---
title: "Tool retailers in Australia: Which are searched most?"
description: "Compare the stores Australian tradies and DIYers buy power tools and hand tools from. Share of Search among Sydney Tools, Total Tools, Trade Tools, Toolkit Depot, Toolmart, Tools Warehouse and Bunnings, the tool retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-tool-retailers"
publisher: "Brandwave"
---

# Tool retailers in Australia: Which are searched most?

Compare the stores Australian tradies and DIYers buy power tools and hand tools from. Share of Search among Sydney Tools, Total Tools, Trade Tools, Toolkit Depot, Toolmart, Tools Warehouse and Bunnings, the tool retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tool retailers
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sydney Tools, 49%

## Which brand is most popular in search among tool retailers in Australia?

- In September 2026, Sydney Tools was the most searched among tool retailers in Australia, with an estimated 368K branded searches, 49% of all searches for the seven we track.
- Total Tools is in 2nd place, 8.9 percentage points behind at 40.1%.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia increased from 44.9% to 49%.
- Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia decreased from 44.9% to 40.1%.
- Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia increased from 7.4% to 8.1%.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia peaked at 50% in June 2026 and was lowest at 44.9% in November 2025.
- Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia peaked at 45.1% in January 2026 and was lowest at 39.9% in February 2026.
- Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia peaked at 8.1% in December 2025 and was lowest at 6.7% in May 2026.
- Across the 12 months ending September 2026, Toolkit Depot, Toolmart, Tools Warehouse and Bunnings held steady: their share of searches among tool retailers in Australia each moved less than 0.5 percentage points.

## Top tool retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Sydney Tools, Total Tools and Bunnings appeared every time. Bunnings was recommended most often, coming first in three out of four answers. Total Tools was second, and Sydney Tools was third. Toolmart, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bunnings | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Total Tools | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Sydney Tools | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Toolkit Depot | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Trade Tools | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Toolmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tools Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about tool retailers

- Asked ChatGPT "What's the best tool shop in Australia for tradies?": 1. Total Tools, 2. Sydney Tools, 3. Bunnings, 4. Trade Tools
- Asked ChatGPT "Where can I get the best deals on power tools in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Trade Tools, 5. Toolkit Depot
- Asked ChatGPT "Which Australian tool stores price match?": 1. Bunnings, 2. Toolkit Depot, 3. Total Tools, 4. Sydney Tools
- Searched Google, AI Overview "power tools": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Toolkit Depot, 5. Trade Tools

Not named in any answer: Toolmart and Tools Warehouse.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026.

## Compare search popularity between leading brands

- [Sydney Tools vs Total Tools: compare search popularity](/demand/au/compare/sydney-tools-vs-total-tools): 49% against 40.1% Share of Search.
- [Sydney Tools vs Trade Tools: compare search popularity](/demand/au/compare/sydney-tools-vs-trade-tools): 49% against 8.1% Share of Search.
- [Total Tools vs Trade Tools: compare search popularity](/demand/au/compare/total-tools-vs-trade-tools): 40.1% against 8.1% Share of Search.

## How did search popularity change for Australia tool retailers in September 2026?

- In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.
- In September 2026, Sydney Tools lost share of searches among tool retailers in Australia, from 50% to 49%.
- In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.
- Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sydney Tools | 49% | 368K | -18.2% | Sydney Tools |
| 2 | Total Tools | 40.1% | 301K | -18.2% | Total Tools |
| 3 | Trade Tools | 8.1% | 60.5K | 0.0% | Trade Tools |
| 4 | Toolkit Depot | 1.3% | 9.9K | -18.2% | Toolkit Depot |
| 5 | Toolmart | 0.88% | 6.6K | +22.2% | Toolmart |
| 6 | Tools Warehouse | 0.32% | 2.4K | 0.0% | Tools Warehouse |
| 7 | Bunnings | 0.25% | 1.9K | 0.0% | BUNNINGS (NZ) LIMITED |

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sydney Tools | 368K | 44.9% | 1 |
| Oct 2025 | Total Tools | 368K | 44.9% | 2 |
| Oct 2025 | Trade Tools | 60.5K | 7.4% | 3 |
| Oct 2025 | Toolkit Depot | 12.1K | 1.5% | 4 |
| Oct 2025 | Toolmart | 5.4K | 0.66% | 5 |
| Oct 2025 | Tools Warehouse | 2.9K | 0.35% | 6 |
| Oct 2025 | Bunnings | 1.9K | 0.23% | 7 |
| Nov 2025 | Sydney Tools | 450K | 44.9% | 1 |
| Nov 2025 | Total Tools | 450K | 44.9% | 2 |
| Nov 2025 | Trade Tools | 74K | 7.4% | 3 |
| Nov 2025 | Toolkit Depot | 14.8K | 1.5% | 4 |
| Nov 2025 | Toolmart | 6.6K | 0.66% | 5 |
| Nov 2025 | Tools Warehouse | 4.4K | 0.44% | 6 |
| Nov 2025 | Bunnings | 2.4K | 0.24% | 7 |
| Dec 2025 | Sydney Tools | 450K | 49.2% | 1 |
| Dec 2025 | Total Tools | 368K | 40.2% | 2 |
| Dec 2025 | Trade Tools | 74K | 8.1% | 3 |
| Dec 2025 | Toolkit Depot | 12.1K | 1.3% | 4 |
| Dec 2025 | Toolmart | 4.4K | 0.48% | 5 |
| Dec 2025 | Bunnings | 2.9K | 0.32% | 6 |
| Dec 2025 | Tools Warehouse | 2.9K | 0.32% | 7 |
| Jan 2026 | Sydney Tools | 368K | 45.1% | 1 |
| Jan 2026 | Total Tools | 368K | 45.1% | 2 |
| Jan 2026 | Trade Tools | 60.5K | 7.4% | 3 |
| Jan 2026 | Toolkit Depot | 9.9K | 1.2% | 4 |
| Jan 2026 | Toolmart | 4.4K | 0.54% | 5 |
| Jan 2026 | Tools Warehouse | 2.9K | 0.36% | 6 |
| Jan 2026 | Bunnings | 1.9K | 0.23% | 7 |
| Feb 2026 | Sydney Tools | 368K | 48.8% | 1 |
| Feb 2026 | Total Tools | 301K | 39.9% | 2 |
| Feb 2026 | Trade Tools | 60.5K | 8% | 3 |
| Feb 2026 | Toolkit Depot | 12.1K | 1.6% | 4 |
| Feb 2026 | Toolmart | 6.6K | 0.88% | 5 |
| Feb 2026 | Tools Warehouse | 3.6K | 0.48% | 6 |
| Feb 2026 | Bunnings | 2.4K | 0.32% | 7 |
| Mar 2026 | Sydney Tools | 368K | 49% | 1 |
| Mar 2026 | Total Tools | 301K | 40.1% | 2 |
| Mar 2026 | Trade Tools | 60.5K | 8.1% | 3 |
| Mar 2026 | Toolkit Depot | 12.1K | 1.6% | 4 |
| Mar 2026 | Toolmart | 4.4K | 0.59% | 5 |
| Mar 2026 | Tools Warehouse | 2.9K | 0.39% | 6 |
| Mar 2026 | Bunnings | 1.6K | 0.21% | 7 |
| Apr 2026 | Sydney Tools | 368K | 49% | 1 |
| Apr 2026 | Total Tools | 301K | 40.1% | 2 |
| Apr 2026 | Trade Tools | 60.5K | 8.1% | 3 |
| Apr 2026 | Toolkit Depot | 12.1K | 1.6% | 4 |
| Apr 2026 | Toolmart | 5.4K | 0.72% | 5 |
| Apr 2026 | Tools Warehouse | 2.4K | 0.32% | 6 |
| Apr 2026 | Bunnings | 1.6K | 0.21% | 7 |
| May 2026 | Sydney Tools | 450K | 49.8% | 1 |
| May 2026 | Total Tools | 368K | 40.7% | 2 |
| May 2026 | Trade Tools | 60.5K | 6.7% | 3 |
| May 2026 | Toolkit Depot | 14.8K | 1.6% | 4 |
| May 2026 | Toolmart | 6.6K | 0.73% | 5 |
| May 2026 | Tools Warehouse | 2.4K | 0.27% | 6 |
| May 2026 | Bunnings | 1.6K | 0.18% | 7 |
| Jun 2026 | Sydney Tools | 550K | 50% | 1 |
| Jun 2026 | Total Tools | 450K | 40.9% | 2 |
| Jun 2026 | Trade Tools | 74K | 6.7% | 3 |
| Jun 2026 | Toolkit Depot | 14.8K | 1.3% | 4 |
| Jun 2026 | Toolmart | 6.6K | 0.6% | 5 |
| Jun 2026 | Tools Warehouse | 2.9K | 0.26% | 6 |
| Jun 2026 | Bunnings | 1.9K | 0.17% | 7 |
| Jul 2026 | Sydney Tools | 368K | 49% | 1 |
| Jul 2026 | Total Tools | 301K | 40.1% | 2 |
| Jul 2026 | Trade Tools | 60.5K | 8.1% | 3 |
| Jul 2026 | Toolkit Depot | 12.1K | 1.6% | 4 |
| Jul 2026 | Toolmart | 5.4K | 0.72% | 5 |
| Jul 2026 | Tools Warehouse | 1.9K | 0.25% | 6 |
| Jul 2026 | Bunnings | 1.6K | 0.21% | 7 |
| Aug 2026 | Sydney Tools | 450K | 50% | 1 |
| Aug 2026 | Total Tools | 368K | 40.9% | 2 |
| Aug 2026 | Trade Tools | 60.5K | 6.7% | 3 |
| Aug 2026 | Toolkit Depot | 12.1K | 1.3% | 4 |
| Aug 2026 | Toolmart | 5.4K | 0.6% | 5 |
| Aug 2026 | Tools Warehouse | 2.4K | 0.27% | 6 |
| Aug 2026 | Bunnings | 1.9K | 0.21% | 7 |
| Sep 2026 | Sydney Tools | 368K | 49% | 1 |
| Sep 2026 | Total Tools | 301K | 40.1% | 2 |
| Sep 2026 | Trade Tools | 60.5K | 8.1% | 3 |
| Sep 2026 | Toolkit Depot | 9.9K | 1.3% | 4 |
| Sep 2026 | Toolmart | 6.6K | 0.88% | 5 |
| Sep 2026 | Tools Warehouse | 2.4K | 0.32% | 6 |
| Sep 2026 | Bunnings | 1.9K | 0.25% | 7 |

## What is being compared

- **Bunnings**: Measured on the search term “bunnings tools”.
- **Sydney Tools**: Measured on the search term “sydney tools”.
- **Toolkit Depot**: Measured on the search term “tool kit depot”.
- **Toolmart**: Measured on the search term “toolmart”.
- **Tools Warehouse**: Measured on the search term “tools warehouse”.
- **Total Tools**: Measured on the search term “total tools”.
- **Trade Tools**: Measured on the search term “trade tools”.

- [Bunnings](/demand/au/brands/bunnings)
- [Sydney Tools](/demand/au/brands/sydney-tools)
- [Toolkit Depot](/demand/au/brands/toolkit-depot)
- [Toolmart](/demand/au/brands/toolmart)
- [Tools Warehouse](/demand/au/brands/tools-warehouse)
- [Total Tools](/demand/au/brands/total-tools)
- [Trade Tools](/demand/au/brands/trade-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tool retailers in Australia?

In September 2026, Sydney Tools was the most searched among tool retailers in Australia, with an estimated 368K branded searches, 49% of all searches for the seven we track.

## Cite this page

Brandwave. "Tool retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tool-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tool-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.