--- title: "Hisense vs Samsung: Which is searched more in Australia?" description: "Is Hisense or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-tv-brands/compare/hisense-vs-samsung" publisher: "Brandwave" --- # Hisense vs Samsung: Which is searched more in Australia? Is Hisense or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Samsung - **Competitive set**: TV brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hisense Share of Search**: 23.4% - **Samsung Share of Search**: 19.1% ## Is Hisense or Samsung more popular in search? - In September 2026, Hisense had more branded searches than Samsung among TV brands in Australia. Hisense had about 22,200 branded searches, while Samsung had 18,100. Hisense made up 23.4% of all TV brand searches we track, and Samsung accounted for 19.1%. - Hisense was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia moved from 20.4% to 19.1%, and its estimated monthly branded searches held steady at 18.1K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before Hisense in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG - Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL - Searched Google, AI Overview "tv": 1. Samsung, 2. LG - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL Not named in any answer: Kogan, FFALCON, Panasonic and Philips. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 20.4% | 1 | 18.1K | 20.4% | 2 | | Nov 2025 | 27.1K | 23.4% | 1 | 27.1K | 23.4% | 2 | | Dec 2025 | 22.2K | 22.8% | 1 | 22.2K | 22.8% | 2 | | Jan 2026 | 22.2K | 23.9% | 1 | 18.1K | 19.5% | 2 | | Feb 2026 | 18.1K | 24.6% | 1 | 14.8K | 20.1% | 2 | | Mar 2026 | 18.1K | 22.6% | 1 | 18.1K | 22.6% | 2 | | Apr 2026 | 18.1K | 22.6% | 1 | 18.1K | 22.6% | 2 | | May 2026 | 18.1K | 22.6% | 1 | 18.1K | 22.6% | 2 | | Jun 2026 | 22.2K | 22.8% | 1 | 22.2K | 22.8% | 2 | | Jul 2026 | 22.2K | 24.8% | 1 | 18.1K | 20.2% | 2 | | Aug 2026 | 18.1K | 21.8% | 1 | 18.1K | 21.8% | 2 | | Sep 2026 | 22.2K | 23.4% | 1 | 18.1K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search term “hisense tv”. - **Samsung**: Measured on the search term “samsung tv”. - [Hisense profile](/demand/au/brands/hisense) - [Samsung profile](/demand/au/brands/samsung) - [All TV brands in Australia](/demand/au/categories/au-tv-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Samsung more popular in search? In September 2026, Hisense had more branded searches than Samsung among TV brands in Australia. Hisense had about 22,200 branded searches, while Samsung had 18,100. Hisense made up 23.4% of all TV brand searches we track, and Samsung accounted for 19.1%. ## Cite this page Brandwave. "Hisense vs Samsung: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-tv-brands/compare/hisense-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tv-brands/compare/hisense-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.