---
title: "Thong and sandal brands in Australia: Which are searched most?"
description: "Compare the thong, sandal and slide brands Australians buy. Share of Search among Birkenstock, Crocs, Archies, Havaianas, Teva, Reef, KEEN and Ecco, the thong and sandal brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-thong-and-sandal-brands"
publisher: "Brandwave"
---

# Thong and sandal brands in Australia: Which are searched most?

Compare the thong, sandal and slide brands Australians buy. Share of Search among Birkenstock, Crocs, Archies, Havaianas, Teva, Reef, KEEN and Ecco, the thong and sandal brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Thong and sandal brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Birkenstock, 46.2%

## Which brand is most popular in search among thong and sandal brands in Australia?

- In September 2026, Birkenstock was the most searched among thong and sandal brands in Australia, with an estimated 246K branded searches, 46.2% of all searches for the eight we track.
- Crocs is in 2nd place, 15.2 percentage points behind at 31%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among thong and sandal brands in Australia increased from 45.3% to 46.2%.
- Across the 12 months ending September 2026, Crocs’ share of searches among thong and sandal brands in Australia decreased from 37% to 31%.
- Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia increased from 7.5% to 9.3%.
- Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia increased from 6.1% to 9.3%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among thong and sandal brands in Australia peaked at 50.7% in November 2025 and was lowest at 40.5% in August 2026.
- Across the 12 months ending September 2026, Crocs’ share of searches among thong and sandal brands in Australia peaked at 42.1% in March 2026 and was lowest at 31% in September 2026.
- Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia peaked at 9.3% in September 2026 and was lowest at 5.2% in April 2026.
- Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia peaked at 9.3% in September 2026 and was lowest at 5.2% in April 2026.
- Across the 12 months ending September 2026, Teva’s share of searches among thong and sandal brands in Australia peaked at 2.7% in February 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, Teva, Reef, KEEN and Ecco held steady: their share of searches among thong and sandal brands in Australia each moved less than 0.5 percentage points.

## Top thong and sandal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned most often, in three of the five answers. Teva was recommended most often, coming first in one out of three answers that gave a list. Birkenstock was second, and Archies was third. KEEN, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Teva | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Birkenstock | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Archies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Reef | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ecco | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Crocs | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Havaianas | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about thong and sandal brands

- Asked ChatGPT "What are the most comfortable thongs in Australia?": 1. Archies, 2. Reef, 3. Havaianas
- Asked ChatGPT "Which sandal brand has the best arch support?": 1. Birkenstock
- Asked ChatGPT "Which sandals are best for walking all day?": 1. Teva, 2. Ecco, 3. Birkenstock
- Searched Google, AI Overview "thongs": named none of the brands we track
- Searched Google, AI Overview "sandals": 1. Birkenstock, 2. Teva, 3. Crocs

Not named in any answer: KEEN.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Birkenstock vs Crocs: compare search popularity](/demand/au/compare/birkenstock-vs-crocs): 46.2% against 31% Share of Search.
- [Birkenstock vs Archies: compare search popularity](/demand/au/compare/archies-vs-birkenstock): 46.2% against 9.3% Share of Search.
- [Birkenstock vs Havaianas: compare search popularity](/demand/au/compare/birkenstock-vs-havaianas): 46.2% against 9.3% Share of Search.
- [Birkenstock vs Teva: compare search popularity](/demand/au/compare/birkenstock-vs-teva): 46.2% against 2.3% Share of Search.
- [Crocs vs Archies: compare search popularity](/demand/au/compare/archies-vs-crocs): 31% against 9.3% Share of Search.
- [Crocs vs Havaianas: compare search popularity](/demand/au/compare/crocs-vs-havaianas): 31% against 9.3% Share of Search.
- [Crocs vs Teva: compare search popularity](/demand/au/compare/crocs-vs-teva): 31% against 2.3% Share of Search.
- [Archies vs Havaianas: compare search popularity](/demand/au/compare/archies-vs-havaianas): 9.3% Share of Search each.
- [Archies vs Teva: compare search popularity](/demand/au/compare/archies-vs-teva): 9.3% against 2.3% Share of Search.
- [Havaianas vs Teva: compare search popularity](/demand/au/compare/havaianas-vs-teva): 9.3% against 2.3% Share of Search.

## How did search popularity change for Australia thong and sandal brands in September 2026?

- In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches.
- In September 2026, Birkenstock gained share of searches among thong and sandal brands in Australia, from 40.5% to 46.2%.
- In September 2026, Havaianas gained share of searches among thong and sandal brands in Australia, from 8.1% to 9.3%.
- In September 2026, Crocs lost share of searches among thong and sandal brands in Australia, from 40.5% to 31%.
- Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Birkenstock | 46.2% | 246K | +49.1% | Birkenstock |
| 2 | Crocs | 31% | 165K | 0.0% | Crocs |
| 3 | Archies | 9.3% | 49.5K | +82.7% | Archies |
| 4 | Havaianas | 9.3% | 49.5K | +49.5% | Havaianas |
| 5 | Teva | 2.3% | 12.1K | +22.2% | Teva |
| 6 | Reef | 1% | 5.4K | +50.0% | Reef |
| 7 | KEEN | 0.54% | 2.9K | +20.8% | KEEN |
| 8 | Ecco | 0.36% | 1.9K | +46.2% | Ecco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Birkenstock | 246K | 45.3% | 1 |
| Oct 2025 | Crocs | 201K | 37% | 2 |
| Oct 2025 | Archies | 40.5K | 7.5% | 3 |
| Oct 2025 | Havaianas | 33.1K | 6.1% | 4 |
| Oct 2025 | Teva | 12.1K | 2.2% | 5 |
| Oct 2025 | Reef | 5.4K | 0.99% | 6 |
| Oct 2025 | KEEN | 2.9K | 0.53% | 7 |
| Oct 2025 | Ecco | 2.4K | 0.44% | 8 |
| Nov 2025 | Birkenstock | 450K | 50.7% | 1 |
| Nov 2025 | Crocs | 301K | 33.9% | 2 |
| Nov 2025 | Archies | 60.5K | 6.8% | 3 |
| Nov 2025 | Havaianas | 49.5K | 5.6% | 4 |
| Nov 2025 | Teva | 14.8K | 1.7% | 5 |
| Nov 2025 | Reef | 6.6K | 0.74% | 6 |
| Nov 2025 | KEEN | 3.6K | 0.41% | 7 |
| Nov 2025 | Ecco | 2.4K | 0.27% | 8 |
| Dec 2025 | Birkenstock | 450K | 49.1% | 1 |
| Dec 2025 | Crocs | 301K | 32.8% | 2 |
| Dec 2025 | Archies | 74K | 8.1% | 3 |
| Dec 2025 | Havaianas | 60.5K | 6.6% | 4 |
| Dec 2025 | Teva | 14.8K | 1.6% | 5 |
| Dec 2025 | Reef | 9.9K | 1.1% | 6 |
| Dec 2025 | KEEN | 3.6K | 0.39% | 7 |
| Dec 2025 | Ecco | 2.9K | 0.32% | 8 |
| Jan 2026 | Birkenstock | 246K | 43.5% | 1 |
| Jan 2026 | Crocs | 201K | 35.6% | 2 |
| Jan 2026 | Archies | 49.5K | 8.8% | 3 |
| Jan 2026 | Havaianas | 40.5K | 7.2% | 4 |
| Jan 2026 | Teva | 14.8K | 2.6% | 5 |
| Jan 2026 | Reef | 6.6K | 1.2% | 6 |
| Jan 2026 | KEEN | 3.6K | 0.64% | 7 |
| Jan 2026 | Ecco | 2.9K | 0.51% | 8 |
| Feb 2026 | Birkenstock | 165K | 44.8% | 1 |
| Feb 2026 | Crocs | 135K | 36.7% | 2 |
| Feb 2026 | Archies | 27.1K | 7.4% | 3 |
| Feb 2026 | Havaianas | 22.2K | 6% | 4 |
| Feb 2026 | Teva | 9.9K | 2.7% | 5 |
| Feb 2026 | Reef | 4.4K | 1.2% | 6 |
| Feb 2026 | KEEN | 2.4K | 0.65% | 7 |
| Feb 2026 | Ecco | 1.9K | 0.52% | 8 |
| Mar 2026 | Birkenstock | 165K | 42.1% | 1 |
| Mar 2026 | Crocs | 165K | 42.1% | 2 |
| Mar 2026 | Archies | 22.2K | 5.7% | 3 |
| Mar 2026 | Havaianas | 22.2K | 5.7% | 4 |
| Mar 2026 | Teva | 9.9K | 2.5% | 5 |
| Mar 2026 | Reef | 3.6K | 0.92% | 6 |
| Mar 2026 | KEEN | 2.4K | 0.61% | 7 |
| Mar 2026 | Ecco | 1.6K | 0.41% | 8 |
| Apr 2026 | Birkenstock | 165K | 47.1% | 1 |
| Apr 2026 | Crocs | 135K | 38.6% | 2 |
| Apr 2026 | Archies | 18.1K | 5.2% | 3 |
| Apr 2026 | Havaianas | 18.1K | 5.2% | 4 |
| Apr 2026 | Teva | 8.1K | 2.3% | 5 |
| Apr 2026 | Reef | 2.9K | 0.83% | 6 |
| Apr 2026 | KEEN | 1.6K | 0.46% | 7 |
| Apr 2026 | Ecco | 1.3K | 0.37% | 8 |
| May 2026 | Birkenstock | 135K | 41.7% | 1 |
| May 2026 | Crocs | 135K | 41.7% | 2 |
| May 2026 | Havaianas | 22.2K | 6.9% | 3 |
| May 2026 | Archies | 18.1K | 5.6% | 4 |
| May 2026 | Teva | 8.1K | 2.5% | 5 |
| May 2026 | Reef | 2.9K | 0.9% | 6 |
| May 2026 | KEEN | 1.6K | 0.49% | 7 |
| May 2026 | Ecco | 1K | 0.31% | 8 |
| Jun 2026 | Birkenstock | 135K | 41.7% | 1 |
| Jun 2026 | Crocs | 135K | 41.7% | 2 |
| Jun 2026 | Havaianas | 22.2K | 6.9% | 3 |
| Jun 2026 | Archies | 18.1K | 5.6% | 4 |
| Jun 2026 | Teva | 8.1K | 2.5% | 5 |
| Jun 2026 | Reef | 2.4K | 0.74% | 6 |
| Jun 2026 | KEEN | 1.9K | 0.59% | 7 |
| Jun 2026 | Ecco | 1K | 0.31% | 8 |
| Jul 2026 | Birkenstock | 165K | 45.5% | 1 |
| Jul 2026 | Crocs | 135K | 37.2% | 2 |
| Jul 2026 | Havaianas | 27.1K | 7.5% | 3 |
| Jul 2026 | Archies | 22.2K | 6.1% | 4 |
| Jul 2026 | Teva | 8.1K | 2.2% | 5 |
| Jul 2026 | Reef | 2.4K | 0.66% | 6 |
| Jul 2026 | KEEN | 1.9K | 0.52% | 7 |
| Jul 2026 | Ecco | 1K | 0.28% | 8 |
| Aug 2026 | Birkenstock | 165K | 40.5% | 1 |
| Aug 2026 | Crocs | 165K | 40.5% | 2 |
| Aug 2026 | Havaianas | 33.1K | 8.1% | 3 |
| Aug 2026 | Archies | 27.1K | 6.7% | 4 |
| Aug 2026 | Teva | 9.9K | 2.4% | 5 |
| Aug 2026 | Reef | 3.6K | 0.88% | 6 |
| Aug 2026 | KEEN | 2.4K | 0.59% | 7 |
| Aug 2026 | Ecco | 1.3K | 0.32% | 8 |
| Sep 2026 | Birkenstock | 246K | 46.2% | 1 |
| Sep 2026 | Crocs | 165K | 31% | 2 |
| Sep 2026 | Archies | 49.5K | 9.3% | 3 |
| Sep 2026 | Havaianas | 49.5K | 9.3% | 4 |
| Sep 2026 | Teva | 12.1K | 2.3% | 5 |
| Sep 2026 | Reef | 5.4K | 1% | 6 |
| Sep 2026 | KEEN | 2.9K | 0.54% | 7 |
| Sep 2026 | Ecco | 1.9K | 0.36% | 8 |

## What is being compared

- **Archies**: Measured on the search term “archies thongs”.
- **Birkenstock**: Measured on the search term “birkenstock”.
- **Crocs**: Measured on the search term “crocs”.
- **Ecco**: Measured on the search term “ecco sandals”.
- **Havaianas**: Measured on the search term “havaianas”.
- **KEEN**: Measured on the search term “keen sandals”.
- **Reef**: Measured on the search term “reef sandals”.
- **Teva**: Measured on the search term “teva sandals”.

- [Archies](/demand/au/brands/archies)
- [Birkenstock](/demand/au/brands/birkenstock)
- [Crocs](/demand/au/brands/crocs)
- [Ecco](/demand/au/brands/ecco-shoes)
- [Havaianas](/demand/au/brands/havaianas)
- [KEEN](/demand/au/brands/keen-footwear)
- [Reef](/demand/au/brands/reef-sandals)
- [Teva](/demand/au/brands/teva)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among thong and sandal brands in Australia?

In September 2026, Birkenstock was the most searched among thong and sandal brands in Australia, with an estimated 246K branded searches, 46.2% of all searches for the eight we track.

## Cite this page

Brandwave. "Thong and sandal brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-thong-and-sandal-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-thong-and-sandal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.