---
title: "Vacuum cleaner brands in Australia: Which are searched most?"
description: "Compare the vacuum and robot vacuum brands Australians buy. Share of Search among Dyson, Shark, Roborock, Ecovacs, iRobot, BISSELL, Miele, Dreame, Electrolux, Hoover and Samsung, the vacuum cleaner brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-vacuum-brands"
publisher: "Brandwave"
---

# Vacuum cleaner brands in Australia: Which are searched most?

Compare the vacuum and robot vacuum brands Australians buy. Share of Search among Dyson, Shark, Roborock, Ecovacs, iRobot, BISSELL, Miele, Dreame, Electrolux, Hoover and Samsung, the vacuum cleaner brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vacuum cleaner brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 29%

## Which brand is most popular in search among vacuum cleaner brands in Australia?

- In September 2026, Dyson was the most searched among vacuum cleaner brands in Australia, with an estimated 60.5K branded searches, 29% of all searches for the 11 we track.
- Shark is in 2nd place, 5.3 percentage points behind at 23.7%.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia decreased from 31.3% to 29%.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in Australia increased from 14% to 23.7%.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia decreased from 21% to 15.9%.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among vacuum cleaner brands in Australia decreased from 9.4% to 8.7%.
- Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in Australia decreased from 5.1% to 3.9%.
- Across the 12 months ending September 2026, Dreame’s share of searches among vacuum cleaner brands in Australia increased from 1.9% to 2.6%.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in Australia peaked at 34.4% in April 2026 and was lowest at 29% in September 2026.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia peaked at 23.9% in November 2025 and was lowest at 15.9% in September 2026.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among vacuum cleaner brands in Australia peaked at 10.7% in November 2025 and was lowest at 7.6% in August 2026.
- Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in Australia peaked at 8% in December 2025 and was lowest at 4.9% in June 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum cleaner brands in Australia peaked at 5.3% in January 2026 and was lowest at 3.6% in June 2026.
- Across the 12 months ending September 2026, Dreame’s share of searches among vacuum cleaner brands in Australia peaked at 3.3% in July 2026 and was lowest at 1.9% in October 2025.
- Across the 12 months ending September 2026, Electrolux’s share of searches among vacuum cleaner brands in Australia peaked at 2.9% in January 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in Australia.
- Across the 12 months ending September 2026, Roborock fell from 2nd to 3rd among vacuum cleaner brands in Australia.
- Across the 12 months ending September 2026, Dreame rose from 9th to 8th among vacuum cleaner brands in Australia.
- Across the 12 months ending September 2026, Electrolux fell from 8th to 9th among vacuum cleaner brands in Australia.
- Across the 12 months ending September 2026, iRobot, BISSELL, Hoover and Samsung held steady: their share of searches among vacuum cleaner brands in Australia each moved less than 0.5 percentage points.

## Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, Shark and Dreame were mentioned most often, in three of the five answers. Dyson was recommended most often, coming first in two out of four answers that gave a list. Shark was second, and Ecovacs and BISSELL tied for third. iRobot, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vacuum cleaner brands

- Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame
- Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark
- Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele
- Searched Google, AI Overview "robot vacuum": 1. Dreame
- Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame

Not named in any answer: iRobot and Hoover.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Dyson vs Shark: compare search popularity](/demand/au/compare/dyson-vs-shark): 29% against 23.7% Share of Search.
- [Dyson vs Roborock: compare search popularity](/demand/au/compare/dyson-vs-roborock): 29% against 15.9% Share of Search.
- [Dyson vs Ecovacs: compare search popularity](/demand/au/compare/dyson-vs-ecovacs): 29% against 8.7% Share of Search.
- [Dyson vs iRobot: compare search popularity](/demand/au/compare/dyson-vs-irobot): 29% against 6.5% Share of Search.
- [Shark vs Roborock: compare search popularity](/demand/au/compare/roborock-vs-shark): 23.7% against 15.9% Share of Search.
- [Shark vs Ecovacs: compare search popularity](/demand/au/compare/ecovacs-vs-shark): 23.7% against 8.7% Share of Search.
- [Shark vs iRobot: compare search popularity](/demand/au/compare/irobot-vs-shark): 23.7% against 6.5% Share of Search.
- [Roborock vs Ecovacs: compare search popularity](/demand/au/compare/ecovacs-vs-roborock): 15.9% against 8.7% Share of Search.
- [Roborock vs iRobot: compare search popularity](/demand/au/compare/irobot-vs-roborock): 15.9% against 6.5% Share of Search.
- [Ecovacs vs iRobot: compare search popularity](/demand/au/compare/ecovacs-vs-irobot): 8.7% against 6.5% Share of Search.

## How did search popularity change for Australia vacuum cleaner brands in September 2026?

- In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches.
- In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%.
- In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%.
- In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%.
- In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%.
- In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%.
- In September 2026, Roborock lost share of searches among vacuum cleaner brands in Australia, from 17% to 15.9%.
- In September 2026, Electrolux lost share of searches among vacuum cleaner brands in Australia, from 2.8% to 2.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 29% | 60.5K | 0.0% | Dyson |
| 2 | Shark | 23.7% | 49.5K | +22.2% | SharkNinja |
| 3 | Roborock | 15.9% | 33.1K | 0.0% | Roborock |
| 4 | Ecovacs | 8.7% | 18.1K | +22.3% | Ecovacs |
| 5 | iRobot | 6.5% | 13.5K | +25.0% | iRobot |
| 6 | BISSELL | 4.7% | 9.9K | +22.2% | BISSELL |
| 7 | Miele | 3.9% | 8.1K | -18.2% | Miele |
| 8 | Dreame | 2.6% | 5.4K | 0.0% | Dreame |
| 9 | Electrolux | 2.1% | 4.4K | -18.5% | Electrolux Group |
| 10 | Hoover | 1.7% | 3.6K | 0.0% | Hoover |
| 11 | Samsung | 1.2% | 2.4K | 0.0% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 60.5K | 31.3% | 1 |
| Oct 2025 | Roborock | 40.5K | 21% | 2 |
| Oct 2025 | Shark | 27.1K | 14% | 3 |
| Oct 2025 | Ecovacs | 18.1K | 9.4% | 4 |
| Oct 2025 | iRobot | 13.2K | 6.8% | 5 |
| Oct 2025 | BISSELL | 9.9K | 5.1% | 6 |
| Oct 2025 | Miele | 9.9K | 5.1% | 7 |
| Oct 2025 | Electrolux | 4.4K | 2.3% | 8 |
| Oct 2025 | Dreame | 3.6K | 1.9% | 9 |
| Oct 2025 | Hoover | 3.6K | 1.9% | 10 |
| Oct 2025 | Samsung | 2.4K | 1.2% | 11 |
| Nov 2025 | Dyson | 90.5K | 29.3% | 1 |
| Nov 2025 | Roborock | 74K | 23.9% | 2 |
| Nov 2025 | Shark | 49.5K | 16% | 3 |
| Nov 2025 | Ecovacs | 33.1K | 10.7% | 4 |
| Nov 2025 | iRobot | 16.2K | 5.2% | 5 |
| Nov 2025 | BISSELL | 14.8K | 4.8% | 6 |
| Nov 2025 | Miele | 12.1K | 3.9% | 7 |
| Nov 2025 | Dreame | 6.6K | 2.1% | 8 |
| Nov 2025 | Electrolux | 5.4K | 1.7% | 9 |
| Nov 2025 | Hoover | 3.6K | 1.2% | 10 |
| Nov 2025 | Samsung | 3.6K | 1.2% | 11 |
| Dec 2025 | Dyson | 74K | 30% | 1 |
| Dec 2025 | Roborock | 49.5K | 20.1% | 2 |
| Dec 2025 | Shark | 40.5K | 16.4% | 3 |
| Dec 2025 | Ecovacs | 22.2K | 9% | 4 |
| Dec 2025 | iRobot | 19.8K | 8% | 5 |
| Dec 2025 | BISSELL | 12.1K | 4.9% | 6 |
| Dec 2025 | Miele | 9.9K | 4% | 7 |
| Dec 2025 | Dreame | 6.6K | 2.7% | 8 |
| Dec 2025 | Electrolux | 5.4K | 2.2% | 9 |
| Dec 2025 | Hoover | 3.6K | 1.5% | 10 |
| Dec 2025 | Samsung | 2.9K | 1.2% | 11 |
| Jan 2026 | Dyson | 60.5K | 32.5% | 1 |
| Jan 2026 | Roborock | 33.1K | 17.8% | 2 |
| Jan 2026 | Shark | 33.1K | 17.8% | 3 |
| Jan 2026 | Ecovacs | 14.8K | 8% | 4 |
| Jan 2026 | iRobot | 10.8K | 5.8% | 5 |
| Jan 2026 | BISSELL | 9.9K | 5.3% | 6 |
| Jan 2026 | Miele | 8.1K | 4.4% | 7 |
| Jan 2026 | Electrolux | 5.4K | 2.9% | 8 |
| Jan 2026 | Dreame | 4.4K | 2.4% | 9 |
| Jan 2026 | Hoover | 3.6K | 1.9% | 10 |
| Jan 2026 | Samsung | 2.4K | 1.3% | 11 |
| Feb 2026 | Dyson | 49.5K | 31.1% | 1 |
| Feb 2026 | Roborock | 27.1K | 17% | 2 |
| Feb 2026 | Shark | 27.1K | 17% | 3 |
| Feb 2026 | Ecovacs | 14.8K | 9.3% | 4 |
| Feb 2026 | iRobot | 10.8K | 6.8% | 5 |
| Feb 2026 | BISSELL | 8.1K | 5.1% | 6 |
| Feb 2026 | Miele | 8.1K | 5.1% | 7 |
| Feb 2026 | Dreame | 4.4K | 2.8% | 8 |
| Feb 2026 | Electrolux | 4.4K | 2.8% | 9 |
| Feb 2026 | Hoover | 2.9K | 1.8% | 10 |
| Feb 2026 | Samsung | 1.9K | 1.2% | 11 |
| Mar 2026 | Dyson | 49.5K | 29.2% | 1 |
| Mar 2026 | Roborock | 33.1K | 19.5% | 2 |
| Mar 2026 | Shark | 27.1K | 16% | 3 |
| Mar 2026 | Ecovacs | 18.1K | 10.7% | 4 |
| Mar 2026 | iRobot | 12K | 7.1% | 5 |
| Mar 2026 | BISSELL | 8.1K | 4.8% | 6 |
| Mar 2026 | Miele | 8.1K | 4.8% | 7 |
| Mar 2026 | Dreame | 4.4K | 2.6% | 8 |
| Mar 2026 | Electrolux | 4.4K | 2.6% | 9 |
| Mar 2026 | Hoover | 2.9K | 1.7% | 10 |
| Mar 2026 | Samsung | 1.9K | 1.1% | 11 |
| Apr 2026 | Dyson | 60.5K | 34.4% | 1 |
| Apr 2026 | Roborock | 33.1K | 18.8% | 2 |
| Apr 2026 | Shark | 27.1K | 15.4% | 3 |
| Apr 2026 | Ecovacs | 14.8K | 8.4% | 4 |
| Apr 2026 | iRobot | 9.8K | 5.6% | 5 |
| Apr 2026 | BISSELL | 8.1K | 4.6% | 6 |
| Apr 2026 | Miele | 8.1K | 4.6% | 7 |
| Apr 2026 | Dreame | 5.4K | 3.1% | 8 |
| Apr 2026 | Electrolux | 4.4K | 2.5% | 9 |
| Apr 2026 | Hoover | 2.9K | 1.6% | 10 |
| Apr 2026 | Samsung | 1.9K | 1.1% | 11 |
| May 2026 | Dyson | 60.5K | 33% | 1 |
| May 2026 | Roborock | 33.1K | 18.1% | 2 |
| May 2026 | Shark | 33.1K | 18.1% | 3 |
| May 2026 | Ecovacs | 14.8K | 8.1% | 4 |
| May 2026 | iRobot | 10.8K | 5.9% | 5 |
| May 2026 | BISSELL | 8.1K | 4.4% | 6 |
| May 2026 | Miele | 8.1K | 4.4% | 7 |
| May 2026 | Dreame | 5.4K | 2.9% | 8 |
| May 2026 | Electrolux | 4.4K | 2.4% | 9 |
| May 2026 | Hoover | 2.9K | 1.6% | 10 |
| May 2026 | Samsung | 1.9K | 1% | 11 |
| Jun 2026 | Dyson | 74K | 33.3% | 1 |
| Jun 2026 | Roborock | 40.5K | 18.2% | 2 |
| Jun 2026 | Shark | 40.5K | 18.2% | 3 |
| Jun 2026 | Ecovacs | 22.2K | 10% | 4 |
| Jun 2026 | iRobot | 10.8K | 4.9% | 5 |
| Jun 2026 | Miele | 9.9K | 4.5% | 6 |
| Jun 2026 | BISSELL | 8.1K | 3.6% | 7 |
| Jun 2026 | Dreame | 5.4K | 2.4% | 8 |
| Jun 2026 | Electrolux | 5.4K | 2.4% | 9 |
| Jun 2026 | Hoover | 2.9K | 1.3% | 10 |
| Jun 2026 | Samsung | 2.4K | 1.1% | 11 |
| Jul 2026 | Dyson | 60.5K | 30.4% | 1 |
| Jul 2026 | Roborock | 40.5K | 20.4% | 2 |
| Jul 2026 | Shark | 33.1K | 16.6% | 3 |
| Jul 2026 | Ecovacs | 18.1K | 9.1% | 4 |
| Jul 2026 | iRobot | 10.8K | 5.4% | 5 |
| Jul 2026 | Miele | 9.9K | 5% | 6 |
| Jul 2026 | BISSELL | 8.1K | 4.1% | 7 |
| Jul 2026 | Dreame | 6.6K | 3.3% | 8 |
| Jul 2026 | Electrolux | 5.4K | 2.7% | 9 |
| Jul 2026 | Hoover | 3.6K | 1.8% | 10 |
| Jul 2026 | Samsung | 2.4K | 1.2% | 11 |
| Aug 2026 | Dyson | 60.5K | 31.1% | 1 |
| Aug 2026 | Shark | 40.5K | 20.8% | 2 |
| Aug 2026 | Roborock | 33.1K | 17% | 3 |
| Aug 2026 | Ecovacs | 14.8K | 7.6% | 4 |
| Aug 2026 | iRobot | 10.8K | 5.6% | 5 |
| Aug 2026 | Miele | 9.9K | 5.1% | 6 |
| Aug 2026 | BISSELL | 8.1K | 4.2% | 7 |
| Aug 2026 | Dreame | 5.4K | 2.8% | 8 |
| Aug 2026 | Electrolux | 5.4K | 2.8% | 9 |
| Aug 2026 | Hoover | 3.6K | 1.9% | 10 |
| Aug 2026 | Samsung | 2.4K | 1.2% | 11 |
| Sep 2026 | Dyson | 60.5K | 29% | 1 |
| Sep 2026 | Shark | 49.5K | 23.7% | 2 |
| Sep 2026 | Roborock | 33.1K | 15.9% | 3 |
| Sep 2026 | Ecovacs | 18.1K | 8.7% | 4 |
| Sep 2026 | iRobot | 13.5K | 6.5% | 5 |
| Sep 2026 | BISSELL | 9.9K | 4.7% | 6 |
| Sep 2026 | Miele | 8.1K | 3.9% | 7 |
| Sep 2026 | Dreame | 5.4K | 2.6% | 8 |
| Sep 2026 | Electrolux | 4.4K | 2.1% | 9 |
| Sep 2026 | Hoover | 3.6K | 1.7% | 10 |
| Sep 2026 | Samsung | 2.4K | 1.2% | 11 |

## What is being compared

- **BISSELL**: Measured on the search term “bissell”.
- **Dreame**: Measured on the search term “dreame vacuum”.
- **Dyson**: Measured on the search term “dyson vacuum”.
- **Ecovacs**: Measured on the search term “ecovacs”.
- **Electrolux**: Measured on the search term “electrolux vacuum”.
- **Hoover**: Measured on the search term “hoover vacuum”.
- **iRobot**: Measured on the search terms “irobot” and “roomba”, summed into one figure.
- **Miele**: Measured on the search term “miele vacuum”.
- **Roborock**: Measured on the search term “roborock”.
- **Samsung**: Measured on the search term “samsung vacuum”.
- **Shark**: Measured on the search term “shark vacuum”.

- [BISSELL](/demand/au/brands/bissell)
- [Dreame](/demand/au/brands/dreame)
- [Dyson](/demand/au/brands/dyson)
- [Ecovacs](/demand/au/brands/ecovacs)
- [Electrolux](/demand/au/brands/electrolux)
- [Hoover](/demand/au/brands/hoover)
- [iRobot](/demand/au/brands/irobot)
- [Miele](/demand/au/brands/miele)
- [Roborock](/demand/au/brands/roborock)
- [Samsung](/demand/au/brands/samsung)
- [Shark](/demand/au/brands/shark)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vacuum cleaner brands in Australia?

In September 2026, Dyson was the most searched among vacuum cleaner brands in Australia, with an estimated 60.5K branded searches, 29% of all searches for the 11 we track.

## Cite this page

Brandwave. "Vacuum cleaner brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.