---
title: "Travel insurance providers in Australia: Which are searched most?"
description: "Compare the companies Australians buy travel insurance from. Share of Search among Cover-More, Tick Travel Insurance, Southern Cross Travel Insurance, Fast Cover, 1Cover, Budget Direct and World Nomads, the travel insurance providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-travel-insurance-providers"
publisher: "Brandwave"
---

# Travel insurance providers in Australia: Which are searched most?

Compare the companies Australians buy travel insurance from. Share of Search among Cover-More, Tick Travel Insurance, Southern Cross Travel Insurance, Fast Cover, 1Cover, Budget Direct and World Nomads, the travel insurance providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel insurance providers
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cover-More, 29.1%

## Which brand is most popular in search among travel insurance providers in Australia?

- In September 2026, Cover-More was the most searched among travel insurance providers in Australia, with an estimated 33.1K branded searches, 29.1% of all searches for the seven we track.
- Tick Travel Insurance is in 2nd place, 8.4 percentage points behind at 20.6%.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia increased from 26.4% to 29.1%.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia decreased from 28.1% to 20.6%.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia increased from 14.4% to 19.5%.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia increased from 6.4% to 7.1%.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia decreased from 7.9% to 7.1%.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia peaked at 31.3% in November 2025 and was lowest at 25.6% in March 2026.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 28.1% in October 2025 and was lowest at 18.9% in July 2026.
- Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 23% in August 2026 and was lowest at 14% in November 2025.
- Across the 12 months ending September 2026, Fast Cover’s share of searches among travel insurance providers in Australia peaked at 17.1% in June 2026 and was lowest at 12.3% in December 2025.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurance providers in Australia peaked at 8.4% in June 2026 and was lowest at 6.4% in October 2025.
- Across the 12 months ending September 2026, Budget Direct’s share of searches among travel insurance providers in Australia peaked at 8.3% in December 2025 and was lowest at 5.5% in July 2026.
- Across the 12 months ending September 2026, World Nomads’ share of searches among travel insurance providers in Australia peaked at 3.5% in April 2026 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Cover-More rose from 2nd to 1st among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Tick Travel Insurance fell from 1st to 2nd among travel insurance providers in Australia.
- Across the 12 months ending September 2026, 1Cover rose from 6th to 5th among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Budget Direct fell from 5th to 6th among travel insurance providers in Australia.
- Across the 12 months ending September 2026, Fast Cover and World Nomads held steady: their share of searches among travel insurance providers in Australia each moved less than 0.5 percentage points.

## Top travel insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 1Cover appeared every time. Southern Cross Travel Insurance was recommended most often, coming first in all four answers that gave a list. 1Cover was second, and Fast Cover was third. Budget Direct, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Southern Cross Travel Insurance | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| 1Cover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Fast Cover | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Tick Travel Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cover-More | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| World Nomads | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Budget Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about travel insurance providers

- Asked ChatGPT "Which travel insurance should I buy in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover
- Asked ChatGPT "What are the best travel insurance providers in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover, 4. World Nomads
- Asked ChatGPT "What's the best travel insurance in Australia for an overseas trip?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover
- Searched Google, AI Overview "travel insurance": 1. 1Cover
- Searched Google, AI Overview "best travel insurance australia": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Tick Travel Insurance, 4. Cover-More

Not named in any answer: Budget Direct.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Cover-More vs Tick Travel Insurance: compare search popularity](/demand/au/compare/cover-more-vs-tick-travel-insurance): 29.1% against 20.6% Share of Search.
- [Cover-More vs Southern Cross Travel Insurance: compare search popularity](/demand/au/compare/cover-more-vs-southern-cross-travel-insurance): 29.1% against 19.5% Share of Search.
- [Cover-More vs Fast Cover: compare search popularity](/demand/au/compare/cover-more-vs-fast-cover): 29.1% against 14.5% Share of Search.
- [Cover-More vs 1Cover: compare search popularity](/demand/au/compare/1cover-vs-cover-more): 29.1% against 7.1% Share of Search.
- [Tick Travel Insurance vs Southern Cross Travel Insurance: compare search popularity](/demand/au/compare/southern-cross-travel-insurance-vs-tick-travel-insurance): 20.6% against 19.5% Share of Search.
- [Tick Travel Insurance vs Fast Cover: compare search popularity](/demand/au/compare/fast-cover-vs-tick-travel-insurance): 20.6% against 14.5% Share of Search.
- [Tick Travel Insurance vs 1Cover: compare search popularity](/demand/au/compare/1cover-vs-tick-travel-insurance): 20.6% against 7.1% Share of Search.
- [Southern Cross Travel Insurance vs Fast Cover: compare search popularity](/demand/au/compare/fast-cover-vs-southern-cross-travel-insurance): 19.5% against 14.5% Share of Search.
- [Southern Cross Travel Insurance vs 1Cover: compare search popularity](/demand/au/compare/1cover-vs-southern-cross-travel-insurance): 19.5% against 7.1% Share of Search.
- [Fast Cover vs 1Cover: compare search popularity](/demand/au/compare/1cover-vs-fast-cover): 14.5% against 7.1% Share of Search.

## How did search popularity change for Australia travel insurance providers in September 2026?

- In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
- In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
- In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%.
- Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
- Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cover-More | 29.1% | 33.1K | 0.0% | Cover-More |
| 2 | Tick Travel Insurance | 20.6% | 23.5K | +4.4% | Tick Travel Insurance |
| 3 | Southern Cross Travel Insurance | 19.5% | 22.2K | -18.1% | Southern Cross Travel Insurance |
| 4 | Fast Cover | 14.5% | 16.5K | 0.0% | Fast Cover |
| 5 | 1Cover | 7.1% | 8.1K | 0.0% | 1Cover |
| 6 | Budget Direct | 7.1% | 8.1K | 0.0% | Budget Direct |
| 7 | World Nomads | 2.1% | 2.4K | 0.0% | World Nomads Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tick Travel Insurance | 28.8K | 28.1% | 1 |
| Oct 2025 | Cover-More | 27.1K | 26.4% | 2 |
| Oct 2025 | Southern Cross Travel Insurance | 14.8K | 14.4% | 3 |
| Oct 2025 | Fast Cover | 14.7K | 14.3% | 4 |
| Oct 2025 | Budget Direct | 8.1K | 7.9% | 5 |
| Oct 2025 | 1Cover | 6.6K | 6.4% | 6 |
| Oct 2025 | World Nomads | 2.4K | 2.3% | 7 |
| Nov 2025 | Cover-More | 33.1K | 31.3% | 1 |
| Nov 2025 | Tick Travel Insurance | 24.7K | 23.3% | 2 |
| Nov 2025 | Southern Cross Travel Insurance | 14.8K | 14% | 3 |
| Nov 2025 | Fast Cover | 14.7K | 13.9% | 4 |
| Nov 2025 | 1Cover | 8.1K | 7.6% | 5 |
| Nov 2025 | Budget Direct | 8.1K | 7.6% | 6 |
| Nov 2025 | World Nomads | 2.4K | 2.3% | 7 |
| Dec 2025 | Cover-More | 27.1K | 27.9% | 1 |
| Dec 2025 | Tick Travel Insurance | 24.7K | 25.4% | 2 |
| Dec 2025 | Southern Cross Travel Insurance | 14.8K | 15.2% | 3 |
| Dec 2025 | Fast Cover | 12K | 12.3% | 4 |
| Dec 2025 | 1Cover | 8.1K | 8.3% | 5 |
| Dec 2025 | Budget Direct | 8.1K | 8.3% | 6 |
| Dec 2025 | World Nomads | 2.4K | 2.5% | 7 |
| Jan 2026 | Cover-More | 40.5K | 28.9% | 1 |
| Jan 2026 | Tick Travel Insurance | 35.2K | 25.1% | 2 |
| Jan 2026 | Southern Cross Travel Insurance | 22.2K | 15.9% | 3 |
| Jan 2026 | Fast Cover | 18.7K | 13.4% | 4 |
| Jan 2026 | 1Cover | 9.9K | 7.1% | 5 |
| Jan 2026 | Budget Direct | 9.9K | 7.1% | 6 |
| Jan 2026 | World Nomads | 3.6K | 2.6% | 7 |
| Feb 2026 | Cover-More | 33.1K | 28.9% | 1 |
| Feb 2026 | Tick Travel Insurance | 28.8K | 25.2% | 2 |
| Feb 2026 | Southern Cross Travel Insurance | 18.1K | 15.8% | 3 |
| Feb 2026 | Fast Cover | 15.3K | 13.4% | 4 |
| Feb 2026 | 1Cover | 8.1K | 7.1% | 5 |
| Feb 2026 | Budget Direct | 8.1K | 7.1% | 6 |
| Feb 2026 | World Nomads | 2.9K | 2.5% | 7 |
| Mar 2026 | Tick Travel Insurance | 33.7K | 26.1% | 1 |
| Mar 2026 | Cover-More | 33.1K | 25.6% | 2 |
| Mar 2026 | Southern Cross Travel Insurance | 22.2K | 17.2% | 3 |
| Mar 2026 | Fast Cover | 18.7K | 14.5% | 4 |
| Mar 2026 | 1Cover | 9.9K | 7.7% | 5 |
| Mar 2026 | Budget Direct | 8.1K | 6.3% | 6 |
| Mar 2026 | World Nomads | 3.6K | 2.8% | 7 |
| Apr 2026 | Cover-More | 27.1K | 26.5% | 1 |
| Apr 2026 | Tick Travel Insurance | 23.5K | 23% | 2 |
| Apr 2026 | Southern Cross Travel Insurance | 18.1K | 17.7% | 3 |
| Apr 2026 | Fast Cover | 15.3K | 15% | 4 |
| Apr 2026 | 1Cover | 8.1K | 7.9% | 5 |
| Apr 2026 | Budget Direct | 6.6K | 6.5% | 6 |
| Apr 2026 | World Nomads | 3.6K | 3.5% | 7 |
| May 2026 | Cover-More | 33.1K | 28.6% | 1 |
| May 2026 | Tick Travel Insurance | 23.5K | 20.3% | 2 |
| May 2026 | Southern Cross Travel Insurance | 22.2K | 19.2% | 3 |
| May 2026 | Fast Cover | 18.7K | 16.1% | 4 |
| May 2026 | 1Cover | 8.1K | 7% | 5 |
| May 2026 | Budget Direct | 6.6K | 5.7% | 6 |
| May 2026 | World Nomads | 3.6K | 3.1% | 7 |
| Jun 2026 | Cover-More | 33.1K | 28% | 1 |
| Jun 2026 | Tick Travel Insurance | 23.5K | 19.8% | 2 |
| Jun 2026 | Southern Cross Travel Insurance | 22.2K | 18.8% | 3 |
| Jun 2026 | Fast Cover | 20.2K | 17.1% | 4 |
| Jun 2026 | 1Cover | 9.9K | 8.4% | 5 |
| Jun 2026 | Budget Direct | 6.6K | 5.6% | 6 |
| Jun 2026 | World Nomads | 2.9K | 2.4% | 7 |
| Jul 2026 | Cover-More | 33.1K | 27.8% | 1 |
| Jul 2026 | Southern Cross Travel Insurance | 27.1K | 22.8% | 2 |
| Jul 2026 | Tick Travel Insurance | 22.5K | 18.9% | 3 |
| Jul 2026 | Fast Cover | 18.7K | 15.7% | 4 |
| Jul 2026 | 1Cover | 8.1K | 6.8% | 5 |
| Jul 2026 | Budget Direct | 6.6K | 5.5% | 6 |
| Jul 2026 | World Nomads | 2.9K | 2.4% | 7 |
| Aug 2026 | Cover-More | 33.1K | 28.1% | 1 |
| Aug 2026 | Southern Cross Travel Insurance | 27.1K | 23% | 2 |
| Aug 2026 | Tick Travel Insurance | 22.5K | 19.1% | 3 |
| Aug 2026 | Fast Cover | 16.5K | 14% | 4 |
| Aug 2026 | 1Cover | 8.1K | 6.9% | 5 |
| Aug 2026 | Budget Direct | 8.1K | 6.9% | 6 |
| Aug 2026 | World Nomads | 2.4K | 2% | 7 |
| Sep 2026 | Cover-More | 33.1K | 29.1% | 1 |
| Sep 2026 | Tick Travel Insurance | 23.5K | 20.6% | 2 |
| Sep 2026 | Southern Cross Travel Insurance | 22.2K | 19.5% | 3 |
| Sep 2026 | Fast Cover | 16.5K | 14.5% | 4 |
| Sep 2026 | 1Cover | 8.1K | 7.1% | 5 |
| Sep 2026 | Budget Direct | 8.1K | 7.1% | 6 |
| Sep 2026 | World Nomads | 2.4K | 2.1% | 7 |

## What is being compared

- **1Cover**: Measured on the search term “1cover”.
- **Budget Direct**: Measured on the search term “budget direct travel insurance”.
- **Cover-More**: Measured on the search terms “cover more” and “covermore”, summed into one figure.
- **Fast Cover**: Measured on the search terms “fast cover” and “fast cover travel insurance”, summed into one figure.
- **Southern Cross Travel Insurance**: Measured on the search term “southern cross travel insurance”.
- **Tick Travel Insurance**: Measured on the search terms “tick insurance” and “tick travel insurance”, summed into one figure.
- **World Nomads**: Measured on the search term “world nomads”.

- [1Cover](/demand/au/brands/1cover)
- [Budget Direct](/demand/au/brands/budget-direct)
- [Cover-More](/demand/au/brands/cover-more)
- [Fast Cover](/demand/au/brands/fast-cover)
- [Southern Cross Travel Insurance](/demand/au/brands/southern-cross-travel-insurance)
- [Tick Travel Insurance](/demand/au/brands/tick-travel-insurance)
- [World Nomads](/demand/au/brands/world-nomads)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel insurance providers in Australia?

In September 2026, Cover-More was the most searched among travel insurance providers in Australia, with an estimated 33.1K branded searches, 29.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Travel insurance providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-travel-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-travel-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.