---
title: "Tea brands in Australia: Which are searched most?"
description: "Compare the tea brands people in Australia buy. Share of Search among T2, Twinings, Madura, Lipton, Nerada, Dilmah, Madame Flavour, Bushells and Tetley, the tea brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-tea-brands"
publisher: "Brandwave"
---

# Tea brands in Australia: Which are searched most?

Compare the tea brands people in Australia buy. Share of Search among T2, Twinings, Madura, Lipton, Nerada, Dilmah, Madame Flavour, Bushells and Tetley, the tea brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: T2, 62%

## Which brand is most popular in search among tea brands in Australia?

- In September 2026, T2 was the most searched among tea brands in Australia, with an estimated 22.2K branded searches, 62% of all searches for the nine we track.
- Twinings is in 2nd place, 52 percentage points behind at 10.1%.
- Across the 12 months ending September 2026, T2’s share of searches among tea brands in Australia decreased from 63.4% to 62%.
- Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia increased from 5.4% to 6.7%.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in Australia increased from 3.7% to 4.5%.
- Across the 12 months ending September 2026, Bushells’ share of searches among tea brands in Australia decreased from 2.5% to 2%.
- Across the 12 months ending September 2026, T2’s share of searches among tea brands in Australia peaked at 76.9% in December 2025 and was lowest at 57.7% in February 2026.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in Australia peaked at 10.3% in October 2025 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Madura’s share of searches among tea brands in Australia peaked at 9.5% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in Australia peaked at 7.4% in February 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Nerada’s share of searches among tea brands in Australia peaked at 6.4% in August 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands in Australia peaked at 5.2% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Madame Flavour’s share of searches among tea brands in Australia peaked at 2.6% in June 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Bushells’ share of searches among tea brands in Australia peaked at 3.2% in January 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Madura rose from 4th to 3rd among tea brands in Australia.
- Across the 12 months ending September 2026, Lipton fell from 3rd to 4th among tea brands in Australia.
- Across the 12 months ending September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia.
- Across the 12 months ending September 2026, Bushells fell from 7th to 8th among tea brands in Australia.
- Across the 12 months ending September 2026, Twinings, Nerada and Tetley held steady: their share of searches among tea brands in Australia each moved less than 0.5 percentage points.

## Top tea brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, T2 and Dilmah appeared every time. T2 was recommended most often, coming first in one out of five answers. Dilmah was second, and Nerada was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| T2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dilmah | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nerada | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Twinings | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Madura | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Madame Flavour | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tetley | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bushells | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lipton | 9th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about tea brands

- Asked ChatGPT "What's the best tea brand in Australia?": 1. Nerada, 2. T2, 3. Madura, 4. Dilmah
- Asked ChatGPT "Which black tea brand is best in Australia?": 1. Nerada, 2. Dilmah, 3. Tetley, 4. T2
- Asked ChatGPT "What are the best tea brands to buy at the supermarket in Australia?": 1. Madame Flavour, 2. T2, 3. Twinings, 4. Nerada, 5. Dilmah, 6. Lipton, 7. Bushells
- Searched Google, AI Overview "tea brands": 1. Twinings, 2. Dilmah, 3. Madura, 4. Bushells, 5. Tetley, 6. T2, 7. Madame Flavour
- Searched Google, AI Overview "best tea": 1. T2, 2. Twinings, 3. Dilmah

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [T2 vs Twinings: compare search popularity](/demand/au/compare/t2-vs-twinings): 62% against 10.1% Share of Search.
- [T2 vs Madura: compare search popularity](/demand/au/compare/madura-vs-t2): 62% against 6.7% Share of Search.
- [T2 vs Lipton: compare search popularity](/demand/au/compare/lipton-vs-t2): 62% against 5.3% Share of Search.
- [T2 vs Nerada: compare search popularity](/demand/au/compare/nerada-vs-t2): 62% against 5.3% Share of Search.
- [Twinings vs Madura: compare search popularity](/demand/au/compare/madura-vs-twinings): 10.1% against 6.7% Share of Search.
- [Twinings vs Lipton: compare search popularity](/demand/au/compare/lipton-vs-twinings): 10.1% against 5.3% Share of Search.
- [Twinings vs Nerada: compare search popularity](/demand/au/compare/nerada-vs-twinings): 10.1% against 5.3% Share of Search.
- [Madura vs Lipton: compare search popularity](/demand/au/compare/lipton-vs-madura): 6.7% against 5.3% Share of Search.
- [Madura vs Nerada: compare search popularity](/demand/au/compare/madura-vs-nerada): 6.7% against 5.3% Share of Search.
- [Lipton vs Nerada: compare search popularity](/demand/au/compare/lipton-vs-nerada): 5.3% Share of Search each.

## How did search popularity change for Australia tea brands in September 2026?

- In September 2026, T2 gained share of searches among tea brands in Australia, from 59.6% to 62%.
- In September 2026, Lipton lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
- In September 2026, Nerada lost share of searches among tea brands in Australia, from 6.4% to 5.3%.
- In September 2026, Dilmah lost share of searches among tea brands in Australia, from 5.1% to 4.5%.
- Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026.
- In September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia.
- In September 2026, Madura rose from 4th to 3rd among tea brands in Australia.
- In September 2026, Bushells fell from 7th to 8th among tea brands in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | T2 | 62% | 22.2K | 0.0% | T2 |
| 2 | Twinings | 10.1% | 3.6K | 0.0% | Twinings |
| 3 | Madura | 6.7% | 2.4K | 0.0% | Madura |
| 4 | Lipton | 5.3% | 1.9K | -20.8% | Unilever |
| 5 | Nerada | 5.3% | 1.9K | -20.8% | Nerada |
| 6 | Dilmah | 4.5% | 1.6K | -15.8% | Dilmah |
| 7 | Madame Flavour | 2.5% | 880 | 0.0% | Madame Flavour |
| 8 | Bushells | 2% | 720 | -18.2% | Bushells |
| 9 | Tetley | 1.6% | 590 | 0.0% | Tetley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | T2 | 22.2K | 63.4% | 1 |
| Oct 2025 | Twinings | 3.6K | 10.3% | 2 |
| Oct 2025 | Lipton | 1.9K | 5.4% | 3 |
| Oct 2025 | Madura | 1.9K | 5.4% | 4 |
| Oct 2025 | Nerada | 1.9K | 5.4% | 5 |
| Oct 2025 | Dilmah | 1.3K | 3.7% | 6 |
| Oct 2025 | Bushells | 880 | 2.5% | 7 |
| Oct 2025 | Madame Flavour | 720 | 2.1% | 8 |
| Oct 2025 | Tetley | 590 | 1.7% | 9 |
| Nov 2025 | T2 | 40.5K | 76.2% | 1 |
| Nov 2025 | Twinings | 2.9K | 5.5% | 2 |
| Nov 2025 | Madura | 2.4K | 4.5% | 3 |
| Nov 2025 | Lipton | 1.9K | 3.6% | 4 |
| Nov 2025 | Nerada | 1.9K | 3.6% | 5 |
| Nov 2025 | Dilmah | 1.3K | 2.4% | 6 |
| Nov 2025 | Bushells | 880 | 1.7% | 7 |
| Nov 2025 | Madame Flavour | 880 | 1.7% | 8 |
| Nov 2025 | Tetley | 480 | 0.9% | 9 |
| Dec 2025 | T2 | 40.5K | 76.9% | 1 |
| Dec 2025 | Madura | 2.9K | 5.5% | 2 |
| Dec 2025 | Twinings | 2.4K | 4.6% | 3 |
| Dec 2025 | Lipton | 1.9K | 3.6% | 4 |
| Dec 2025 | Nerada | 1.9K | 3.6% | 5 |
| Dec 2025 | Dilmah | 1.3K | 2.5% | 6 |
| Dec 2025 | Bushells | 720 | 1.4% | 7 |
| Dec 2025 | Madame Flavour | 590 | 1.1% | 8 |
| Dec 2025 | Tetley | 480 | 0.91% | 9 |
| Jan 2026 | T2 | 18.1K | 58.3% | 1 |
| Jan 2026 | Madura | 2.9K | 9.3% | 2 |
| Jan 2026 | Twinings | 2.9K | 9.3% | 3 |
| Jan 2026 | Lipton | 1.9K | 6.1% | 4 |
| Jan 2026 | Nerada | 1.9K | 6.1% | 5 |
| Jan 2026 | Dilmah | 1.3K | 4.2% | 6 |
| Jan 2026 | Bushells | 1K | 3.2% | 7 |
| Jan 2026 | Madame Flavour | 590 | 1.9% | 8 |
| Jan 2026 | Tetley | 480 | 1.5% | 9 |
| Feb 2026 | T2 | 14.8K | 57.7% | 1 |
| Feb 2026 | Madura | 2.4K | 9.3% | 2 |
| Feb 2026 | Twinings | 2.4K | 9.3% | 3 |
| Feb 2026 | Lipton | 1.9K | 7.4% | 4 |
| Feb 2026 | Nerada | 1.6K | 6.2% | 5 |
| Feb 2026 | Dilmah | 1K | 3.9% | 6 |
| Feb 2026 | Bushells | 590 | 2.3% | 7 |
| Feb 2026 | Madame Flavour | 590 | 2.3% | 8 |
| Feb 2026 | Tetley | 390 | 1.5% | 9 |
| Mar 2026 | T2 | 18.1K | 59.5% | 1 |
| Mar 2026 | Twinings | 2.9K | 9.5% | 2 |
| Mar 2026 | Madura | 2.4K | 7.9% | 3 |
| Mar 2026 | Lipton | 1.9K | 6.2% | 4 |
| Mar 2026 | Nerada | 1.9K | 6.2% | 5 |
| Mar 2026 | Dilmah | 1.3K | 4.3% | 6 |
| Mar 2026 | Bushells | 720 | 2.4% | 7 |
| Mar 2026 | Madame Flavour | 720 | 2.4% | 8 |
| Mar 2026 | Tetley | 480 | 1.6% | 9 |
| Apr 2026 | T2 | 18.1K | 59.5% | 1 |
| Apr 2026 | Twinings | 2.9K | 9.5% | 2 |
| Apr 2026 | Madura | 2.4K | 7.9% | 3 |
| Apr 2026 | Lipton | 1.9K | 6.2% | 4 |
| Apr 2026 | Nerada | 1.9K | 6.2% | 5 |
| Apr 2026 | Dilmah | 1.3K | 4.3% | 6 |
| Apr 2026 | Bushells | 720 | 2.4% | 7 |
| Apr 2026 | Madame Flavour | 720 | 2.4% | 8 |
| Apr 2026 | Tetley | 480 | 1.6% | 9 |
| May 2026 | T2 | 22.2K | 60.7% | 1 |
| May 2026 | Twinings | 3.6K | 9.8% | 2 |
| May 2026 | Madura | 2.9K | 7.9% | 3 |
| May 2026 | Dilmah | 1.9K | 5.2% | 4 |
| May 2026 | Lipton | 1.9K | 5.2% | 5 |
| May 2026 | Nerada | 1.9K | 5.2% | 6 |
| May 2026 | Madame Flavour | 880 | 2.4% | 7 |
| May 2026 | Bushells | 720 | 2% | 8 |
| May 2026 | Tetley | 590 | 1.6% | 9 |
| Jun 2026 | T2 | 22.2K | 58.6% | 1 |
| Jun 2026 | Madura | 3.6K | 9.5% | 2 |
| Jun 2026 | Twinings | 3.6K | 9.5% | 3 |
| Jun 2026 | Nerada | 2.4K | 6.3% | 4 |
| Jun 2026 | Dilmah | 1.9K | 5% | 5 |
| Jun 2026 | Lipton | 1.9K | 5% | 6 |
| Jun 2026 | Madame Flavour | 1K | 2.6% | 7 |
| Jun 2026 | Bushells | 720 | 1.9% | 8 |
| Jun 2026 | Tetley | 590 | 1.6% | 9 |
| Jul 2026 | T2 | 22.2K | 59.1% | 1 |
| Jul 2026 | Twinings | 3.6K | 9.6% | 2 |
| Jul 2026 | Madura | 2.9K | 7.7% | 3 |
| Jul 2026 | Lipton | 2.4K | 6.4% | 4 |
| Jul 2026 | Nerada | 2.4K | 6.4% | 5 |
| Jul 2026 | Dilmah | 1.9K | 5.1% | 6 |
| Jul 2026 | Madame Flavour | 880 | 2.3% | 7 |
| Jul 2026 | Bushells | 720 | 1.9% | 8 |
| Jul 2026 | Tetley | 590 | 1.6% | 9 |
| Aug 2026 | T2 | 22.2K | 59.6% | 1 |
| Aug 2026 | Twinings | 3.6K | 9.7% | 2 |
| Aug 2026 | Lipton | 2.4K | 6.4% | 3 |
| Aug 2026 | Madura | 2.4K | 6.4% | 4 |
| Aug 2026 | Nerada | 2.4K | 6.4% | 5 |
| Aug 2026 | Dilmah | 1.9K | 5.1% | 6 |
| Aug 2026 | Bushells | 880 | 2.4% | 7 |
| Aug 2026 | Madame Flavour | 880 | 2.4% | 8 |
| Aug 2026 | Tetley | 590 | 1.6% | 9 |
| Sep 2026 | T2 | 22.2K | 62% | 1 |
| Sep 2026 | Twinings | 3.6K | 10.1% | 2 |
| Sep 2026 | Madura | 2.4K | 6.7% | 3 |
| Sep 2026 | Lipton | 1.9K | 5.3% | 4 |
| Sep 2026 | Nerada | 1.9K | 5.3% | 5 |
| Sep 2026 | Dilmah | 1.6K | 4.5% | 6 |
| Sep 2026 | Madame Flavour | 880 | 2.5% | 7 |
| Sep 2026 | Bushells | 720 | 2% | 8 |
| Sep 2026 | Tetley | 590 | 1.6% | 9 |

## What is being compared

- **Bushells**: Measured on the search term “bushells”.
- **Dilmah**: Measured on the search term “dilmah”.
- **Lipton**: Measured on the search term “lipton tea”.
- **Madame Flavour**: Measured on the search term “madame flavour”.
- **Madura**: Measured on the search term “madura tea”.
- **Nerada**: Measured on the search term “nerada tea”.
- **T2**: Measured on the search term “t2 tea”.
- **Tetley**: Measured on the search term “tetley”.
- **Twinings**: Measured on the search term “twinings”.

- [Bushells](/demand/au/brands/bushells)
- [Dilmah](/demand/au/brands/dilmah)
- [Lipton](/demand/au/brands/lipton)
- [Madame Flavour](/demand/au/brands/madame-flavour)
- [Madura](/demand/au/brands/madura)
- [Nerada](/demand/au/brands/nerada)
- [T2](/demand/au/brands/t2)
- [Tetley](/demand/au/brands/tetley)
- [Twinings](/demand/au/brands/twinings)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea brands in Australia?

In September 2026, T2 was the most searched among tea brands in Australia, with an estimated 22.2K branded searches, 62% of all searches for the nine we track.

## Cite this page

Brandwave. "Tea brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-tea-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.