQ | 2.4K | 2.1% | 12 |
| Feb 2026 | Simpson | 2.4K | 2.1% | 13 |
| Feb 2026 | Beko | 1.9K | 1.7% | 14 |
| Feb 2026 | Esatto | 1.3K | 1.1% | 15 |
| Mar 2026 | LG | 40.5K | 29.8% | 1 |
| Mar 2026 | Fisher & Paykel | 18.1K | 13.3% | 2 |
| Mar 2026 | Bosch | 12.1K | 8.9% | 3 |
| Mar 2026 | Miele | 12.1K | 8.9% | 4 |
| Mar 2026 | Haier | 9.9K | 7.3% | 5 |
| Mar 2026 | Samsung | 8.1K | 6% | 6 |
| Mar 2026 | ASKO | 5.4K | 4% | 7 |
| Mar 2026 | Hisense | 5.4K | 4% | 8 |
| Mar 2026 | Speed Queen | 5.4K | 4% | 9 |
| Mar 2026 | Westinghouse | 5.4K | 4% | 10 |
| Mar 2026 | Electrolux | 4.4K | 3.2% | 11 |
| Mar 2026 | CHiQ | 2.9K | 2.1% | 12 |
| Mar 2026 | Beko | 2.4K | 1.8% | 13 |
| Mar 2026 | Simpson | 2.4K | 1.8% | 14 |
| Mar 2026 | Esatto | 1.3K | 0.96% | 15 |
| Apr 2026 | LG | 22.2K | 17.7% | 1 |
| Apr 2026 | Fisher & Paykel | 18.1K | 14.4% | 2 |
| Apr 2026 | Bosch | 14.8K | 11.8% | 3 |
| Apr 2026 | Miele | 12.1K | 9.6% | 4 |
| Apr 2026 | Haier | 9.9K | 7.9% | 5 |
| Apr 2026 | Speed Queen | 9.9K | 7.9% | 6 |
| Apr 2026 | Samsung | 8.1K | 6.5% | 7 |
| Apr 2026 | ASKO | 6.6K | 5.3% | 8 |
| Apr 2026 | Hisense | 5.4K | 4.3% | 9 |
| Apr 2026 | Westinghouse | 5.4K | 4.3% | 10 |
| Apr 2026 | Electrolux | 4.4K | 3.5% | 11 |
| Apr 2026 | CHiQ | 2.9K | 2.3% | 12 |
| Apr 2026 | Beko | 2.4K | 1.9% | 13 |
| Apr 2026 | Simpson | 1.9K | 1.5% | 14 |
| Apr 2026 | Esatto | 1.3K | 1% | 15 |
| May 2026 | LG | 27.1K | 20.2% | 1 |
| May 2026 | Fisher & Paykel | 18.1K | 13.5% | 2 |
| May 2026 | Bosch | 14.8K | 11% | 3 |
| May 2026 | Haier | 12.1K | 9% | 4 |
| May 2026 | Miele | 12.1K | 9% | 5 |
| May 2026 | Samsung | 9.9K | 7.4% | 6 |
| May 2026 | ASKO | 6.6K | 4.9% | 7 |
| May 2026 | Hisense | 6.6K | 4.9% | 8 |
| May 2026 | Westinghouse | 6.6K | 4.9% | 9 |
| May 2026 | Electrolux | 5.4K | 4% | 10 |
| May 2026 | Speed Queen | 5.4K | 4% | 11 |
| May 2026 | CHiQ | 2.9K | 2.2% | 12 |
| May 2026 | Beko | 2.4K | 1.8% | 13 |
| May 2026 | Simpson | 2.4K | 1.8% | 14 |
| May 2026 | Esatto | 1.6K | 1.2% | 15 |
| Jun 2026 | LG | 33.1K | 22.3% | 1 |
| Jun 2026 | Bosch | 18.1K | 12.2% | 2 |
| Jun 2026 | Fisher & Paykel | 18.1K | 12.2% | 3 |
| Jun 2026 | Miele | 14.8K | 10% | 4 |
| Jun 2026 | Haier | 12.1K | 8.1% | 5 |
| Jun 2026 | Samsung | 9.9K | 6.7% | 6 |
| Jun 2026 | ASKO | 8.1K | 5.4% | 7 |
| Jun 2026 | Westinghouse | 8.1K | 5.4% | 8 |
| Jun 2026 | Hisense | 6.6K | 4.4% | 9 |
| Jun 2026 | Electrolux | 5.4K | 3.6% | 10 |
| Jun 2026 | Speed Queen | 4.4K | 3% | 11 |
| Jun 2026 | CHiQ | 3.6K | 2.4% | 12 |
| Jun 2026 | Beko | 2.4K | 1.6% | 13 |
| Jun 2026 | Simpson | 2.4K | 1.6% | 14 |
| Jun 2026 | Esatto | 1.6K | 1.1% | 15 |
| Jul 2026 | LG | 22.2K | 17.2% | 1 |
| Jul 2026 | Fisher & Paykel | 18.1K | 14.1% | 2 |
| Jul 2026 | Bosch | 14.8K | 11.5% | 3 |
| Jul 2026 | Haier | 12.1K | 9.4% | 4 |
| Jul 2026 | Miele | 12.1K | 9.4% | 5 |
| Jul 2026 | Samsung | 8.1K | 6.3% | 6 |
| Jul 2026 | ASKO | 6.6K | 5.1% | 7 |
| Jul 2026 | Hisense | 6.6K | 5.1% | 8 |
| Jul 2026 | Westinghouse | 6.6K | 5.1% | 9 |
| Jul 2026 | Electrolux | 5.4K | 4.2% | 10 |
| Jul 2026 | Speed Queen | 5.4K | 4.2% | 11 |
| Jul 2026 | CHiQ | 3.6K | 2.8% | 12 |
| Jul 2026 | Beko | 2.9K | 2.3% | 13 |
| Jul 2026 | Simpson | 2.4K | 1.9% | 14 |
| Jul 2026 | Esatto | 1.9K | 1.5% | 15 |
| Aug 2026 | LG | 27.1K | 20.6% | 1 |
| Aug 2026 | Fisher & Paykel | 18.1K | 13.8% | 2 |
| Aug 2026 | Bosch | 14.8K | 11.3% | 3 |
| Aug 2026 | Miele | 12.1K | 9.2% | 4 |
| Aug 2026 | Haier | 9.9K | 7.5% | 5 |
| Aug 2026 | Samsung | 9.9K | 7.5% | 6 |
| Aug 2026 | ASKO | 6.6K | 5% | 7 |
| Aug 2026 | Hisense | 6.6K | 5% | 8 |
| Aug 2026 | Westinghouse | 6.6K | 5% | 9 |
| Aug 2026 | Speed Queen | 5.4K | 4.1% | 10 |
| Aug 2026 | Electrolux | 4.4K | 3.3% | 11 |
| Aug 2026 | CHiQ | 3.6K | 2.7% | 12 |
| Aug 2026 | Beko | 2.4K | 1.8% | 13 |
| Aug 2026 | Simpson | 2.4K | 1.8% | 14 |
| Aug 2026 | Esatto | 1.6K | 1.2% | 15 |
| Sep 2026 | Fisher & Paykel | 18.1K | 15.6% | 1 |
| Sep 2026 | LG | 18.1K | 15.6% | 2 |
| Sep 2026 | Bosch | 14.8K | 12.8% | 3 |
| Sep 2026 | Haier | 12.1K | 10.4% | 4 |
| Sep 2026 | Miele | 9.9K | 8.5% | 5 |
| Sep 2026 | ASKO | 6.6K | 5.7% | 6 |
| Sep 2026 | Samsung | 6.6K | 5.7% | 7 |
| Sep 2026 | Hisense | 5.4K | 4.7% | 8 |
| Sep 2026 | Speed Queen | 5.4K | 4.7% | 9 |
| Sep 2026 | Westinghouse | 5.4K | 4.7% | 10 |
| Sep 2026 | Electrolux | 4.4K | 3.8% | 11 |
| Sep 2026 | CHiQ | 3.6K | 3.1% | 12 |
| Sep 2026 | Beko | 2.4K | 2.1% | 13 |
| Sep 2026 | Simpson | 1.9K | 1.6% | 14 |
| Sep 2026 | Esatto | 1.3K | 1.1% | 15 |

## What is being compared

- **ASKO**: Measured on the search term “asko washing machine”.
- **Beko**: Measured on the search term “beko washing machine”.
- **Bosch**: Measured on the search term “bosch washing machine”.
- **CHiQ**: Measured on the search term “chiq washing machine”.
- **Electrolux**: Measured on the search term “electrolux washing machine”.
- **Esatto**: Measured on the search term “esatto washing machine”.
- **Fisher & Paykel**: Measured on the search term “fisher and paykel washing machine”.
- **Haier**: Measured on the search term “haier washing machine”.
- **Hisense**: Measured on the search term “hisense washing machine”.
- **LG**: Measured on the search term “lg washing machine”.
- **Miele**: Measured on the search term “miele washing machine”.
- **Samsung**: Measured on the search term “samsung washing machine”.
- **Simpson**: Measured on the search term “simpson washing machine”.
- **Speed Queen**: Measured on the search term “speed queen washing machine”.
- **Westinghouse**: Measured on the search term “westinghouse washing machine”.

- [ASKO](/demand/au/brands/asko)
- [Beko](/demand/au/brands/beko)
- [Bosch](/demand/au/brands/bosch)
- [CHiQ](/demand/au/brands/chiq)
- [Electrolux](/demand/au/brands/electrolux)
- [Esatto](/demand/au/brands/esatto)
- [Fisher & Paykel](/demand/au/brands/fisher-and-paykel)
- [Haier](/demand/au/brands/haier)
- [Hisense](/demand/au/brands/hisense)
- [LG](/demand/au/brands/lg)
- [Miele](/demand/au/brands/miele)
- [Samsung](/demand/au/brands/samsung)
- [Simpson](/demand/au/brands/simpson-appliances)
- [Speed Queen](/demand/au/brands/speed-queen)
- [Westinghouse](/demand/au/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among washing machine brands in Australia?

Fisher & Paykel and LG tie for the highest share of searches among washing machine brands in Australia, at 15.6% each in September 2026.

## Cite this page

Brandwave. "Washing machine brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-washing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-washing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.