---
title: "TV brands in Australia: Which are searched most?"
description: "Compare the TV brands Australians buy. Share of Search among Hisense, LG, Samsung, Kogan, TCL, Sony, FFALCON, Panasonic and Philips, the TV brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-tv-brands"
publisher: "Brandwave"
---

# TV brands in Australia: Which are searched most?

Compare the TV brands Australians buy. Share of Search among Hisense, LG, Samsung, Kogan, TCL, Sony, FFALCON, Panasonic and Philips, the TV brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hisense, 23.4%

## Which brand is most popular in search among TV brands in Australia?

- In September 2026, Hisense was the most searched among TV brands in Australia, with an estimated 22.2K branded searches, 23.4% of all searches for the nine we track.
- LG is in 2nd place, 4.3 percentage points behind at 19.1%.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia increased from 20.4% to 23.4%.
- Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia increased from 11.2% to 19.1%.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia decreased from 20.4% to 19.1%.
- Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia decreased from 16.7% to 15.6%.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia decreased from 11.2% to 10.4%.
- Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia decreased from 4.1% to 3.1%.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia decreased from 7.4% to 1.7%.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia peaked at 24.8% in July 2026 and was lowest at 20.4% in October 2025.
- Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia peaked at 19.1% in September 2026 and was lowest at 11% in February 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia peaked at 23.4% in November 2025 and was lowest at 19.1% in September 2026.
- Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia peaked at 17.9% in August 2026 and was lowest at 15.1% in April 2026.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia peaked at 13.5% in July 2026 and was lowest at 10.4% in September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia peaked at 8.3% in June 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia peaked at 4.1% in October 2025 and was lowest at 3% in June 2026.
- Across the 12 months ending September 2026, LG rose from 4th to 2nd among TV brands in Australia.
- Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among TV brands in Australia.
- Across the 12 months ending September 2026, Kogan fell from 3rd to 4th among TV brands in Australia.
- Across the 12 months ending September 2026, Sony rose from 7th to 6th among TV brands in Australia.
- Across the 12 months ending September 2026, FFALCON rose from 8th to 7th among TV brands in Australia.
- Across the 12 months ending September 2026, Panasonic fell from 6th to 8th among TV brands in Australia.
- Across the 12 months ending September 2026, Philips held steady: its share of searches among TV brands in Australia moved less than 0.5 percentage points.

## Top TV brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LG appeared every time. Samsung was recommended most often, coming first in four out of five answers. LG was second, and TCL was third. Kogan, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about TV brands

- Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense
- Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG
- Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL
- Searched Google, AI Overview "tv": 1. Samsung, 2. LG
- Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL

Not named in any answer: Kogan, FFALCON, Panasonic and Philips.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Hisense vs LG: compare search popularity](/demand/au/compare/hisense-vs-lg): 23.4% against 19.1% Share of Search.
- [Hisense vs Samsung: compare search popularity](/demand/au/compare/hisense-vs-samsung): 23.4% against 19.1% Share of Search.
- [Hisense vs Kogan: compare search popularity](/demand/au/compare/hisense-vs-kogan): 23.4% against 15.6% Share of Search.
- [Hisense vs TCL: compare search popularity](/demand/au/compare/hisense-vs-tcl): 23.4% against 10.4% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/au/compare/lg-vs-samsung): 19.1% Share of Search each.
- [LG vs Kogan: compare search popularity](/demand/au/compare/kogan-vs-lg): 19.1% against 15.6% Share of Search.
- [LG vs TCL: compare search popularity](/demand/au/compare/lg-vs-tcl): 19.1% against 10.4% Share of Search.
- [Samsung vs Kogan: compare search popularity](/demand/au/compare/kogan-vs-samsung): 19.1% against 15.6% Share of Search.
- [Samsung vs TCL: compare search popularity](/demand/au/compare/samsung-vs-tcl): 19.1% against 10.4% Share of Search.
- [Kogan vs TCL: compare search popularity](/demand/au/compare/kogan-vs-tcl): 15.6% against 10.4% Share of Search.

## How did search popularity change for Australia TV brands in September 2026?

- In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.
- In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.
- In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.
- In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.
- In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%.
- In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.
- Estimated monthly branded searches for Panasonic in Australia fell 75.8% over 12 measured months, from 6.6K to 1.6K in September 2026.
- Estimated monthly branded searches for Philips in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hisense | 23.4% | 22.2K | +22.7% | Hisense |
| 2 | LG | 19.1% | 18.1K | +82.8% | LG |
| 3 | Samsung | 19.1% | 18.1K | 0.0% | Samsung |
| 4 | Kogan | 15.6% | 14.8K | 0.0% | Kogan.com |
| 5 | TCL | 10.4% | 9.9K | 0.0% | TCL |
| 6 | Sony | 7% | 6.6K | 0.0% | Sony |
| 7 | FFALCON | 3.1% | 2.9K | 0.0% | FFALCON |
| 8 | Panasonic | 1.7% | 1.6K | 0.0% | Panasonic |
| 9 | Philips | 0.76% | 720 | -28.0% | Philips |

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hisense | 18.1K | 20.4% | 1 |
| Oct 2025 | Samsung | 18.1K | 20.4% | 2 |
| Oct 2025 | Kogan | 14.8K | 16.7% | 3 |
| Oct 2025 | LG | 9.9K | 11.2% | 4 |
| Oct 2025 | TCL | 9.9K | 11.2% | 5 |
| Oct 2025 | Panasonic | 6.6K | 7.4% | 6 |
| Oct 2025 | Sony | 6.6K | 7.4% | 7 |
| Oct 2025 | FFALCON | 3.6K | 4.1% | 8 |
| Oct 2025 | Philips | 1K | 1.1% | 9 |
| Nov 2025 | Hisense | 27.1K | 23.4% | 1 |
| Nov 2025 | Samsung | 27.1K | 23.4% | 2 |
| Nov 2025 | Kogan | 18.1K | 15.6% | 3 |
| Nov 2025 | LG | 14.8K | 12.8% | 4 |
| Nov 2025 | TCL | 12.1K | 10.4% | 5 |
| Nov 2025 | Sony | 8.1K | 7% | 6 |
| Nov 2025 | FFALCON | 3.6K | 3.1% | 7 |
| Nov 2025 | Panasonic | 3.6K | 3.1% | 8 |
| Nov 2025 | Philips | 1.3K | 1.1% | 9 |
| Dec 2025 | Hisense | 22.2K | 22.8% | 1 |
| Dec 2025 | Samsung | 22.2K | 22.8% | 2 |
| Dec 2025 | Kogan | 14.8K | 15.2% | 3 |
| Dec 2025 | LG | 12.1K | 12.4% | 4 |
| Dec 2025 | TCL | 12.1K | 12.4% | 5 |
| Dec 2025 | Sony | 6.6K | 6.8% | 6 |
| Dec 2025 | FFALCON | 3.6K | 3.7% | 7 |
| Dec 2025 | Panasonic | 2.9K | 3% | 8 |
| Dec 2025 | Philips | 880 | 0.9% | 9 |
| Jan 2026 | Hisense | 22.2K | 23.9% | 1 |
| Jan 2026 | Samsung | 18.1K | 19.5% | 2 |
| Jan 2026 | Kogan | 14.8K | 16% | 3 |
| Jan 2026 | LG | 12.1K | 13% | 4 |
| Jan 2026 | TCL | 12.1K | 13% | 5 |
| Jan 2026 | Sony | 6.6K | 7.1% | 6 |
| Jan 2026 | FFALCON | 3.6K | 3.9% | 7 |
| Jan 2026 | Panasonic | 2.4K | 2.6% | 8 |
| Jan 2026 | Philips | 880 | 0.95% | 9 |
| Feb 2026 | Hisense | 18.1K | 24.6% | 1 |
| Feb 2026 | Samsung | 14.8K | 20.1% | 2 |
| Feb 2026 | Kogan | 12.1K | 16.4% | 3 |
| Feb 2026 | TCL | 9.9K | 13.5% | 4 |
| Feb 2026 | LG | 8.1K | 11% | 5 |
| Feb 2026 | Sony | 5.4K | 7.3% | 6 |
| Feb 2026 | FFALCON | 2.4K | 3.3% | 7 |
| Feb 2026 | Panasonic | 1.9K | 2.6% | 8 |
| Feb 2026 | Philips | 880 | 1.2% | 9 |
| Mar 2026 | Hisense | 18.1K | 22.6% | 1 |
| Mar 2026 | Samsung | 18.1K | 22.6% | 2 |
| Mar 2026 | Kogan | 12.1K | 15.1% | 3 |
| Mar 2026 | LG | 9.9K | 12.4% | 4 |
| Mar 2026 | TCL | 9.9K | 12.4% | 5 |
| Mar 2026 | Sony | 6.6K | 8.2% | 6 |
| Mar 2026 | FFALCON | 2.9K | 3.6% | 7 |
| Mar 2026 | Panasonic | 1.9K | 2.4% | 8 |
| Mar 2026 | Philips | 590 | 0.74% | 9 |
| Apr 2026 | Hisense | 18.1K | 22.6% | 1 |
| Apr 2026 | Samsung | 18.1K | 22.6% | 2 |
| Apr 2026 | Kogan | 12.1K | 15.1% | 3 |
| Apr 2026 | LG | 9.9K | 12.3% | 4 |
| Apr 2026 | TCL | 9.9K | 12.3% | 5 |
| Apr 2026 | Sony | 6.6K | 8.2% | 6 |
| Apr 2026 | FFALCON | 2.9K | 3.6% | 7 |
| Apr 2026 | Panasonic | 1.9K | 2.4% | 8 |
| Apr 2026 | Philips | 720 | 0.9% | 9 |
| May 2026 | Hisense | 18.1K | 22.6% | 1 |
| May 2026 | Samsung | 18.1K | 22.6% | 2 |
| May 2026 | Kogan | 12.1K | 15.1% | 3 |
| May 2026 | LG | 9.9K | 12.4% | 4 |
| May 2026 | TCL | 9.9K | 12.4% | 5 |
| May 2026 | Sony | 6.6K | 8.3% | 6 |
| May 2026 | FFALCON | 2.9K | 3.6% | 7 |
| May 2026 | Panasonic | 1.6K | 2% | 8 |
| May 2026 | Philips | 720 | 0.9% | 9 |
| Jun 2026 | Hisense | 22.2K | 22.8% | 1 |
| Jun 2026 | Samsung | 22.2K | 22.8% | 2 |
| Jun 2026 | Kogan | 14.8K | 15.2% | 3 |
| Jun 2026 | LG | 12.1K | 12.5% | 4 |
| Jun 2026 | TCL | 12.1K | 12.5% | 5 |
| Jun 2026 | Sony | 8.1K | 8.3% | 6 |
| Jun 2026 | FFALCON | 2.9K | 3% | 7 |
| Jun 2026 | Panasonic | 1.9K | 2% | 8 |
| Jun 2026 | Philips | 880 | 0.91% | 9 |
| Jul 2026 | Hisense | 22.2K | 24.8% | 1 |
| Jul 2026 | Samsung | 18.1K | 20.2% | 2 |
| Jul 2026 | Kogan | 14.8K | 16.5% | 3 |
| Jul 2026 | TCL | 12.1K | 13.5% | 4 |
| Jul 2026 | LG | 9.9K | 11% | 5 |
| Jul 2026 | Sony | 6.6K | 7.4% | 6 |
| Jul 2026 | FFALCON | 3.6K | 4% | 7 |
| Jul 2026 | Panasonic | 1.6K | 1.8% | 8 |
| Jul 2026 | Philips | 720 | 0.8% | 9 |
| Aug 2026 | Hisense | 18.1K | 21.8% | 1 |
| Aug 2026 | Samsung | 18.1K | 21.8% | 2 |
| Aug 2026 | Kogan | 14.8K | 17.9% | 3 |
| Aug 2026 | LG | 9.9K | 11.9% | 4 |
| Aug 2026 | TCL | 9.9K | 11.9% | 5 |
| Aug 2026 | Sony | 6.6K | 8% | 6 |
| Aug 2026 | FFALCON | 2.9K | 3.5% | 7 |
| Aug 2026 | Panasonic | 1.6K | 1.9% | 8 |
| Aug 2026 | Philips | 1K | 1.2% | 9 |
| Sep 2026 | Hisense | 22.2K | 23.4% | 1 |
| Sep 2026 | LG | 18.1K | 19.1% | 2 |
| Sep 2026 | Samsung | 18.1K | 19.1% | 3 |
| Sep 2026 | Kogan | 14.8K | 15.6% | 4 |
| Sep 2026 | TCL | 9.9K | 10.4% | 5 |
| Sep 2026 | Sony | 6.6K | 7% | 6 |
| Sep 2026 | FFALCON | 2.9K | 3.1% | 7 |
| Sep 2026 | Panasonic | 1.6K | 1.7% | 8 |
| Sep 2026 | Philips | 720 | 0.76% | 9 |

## What is being compared

- **FFALCON**: Measured on the search term “ffalcon tv”.
- **Hisense**: Measured on the search term “hisense tv”.
- **Kogan**: Measured on the search term “kogan tv”.
- **LG**: Measured on the search term “lg tv”.
- **Panasonic**: Measured on the search term “panasonic tv”.
- **Philips**: Measured on the search term “philips tv”.
- **Samsung**: Measured on the search term “samsung tv”.
- **Sony**: Measured on the search term “sony tv”.
- **TCL**: Measured on the search term “tcl tv”.

- [FFALCON](/demand/au/brands/ffalcon)
- [Hisense](/demand/au/brands/hisense)
- [Kogan](/demand/au/brands/kogan)
- [LG](/demand/au/brands/lg)
- [Panasonic](/demand/au/brands/panasonic)
- [Philips](/demand/au/brands/philips)
- [Samsung](/demand/au/brands/samsung)
- [Sony](/demand/au/brands/sony)
- [TCL](/demand/au/brands/tcl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV brands in Australia?

In September 2026, Hisense was the most searched among TV brands in Australia, with an estimated 22.2K branded searches, 23.4% of all searches for the nine we track.

## Cite this page

Brandwave. "TV brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tv-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.