---
title: "Tutoring providers in Australia: Which are searched most?"
description: "Compare the tutoring centres and online tutors parents choose. Share of Search among Kumon, Matrix Education, Cluey Learning, Tutero, Success Tutoring and KIS Academics, the tutoring providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-tutoring-providers"
publisher: "Brandwave"
---

# Tutoring providers in Australia: Which are searched most?

Compare the tutoring centres and online tutors parents choose. Share of Search among Kumon, Matrix Education, Cluey Learning, Tutero, Success Tutoring and KIS Academics, the tutoring providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tutoring providers
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kumon, 37.7%

## Which brand is most popular in search among tutoring providers in Australia?

- In September 2026, Kumon was the most searched among tutoring providers in Australia, with an estimated 14.8K branded searches, 37.7% of all searches for the six we track.
- Matrix Education is in 2nd place, 12.5 percentage points behind at 25.2%.
- Across the 12 months ending September 2026, Kumon’s share of searches among tutoring providers in Australia decreased from 38.7% to 37.7%.
- Across the 12 months ending September 2026, Matrix Education’s share of searches among tutoring providers in Australia decreased from 25.9% to 25.2%.
- Across the 12 months ending September 2026, Cluey Learning’s share of searches among tutoring providers in Australia decreased from 20.9% to 20.4%.
- Across the 12 months ending September 2026, Tutero’s share of searches among tutoring providers in Australia increased from 6.2% to 9.2%.
- Across the 12 months ending September 2026, KIS Academics’ share of searches among tutoring providers in Australia decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Kumon’s share of searches among tutoring providers in Australia peaked at 45.7% in June 2026 and was lowest at 37.7% in September 2026.
- Across the 12 months ending September 2026, Matrix Education’s share of searches among tutoring providers in Australia peaked at 31.2% in January 2026 and was lowest at 20.4% in June 2026.
- Across the 12 months ending September 2026, Cluey Learning’s share of searches among tutoring providers in Australia peaked at 21.3% in May 2026 and was lowest at 14.3% in January 2026.
- Across the 12 months ending September 2026, Tutero’s share of searches among tutoring providers in Australia peaked at 9.9% in August 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending September 2026, Success Tutoring’s share of searches among tutoring providers in Australia peaked at 6.3% in May 2026 and was lowest at 4.9% in June 2026.
- Across the 12 months ending September 2026, KIS Academics’ share of searches among tutoring providers in Australia peaked at 4% in January 2026 and was lowest at 1.5% in June 2026.
- Across the 12 months ending September 2026, Tutero rose from 5th to 4th among tutoring providers in Australia.
- Across the 12 months ending September 2026, Success Tutoring fell from 4th to 5th among tutoring providers in Australia.

## Top tutoring providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Cluey Learning appeared every time. Tutero was recommended most often, coming first in two out of three answers. Cluey Learning was second, and Kumon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Tutero | 1st | 2 of 3 | 2 of 3 |
| Cluey Learning | 2nd | 3 of 3 | 3 of 3 |
| Kumon | 3rd | 1 of 3 | 1 of 3 |
| Matrix Education | 4th | 1 of 3 | 1 of 3 |
| Success Tutoring | 5th | 1 of 3 | 1 of 3 |
| KIS Academics | 6th | 2 of 3 | 2 of 3 |

## Every AI answer about tutoring providers

- Asked ChatGPT "What's the best tutoring provider in Australia?": 1. Tutero, 2. Matrix Education, 3. Cluey Learning, 4. KIS Academics
- Asked ChatGPT "Which online tutoring service in Australia is best for high school students?": 1. Tutero, 2. Cluey Learning, 3. KIS Academics
- Asked ChatGPT "What are the most popular tutoring centres in Australia?": 1. Kumon, 2. Success Tutoring, 3. Cluey Learning

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Kumon vs Matrix Education: compare search popularity](/demand/au/compare/kumon-vs-matrix-education): 37.7% against 25.2% Share of Search.
- [Kumon vs Cluey Learning: compare search popularity](/demand/au/compare/cluey-learning-vs-kumon): 37.7% against 20.4% Share of Search.
- [Kumon vs Tutero: compare search popularity](/demand/au/compare/kumon-vs-tutero): 37.7% against 9.2% Share of Search.
- [Kumon vs Success Tutoring: compare search popularity](/demand/au/compare/kumon-vs-success-tutoring): 37.7% against 6.1% Share of Search.
- [Matrix Education vs Cluey Learning: compare search popularity](/demand/au/compare/cluey-learning-vs-matrix-education): 25.2% against 20.4% Share of Search.
- [Matrix Education vs Tutero: compare search popularity](/demand/au/compare/matrix-education-vs-tutero): 25.2% against 9.2% Share of Search.
- [Matrix Education vs Success Tutoring: compare search popularity](/demand/au/compare/matrix-education-vs-success-tutoring): 25.2% against 6.1% Share of Search.
- [Cluey Learning vs Tutero: compare search popularity](/demand/au/compare/cluey-learning-vs-tutero): 20.4% against 9.2% Share of Search.
- [Cluey Learning vs Success Tutoring: compare search popularity](/demand/au/compare/cluey-learning-vs-success-tutoring): 20.4% against 6.1% Share of Search.
- [Tutero vs Success Tutoring: compare search popularity](/demand/au/compare/success-tutoring-vs-tutero): 9.2% against 6.1% Share of Search.

## How did search popularity change for Australia tutoring providers in September 2026?

- In September 2026, Matrix Education gained share of searches among tutoring providers in Australia, from 22.3% to 25.2%.
- In September 2026, Success Tutoring gained share of searches among tutoring providers in Australia, from 5.4% to 6.1%.
- In September 2026, Cluey Learning gained share of searches among tutoring providers in Australia, from 19.9% to 20.4%.
- In September 2026, Kumon lost share of searches among tutoring providers in Australia, from 40.8% to 37.7%.
- In September 2026, Tutero lost share of searches among tutoring providers in Australia, from 9.9% to 9.2%.
- Estimated monthly branded searches for KIS Academics in Australia fell 41% over 12 measured months, from 1K to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kumon | 37.7% | 14.8K | -18.2% | Kumon |
| 2 | Matrix Education | 25.2% | 9.9K | 0.0% | Matrix Education |
| 3 | Cluey Learning | 20.4% | 8K | -9.1% | Cluey Learning |
| 4 | Tutero | 9.2% | 3.6K | -18.2% | Tutero |
| 5 | Success Tutoring | 6.1% | 2.4K | 0.0% | Success Tutoring |
| 6 | KIS Academics | 1.5% | 590 | -18.1% | KIS Academics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kumon | 18.1K | 38.7% | 1 |
| Oct 2025 | Matrix Education | 12.1K | 25.9% | 2 |
| Oct 2025 | Cluey Learning | 9.8K | 20.9% | 3 |
| Oct 2025 | Success Tutoring | 2.9K | 6.2% | 4 |
| Oct 2025 | Tutero | 2.9K | 6.2% | 5 |
| Oct 2025 | KIS Academics | 1K | 2.1% | 6 |
| Nov 2025 | Kumon | 18.1K | 43.3% | 1 |
| Nov 2025 | Matrix Education | 9.9K | 23.7% | 2 |
| Nov 2025 | Cluey Learning | 8K | 19.1% | 3 |
| Nov 2025 | Success Tutoring | 2.4K | 5.7% | 4 |
| Nov 2025 | Tutero | 2.4K | 5.7% | 5 |
| Nov 2025 | KIS Academics | 1K | 2.4% | 6 |
| Dec 2025 | Kumon | 14.8K | 41.3% | 1 |
| Dec 2025 | Matrix Education | 9.9K | 27.7% | 2 |
| Dec 2025 | Cluey Learning | 5.5K | 15.4% | 3 |
| Dec 2025 | Tutero | 2.4K | 6.7% | 4 |
| Dec 2025 | Success Tutoring | 1.9K | 5.3% | 5 |
| Dec 2025 | KIS Academics | 1.3K | 3.6% | 6 |
| Jan 2026 | Kumon | 18.1K | 38.2% | 1 |
| Jan 2026 | Matrix Education | 14.8K | 31.2% | 2 |
| Jan 2026 | Cluey Learning | 6.8K | 14.3% | 3 |
| Jan 2026 | Success Tutoring | 2.9K | 6.1% | 4 |
| Jan 2026 | Tutero | 2.9K | 6.1% | 5 |
| Jan 2026 | KIS Academics | 1.9K | 4% | 6 |
| Feb 2026 | Kumon | 22.2K | 38.5% | 1 |
| Feb 2026 | Matrix Education | 14.8K | 25.7% | 2 |
| Feb 2026 | Cluey Learning | 11K | 19.1% | 3 |
| Feb 2026 | Tutero | 4.4K | 7.6% | 4 |
| Feb 2026 | Success Tutoring | 3.6K | 6.3% | 5 |
| Feb 2026 | KIS Academics | 1.6K | 2.8% | 6 |
| Mar 2026 | Kumon | 22.2K | 41.8% | 1 |
| Mar 2026 | Matrix Education | 12.1K | 22.8% | 2 |
| Mar 2026 | Cluey Learning | 11K | 20.7% | 3 |
| Mar 2026 | Tutero | 3.6K | 6.8% | 4 |
| Mar 2026 | Success Tutoring | 2.9K | 5.5% | 5 |
| Mar 2026 | KIS Academics | 1.3K | 2.4% | 6 |
| Apr 2026 | Kumon | 18.1K | 39.3% | 1 |
| Apr 2026 | Matrix Education | 12.1K | 26.3% | 2 |
| Apr 2026 | Cluey Learning | 9K | 19.5% | 3 |
| Apr 2026 | Tutero | 3.6K | 7.8% | 4 |
| Apr 2026 | Success Tutoring | 2.4K | 5.2% | 5 |
| Apr 2026 | KIS Academics | 880 | 1.9% | 6 |
| May 2026 | Kumon | 18.1K | 39.4% | 1 |
| May 2026 | Matrix Education | 9.9K | 21.5% | 2 |
| May 2026 | Cluey Learning | 9.8K | 21.3% | 3 |
| May 2026 | Tutero | 4.4K | 9.6% | 4 |
| May 2026 | Success Tutoring | 2.9K | 6.3% | 5 |
| May 2026 | KIS Academics | 880 | 1.9% | 6 |
| Jun 2026 | Kumon | 22.2K | 45.7% | 1 |
| Jun 2026 | Matrix Education | 9.9K | 20.4% | 2 |
| Jun 2026 | Cluey Learning | 9K | 18.5% | 3 |
| Jun 2026 | Tutero | 4.4K | 9% | 4 |
| Jun 2026 | Success Tutoring | 2.4K | 4.9% | 5 |
| Jun 2026 | KIS Academics | 720 | 1.5% | 6 |
| Jul 2026 | Kumon | 18.1K | 42.4% | 1 |
| Jul 2026 | Matrix Education | 9.9K | 23.2% | 2 |
| Jul 2026 | Cluey Learning | 8K | 18.7% | 3 |
| Jul 2026 | Tutero | 3.6K | 8.4% | 4 |
| Jul 2026 | Success Tutoring | 2.4K | 5.6% | 5 |
| Jul 2026 | KIS Academics | 720 | 1.7% | 6 |
| Aug 2026 | Kumon | 18.1K | 40.8% | 1 |
| Aug 2026 | Matrix Education | 9.9K | 22.3% | 2 |
| Aug 2026 | Cluey Learning | 8.8K | 19.9% | 3 |
| Aug 2026 | Tutero | 4.4K | 9.9% | 4 |
| Aug 2026 | Success Tutoring | 2.4K | 5.4% | 5 |
| Aug 2026 | KIS Academics | 720 | 1.6% | 6 |
| Sep 2026 | Kumon | 14.8K | 37.7% | 1 |
| Sep 2026 | Matrix Education | 9.9K | 25.2% | 2 |
| Sep 2026 | Cluey Learning | 8K | 20.4% | 3 |
| Sep 2026 | Tutero | 3.6K | 9.2% | 4 |
| Sep 2026 | Success Tutoring | 2.4K | 6.1% | 5 |
| Sep 2026 | KIS Academics | 590 | 1.5% | 6 |

## What is being compared

- **Cluey Learning**: Measured on the search terms “cluey” and “cluey learning”, summed into one figure.
- **KIS Academics**: Measured on the search term “kis academics”.
- **Kumon**: Measured on the search term “kumon”.
- **Matrix Education**: Measured on the search term “matrix education”.
- **Success Tutoring**: Measured on the search term “success tutoring”.
- **Tutero**: Measured on the search term “tutero”.

- [Cluey Learning](/demand/au/brands/cluey-learning)
- [KIS Academics](/demand/au/brands/kis-academics)
- [Kumon](/demand/au/brands/kumon)
- [Matrix Education](/demand/au/brands/matrix-education)
- [Success Tutoring](/demand/au/brands/success-tutoring)
- [Tutero](/demand/au/brands/tutero)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tutoring providers in Australia?

In September 2026, Kumon was the most searched among tutoring providers in Australia, with an estimated 14.8K branded searches, 37.7% of all searches for the six we track.

## Cite this page

Brandwave. "Tutoring providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tutoring-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tutoring-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.