---
title: "Tile retailers in Australia: Which are searched most?"
description: "Compare the stores people buy floor and wall tiles from. Share of Search among Beaumont Tiles, National Tiles, Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic, the tile retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-tile-retailers"
publisher: "Brandwave"
---

# Tile retailers in Australia: Which are searched most?

Compare the stores people buy floor and wall tiles from. Share of Search among Beaumont Tiles, National Tiles, Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic, the tile retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tile retailers
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Beaumont Tiles, 42.6%

## Which brand is most popular in search among tile retailers in Australia?

- In September 2026, Beaumont Tiles was the most searched among tile retailers in Australia, with an estimated 49.5K branded searches, 42.6% of all searches for the eight we track.
- National Tiles is in 2nd place, 14.1 percentage points behind at 28.5%.
- Across the 12 months ending September 2026, Beaumont Tiles’ share of searches among tile retailers in Australia increased from 39.4% to 42.6%.
- Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia decreased from 32.3% to 28.5%.
- Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia decreased from 11.8% to 10.4%.
- Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia increased from 6.5% to 8.5%.
- Across the 12 months ending September 2026, Amber Tiles’ share of searches among tile retailers in Australia decreased from 6.5% to 5.7%.
- Across the 12 months ending September 2026, Beaumont Tiles’ share of searches among tile retailers in Australia peaked at 46% in June 2026 and was lowest at 38.9% in November 2025.
- Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia peaked at 32.9% in December 2025 and was lowest at 24.8% in May 2026.
- Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia peaked at 14.3% in November 2025 and was lowest at 9.8% in December 2025.
- Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia peaked at 8.5% in September 2026 and was lowest at 5.8% in February 2026.
- Across the 12 months ending September 2026, Amber Tiles’ share of searches among tile retailers in Australia peaked at 6.5% in October 2025 and was lowest at 4.7% in March 2026.
- Across the 12 months ending September 2026, Bunnings rose from 5th to 4th among tile retailers in Australia.
- Across the 12 months ending September 2026, Amber Tiles fell from 4th to 5th among tile retailers in Australia.
- Across the 12 months ending September 2026, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic held steady: their share of searches among tile retailers in Australia each moved less than 0.5 percentage points.

## Top tile retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, National Tiles was mentioned most often, in two of the three answers. Tile Cloud, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Beaumont Tiles | 1 of 3 | 1 of 3 |
| National Tiles | 2 of 3 | 2 of 3 |
| Tile Cloud | 0 of 3 | 0 of 3 |
| Bunnings | 0 of 3 | 0 of 3 |
| Amber Tiles | 0 of 3 | 0 of 3 |
| Di Lorenzo Tiles | 0 of 3 | 0 of 3 |
| Tiles of Ezra | 0 of 3 | 0 of 3 |
| Tile Republic | 0 of 3 | 0 of 3 |

## Every AI answer about tile retailers

- Asked ChatGPT "Where's the best place to buy tiles in Australia?": 1. National Tiles, 2. Beaumont Tiles
- Asked ChatGPT "Which tile shop has the best range for a bathroom renovation?": named none of the brands we track
- Asked ChatGPT "What's a good tile shop near me?": 1. National Tiles

Not named in any answer: Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Beaumont Tiles vs National Tiles: compare search popularity](/demand/au/compare/beaumont-tiles-vs-national-tiles): 42.6% against 28.5% Share of Search.
- [Beaumont Tiles vs Tile Cloud: compare search popularity](/demand/au/compare/beaumont-tiles-vs-tile-cloud): 42.6% against 10.4% Share of Search.
- [Beaumont Tiles vs Bunnings: compare search popularity](/demand/au/compare/beaumont-tiles-vs-bunnings): 42.6% against 8.5% Share of Search.
- [Beaumont Tiles vs Amber Tiles: compare search popularity](/demand/au/compare/amber-tiles-vs-beaumont-tiles): 42.6% against 5.7% Share of Search.
- [National Tiles vs Tile Cloud: compare search popularity](/demand/au/compare/national-tiles-vs-tile-cloud): 28.5% against 10.4% Share of Search.
- [National Tiles vs Bunnings: compare search popularity](/demand/au/compare/bunnings-vs-national-tiles): 28.5% against 8.5% Share of Search.
- [National Tiles vs Amber Tiles: compare search popularity](/demand/au/compare/amber-tiles-vs-national-tiles): 28.5% against 5.7% Share of Search.
- [Tile Cloud vs Bunnings: compare search popularity](/demand/au/compare/bunnings-vs-tile-cloud): 10.4% against 8.5% Share of Search.
- [Tile Cloud vs Amber Tiles: compare search popularity](/demand/au/compare/amber-tiles-vs-tile-cloud): 10.4% against 5.7% Share of Search.
- [Bunnings vs Amber Tiles: compare search popularity](/demand/au/compare/amber-tiles-vs-bunnings): 8.5% against 5.7% Share of Search.

## How did search popularity change for Australia tile retailers in September 2026?

- In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.
- In September 2026, Amber Tiles gained share of searches among tile retailers in Australia, from 4.8% to 5.7%.
- In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%.
- In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.
- Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026.
- Estimated monthly branded searches for Tile Republic in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.
- Estimated monthly branded searches for Di Lorenzo Tiles in Australia fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beaumont Tiles | 42.6% | 49.5K | -18.2% | Beaumont Tiles |
| 2 | National Tiles | 28.5% | 33.1K | -18.3% | National Tiles |
| 3 | Tile Cloud | 10.4% | 12.1K | -18.2% | Tile Cloud |
| 4 | Bunnings | 8.5% | 9.9K | 0.0% | BUNNINGS (NZ) LIMITED |
| 5 | Amber Tiles | 5.7% | 6.6K | 0.0% | Amber Tiles |
| 6 | Di Lorenzo Tiles | 2.2% | 2.6K | 0.0% | Di Lorenzo Tiles |
| 7 | Tiles of Ezra | 1.4% | 1.6K | -15.8% | Tiles of Ezra |
| 8 | Tile Republic | 0.76% | 880 | 0.0% | Tile Republic |

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beaumont Tiles | 60.5K | 39.4% | 1 |
| Oct 2025 | National Tiles | 49.5K | 32.3% | 2 |
| Oct 2025 | Tile Cloud | 18.1K | 11.8% | 3 |
| Oct 2025 | Amber Tiles | 9.9K | 6.5% | 4 |
| Oct 2025 | Bunnings | 9.9K | 6.5% | 5 |
| Oct 2025 | Di Lorenzo Tiles | 2.9K | 1.9% | 6 |
| Oct 2025 | Tiles of Ezra | 1.6K | 1% | 7 |
| Oct 2025 | Tile Republic | 1K | 0.65% | 8 |
| Nov 2025 | Beaumont Tiles | 60.5K | 38.9% | 1 |
| Nov 2025 | National Tiles | 49.5K | 31.8% | 2 |
| Nov 2025 | Tile Cloud | 22.2K | 14.3% | 3 |
| Nov 2025 | Bunnings | 9.9K | 6.4% | 4 |
| Nov 2025 | Amber Tiles | 8.1K | 5.2% | 5 |
| Nov 2025 | Di Lorenzo Tiles | 2.9K | 1.9% | 6 |
| Nov 2025 | Tiles of Ezra | 1.6K | 1% | 7 |
| Nov 2025 | Tile Republic | 880 | 0.57% | 8 |
| Dec 2025 | Beaumont Tiles | 40.5K | 40.2% | 1 |
| Dec 2025 | National Tiles | 33.1K | 32.9% | 2 |
| Dec 2025 | Tile Cloud | 9.9K | 9.8% | 3 |
| Dec 2025 | Bunnings | 8.1K | 8% | 4 |
| Dec 2025 | Amber Tiles | 5.4K | 5.4% | 5 |
| Dec 2025 | Di Lorenzo Tiles | 1.7K | 1.7% | 6 |
| Dec 2025 | Tiles of Ezra | 1.3K | 1.3% | 7 |
| Dec 2025 | Tile Republic | 720 | 0.71% | 8 |
| Jan 2026 | Beaumont Tiles | 60.5K | 43% | 1 |
| Jan 2026 | National Tiles | 40.5K | 28.8% | 2 |
| Jan 2026 | Tile Cloud | 18.1K | 12.9% | 3 |
| Jan 2026 | Bunnings | 9.9K | 7% | 4 |
| Jan 2026 | Amber Tiles | 6.6K | 4.7% | 5 |
| Jan 2026 | Di Lorenzo Tiles | 2.5K | 1.8% | 6 |
| Jan 2026 | Tiles of Ezra | 1.6K | 1.1% | 7 |
| Jan 2026 | Tile Republic | 1K | 0.71% | 8 |
| Feb 2026 | Beaumont Tiles | 60.5K | 43% | 1 |
| Feb 2026 | National Tiles | 40.5K | 28.8% | 2 |
| Feb 2026 | Tile Cloud | 18.1K | 12.9% | 3 |
| Feb 2026 | Amber Tiles | 8.1K | 5.8% | 4 |
| Feb 2026 | Bunnings | 8.1K | 5.8% | 5 |
| Feb 2026 | Di Lorenzo Tiles | 2.9K | 2.1% | 6 |
| Feb 2026 | Tiles of Ezra | 1.6K | 1.1% | 7 |
| Feb 2026 | Tile Republic | 880 | 0.63% | 8 |
| Mar 2026 | Beaumont Tiles | 60.5K | 42.6% | 1 |
| Mar 2026 | National Tiles | 40.5K | 28.5% | 2 |
| Mar 2026 | Tile Cloud | 18.1K | 12.8% | 3 |
| Mar 2026 | Bunnings | 9.9K | 7% | 4 |
| Mar 2026 | Amber Tiles | 6.6K | 4.7% | 5 |
| Mar 2026 | Di Lorenzo Tiles | 3.4K | 2.4% | 6 |
| Mar 2026 | Tiles of Ezra | 1.9K | 1.3% | 7 |
| Mar 2026 | Tile Republic | 1K | 0.7% | 8 |
| Apr 2026 | Beaumont Tiles | 49.5K | 41.5% | 1 |
| Apr 2026 | National Tiles | 33.1K | 27.8% | 2 |
| Apr 2026 | Tile Cloud | 14.8K | 12.4% | 3 |
| Apr 2026 | Bunnings | 9.9K | 8.3% | 4 |
| Apr 2026 | Amber Tiles | 6.6K | 5.5% | 5 |
| Apr 2026 | Di Lorenzo Tiles | 2.8K | 2.3% | 6 |
| Apr 2026 | Tiles of Ezra | 1.6K | 1.3% | 7 |
| Apr 2026 | Tile Republic | 880 | 0.74% | 8 |
| May 2026 | Beaumont Tiles | 60.5K | 45.3% | 1 |
| May 2026 | National Tiles | 33.1K | 24.8% | 2 |
| May 2026 | Tile Cloud | 18.1K | 13.6% | 3 |
| May 2026 | Bunnings | 9.9K | 7.4% | 4 |
| May 2026 | Amber Tiles | 6.6K | 4.9% | 5 |
| May 2026 | Di Lorenzo Tiles | 2.8K | 2.1% | 6 |
| May 2026 | Tiles of Ezra | 1.6K | 1.2% | 7 |
| May 2026 | Tile Republic | 880 | 0.66% | 8 |
| Jun 2026 | Beaumont Tiles | 60.5K | 46% | 1 |
| Jun 2026 | National Tiles | 33.1K | 25.1% | 2 |
| Jun 2026 | Tile Cloud | 18.1K | 13.7% | 3 |
| Jun 2026 | Bunnings | 8.1K | 6.2% | 4 |
| Jun 2026 | Amber Tiles | 6.6K | 5% | 5 |
| Jun 2026 | Di Lorenzo Tiles | 2.8K | 2.1% | 6 |
| Jun 2026 | Tiles of Ezra | 1.6K | 1.2% | 7 |
| Jun 2026 | Tile Republic | 880 | 0.67% | 8 |
| Jul 2026 | Beaumont Tiles | 49.5K | 41.6% | 1 |
| Jul 2026 | National Tiles | 33.1K | 27.8% | 2 |
| Jul 2026 | Tile Cloud | 14.8K | 12.5% | 3 |
| Jul 2026 | Bunnings | 9.9K | 8.3% | 4 |
| Jul 2026 | Amber Tiles | 6.6K | 5.6% | 5 |
| Jul 2026 | Di Lorenzo Tiles | 2.5K | 2.1% | 6 |
| Jul 2026 | Tiles of Ezra | 1.6K | 1.3% | 7 |
| Jul 2026 | Tile Republic | 880 | 0.74% | 8 |
| Aug 2026 | Beaumont Tiles | 60.5K | 43.9% | 1 |
| Aug 2026 | National Tiles | 40.5K | 29.4% | 2 |
| Aug 2026 | Tile Cloud | 14.8K | 10.7% | 3 |
| Aug 2026 | Bunnings | 9.9K | 7.2% | 4 |
| Aug 2026 | Amber Tiles | 6.6K | 4.8% | 5 |
| Aug 2026 | Di Lorenzo Tiles | 2.6K | 1.9% | 6 |
| Aug 2026 | Tiles of Ezra | 1.9K | 1.4% | 7 |
| Aug 2026 | Tile Republic | 880 | 0.64% | 8 |
| Sep 2026 | Beaumont Tiles | 49.5K | 42.6% | 1 |
| Sep 2026 | National Tiles | 33.1K | 28.5% | 2 |
| Sep 2026 | Tile Cloud | 12.1K | 10.4% | 3 |
| Sep 2026 | Bunnings | 9.9K | 8.5% | 4 |
| Sep 2026 | Amber Tiles | 6.6K | 5.7% | 5 |
| Sep 2026 | Di Lorenzo Tiles | 2.6K | 2.2% | 6 |
| Sep 2026 | Tiles of Ezra | 1.6K | 1.4% | 7 |
| Sep 2026 | Tile Republic | 880 | 0.76% | 8 |

## What is being compared

- **Amber Tiles**: Measured on the search term “amber tiles”.
- **Beaumont Tiles**: Measured on the search term “beaumont tiles”.
- **Bunnings**: Measured on the search term “bunnings tiles”.
- **Di Lorenzo Tiles**: Measured on the search terms “di lorenzo” and “di lorenzo tiles”, summed into one figure.
- **National Tiles**: Measured on the search term “national tiles”.
- **Tile Cloud**: Measured on the search term “tile cloud”.
- **Tile Republic**: Measured on the search term “tile republic”.
- **Tiles of Ezra**: Measured on the search term “tiles of ezra”.

- [Amber Tiles](/demand/au/brands/amber-tiles)
- [Beaumont Tiles](/demand/au/brands/beaumont-tiles)
- [Bunnings](/demand/au/brands/bunnings)
- [Di Lorenzo Tiles](/demand/au/brands/di-lorenzo-tiles)
- [National Tiles](/demand/au/brands/national-tiles)
- [Tile Cloud](/demand/au/brands/tile-cloud)
- [Tile Republic](/demand/au/brands/tile-republic)
- [Tiles of Ezra](/demand/au/brands/tiles-of-ezra)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tile retailers in Australia?

In September 2026, Beaumont Tiles was the most searched among tile retailers in Australia, with an estimated 49.5K branded searches, 42.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Tile retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tile-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tile-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.