--- title: "Tyre brands in Australia: Which are searched most?" description: "Compare the car tyre brands Australian drivers buy. Share of Search among Bridgestone, Kumho, Michelin, Continental, Goodyear, Yokohama, Pirelli, Toyo Tires, Hankook, Falken and Dunlop, the tyre brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-tyre-brands" publisher: "Brandwave" --- # Tyre brands in Australia: Which are searched most? Compare the car tyre brands Australian drivers buy. Share of Search among Bridgestone, Kumho, Michelin, Continental, Goodyear, Yokohama, Pirelli, Toyo Tires, Hankook, Falken and Dunlop, the tyre brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tyre brands - **Market**: Australia - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bridgestone, 35.8% ## Which brand is most popular in search among tyre brands in Australia? - In September 2026, Bridgestone was the most searched among tyre brands in Australia, with an estimated 27.1K branded searches, 35.8% of all searches for the 11 we track. - Kumho is in 2nd place, 25.1 percentage points behind at 10.7%. - Across the 12 months ending September 2026, Bridgestone’s share of searches among tyre brands in Australia decreased from 38.6% to 35.8%. - Across the 12 months ending September 2026, Kumho’s share of searches among tyre brands in Australia increased from 9.4% to 10.7%. - Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia increased from 7.7% to 8.7%. - Across the 12 months ending September 2026, Continental’s share of searches among tyre brands in Australia decreased from 7.7% to 7.1%. - Across the 12 months ending September 2026, Goodyear’s share of searches among tyre brands in Australia increased from 6.3% to 7.1%. - Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia increased from 5.1% to 7.1%. - Across the 12 months ending September 2026, Hankook’s share of searches among tyre brands in Australia increased from 4.2% to 4.8%. - Across the 12 months ending September 2026, Dunlop’s share of searches among tyre brands in Australia decreased from 4.2% to 3.2%. - Across the 12 months ending September 2026, Bridgestone’s share of searches among tyre brands in Australia peaked at 39.2% in July 2026 and was lowest at 34.2% in August 2026. - Across the 12 months ending September 2026, Kumho’s share of searches among tyre brands in Australia peaked at 12.5% in August 2026 and was lowest at 9.1% in November 2025. - Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia peaked at 9.1% in June 2026 and was lowest at 7.4% in November 2025. - Across the 12 months ending September 2026, Continental’s share of searches among tyre brands in Australia peaked at 8.7% in December 2025 and was lowest at 7.1% in May 2026. - Across the 12 months ending September 2026, Goodyear’s share of searches among tyre brands in Australia peaked at 7.1% in September 2026 and was lowest at 5% in June 2026. - Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia peaked at 7.1% in September 2026 and was lowest at 4.1% in November 2025. - Across the 12 months ending September 2026, Pirelli’s share of searches among tyre brands in Australia peaked at 11.1% in November 2025 and was lowest at 5.2% in July 2026. - Across the 12 months ending September 2026, Toyo Tires’ share of searches among tyre brands in Australia peaked at 7.1% in December 2025 and was lowest at 5.1% in March 2026. - Across the 12 months ending September 2026, Hankook’s share of searches among tyre brands in Australia peaked at 4.9% in April 2026 and was lowest at 3.4% in July 2026. - Across the 12 months ending September 2026, Falken’s share of searches among tyre brands in Australia peaked at 4.7% in February 2026 and was lowest at 3.4% in March 2026. - Across the 12 months ending September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia. - Across the 12 months ending September 2026, Continental fell from 3rd to 4th among tyre brands in Australia. - Across the 12 months ending September 2026, Yokohama rose from 8th to 6th among tyre brands in Australia. - Across the 12 months ending September 2026, Pirelli fell from 6th to 7th among tyre brands in Australia. - Across the 12 months ending September 2026, Toyo Tires fell from 7th to 8th among tyre brands in Australia. - Across the 12 months ending September 2026, Hankook rose from 11th to 9th among tyre brands in Australia. - Across the 12 months ending September 2026, Dunlop fell from 9th to 11th among tyre brands in Australia. - Across the 12 months ending September 2026, Falken held steady: its share of searches among tyre brands in Australia moved less than 0.5 percentage points. ## Top tyre brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions, Bridgestone appeared every time. Michelin was recommended most often, coming first in one out of three answers. Bridgestone was second, and Continental was third. Kumho, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Michelin | 1st | 2 of 3 | 2 of 3 | | Bridgestone | 2nd | 3 of 3 | 3 of 3 | | Continental | 3rd | 2 of 3 | 2 of 3 | | Goodyear | 4th | 1 of 3 | 1 of 3 | | Falken | 4th | 1 of 3 | 1 of 3 | | Pirelli | 6th | 1 of 3 | 1 of 3 | | Hankook | 7th | 1 of 3 | 1 of 3 | | Kumho | Not ranked | 0 of 3 | 0 of 3 | | Yokohama | Not ranked | 0 of 3 | 0 of 3 | | Toyo Tires | Not ranked | 0 of 3 | 0 of 3 | | Dunlop | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tyre brands - Asked ChatGPT "What's the best tyre brand in Australia?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Pirelli, 5. Hankook - Asked ChatGPT "Which car tyres last the longest?": 1. Goodyear, 2. Michelin, 3. Continental, 4. Bridgestone - Asked ChatGPT "Which tyres are best for a 4WD?": 1. Falken, 2. Bridgestone Not named in any answer: Kumho, Yokohama, Toyo Tires and Dunlop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Bridgestone vs Kumho: compare search popularity](/demand/au/compare/bridgestone-vs-kumho): 35.8% against 10.7% Share of Search. - [Bridgestone vs Michelin: compare search popularity](/demand/au/compare/bridgestone-vs-michelin): 35.8% against 8.7% Share of Search. - [Bridgestone vs Continental: compare search popularity](/demand/au/compare/bridgestone-vs-continental): 35.8% against 7.1% Share of Search. - [Bridgestone vs Goodyear: compare search popularity](/demand/au/compare/bridgestone-vs-goodyear): 35.8% against 7.1% Share of Search. - [Kumho vs Michelin: compare search popularity](/demand/au/compare/kumho-vs-michelin): 10.7% against 8.7% Share of Search. - [Kumho vs Continental: compare search popularity](/demand/au/compare/continental-vs-kumho): 10.7% against 7.1% Share of Search. - [Kumho vs Goodyear: compare search popularity](/demand/au/compare/goodyear-vs-kumho): 10.7% against 7.1% Share of Search. - [Michelin vs Continental: compare search popularity](/demand/au/compare/continental-vs-michelin): 8.7% against 7.1% Share of Search. - [Michelin vs Goodyear: compare search popularity](/demand/au/compare/goodyear-vs-michelin): 8.7% against 7.1% Share of Search. - [Continental vs Goodyear: compare search popularity](/demand/au/compare/continental-vs-goodyear): 7.1% Share of Search each. ## How did search popularity change for Australia tyre brands in September 2026? - In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches. - In September 2026, Bridgestone gained share of searches among tyre brands in Australia, from 34.2% to 35.8%. - In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%. - In September 2026, Continental lost share of searches among tyre brands in Australia, from 8.3% to 7.1%. - In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%. - Goodyear’s share of searches among tyre brands in Australia has gained ground for 3 months in a row, from 5% to 7.1% in September 2026. - In September 2026, Falken rose from 11th to 10th among tyre brands in Australia. - In September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bridgestone | 35.8% | 27.1K | 0.0% | Bridgestone | | 2 | Kumho | 10.7% | 8.1K | -18.2% | Kumho | | 3 | Michelin | 8.7% | 6.6K | 0.0% | Michelin | | 4 | Continental | 7.1% | 5.4K | -18.2% | Continental | | 5 | Goodyear | 7.1% | 5.4K | 0.0% | Goodyear | | 6 | Yokohama | 7.1% | 5.4K | +22.7% | Yokohama | | 7 | Pirelli | 5.8% | 4.4K | -18.5% | Pirelli | | 8 | Toyo Tires | 5.8% | 4.4K | 0.0% | Toyo Tires | | 9 | Hankook | 4.8% | 3.6K | 0.0% | Hankook | | 10 | Falken | 3.8% | 2.9K | 0.0% | Falken | | 11 | Dunlop | 3.2% | 2.4K | -17.2% | Dunlop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bridgestone | 33.1K | 38.6% | 1 | | Oct 2025 | Kumho | 8.1K | 9.4% | 2 | | Oct 2025 | Continental | 6.6K | 7.7% | 3 | | Oct 2025 | Michelin | 6.6K | 7.7% | 4 | | Oct 2025 | Goodyear | 5.4K | 6.3% | 5 | | Oct 2025 | Pirelli | 5.4K | 6.3% | 6 | | Oct 2025 | Toyo Tires | 5.4K | 6.3% | 7 | | Oct 2025 | Yokohama | 4.4K | 5.1% | 8 | | Oct 2025 | Dunlop | 3.6K | 4.2% | 9 | | Oct 2025 | Falken | 3.6K | 4.2% | 10 | | Oct 2025 | Hankook | 3.6K | 4.2% | 11 | | Nov 2025 | Bridgestone | 33.1K | 37.3% | 1 | | Nov 2025 | Pirelli | 9.9K | 11.1% | 2 | | Nov 2025 | Kumho | 8.1K | 9.1% | 3 | | Nov 2025 | Continental | 6.6K | 7.4% | 4 | | Nov 2025 | Michelin | 6.6K | 7.4% | 5 | | Nov 2025 | Goodyear | 5.4K | 6.1% | 6 | | Nov 2025 | Toyo Tires | 5.4K | 6.1% | 7 | | Nov 2025 | Falken | 3.6K | 4.1% | 8 | | Nov 2025 | Hankook | 3.6K | 4.1% | 9 | | Nov 2025 | Yokohama | 3.6K | 4.1% | 10 | | Nov 2025 | Dunlop | 2.9K | 3.3% | 11 | | Dec 2025 | Bridgestone | 27.1K | 35.7% | 1 | | Dec 2025 | Kumho | 8.1K | 10.7% | 2 | | Dec 2025 | Continental | 6.6K | 8.7% | 3 | | Dec 2025 | Michelin | 6.6K | 8.7% | 4 | | Dec 2025 | Goodyear | 5.4K | 7.1% | 5 | | Dec 2025 | Toyo Tires | 5.4K | 7.1% | 6 | | Dec 2025 | Pirelli | 4.4K | 5.8% | 7 | | Dec 2025 | Yokohama | 3.6K | 4.7% | 8 | | Dec 2025 | Dunlop | 2.9K | 3.8% | 9 | | Dec 2025 | Falken | 2.9K | 3.8% | 10 | | Dec 2025 | Hankook | 2.9K | 3.8% | 11 | | Jan 2026 | Bridgestone | 33.1K | 38.4% | 1 | | Jan 2026 | Kumho | 8.1K | 9.4% | 2 | | Jan 2026 | Continental | 6.6K | 7.7% | 3 | | Jan 2026 | Michelin | 6.6K | 7.7% | 4 | | Jan 2026 | Goodyear | 5.4K | 6.3% | 5 | | Jan 2026 | Pirelli | 5.4K | 6.3% | 6 | | Jan 2026 | Toyo Tires | 5.4K | 6.3% | 7 | | Jan 2026 | Yokohama | 5.4K | 6.3% | 8 | | Jan 2026 | Falken | 3.6K | 4.2% | 9 | | Jan 2026 | Hankook | 3.6K | 4.2% | 10 | | Jan 2026 | Dunlop | 2.9K | 3.4% | 11 | | Feb 2026 | Bridgestone | 27.1K | 35% | 1 | | Feb 2026 | Kumho | 8.1K | 10.5% | 2 | | Feb 2026 | Continental | 6.6K | 8.5% | 3 | | Feb 2026 | Michelin | 6.6K | 8.5% | 4 | | Feb 2026 | Goodyear | 5.4K | 7% | 5 | | Feb 2026 | Yokohama | 5.4K | 7% | 6 | | Feb 2026 | Pirelli | 4.4K | 5.7% | 7 | | Feb 2026 | Toyo Tires | 4.4K | 5.7% | 8 | | Feb 2026 | Falken | 3.6K | 4.7% | 9 | | Feb 2026 | Dunlop | 2.9K | 3.7% | 10 | | Feb 2026 | Hankook | 2.9K | 3.7% | 11 | | Mar 2026 | Bridgestone | 33.1K | 38.4% | 1 | | Mar 2026 | Kumho | 9.9K | 11.5% | 2 | | Mar 2026 | Continental | 6.6K | 7.7% | 3 | | Mar 2026 | Michelin | 6.6K | 7.7% | 4 | | Mar 2026 | Goodyear | 5.4K | 6.3% | 5 | | Mar 2026 | Pirelli | 5.4K | 6.3% | 6 | | Mar 2026 | Yokohama | 5.4K | 6.3% | 7 | | Mar 2026 | Toyo Tires | 4.4K | 5.1% | 8 | | Mar 2026 | Hankook | 3.6K | 4.2% | 9 | | Mar 2026 | Dunlop | 2.9K | 3.4% | 10 | | Mar 2026 | Falken | 2.9K | 3.4% | 11 | | Apr 2026 | Bridgestone | 27.1K | 36.5% | 1 | | Apr 2026 | Kumho | 8.1K | 10.9% | 2 | | Apr 2026 | Michelin | 6.6K | 8.9% | 3 | | Apr 2026 | Continental | 5.4K | 7.3% | 4 | | Apr 2026 | Goodyear | 4.4K | 5.9% | 5 | | Apr 2026 | Pirelli | 4.4K | 5.9% | 6 | | Apr 2026 | Toyo Tires | 4.4K | 5.9% | 7 | | Apr 2026 | Yokohama | 4.4K | 5.9% | 8 | | Apr 2026 | Hankook | 3.6K | 4.9% | 9 | | Apr 2026 | Dunlop | 2.9K | 3.9% | 10 | | Apr 2026 | Falken | 2.9K | 3.9% | 11 | | May 2026 | Bridgestone | 27.1K | 35.6% | 1 | | May 2026 | Kumho | 8.1K | 10.6% | 2 | | May 2026 | Michelin | 6.6K | 8.7% | 3 | | May 2026 | Continental | 5.4K | 7.1% | 4 | | May 2026 | Pirelli | 5.4K | 7.1% | 5 | | May 2026 | Toyo Tires | 5.4K | 7.1% | 6 | | May 2026 | Goodyear | 4.4K | 5.8% | 7 | | May 2026 | Yokohama | 4.4K | 5.8% | 8 | | May 2026 | Hankook | 3.6K | 4.7% | 9 | | May 2026 | Dunlop | 2.9K | 3.8% | 10 | | May 2026 | Falken | 2.9K | 3.8% | 11 | | Jun 2026 | Bridgestone | 33.1K | 37.4% | 1 | | Jun 2026 | Kumho | 9.9K | 11.2% | 2 | | Jun 2026 | Michelin | 8.1K | 9.1% | 3 | | Jun 2026 | Continental | 6.6K | 7.4% | 4 | | Jun 2026 | Pirelli | 6.6K | 7.4% | 5 | | Jun 2026 | Toyo Tires | 5.4K | 6.1% | 6 | | Jun 2026 | Goodyear | 4.4K | 5% | 7 | | Jun 2026 | Yokohama | 4.4K | 5% | 8 | | Jun 2026 | Falken | 3.6K | 4.1% | 9 | | Jun 2026 | Hankook | 3.6K | 4.1% | 10 | | Jun 2026 | Dunlop | 2.9K | 3.3% | 11 | | Jul 2026 | Bridgestone | 33.1K | 39.2% | 1 | | Jul 2026 | Kumho | 9.9K | 11.7% | 2 | | Jul 2026 | Continental | 6.6K | 7.8% | 3 | | Jul 2026 | Michelin | 6.6K | 7.8% | 4 | | Jul 2026 | Goodyear | 5.4K | 6.4% | 5 | | Jul 2026 | Toyo Tires | 5.4K | 6.4% | 6 | | Jul 2026 | Pirelli | 4.4K | 5.2% | 7 | | Jul 2026 | Yokohama | 4.4K | 5.2% | 8 | | Jul 2026 | Dunlop | 2.9K | 3.4% | 9 | | Jul 2026 | Falken | 2.9K | 3.4% | 10 | | Jul 2026 | Hankook | 2.9K | 3.4% | 11 | | Aug 2026 | Bridgestone | 27.1K | 34.2% | 1 | | Aug 2026 | Kumho | 9.9K | 12.5% | 2 | | Aug 2026 | Continental | 6.6K | 8.3% | 3 | | Aug 2026 | Michelin | 6.6K | 8.3% | 4 | | Aug 2026 | Goodyear | 5.4K | 6.8% | 5 | | Aug 2026 | Pirelli | 5.4K | 6.8% | 6 | | Aug 2026 | Toyo Tires | 4.4K | 5.6% | 7 | | Aug 2026 | Yokohama | 4.4K | 5.6% | 8 | | Aug 2026 | Hankook | 3.6K | 4.5% | 9 | | Aug 2026 | Dunlop | 2.9K | 3.7% | 10 | | Aug 2026 | Falken | 2.9K | 3.7% | 11 | | Sep 2026 | Bridgestone | 27.1K | 35.8% | 1 | | Sep 2026 | Kumho | 8.1K | 10.7% | 2 | | Sep 2026 | Michelin | 6.6K | 8.7% | 3 | | Sep 2026 | Continental | 5.4K | 7.1% | 4 | | Sep 2026 | Goodyear | 5.4K | 7.1% | 5 | | Sep 2026 | Yokohama | 5.4K | 7.1% | 6 | | Sep 2026 | Pirelli | 4.4K | 5.8% | 7 | | Sep 2026 | Toyo Tires | 4.4K | 5.8% | 8 | | Sep 2026 | Hankook | 3.6K | 4.8% | 9 | | Sep 2026 | Falken | 2.9K | 3.8% | 10 | | Sep 2026 | Dunlop | 2.4K | 3.2% | 11 | ## What is being compared - **Bridgestone**: Measured on the search term “bridgestone tyres”. - **Continental**: Measured on the search term “continental tyres”. - **Dunlop**: Measured on the search term “dunlop tyres”. - **Falken**: Measured on the search term “falken tyres”. - **Goodyear**: Measured on the search term “goodyear tyres”. - **Hankook**: Measured on the search term “hankook tyres”. - **Kumho**: Measured on the search term “kumho tyres”. - **Michelin**: Measured on the search term “michelin tyres”. - **Pirelli**: Measured on the search term “pirelli tyres”. - **Toyo Tires**: Measured on the search term “toyo tyres”. - **Yokohama**: Measured on the search term “yokohama tyres”. - [Bridgestone](/demand/au/brands/bridgestone) - [Continental](/demand/au/brands/continental) - [Dunlop](/demand/au/brands/dunlop) - [Falken](/demand/au/brands/falken) - [Goodyear](/demand/au/brands/goodyear) - [Hankook](/demand/au/brands/hankook) - [Kumho](/demand/au/brands/kumho) - [Michelin](/demand/au/brands/michelin) - [Pirelli](/demand/au/brands/pirelli) - [Toyo Tires](/demand/au/brands/toyo-tires) - [Yokohama](/demand/au/brands/yokohama) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tyre brands in Australia? In September 2026, Bridgestone was the most searched among tyre brands in Australia, with an estimated 27.1K branded searches, 35.8% of all searches for the 11 we track. ## Cite this page Brandwave. "Tyre brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tyre-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tyre-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.