---
title: "Swimwear brands in Australia: Which are searched most?"
description: "Compare the swimwear brands Australians buy from. Share of Search among Cotton On Body, Seafolly, Bydee, Tigerlily, Baku, Jets, Bondi Born, Peony, Bond-Eye and Form and Fold, the swimwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-swimwear-brands"
publisher: "Brandwave"
---

# Swimwear brands in Australia: Which are searched most?

Compare the swimwear brands Australians buy from. Share of Search among Cotton On Body, Seafolly, Bydee, Tigerlily, Baku, Jets, Bondi Born, Peony, Bond-Eye and Form and Fold, the swimwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Swimwear brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cotton On Body, 39.3%

## Which brand is most popular in search among swimwear brands in Australia?

- In September 2026, Cotton On Body was the most searched among swimwear brands in Australia, with an estimated 90.5K branded searches, 39.3% of all searches for the ten we track.
- Seafolly is in 2nd place, 13 percentage points behind at 26.2%.
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia increased from 37.8% to 39.3%.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia increased from 25.3% to 26.2%.
- Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia increased from 13.8% to 14.4%.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia decreased from 8.2% to 7%.
- Across the 12 months ending September 2026, Baku’s share of searches among swimwear brands in Australia decreased from 6.2% to 5.2%.
- Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia decreased from 3.4% to 2.9%.
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia peaked at 57.8% in April 2026 and was lowest at 31.8% in December 2025.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia peaked at 31.8% in December 2025 and was lowest at 16.8% in May 2026.
- Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia peaked at 16.9% in June 2026 and was lowest at 7.7% in April 2026.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia peaked at 8.3% in February 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Baku’s share of searches among swimwear brands in Australia peaked at 7.3% in January 2026 and was lowest at 2.7% in May 2026.
- Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia peaked at 3.5% in December 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Bondi Born, Peony, Bond-Eye and Form and Fold held steady: their share of searches among swimwear brands in Australia each moved less than 0.5 percentage points.

## Top swimwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned most often, in four of the five answers. Seafolly was recommended most often, coming first in two out of four answers that gave a list. Peony was second, and Form and Fold was third. Tigerlily, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about swimwear brands

- Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body
- Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body
- Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born
- Searched Google, AI Overview "bikinis": 1. Bydee
- Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets

Not named in any answer: Tigerlily.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Cotton On Body vs Seafolly: compare search popularity](/demand/au/compare/cotton-on-body-vs-seafolly): 39.3% against 26.2% Share of Search.
- [Cotton On Body vs Bydee: compare search popularity](/demand/au/compare/bydee-vs-cotton-on-body): 39.3% against 14.4% Share of Search.
- [Cotton On Body vs Tigerlily: compare search popularity](/demand/au/compare/cotton-on-body-vs-tigerlily): 39.3% against 7% Share of Search.
- [Cotton On Body vs Baku: compare search popularity](/demand/au/compare/baku-vs-cotton-on-body): 39.3% against 5.2% Share of Search.
- [Seafolly vs Bydee: compare search popularity](/demand/au/compare/bydee-vs-seafolly): 26.2% against 14.4% Share of Search.
- [Seafolly vs Tigerlily: compare search popularity](/demand/au/compare/seafolly-vs-tigerlily): 26.2% against 7% Share of Search.
- [Seafolly vs Baku: compare search popularity](/demand/au/compare/baku-vs-seafolly): 26.2% against 5.2% Share of Search.
- [Bydee vs Tigerlily: compare search popularity](/demand/au/compare/bydee-vs-tigerlily): 14.4% against 7% Share of Search.
- [Bydee vs Baku: compare search popularity](/demand/au/compare/baku-vs-bydee): 14.4% against 5.2% Share of Search.
- [Tigerlily vs Baku: compare search popularity](/demand/au/compare/baku-vs-tigerlily): 7% against 5.2% Share of Search.

## How did search popularity change for Australia swimwear brands in September 2026?

- In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
- In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%.
- In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
- Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
- Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026.
- Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cotton On Body | 39.3% | 90.5K | 0.0% | Cotton On |
| 2 | Seafolly | 26.2% | 60.5K | +49.4% | Seafolly |
| 3 | Bydee | 14.4% | 33.1K | +22.1% | Bydee |
| 4 | Tigerlily | 7% | 16.1K | +24.0% | Tigerlily |
| 5 | Baku | 5.2% | 12.1K | +49.4% | Baku |
| 6 | Jets | 2.9% | 6.6K | +22.2% | Jets |
| 7 | Bondi Born | 1.9% | 4.4K | +22.2% | Bondi Born |
| 8 | Peony | 1.3% | 2.9K | +20.8% | Peony |
| 9 | Bond-Eye | 1% | 2.4K | +26.3% | Bond-Eye |
| 10 | Form and Fold | 0.82% | 1.9K | +46.2% | Form and Fold |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cotton On Body | 90.5K | 37.8% | 1 |
| Oct 2025 | Seafolly | 60.5K | 25.3% | 2 |
| Oct 2025 | Bydee | 33.1K | 13.8% | 3 |
| Oct 2025 | Tigerlily | 19.7K | 8.2% | 4 |
| Oct 2025 | Baku | 14.8K | 6.2% | 5 |
| Oct 2025 | Jets | 8.1K | 3.4% | 6 |
| Oct 2025 | Bondi Born | 4.4K | 1.8% | 7 |
| Oct 2025 | Peony | 3.6K | 1.5% | 8 |
| Oct 2025 | Bond-Eye | 2.9K | 1.2% | 9 |
| Oct 2025 | Form and Fold | 1.9K | 0.79% | 10 |
| Nov 2025 | Cotton On Body | 110K | 35.4% | 1 |
| Nov 2025 | Seafolly | 90.5K | 29.2% | 2 |
| Nov 2025 | Bydee | 49.5K | 15.9% | 3 |
| Nov 2025 | Tigerlily | 19.7K | 6.3% | 4 |
| Nov 2025 | Baku | 14.8K | 4.8% | 5 |
| Nov 2025 | Jets | 8.1K | 2.6% | 6 |
| Nov 2025 | Bondi Born | 6.6K | 2.1% | 7 |
| Nov 2025 | Bond-Eye | 4.4K | 1.4% | 8 |
| Nov 2025 | Peony | 4.4K | 1.4% | 9 |
| Nov 2025 | Form and Fold | 2.4K | 0.77% | 10 |
| Dec 2025 | Cotton On Body | 90.5K | 31.8% | 1 |
| Dec 2025 | Seafolly | 90.5K | 31.8% | 2 |
| Dec 2025 | Bydee | 40.5K | 14.3% | 3 |
| Dec 2025 | Baku | 18.1K | 6.4% | 4 |
| Dec 2025 | Tigerlily | 17.2K | 6.1% | 5 |
| Dec 2025 | Jets | 9.9K | 3.5% | 6 |
| Dec 2025 | Bondi Born | 6.6K | 2.3% | 7 |
| Dec 2025 | Peony | 4.4K | 1.5% | 8 |
| Dec 2025 | Bond-Eye | 3.6K | 1.3% | 9 |
| Dec 2025 | Form and Fold | 2.9K | 1% | 10 |
| Jan 2026 | Cotton On Body | 90.5K | 36.7% | 1 |
| Jan 2026 | Seafolly | 74K | 30% | 2 |
| Jan 2026 | Bydee | 27.1K | 11% | 3 |
| Jan 2026 | Baku | 18.1K | 7.3% | 4 |
| Jan 2026 | Tigerlily | 16.4K | 6.6% | 5 |
| Jan 2026 | Jets | 8.1K | 3.3% | 6 |
| Jan 2026 | Bondi Born | 4.4K | 1.8% | 7 |
| Jan 2026 | Peony | 3.6K | 1.5% | 8 |
| Jan 2026 | Bond-Eye | 2.9K | 1.2% | 9 |
| Jan 2026 | Form and Fold | 1.6K | 0.65% | 10 |
| Feb 2026 | Cotton On Body | 74K | 48.2% | 1 |
| Feb 2026 | Seafolly | 33.1K | 21.6% | 2 |
| Feb 2026 | Bydee | 14.8K | 9.6% | 3 |
| Feb 2026 | Tigerlily | 12.8K | 8.3% | 4 |
| Feb 2026 | Baku | 8.1K | 5.3% | 5 |
| Feb 2026 | Jets | 3.6K | 2.3% | 6 |
| Feb 2026 | Bondi Born | 2.9K | 1.9% | 7 |
| Feb 2026 | Peony | 1.9K | 1.2% | 8 |
| Feb 2026 | Bond-Eye | 1.6K | 1% | 9 |
| Feb 2026 | Form and Fold | 720 | 0.47% | 10 |
| Mar 2026 | Cotton On Body | 90.5K | 57% | 1 |
| Mar 2026 | Seafolly | 27.1K | 17.1% | 2 |
| Mar 2026 | Bydee | 14.8K | 9.3% | 3 |
| Mar 2026 | Tigerlily | 10.4K | 6.5% | 4 |
| Mar 2026 | Baku | 6.6K | 4.2% | 5 |
| Mar 2026 | Jets | 2.9K | 1.8% | 6 |
| Mar 2026 | Bondi Born | 2.4K | 1.5% | 7 |
| Mar 2026 | Peony | 1.9K | 1.2% | 8 |
| Mar 2026 | Bond-Eye | 1.6K | 1% | 9 |
| Mar 2026 | Form and Fold | 720 | 0.45% | 10 |
| Apr 2026 | Cotton On Body | 90.5K | 57.8% | 1 |
| Apr 2026 | Seafolly | 27.1K | 17.3% | 2 |
| Apr 2026 | Tigerlily | 12.5K | 8% | 3 |
| Apr 2026 | Bydee | 12.1K | 7.7% | 4 |
| Apr 2026 | Baku | 5.4K | 3.5% | 5 |
| Apr 2026 | Bondi Born | 2.9K | 1.9% | 6 |
| Apr 2026 | Jets | 2.4K | 1.5% | 7 |
| Apr 2026 | Bond-Eye | 1.6K | 1% | 8 |
| Apr 2026 | Peony | 1.3K | 0.83% | 9 |
| Apr 2026 | Form and Fold | 720 | 0.46% | 10 |
| May 2026 | Cotton On Body | 90.5K | 56% | 1 |
| May 2026 | Seafolly | 27.1K | 16.8% | 2 |
| May 2026 | Bydee | 18.1K | 11.2% | 3 |
| May 2026 | Tigerlily | 12.6K | 7.8% | 4 |
| May 2026 | Baku | 4.4K | 2.7% | 5 |
| May 2026 | Bondi Born | 2.9K | 1.8% | 6 |
| May 2026 | Jets | 2.4K | 1.5% | 7 |
| May 2026 | Bond-Eye | 1.3K | 0.8% | 8 |
| May 2026 | Peony | 1.3K | 0.8% | 9 |
| May 2026 | Form and Fold | 1K | 0.62% | 10 |
| Jun 2026 | Cotton On Body | 74K | 46% | 1 |
| Jun 2026 | Seafolly | 33.1K | 20.6% | 2 |
| Jun 2026 | Bydee | 27.1K | 16.9% | 3 |
| Jun 2026 | Tigerlily | 10.5K | 6.5% | 4 |
| Jun 2026 | Baku | 5.4K | 3.4% | 5 |
| Jun 2026 | Jets | 3.6K | 2.2% | 6 |
| Jun 2026 | Bondi Born | 2.9K | 1.8% | 7 |
| Jun 2026 | Bond-Eye | 1.6K | 1% | 8 |
| Jun 2026 | Peony | 1.6K | 1% | 9 |
| Jun 2026 | Form and Fold | 1K | 0.62% | 10 |
| Jul 2026 | Cotton On Body | 74K | 46.5% | 1 |
| Jul 2026 | Seafolly | 33.1K | 20.8% | 2 |
| Jul 2026 | Bydee | 22.2K | 13.9% | 3 |
| Jul 2026 | Tigerlily | 12.8K | 8.1% | 4 |
| Jul 2026 | Baku | 5.4K | 3.4% | 5 |
| Jul 2026 | Bondi Born | 3.6K | 2.3% | 6 |
| Jul 2026 | Jets | 3.6K | 2.3% | 7 |
| Jul 2026 | Peony | 1.9K | 1.2% | 8 |
| Jul 2026 | Bond-Eye | 1.6K | 1% | 9 |
| Jul 2026 | Form and Fold | 1K | 0.63% | 10 |
| Aug 2026 | Cotton On Body | 90.5K | 46.7% | 1 |
| Aug 2026 | Seafolly | 40.5K | 20.9% | 2 |
| Aug 2026 | Bydee | 27.1K | 14% | 3 |
| Aug 2026 | Tigerlily | 13K | 6.7% | 4 |
| Aug 2026 | Baku | 8.1K | 4.2% | 5 |
| Aug 2026 | Jets | 5.4K | 2.8% | 6 |
| Aug 2026 | Bondi Born | 3.6K | 1.9% | 7 |
| Aug 2026 | Peony | 2.4K | 1.2% | 8 |
| Aug 2026 | Bond-Eye | 1.9K | 0.98% | 9 |
| Aug 2026 | Form and Fold | 1.3K | 0.67% | 10 |
| Sep 2026 | Cotton On Body | 90.5K | 39.3% | 1 |
| Sep 2026 | Seafolly | 60.5K | 26.2% | 2 |
| Sep 2026 | Bydee | 33.1K | 14.4% | 3 |
| Sep 2026 | Tigerlily | 16.1K | 7% | 4 |
| Sep 2026 | Baku | 12.1K | 5.2% | 5 |
| Sep 2026 | Jets | 6.6K | 2.9% | 6 |
| Sep 2026 | Bondi Born | 4.4K | 1.9% | 7 |
| Sep 2026 | Peony | 2.9K | 1.3% | 8 |
| Sep 2026 | Bond-Eye | 2.4K | 1% | 9 |
| Sep 2026 | Form and Fold | 1.9K | 0.82% | 10 |

## What is being compared

- **Baku**: Measured on the search term “baku swimwear”.
- **Bond-Eye**: Measured on the search term “bond eye”.
- **Bondi Born**: Measured on the search term “bondi born”.
- **Bydee**: Measured on the search term “bydee”.
- **Cotton On Body**: Measured on the search term “cotton on body”.
- **Form and Fold**: Measured on the search term “form and fold”.
- **Jets**: Measured on the search term “jets swimwear”.
- **Peony**: Measured on the search term “peony swimwear”.
- **Seafolly**: Measured on the search term “seafolly”.
- **Tigerlily**: Measured on the search terms “tigerlily” and “tigerlily swimwear”, summed into one figure.

- [Baku](/demand/au/brands/baku)
- [Bond-Eye](/demand/au/brands/bond-eye)
- [Bondi Born](/demand/au/brands/bondi-born)
- [Bydee](/demand/au/brands/bydee)
- [Cotton On Body](/demand/au/brands/cotton-on-body)
- [Form and Fold](/demand/au/brands/form-and-fold)
- [Jets](/demand/au/brands/jets-swimwear)
- [Peony](/demand/au/brands/peony-swimwear)
- [Seafolly](/demand/au/brands/seafolly)
- [Tigerlily](/demand/au/brands/tigerlily)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among swimwear brands in Australia?

In September 2026, Cotton On Body was the most searched among swimwear brands in Australia, with an estimated 90.5K branded searches, 39.3% of all searches for the ten we track.

## Cite this page

Brandwave. "Swimwear brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-swimwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-swimwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.