---
title: "Vitamin brands in Australia: Which are searched most?"
description: "Compare the vitamin and supplement brands people buy from pharmacies and supermarkets. Share of Search among BioCeuticals, Blackmores, Swisse, Bioglan, Nature's Way and Cenovis, the vitamin brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-vitamin-brands"
publisher: "Brandwave"
---

# Vitamin brands in Australia: Which are searched most?

Compare the vitamin and supplement brands people buy from pharmacies and supermarkets. Share of Search among BioCeuticals, Blackmores, Swisse, Bioglan, Nature's Way and Cenovis, the vitamin brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vitamin brands
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: BioCeuticals, 42.9%

## Which brand is most popular in search among vitamin brands in Australia?

- In September 2026, BioCeuticals was the most searched among vitamin brands in Australia, with an estimated 18.1K branded searches, 42.9% of all searches for the six we track.
- Blackmores is in 2nd place, 14.2 percentage points behind at 28.7%.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia decreased from 43.4% to 42.9%.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia increased from 4.6% to 5.7%.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia peaked at 46.8% in June 2026 and was lowest at 42.2% in August 2026.
- Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia peaked at 29% in October 2025 and was lowest at 24.4% in May 2026.
- Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia peaked at 13.7% in January 2026 and was lowest at 11.1% in July 2026.
- Across the 12 months ending September 2026, Bioglan’s share of searches among vitamin brands in Australia peaked at 9.1% in July 2026 and was lowest at 6.9% in September 2026.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia peaked at 7.2% in May 2026 and was lowest at 4.6% in October 2025.
- Across the 12 months ending September 2026, Blackmores, Swisse, Bioglan and Cenovis held steady: their share of searches among vitamin brands in Australia each moved less than 0.5 percentage points.

## Top vitamin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Blackmores and Swisse were mentioned most often, in four of the five answers. Blackmores was recommended most often, coming first in two out of four answers that gave a list. Swisse was second, and Cenovis was third. Bioglan, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Blackmores | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Swisse | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Cenovis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| BioCeuticals | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nature's Way | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bioglan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vitamin brands

- Asked ChatGPT "Which vitamin brand is the best in Australia?": 1. Blackmores, 2. Swisse, 3. BioCeuticals
- Asked ChatGPT "What are the best vitamin and supplement brands in Australia?": 1. Blackmores, 2. BioCeuticals, 3. Swisse, 4. Cenovis, 5. Nature's Way
- Asked ChatGPT "Which multivitamin brand in Australia is worth buying?": 1. Cenovis, 2. Blackmores, 3. Swisse
- Searched Google, AI Overview "vitamins": named none of the brands we track
- Searched Google, AI Overview "multivitamin": 1. Swisse, 2. Blackmores, 3. Cenovis, 4. Nature's Way

Not named in any answer: Bioglan.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [BioCeuticals vs Blackmores: compare search popularity](/demand/au/compare/bioceuticals-vs-blackmores): 42.9% against 28.7% Share of Search.
- [BioCeuticals vs Swisse: compare search popularity](/demand/au/compare/bioceuticals-vs-swisse): 42.9% against 12.8% Share of Search.
- [BioCeuticals vs Bioglan: compare search popularity](/demand/au/compare/bioceuticals-vs-bioglan): 42.9% against 6.9% Share of Search.
- [BioCeuticals vs Nature's Way: compare search popularity](/demand/au/compare/bioceuticals-vs-natures-way): 42.9% against 5.7% Share of Search.
- [Blackmores vs Swisse: compare search popularity](/demand/au/compare/blackmores-vs-swisse): 28.7% against 12.8% Share of Search.
- [Blackmores vs Bioglan: compare search popularity](/demand/au/compare/bioglan-vs-blackmores): 28.7% against 6.9% Share of Search.
- [Blackmores vs Nature's Way: compare search popularity](/demand/au/compare/blackmores-vs-natures-way): 28.7% against 5.7% Share of Search.
- [Swisse vs Bioglan: compare search popularity](/demand/au/compare/bioglan-vs-swisse): 12.8% against 6.9% Share of Search.
- [Swisse vs Nature's Way: compare search popularity](/demand/au/compare/natures-way-vs-swisse): 12.8% against 5.7% Share of Search.
- [Bioglan vs Nature's Way: compare search popularity](/demand/au/compare/bioglan-vs-natures-way): 6.9% against 5.7% Share of Search.

## How did search popularity change for Australia vitamin brands in September 2026?

- In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%.
- In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.
- Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BioCeuticals | 42.9% | 18.1K | 0.0% | BioCeuticals |
| 2 | Blackmores | 28.7% | 12.1K | 0.0% | Blackmores |
| 3 | Swisse | 12.8% | 5.4K | 0.0% | Swisse |
| 4 | Bioglan | 6.9% | 2.9K | -19.4% | Bioglan |
| 5 | Nature's Way | 5.7% | 2.4K | 0.0% | Nature's Way |
| 6 | Cenovis | 3.1% | 1.3K | 0.0% | Cenovis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BioCeuticals | 18.1K | 43.4% | 1 |
| Oct 2025 | Blackmores | 12.1K | 29% | 2 |
| Oct 2025 | Swisse | 5.4K | 12.9% | 3 |
| Oct 2025 | Bioglan | 2.9K | 7% | 4 |
| Oct 2025 | Nature's Way | 1.9K | 4.6% | 5 |
| Oct 2025 | Cenovis | 1.3K | 3.1% | 6 |
| Nov 2025 | BioCeuticals | 18.1K | 43.4% | 1 |
| Nov 2025 | Blackmores | 12.1K | 29% | 2 |
| Nov 2025 | Swisse | 5.4K | 12.9% | 3 |
| Nov 2025 | Bioglan | 2.9K | 7% | 4 |
| Nov 2025 | Nature's Way | 1.9K | 4.6% | 5 |
| Nov 2025 | Cenovis | 1.3K | 3.1% | 6 |
| Dec 2025 | BioCeuticals | 14.8K | 42.9% | 1 |
| Dec 2025 | Blackmores | 9.9K | 28.7% | 2 |
| Dec 2025 | Swisse | 4.4K | 12.8% | 3 |
| Dec 2025 | Bioglan | 2.9K | 8.4% | 4 |
| Dec 2025 | Nature's Way | 1.6K | 4.6% | 5 |
| Dec 2025 | Cenovis | 880 | 2.6% | 6 |
| Jan 2026 | BioCeuticals | 18.1K | 45.8% | 1 |
| Jan 2026 | Blackmores | 9.9K | 25.1% | 2 |
| Jan 2026 | Swisse | 5.4K | 13.7% | 3 |
| Jan 2026 | Bioglan | 2.9K | 7.3% | 4 |
| Jan 2026 | Nature's Way | 1.9K | 4.8% | 5 |
| Jan 2026 | Cenovis | 1.3K | 3.3% | 6 |
| Feb 2026 | BioCeuticals | 14.8K | 42.4% | 1 |
| Feb 2026 | Blackmores | 9.9K | 28.4% | 2 |
| Feb 2026 | Swisse | 4.4K | 12.6% | 3 |
| Feb 2026 | Bioglan | 2.9K | 8.3% | 4 |
| Feb 2026 | Nature's Way | 1.9K | 5.4% | 5 |
| Feb 2026 | Cenovis | 1K | 2.9% | 6 |
| Mar 2026 | BioCeuticals | 18.1K | 42.5% | 1 |
| Mar 2026 | Blackmores | 12.1K | 28.4% | 2 |
| Mar 2026 | Swisse | 5.4K | 12.7% | 3 |
| Mar 2026 | Bioglan | 3.6K | 8.5% | 4 |
| Mar 2026 | Nature's Way | 2.4K | 5.6% | 5 |
| Mar 2026 | Cenovis | 1K | 2.3% | 6 |
| Apr 2026 | BioCeuticals | 18.1K | 44.8% | 1 |
| Apr 2026 | Blackmores | 9.9K | 24.5% | 2 |
| Apr 2026 | Swisse | 5.4K | 13.4% | 3 |
| Apr 2026 | Bioglan | 3.6K | 8.9% | 4 |
| Apr 2026 | Nature's Way | 2.4K | 5.9% | 5 |
| Apr 2026 | Cenovis | 1K | 2.5% | 6 |
| May 2026 | BioCeuticals | 18.1K | 44.7% | 1 |
| May 2026 | Blackmores | 9.9K | 24.4% | 2 |
| May 2026 | Swisse | 5.4K | 13.3% | 3 |
| May 2026 | Bioglan | 2.9K | 7.2% | 4 |
| May 2026 | Nature's Way | 2.9K | 7.2% | 5 |
| May 2026 | Cenovis | 1.3K | 3.2% | 6 |
| Jun 2026 | BioCeuticals | 18.1K | 46.8% | 1 |
| Jun 2026 | Blackmores | 9.9K | 25.6% | 2 |
| Jun 2026 | Swisse | 4.4K | 11.4% | 3 |
| Jun 2026 | Bioglan | 2.9K | 7.5% | 4 |
| Jun 2026 | Nature's Way | 2.4K | 6.2% | 5 |
| Jun 2026 | Cenovis | 1K | 2.6% | 6 |
| Jul 2026 | BioCeuticals | 18.1K | 45.6% | 1 |
| Jul 2026 | Blackmores | 9.9K | 24.9% | 2 |
| Jul 2026 | Swisse | 4.4K | 11.1% | 3 |
| Jul 2026 | Bioglan | 3.6K | 9.1% | 4 |
| Jul 2026 | Nature's Way | 2.4K | 6% | 5 |
| Jul 2026 | Cenovis | 1.3K | 3.3% | 6 |
| Aug 2026 | BioCeuticals | 18.1K | 42.2% | 1 |
| Aug 2026 | Blackmores | 12.1K | 28.2% | 2 |
| Aug 2026 | Swisse | 5.4K | 12.6% | 3 |
| Aug 2026 | Bioglan | 3.6K | 8.4% | 4 |
| Aug 2026 | Nature's Way | 2.4K | 5.6% | 5 |
| Aug 2026 | Cenovis | 1.3K | 3% | 6 |
| Sep 2026 | BioCeuticals | 18.1K | 42.9% | 1 |
| Sep 2026 | Blackmores | 12.1K | 28.7% | 2 |
| Sep 2026 | Swisse | 5.4K | 12.8% | 3 |
| Sep 2026 | Bioglan | 2.9K | 6.9% | 4 |
| Sep 2026 | Nature's Way | 2.4K | 5.7% | 5 |
| Sep 2026 | Cenovis | 1.3K | 3.1% | 6 |

## What is being compared

- **BioCeuticals**: Measured on the search term “bioceuticals”.
- **Bioglan**: Measured on the search term “bioglan”.
- **Blackmores**: Measured on the search term “blackmores”.
- **Cenovis**: Measured on the search term “cenovis”.
- **Nature's Way**: Measured on the search terms “nature's way” and “natures way”, summed into one figure.
- **Swisse**: Measured on the search term “swisse”.

- [BioCeuticals](/demand/au/brands/bioceuticals)
- [Bioglan](/demand/au/brands/bioglan)
- [Blackmores](/demand/au/brands/blackmores)
- [Cenovis](/demand/au/brands/cenovis)
- [Nature's Way](/demand/au/brands/natures-way)
- [Swisse](/demand/au/brands/swisse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vitamin brands in Australia?

In September 2026, BioCeuticals was the most searched among vitamin brands in Australia, with an estimated 18.1K branded searches, 42.9% of all searches for the six we track.

## Cite this page

Brandwave. "Vitamin brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-vitamin-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.