---
title: "Theme parks in Australia: Which are searched most?"
description: "Compare the theme parks and water parks people visit. Share of Search among Dreamworld, Sea World, Warner Bros. Movie World, Wet'n'Wild and Aussie World, the theme parks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-theme-parks"
publisher: "Brandwave"
---

# Theme parks in Australia: Which are searched most?

Compare the theme parks and water parks people visit. Share of Search among Dreamworld, Sea World, Warner Bros. Movie World, Wet'n'Wild and Aussie World, the theme parks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Theme parks
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dreamworld, 38.2%

## Which brand is most popular in search among theme parks in Australia?

- In September 2026, Dreamworld was the most searched among theme parks in Australia, with an estimated 201K branded searches, 38.2% of all searches for the five we track.
- Sea World is in 2nd place, 14.5 percentage points behind at 23.7%.
- Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia decreased from 42.1% to 38.2%.
- Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia increased from 21.3% to 23.7%.
- Across the 12 months ending September 2026, Warner Bros. Movie World’s share of searches among theme parks in Australia increased from 15.5% to 17.2%.
- Across the 12 months ending September 2026, Wet'n'Wild’s share of searches among theme parks in Australia decreased from 12.7% to 11.5%.
- Across the 12 months ending September 2026, Aussie World’s share of searches among theme parks in Australia increased from 8.5% to 9.4%.
- Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia peaked at 42.5% in June 2026 and was lowest at 32.4% in February 2026.
- Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia peaked at 25.4% in February 2026 and was lowest at 20.1% in December 2025.
- Across the 12 months ending September 2026, Warner Bros. Movie World’s share of searches among theme parks in Australia peaked at 21.1% in August 2026 and was lowest at 15.5% in October 2025.
- Across the 12 months ending September 2026, Wet'n'Wild’s share of searches among theme parks in Australia peaked at 16.7% in December 2025 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Aussie World’s share of searches among theme parks in Australia peaked at 11.8% in May 2026 and was lowest at 8.2% in November 2025.

## Top theme parks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Dreamworld, Sea World and Warner Bros. Movie World appeared every time. Warner Bros. Movie World was recommended most often, coming first in three out of four answers. Dreamworld was second, and Sea World was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Warner Bros. Movie World | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Dreamworld | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Sea World | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Wet'n'Wild | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Aussie World | 5th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about theme parks

- Asked ChatGPT "What's the best theme park in Australia?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Wet'n'Wild
- Asked ChatGPT "Which Australian theme park has the best rides?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Aussie World
- Asked ChatGPT "What are the most popular theme parks in Australia for families?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Wet'n'Wild, 5. Aussie World
- Searched Google, AI Overview "theme parks": 1. Dreamworld, 2. Warner Bros. Movie World, 3. Sea World, 4. Wet'n'Wild

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Dreamworld vs Sea World: compare search popularity](/demand/au/compare/dreamworld-vs-sea-world-gold-coast): 38.2% against 23.7% Share of Search.
- [Dreamworld vs Warner Bros. Movie World: compare search popularity](/demand/au/compare/dreamworld-vs-warner-bros-movie-world): 38.2% against 17.2% Share of Search.
- [Dreamworld vs Wet'n'Wild: compare search popularity](/demand/au/compare/dreamworld-vs-wet-n-wild-gold-coast): 38.2% against 11.5% Share of Search.
- [Dreamworld vs Aussie World: compare search popularity](/demand/au/compare/aussie-world-vs-dreamworld): 38.2% against 9.4% Share of Search.
- [Sea World vs Warner Bros. Movie World: compare search popularity](/demand/au/compare/sea-world-gold-coast-vs-warner-bros-movie-world): 23.7% against 17.2% Share of Search.
- [Sea World vs Wet'n'Wild: compare search popularity](/demand/au/compare/sea-world-gold-coast-vs-wet-n-wild-gold-coast): 23.7% against 11.5% Share of Search.
- [Sea World vs Aussie World: compare search popularity](/demand/au/compare/aussie-world-vs-sea-world-gold-coast): 23.7% against 9.4% Share of Search.
- [Warner Bros. Movie World vs Wet'n'Wild: compare search popularity](/demand/au/compare/warner-bros-movie-world-vs-wet-n-wild-gold-coast): 17.2% against 11.5% Share of Search.
- [Warner Bros. Movie World vs Aussie World: compare search popularity](/demand/au/compare/aussie-world-vs-warner-bros-movie-world): 17.2% against 9.4% Share of Search.
- [Wet'n'Wild vs Aussie World: compare search popularity](/demand/au/compare/aussie-world-vs-wet-n-wild-gold-coast): 11.5% against 9.4% Share of Search.

## How did search popularity change for Australia theme parks in September 2026?

- In September 2026, Wet'n'Wild overtook Aussie World to rank 4th among theme parks in Australia, with 11.5% of the searches.
- In September 2026, Warner Bros. Movie World lost share of searches among theme parks in Australia, from 21.1% to 17.2%.
- In September 2026, Sea World lost share of searches among theme parks in Australia, from 24.6% to 23.7%.
- Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026.
- Aussie World’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 10.4% to 9.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dreamworld | 38.2% | 201K | +21.8% | Dreamworld |
| 2 | Sea World | 23.7% | 125K | +18.5% | Village Roadshow Theme Parks |
| 3 | Warner Bros. Movie World | 17.2% | 90.5K | 0.0% | Village Roadshow Theme Parks |
| 4 | Wet'n'Wild | 11.5% | 60.5K | +123.2% | Village Roadshow Theme Parks |
| 5 | Aussie World | 9.4% | 49.5K | +22.2% | Aussie World |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dreamworld | 246K | 42.1% | 1 |
| Oct 2025 | Sea World | 125K | 21.3% | 2 |
| Oct 2025 | Warner Bros. Movie World | 90.5K | 15.5% | 3 |
| Oct 2025 | Wet'n'Wild | 74K | 12.7% | 4 |
| Oct 2025 | Aussie World | 49.5K | 8.5% | 5 |
| Nov 2025 | Dreamworld | 201K | 40.6% | 1 |
| Nov 2025 | Sea World | 103K | 20.7% | 2 |
| Nov 2025 | Warner Bros. Movie World | 90.5K | 18.3% | 3 |
| Nov 2025 | Wet'n'Wild | 60.5K | 12.2% | 4 |
| Nov 2025 | Aussie World | 40.5K | 8.2% | 5 |
| Dec 2025 | Dreamworld | 246K | 37.3% | 1 |
| Dec 2025 | Sea World | 132K | 20.1% | 2 |
| Dec 2025 | Warner Bros. Movie World | 110K | 16.7% | 3 |
| Dec 2025 | Wet'n'Wild | 110K | 16.7% | 4 |
| Dec 2025 | Aussie World | 60.5K | 9.2% | 5 |
| Jan 2026 | Dreamworld | 246K | 36% | 1 |
| Jan 2026 | Sea World | 157K | 23% | 2 |
| Jan 2026 | Warner Bros. Movie World | 110K | 16.1% | 3 |
| Jan 2026 | Wet'n'Wild | 110K | 16.1% | 4 |
| Jan 2026 | Aussie World | 60.5K | 8.8% | 5 |
| Feb 2026 | Dreamworld | 110K | 32.4% | 1 |
| Feb 2026 | Sea World | 86.1K | 25.4% | 2 |
| Feb 2026 | Warner Bros. Movie World | 60.5K | 17.8% | 3 |
| Feb 2026 | Wet'n'Wild | 49.5K | 14.6% | 4 |
| Feb 2026 | Aussie World | 33.1K | 9.8% | 5 |
| Mar 2026 | Dreamworld | 135K | 36.6% | 1 |
| Mar 2026 | Sea World | 86.1K | 23.4% | 2 |
| Mar 2026 | Warner Bros. Movie World | 74K | 20.1% | 3 |
| Mar 2026 | Wet'n'Wild | 40.5K | 11% | 4 |
| Mar 2026 | Aussie World | 33.1K | 9% | 5 |
| Apr 2026 | Dreamworld | 201K | 39.7% | 1 |
| Apr 2026 | Sea World | 105K | 20.8% | 2 |
| Apr 2026 | Warner Bros. Movie World | 90.5K | 17.9% | 3 |
| Apr 2026 | Wet'n'Wild | 60.5K | 11.9% | 4 |
| Apr 2026 | Aussie World | 49.5K | 9.8% | 5 |
| May 2026 | Dreamworld | 135K | 39.2% | 1 |
| May 2026 | Sea World | 86.1K | 25% | 2 |
| May 2026 | Warner Bros. Movie World | 60.5K | 17.6% | 3 |
| May 2026 | Aussie World | 40.5K | 11.8% | 4 |
| May 2026 | Wet'n'Wild | 22.2K | 6.4% | 5 |
| Jun 2026 | Dreamworld | 165K | 42.5% | 1 |
| Jun 2026 | Sea World | 86.1K | 22.2% | 2 |
| Jun 2026 | Warner Bros. Movie World | 74K | 19.1% | 3 |
| Jun 2026 | Aussie World | 40.5K | 10.4% | 4 |
| Jun 2026 | Wet'n'Wild | 22.2K | 5.7% | 5 |
| Jul 2026 | Dreamworld | 201K | 40.3% | 1 |
| Jul 2026 | Sea World | 125K | 25% | 2 |
| Jul 2026 | Warner Bros. Movie World | 90.5K | 18.1% | 3 |
| Jul 2026 | Aussie World | 49.5K | 9.9% | 4 |
| Jul 2026 | Wet'n'Wild | 33.1K | 6.6% | 5 |
| Aug 2026 | Dreamworld | 165K | 38.5% | 1 |
| Aug 2026 | Sea World | 105K | 24.6% | 2 |
| Aug 2026 | Warner Bros. Movie World | 90.5K | 21.1% | 3 |
| Aug 2026 | Aussie World | 40.5K | 9.5% | 4 |
| Aug 2026 | Wet'n'Wild | 27.1K | 6.3% | 5 |
| Sep 2026 | Dreamworld | 201K | 38.2% | 1 |
| Sep 2026 | Sea World | 125K | 23.7% | 2 |
| Sep 2026 | Warner Bros. Movie World | 90.5K | 17.2% | 3 |
| Sep 2026 | Wet'n'Wild | 60.5K | 11.5% | 4 |
| Sep 2026 | Aussie World | 49.5K | 9.4% | 5 |

## What is being compared

- **Aussie World**: Measured on the search term “aussie world”.
- **Dreamworld**: Measured on the search term “dreamworld”.
- **Sea World**: Measured on the search terms “sea world” and “sea world gold coast”, summed into one figure.
- **Warner Bros. Movie World**: Measured on the search term “movie world”.
- **Wet'n'Wild**: Measured on the search term “wet n wild gold coast”.

- [Aussie World](/demand/au/brands/aussie-world)
- [Dreamworld](/demand/au/brands/dreamworld)
- [Sea World](/demand/au/brands/sea-world-gold-coast)
- [Warner Bros. Movie World](/demand/au/brands/warner-bros-movie-world)
- [Wet'n'Wild](/demand/au/brands/wet-n-wild-gold-coast)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among theme parks in Australia?

In September 2026, Dreamworld was the most searched among theme parks in Australia, with an estimated 201K branded searches, 38.2% of all searches for the five we track.

## Cite this page

Brandwave. "Theme parks in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-theme-parks

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-theme-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.