---
title: "Vodka brands in Australia: Which are searched most?"
description: "Compare the vodka brands Australians buy. Share of Search among Absolut, Grey Goose, Smirnoff, Belvedere, Haku, Skyy, Cîroc, Ketel One, Russian Standard, Stolichnaya and Finlandia, the vodka brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-vodka-brands"
publisher: "Brandwave"
---

# Vodka brands in Australia: Which are searched most?

Compare the vodka brands Australians buy. Share of Search among Absolut, Grey Goose, Smirnoff, Belvedere, Haku, Skyy, Cîroc, Ketel One, Russian Standard, Stolichnaya and Finlandia, the vodka brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vodka brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Absolut, 37.2%

## Which brand is most popular in search among vodka brands in Australia?

- In September 2026, Absolut was the most searched among vodka brands in Australia, with an estimated 22.2K branded searches, 37.2% of all searches for the 11 we track.
- Grey Goose is in 2nd place, 16.9 percentage points behind at 20.3%.
- Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in Australia increased from 31.5% to 37.2%.
- Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia increased from 17.2% to 20.3%.
- Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia decreased from 21.1% to 16.6%.
- Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia decreased from 4% to 3.2%.
- Across the 12 months ending September 2026, Skyy’s share of searches among vodka brands in Australia decreased from 4% to 3.2%.
- Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in Australia decreased from 2.8% to 2.2%.
- Across the 12 months ending September 2026, Finlandia’s share of searches among vodka brands in Australia decreased from 1.3% to 0.65%.
- Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in Australia peaked at 37.2% in September 2026 and was lowest at 26.6% in December 2025.
- Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia peaked at 22.6% in November 2025 and was lowest at 16.4% in June 2026.
- Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia peaked at 21.1% in October 2025 and was lowest at 14.5% in December 2025.
- Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in Australia peaked at 20.6% in February 2026 and was lowest at 13.6% in September 2026.
- Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia peaked at 4.3% in December 2025 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Skyy’s share of searches among vodka brands in Australia peaked at 5.2% in April 2026 and was lowest at 3.2% in September 2026.
- Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in Australia peaked at 5.3% in December 2025 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Stolichnaya’s share of searches among vodka brands in Australia peaked at 1.9% in December 2025 and was lowest at 0.8% in September 2026.
- Across the 12 months ending September 2026, Grey Goose rose from 3rd to 2nd among vodka brands in Australia.
- Across the 12 months ending September 2026, Smirnoff fell from 2nd to 3rd among vodka brands in Australia.
- Across the 12 months ending September 2026, Russian Standard rose from 10th to 9th among vodka brands in Australia.
- Across the 12 months ending September 2026, Stolichnaya rose from 11th to 10th among vodka brands in Australia.
- Across the 12 months ending September 2026, Finlandia fell from 9th to 11th among vodka brands in Australia.
- Across the 12 months ending September 2026, Belvedere and Ketel One held steady: their share of searches among vodka brands in Australia each moved less than 0.5 percentage points.

## Top vodka brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Absolut and Grey Goose appeared every time. Absolut was recommended most often, coming first in two out of four answers. Grey Goose was second, and Belvedere was third. Skyy, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about vodka brands

- Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose
- Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard
- Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff
- Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff

Not named in any answer: Skyy, Cîroc and Stolichnaya.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Absolut vs Grey Goose: compare search popularity](/demand/au/compare/absolut-vs-grey-goose): 37.2% against 20.3% Share of Search.
- [Absolut vs Smirnoff: compare search popularity](/demand/au/compare/absolut-vs-smirnoff): 37.2% against 16.6% Share of Search.
- [Absolut vs Belvedere: compare search popularity](/demand/au/compare/absolut-vs-belvedere): 37.2% against 13.6% Share of Search.
- [Absolut vs Haku: compare search popularity](/demand/au/compare/absolut-vs-haku-vodka): 37.2% against 3.2% Share of Search.
- [Grey Goose vs Smirnoff: compare search popularity](/demand/au/compare/grey-goose-vs-smirnoff): 20.3% against 16.6% Share of Search.
- [Grey Goose vs Belvedere: compare search popularity](/demand/au/compare/belvedere-vs-grey-goose): 20.3% against 13.6% Share of Search.
- [Grey Goose vs Haku: compare search popularity](/demand/au/compare/grey-goose-vs-haku-vodka): 20.3% against 3.2% Share of Search.
- [Smirnoff vs Belvedere: compare search popularity](/demand/au/compare/belvedere-vs-smirnoff): 16.6% against 13.6% Share of Search.
- [Smirnoff vs Haku: compare search popularity](/demand/au/compare/haku-vodka-vs-smirnoff): 16.6% against 3.2% Share of Search.
- [Belvedere vs Haku: compare search popularity](/demand/au/compare/belvedere-vs-haku-vodka): 13.6% against 3.2% Share of Search.

## How did search popularity change for Australia vodka brands in September 2026?

- In September 2026, Smirnoff overtook Belvedere to rank 3rd among vodka brands in Australia, with 16.6% of the searches.
- In September 2026, Absolut gained share of searches among vodka brands in Australia, from 35.3% to 37.2%.
- In September 2026, Grey Goose gained share of searches among vodka brands in Australia, from 19.3% to 20.3%.
- In September 2026, Belvedere lost share of searches among vodka brands in Australia, from 15.8% to 13.6%.
- In September 2026, Skyy lost share of searches among vodka brands in Australia, from 3.7% to 3.2%.
- In September 2026, Russian Standard lost share of searches among vodka brands in Australia, from 1.7% to 1.2%.
- In September 2026, Haku rose from 6th to 5th among vodka brands in Australia.
- In September 2026, Ketel One rose from 9th to 8th among vodka brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Absolut | 37.2% | 22.2K | +22.7% | Absolut |
| 2 | Grey Goose | 20.3% | 12.1K | +22.2% | Grey Goose |
| 3 | Smirnoff | 16.6% | 9.9K | +22.2% | Diageo |
| 4 | Belvedere | 13.6% | 8.1K | 0.0% | Belvedere |
| 5 | Haku | 3.2% | 1.9K | +18.8% | Haku |
| 6 | Skyy | 3.2% | 1.9K | 0.0% | Skyy |
| 7 | Cîroc | 2.2% | 1.3K | +30.0% | Diageo |
| 8 | Ketel One | 1.2% | 720 | +22.0% | Ketel One |
| 9 | Russian Standard | 1.2% | 720 | -18.2% | Russian Standard |
| 10 | Stolichnaya | 0.8% | 480 | -18.6% | Stolichnaya |
| 11 | Finlandia | 0.65% | 390 | -18.8% | Finlandia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Absolut | 14.8K | 31.5% | 1 |
| Oct 2025 | Smirnoff | 9.9K | 21.1% | 2 |
| Oct 2025 | Grey Goose | 8.1K | 17.2% | 3 |
| Oct 2025 | Belvedere | 6.6K | 14% | 4 |
| Oct 2025 | Haku | 1.9K | 4% | 5 |
| Oct 2025 | Skyy | 1.9K | 4% | 6 |
| Oct 2025 | Cîroc | 1.3K | 2.8% | 7 |
| Oct 2025 | Ketel One | 720 | 1.5% | 8 |
| Oct 2025 | Finlandia | 590 | 1.3% | 9 |
| Oct 2025 | Russian Standard | 590 | 1.3% | 10 |
| Oct 2025 | Stolichnaya | 590 | 1.3% | 11 |
| Nov 2025 | Absolut | 12.1K | 27.6% | 1 |
| Nov 2025 | Grey Goose | 9.9K | 22.6% | 2 |
| Nov 2025 | Smirnoff | 8.1K | 18.5% | 3 |
| Nov 2025 | Belvedere | 6.6K | 15.1% | 4 |
| Nov 2025 | Skyy | 1.9K | 4.3% | 5 |
| Nov 2025 | Haku | 1.6K | 3.7% | 6 |
| Nov 2025 | Cîroc | 1K | 2.3% | 7 |
| Nov 2025 | Ketel One | 720 | 1.6% | 8 |
| Nov 2025 | Stolichnaya | 720 | 1.6% | 9 |
| Nov 2025 | Finlandia | 590 | 1.3% | 10 |
| Nov 2025 | Russian Standard | 590 | 1.3% | 11 |
| Dec 2025 | Absolut | 18.1K | 26.6% | 1 |
| Dec 2025 | Grey Goose | 14.8K | 21.7% | 2 |
| Dec 2025 | Belvedere | 12.1K | 17.8% | 3 |
| Dec 2025 | Smirnoff | 9.9K | 14.5% | 4 |
| Dec 2025 | Cîroc | 3.6K | 5.3% | 5 |
| Dec 2025 | Haku | 2.9K | 4.3% | 6 |
| Dec 2025 | Skyy | 2.9K | 4.3% | 7 |
| Dec 2025 | Stolichnaya | 1.3K | 1.9% | 8 |
| Dec 2025 | Finlandia | 880 | 1.3% | 9 |
| Dec 2025 | Russian Standard | 880 | 1.3% | 10 |
| Dec 2025 | Ketel One | 720 | 1.1% | 11 |
| Jan 2026 | Absolut | 12.1K | 26.6% | 1 |
| Jan 2026 | Grey Goose | 9.9K | 21.8% | 2 |
| Jan 2026 | Belvedere | 8.1K | 17.8% | 3 |
| Jan 2026 | Smirnoff | 8.1K | 17.8% | 4 |
| Jan 2026 | Skyy | 1.9K | 4.2% | 5 |
| Jan 2026 | Haku | 1.6K | 3.5% | 6 |
| Jan 2026 | Cîroc | 1.3K | 2.9% | 7 |
| Jan 2026 | Ketel One | 720 | 1.6% | 8 |
| Jan 2026 | Stolichnaya | 720 | 1.6% | 9 |
| Jan 2026 | Finlandia | 590 | 1.3% | 10 |
| Jan 2026 | Russian Standard | 480 | 1.1% | 11 |
| Feb 2026 | Absolut | 12.1K | 30.7% | 1 |
| Feb 2026 | Belvedere | 8.1K | 20.6% | 2 |
| Feb 2026 | Grey Goose | 6.6K | 16.8% | 3 |
| Feb 2026 | Smirnoff | 6.6K | 16.8% | 4 |
| Feb 2026 | Skyy | 1.6K | 4.1% | 5 |
| Feb 2026 | Haku | 1.3K | 3.3% | 6 |
| Feb 2026 | Cîroc | 1K | 2.5% | 7 |
| Feb 2026 | Russian Standard | 590 | 1.5% | 8 |
| Feb 2026 | Stolichnaya | 590 | 1.5% | 9 |
| Feb 2026 | Ketel One | 480 | 1.2% | 10 |
| Feb 2026 | Finlandia | 390 | 0.99% | 11 |
| Mar 2026 | Absolut | 14.8K | 32.4% | 1 |
| Mar 2026 | Belvedere | 8.1K | 17.8% | 2 |
| Mar 2026 | Grey Goose | 8.1K | 17.8% | 3 |
| Mar 2026 | Smirnoff | 8.1K | 17.8% | 4 |
| Mar 2026 | Skyy | 1.9K | 4.2% | 5 |
| Mar 2026 | Haku | 1.6K | 3.5% | 6 |
| Mar 2026 | Cîroc | 1K | 2.2% | 7 |
| Mar 2026 | Russian Standard | 590 | 1.3% | 8 |
| Mar 2026 | Finlandia | 480 | 1.1% | 9 |
| Mar 2026 | Ketel One | 480 | 1.1% | 10 |
| Mar 2026 | Stolichnaya | 480 | 1.1% | 11 |
| Apr 2026 | Absolut | 14.8K | 32% | 1 |
| Apr 2026 | Belvedere | 8.1K | 17.5% | 2 |
| Apr 2026 | Grey Goose | 8.1K | 17.5% | 3 |
| Apr 2026 | Smirnoff | 8.1K | 17.5% | 4 |
| Apr 2026 | Skyy | 2.4K | 5.2% | 5 |
| Apr 2026 | Haku | 1.6K | 3.5% | 6 |
| Apr 2026 | Cîroc | 1K | 2.2% | 7 |
| Apr 2026 | Finlandia | 590 | 1.3% | 8 |
| Apr 2026 | Ketel One | 590 | 1.3% | 9 |
| Apr 2026 | Russian Standard | 480 | 1% | 10 |
| Apr 2026 | Stolichnaya | 480 | 1% | 11 |
| May 2026 | Absolut | 14.8K | 30.9% | 1 |
| May 2026 | Grey Goose | 9.9K | 20.7% | 2 |
| May 2026 | Belvedere | 8.1K | 16.9% | 3 |
| May 2026 | Smirnoff | 8.1K | 16.9% | 4 |
| May 2026 | Skyy | 1.9K | 4% | 5 |
| May 2026 | Haku | 1.6K | 3.3% | 6 |
| May 2026 | Cîroc | 1K | 2.1% | 7 |
| May 2026 | Ketel One | 720 | 1.5% | 8 |
| May 2026 | Russian Standard | 720 | 1.5% | 9 |
| May 2026 | Stolichnaya | 590 | 1.2% | 10 |
| May 2026 | Finlandia | 480 | 1% | 11 |
| Jun 2026 | Absolut | 18.1K | 36.7% | 1 |
| Jun 2026 | Belvedere | 8.1K | 16.4% | 2 |
| Jun 2026 | Grey Goose | 8.1K | 16.4% | 3 |
| Jun 2026 | Smirnoff | 8.1K | 16.4% | 4 |
| Jun 2026 | Skyy | 1.9K | 3.9% | 5 |
| Jun 2026 | Haku | 1.6K | 3.2% | 6 |
| Jun 2026 | Cîroc | 1K | 2% | 7 |
| Jun 2026 | Russian Standard | 880 | 1.8% | 8 |
| Jun 2026 | Ketel One | 590 | 1.2% | 9 |
| Jun 2026 | Stolichnaya | 590 | 1.2% | 10 |
| Jun 2026 | Finlandia | 390 | 0.79% | 11 |
| Jul 2026 | Absolut | 18.1K | 35.5% | 1 |
| Jul 2026 | Grey Goose | 9.9K | 19.4% | 2 |
| Jul 2026 | Belvedere | 8.1K | 15.9% | 3 |
| Jul 2026 | Smirnoff | 8.1K | 15.9% | 4 |
| Jul 2026 | Skyy | 1.9K | 3.7% | 5 |
| Jul 2026 | Haku | 1.6K | 3.1% | 6 |
| Jul 2026 | Cîroc | 880 | 1.7% | 7 |
| Jul 2026 | Russian Standard | 880 | 1.7% | 8 |
| Jul 2026 | Ketel One | 590 | 1.2% | 9 |
| Jul 2026 | Finlandia | 480 | 0.94% | 10 |
| Jul 2026 | Stolichnaya | 480 | 0.94% | 11 |
| Aug 2026 | Absolut | 18.1K | 35.3% | 1 |
| Aug 2026 | Grey Goose | 9.9K | 19.3% | 2 |
| Aug 2026 | Belvedere | 8.1K | 15.8% | 3 |
| Aug 2026 | Smirnoff | 8.1K | 15.8% | 4 |
| Aug 2026 | Skyy | 1.9K | 3.7% | 5 |
| Aug 2026 | Haku | 1.6K | 3.1% | 6 |
| Aug 2026 | Cîroc | 1K | 2% | 7 |
| Aug 2026 | Russian Standard | 880 | 1.7% | 8 |
| Aug 2026 | Ketel One | 590 | 1.2% | 9 |
| Aug 2026 | Stolichnaya | 590 | 1.2% | 10 |
| Aug 2026 | Finlandia | 480 | 0.94% | 11 |
| Sep 2026 | Absolut | 22.2K | 37.2% | 1 |
| Sep 2026 | Grey Goose | 12.1K | 20.3% | 2 |
| Sep 2026 | Smirnoff | 9.9K | 16.6% | 3 |
| Sep 2026 | Belvedere | 8.1K | 13.6% | 4 |
| Sep 2026 | Haku | 1.9K | 3.2% | 5 |
| Sep 2026 | Skyy | 1.9K | 3.2% | 6 |
| Sep 2026 | Cîroc | 1.3K | 2.2% | 7 |
| Sep 2026 | Ketel One | 720 | 1.2% | 8 |
| Sep 2026 | Russian Standard | 720 | 1.2% | 9 |
| Sep 2026 | Stolichnaya | 480 | 0.8% | 10 |
| Sep 2026 | Finlandia | 390 | 0.65% | 11 |

## What is being compared

- **Absolut**: Measured on the search term “absolut vodka”.
- **Belvedere**: Measured on the search term “belvedere vodka”.
- **Cîroc**: Measured on the search term “ciroc”.
- **Finlandia**: Measured on the search term “finlandia vodka”.
- **Grey Goose**: Measured on the search term “grey goose”.
- **Haku**: Measured on the search term “haku vodka”.
- **Ketel One**: Measured on the search term “ketel one”.
- **Russian Standard**: Measured on the search term “russian standard vodka”.
- **Skyy**: Measured on the search term “skyy vodka”.
- **Smirnoff**: Measured on the search term “smirnoff”.
- **Stolichnaya**: Measured on the search term “stolichnaya”.

- [Absolut](/demand/au/brands/absolut)
- [Belvedere](/demand/au/brands/belvedere)
- [Cîroc](/demand/au/brands/ciroc)
- [Finlandia](/demand/au/brands/finlandia-vodka)
- [Grey Goose](/demand/au/brands/grey-goose)
- [Haku](/demand/au/brands/haku-vodka)
- [Ketel One](/demand/au/brands/ketel-one)
- [Russian Standard](/demand/au/brands/russian-standard)
- [Skyy](/demand/au/brands/skyy-vodka)
- [Smirnoff](/demand/au/brands/smirnoff)
- [Stolichnaya](/demand/au/brands/stolichnaya)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vodka brands in Australia?

In September 2026, Absolut was the most searched among vodka brands in Australia, with an estimated 22.2K branded searches, 37.2% of all searches for the 11 we track.

## Cite this page

Brandwave. "Vodka brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-vodka-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-vodka-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.