---
title: "Surf brands in Australia: Which are searched most?"
description: "Compare the surf and beachwear brands Australians buy. Share of Search among Billabong, Rip Curl, Afends, Roxy, Deus Ex Machina, Volcom, Rhythm, Mambo, O'Neill, Quiksilver, Rusty, Ocean & Earth, Salty Crew, Vissla and The Critical Slide Society, the surf brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-surf-brands"
publisher: "Brandwave"
---

# Surf brands in Australia: Which are searched most?

Compare the surf and beachwear brands Australians buy. Share of Search among Billabong, Rip Curl, Afends, Roxy, Deus Ex Machina, Volcom, Rhythm, Mambo, O'Neill, Quiksilver, Rusty, Ocean & Earth, Salty Crew, Vissla and The Critical Slide Society, the surf brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surf brands
- **Market**: Australia
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Billabong, 27.6%

## Which brand is most popular in search among surf brands in Australia?

- In September 2026, Billabong was the most searched among surf brands in Australia, with an estimated 74K branded searches, 27.6% of all searches for the 15 we track.
- Rip Curl is in 2nd place, 5 percentage points behind at 22.6%.
- Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in Australia increased from 23.4% to 27.6%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among surf brands in Australia decreased from 28.6% to 22.6%.
- Across the 12 months ending September 2026, Afends’ share of searches among surf brands in Australia increased from 15.7% to 18.5%.
- Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in Australia increased from 8.6% to 10.1%.
- Across the 12 months ending September 2026, Volcom’s share of searches among surf brands in Australia decreased from 3.8% to 3%.
- Across the 12 months ending September 2026, Rhythm’s share of searches among surf brands in Australia decreased from 3.1% to 2.5%.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among surf brands in Australia decreased from 2.6% to 2%.
- Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in Australia peaked at 27.6% in September 2026 and was lowest at 20.7% in March 2026.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among surf brands in Australia peaked at 29.7% in December 2025 and was lowest at 21.1% in June 2026.
- Across the 12 months ending September 2026, Afends’ share of searches among surf brands in Australia peaked at 25.8% in June 2026 and was lowest at 13.3% in December 2025.
- Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in Australia peaked at 10.1% in September 2026 and was lowest at 6.2% in March 2026.
- Across the 12 months ending September 2026, Deus Ex Machina’s share of searches among surf brands in Australia peaked at 7.6% in March 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Volcom’s share of searches among surf brands in Australia peaked at 4.4% in November 2025 and was lowest at 3% in September 2026.
- Across the 12 months ending September 2026, Rhythm’s share of searches among surf brands in Australia peaked at 3.9% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Mambo’s share of searches among surf brands in Australia peaked at 4.9% in December 2025 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, O'Neill’s share of searches among surf brands in Australia peaked at 2.6% in May 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Billabong rose from 2nd to 1st among surf brands in Australia.
- Across the 12 months ending September 2026, Rip Curl fell from 1st to 2nd among surf brands in Australia.
- Across the 12 months ending September 2026, Mambo rose from 9th to 8th among surf brands in Australia.
- Across the 12 months ending September 2026, O'Neill rose from 10th to 9th among surf brands in Australia.
- Across the 12 months ending September 2026, Quiksilver fell from 8th to 10th among surf brands in Australia.
- Across the 12 months ending September 2026, Rusty rose from 12th to 11th among surf brands in Australia.
- Across the 12 months ending September 2026, Ocean & Earth fell from 11th to 12th among surf brands in Australia.
- Across the 12 months ending September 2026, Vissla rose from 15th to 14th among surf brands in Australia.
- Across the 12 months ending September 2026, The Critical Slide Society fell from 14th to 15th among surf brands in Australia.
- Across the 12 months ending September 2026, Deus Ex Machina and Salty Crew held steady: their share of searches among surf brands in Australia each moved less than 0.5 percentage points.

## Top surf brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Billabong and Rip Curl appeared every time. Rip Curl was recommended most often, coming first in four out of five answers. Billabong was second, and Quiksilver was third. Mambo, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about surf brands

- Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth
- Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill
- Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong
- Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong
- Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth

Not named in any answer: Mambo and Salty Crew.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Billabong vs Rip Curl: compare search popularity](/demand/au/compare/billabong-vs-rip-curl): 27.6% against 22.6% Share of Search.
- [Billabong vs Afends: compare search popularity](/demand/au/compare/afends-vs-billabong): 27.6% against 18.5% Share of Search.
- [Billabong vs Roxy: compare search popularity](/demand/au/compare/billabong-vs-roxy): 27.6% against 10.1% Share of Search.
- [Billabong vs Deus Ex Machina: compare search popularity](/demand/au/compare/billabong-vs-deus-ex-machina): 27.6% against 5.5% Share of Search.
- [Rip Curl vs Afends: compare search popularity](/demand/au/compare/afends-vs-rip-curl): 22.6% against 18.5% Share of Search.
- [Rip Curl vs Roxy: compare search popularity](/demand/au/compare/rip-curl-vs-roxy): 22.6% against 10.1% Share of Search.
- [Rip Curl vs Deus Ex Machina: compare search popularity](/demand/au/compare/deus-ex-machina-vs-rip-curl): 22.6% against 5.5% Share of Search.
- [Afends vs Roxy: compare search popularity](/demand/au/compare/afends-vs-roxy): 18.5% against 10.1% Share of Search.
- [Afends vs Deus Ex Machina: compare search popularity](/demand/au/compare/afends-vs-deus-ex-machina): 18.5% against 5.5% Share of Search.
- [Roxy vs Deus Ex Machina: compare search popularity](/demand/au/compare/deus-ex-machina-vs-roxy): 10.1% against 5.5% Share of Search.

## How did search popularity change for Australia surf brands in September 2026?

- In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%.
- In September 2026, Afends gained share of searches among surf brands in Australia, from 16% to 18.5%.
- In September 2026, Roxy gained share of searches among surf brands in Australia, from 8.7% to 10.1%.
- In September 2026, Deus Ex Machina lost share of searches among surf brands in Australia, from 7.1% to 5.5%.
- In September 2026, Rhythm lost share of searches among surf brands in Australia, from 3.9% to 2.5%.
- In September 2026, Rip Curl lost share of searches among surf brands in Australia, from 23.9% to 22.6%.
- In September 2026, Volcom lost share of searches among surf brands in Australia, from 3.9% to 3%.
- In September 2026, Mambo lost share of searches among surf brands in Australia, from 2.6% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Billabong | 27.6% | 74K | +49.5% | Billabong |
| 2 | Rip Curl | 22.6% | 60.5K | +22.2% | Rip Curl |
| 3 | Afends | 18.5% | 49.5K | +49.5% | Afends |
| 4 | Roxy | 10.1% | 27.1K | +49.7% | Roxy |
| 5 | Deus Ex Machina | 5.5% | 14.8K | 0.0% | Deus Ex Machina |
| 6 | Volcom | 3% | 8.1K | 0.0% | Volcom |
| 7 | Rhythm | 2.5% | 6.6K | -18.5% | Rhythm |
| 8 | Mambo | 2% | 5.4K | 0.0% | Mambo |
| 9 | O'Neill | 2% | 5.4K | +22.7% | O'Neill |
| 10 | Quiksilver | 2% | 5.4K | 0.0% | Quiksilver |
| 11 | Rusty | 1.3% | 3.6K | +24.1% | Rusty |
| 12 | Ocean & Earth | 0.9% | 2.4K | 0.0% | Ocean & Earth |
| 13 | Salty Crew | 0.9% | 2.4K | 0.0% | Salty Crew |
| 14 | Vissla | 0.6% | 1.6K | 0.0% | Vissla |
| 15 | The Critical Slide Society | 0.48% | 1.3K | 0.0% | The Critical Slide Society |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rip Curl | 74K | 28.6% | 1 |
| Oct 2025 | Billabong | 60.5K | 23.4% | 2 |
| Oct 2025 | Afends | 40.5K | 15.7% | 3 |
| Oct 2025 | Roxy | 22.2K | 8.6% | 4 |
| Oct 2025 | Deus Ex Machina | 14.8K | 5.7% | 5 |
| Oct 2025 | Volcom | 9.9K | 3.8% | 6 |
| Oct 2025 | Rhythm | 8.1K | 3.1% | 7 |
| Oct 2025 | Quiksilver | 6.6K | 2.6% | 8 |
| Oct 2025 | Mambo | 5.4K | 2.1% | 9 |
| Oct 2025 | O'Neill | 4.4K | 1.7% | 10 |
| Oct 2025 | Ocean & Earth | 2.9K | 1.1% | 11 |
| Oct 2025 | Rusty | 2.9K | 1.1% | 12 |
| Oct 2025 | Salty Crew | 2.9K | 1.1% | 13 |
| Oct 2025 | The Critical Slide Society | 1.6K | 0.62% | 14 |
| Oct 2025 | Vissla | 1.6K | 0.62% | 15 |
| Nov 2025 | Rip Curl | 110K | 26.6% | 1 |
| Nov 2025 | Afends | 90.5K | 21.9% | 2 |
| Nov 2025 | Billabong | 90.5K | 21.9% | 3 |
| Nov 2025 | Roxy | 33.1K | 8% | 4 |
| Nov 2025 | Deus Ex Machina | 18.1K | 4.4% | 5 |
| Nov 2025 | Volcom | 18.1K | 4.4% | 6 |
| Nov 2025 | Quiksilver | 12.1K | 2.9% | 7 |
| Nov 2025 | Rhythm | 9.9K | 2.4% | 8 |
| Nov 2025 | O'Neill | 6.6K | 1.6% | 9 |
| Nov 2025 | Rusty | 6.6K | 1.6% | 10 |
| Nov 2025 | Mambo | 5.4K | 1.3% | 11 |
| Nov 2025 | Salty Crew | 4.4K | 1.1% | 12 |
| Nov 2025 | Ocean & Earth | 3.6K | 0.87% | 13 |
| Nov 2025 | The Critical Slide Society | 2.4K | 0.58% | 14 |
| Nov 2025 | Vissla | 2.4K | 0.58% | 15 |
| Dec 2025 | Rip Curl | 110K | 29.7% | 1 |
| Dec 2025 | Billabong | 90.5K | 24.4% | 2 |
| Dec 2025 | Afends | 49.5K | 13.3% | 3 |
| Dec 2025 | Roxy | 27.1K | 7.3% | 4 |
| Dec 2025 | Deus Ex Machina | 18.1K | 4.9% | 5 |
| Dec 2025 | Mambo | 18.1K | 4.9% | 6 |
| Dec 2025 | Volcom | 12.1K | 3.3% | 7 |
| Dec 2025 | Quiksilver | 9.9K | 2.7% | 8 |
| Dec 2025 | Rhythm | 9.9K | 2.7% | 9 |
| Dec 2025 | Rusty | 6.6K | 1.8% | 10 |
| Dec 2025 | O'Neill | 5.4K | 1.5% | 11 |
| Dec 2025 | Ocean & Earth | 4.4K | 1.2% | 12 |
| Dec 2025 | Salty Crew | 4.4K | 1.2% | 13 |
| Dec 2025 | The Critical Slide Society | 2.4K | 0.65% | 14 |
| Dec 2025 | Vissla | 2.4K | 0.65% | 15 |
| Jan 2026 | Rip Curl | 90.5K | 29.6% | 1 |
| Jan 2026 | Billabong | 74K | 24.2% | 2 |
| Jan 2026 | Afends | 49.5K | 16.2% | 3 |
| Jan 2026 | Roxy | 22.2K | 7.3% | 4 |
| Jan 2026 | Deus Ex Machina | 14.8K | 4.8% | 5 |
| Jan 2026 | Rhythm | 9.9K | 3.2% | 6 |
| Jan 2026 | Volcom | 9.9K | 3.2% | 7 |
| Jan 2026 | Mambo | 6.6K | 2.2% | 8 |
| Jan 2026 | Quiksilver | 6.6K | 2.2% | 9 |
| Jan 2026 | O'Neill | 5.4K | 1.8% | 10 |
| Jan 2026 | Ocean & Earth | 4.4K | 1.4% | 11 |
| Jan 2026 | Rusty | 4.4K | 1.4% | 12 |
| Jan 2026 | Salty Crew | 2.9K | 0.95% | 13 |
| Jan 2026 | Vissla | 2.4K | 0.79% | 14 |
| Jan 2026 | The Critical Slide Society | 1.9K | 0.62% | 15 |
| Feb 2026 | Billabong | 49.5K | 23.7% | 1 |
| Feb 2026 | Rip Curl | 49.5K | 23.7% | 2 |
| Feb 2026 | Afends | 40.5K | 19.4% | 3 |
| Feb 2026 | Roxy | 14.8K | 7.1% | 4 |
| Feb 2026 | Deus Ex Machina | 12.1K | 5.8% | 5 |
| Feb 2026 | Rhythm | 8.1K | 3.9% | 6 |
| Feb 2026 | Volcom | 8.1K | 3.9% | 7 |
| Feb 2026 | Mambo | 6.6K | 3.2% | 8 |
| Feb 2026 | Quiksilver | 5.4K | 2.6% | 9 |
| Feb 2026 | O'Neill | 4.4K | 2.1% | 10 |
| Feb 2026 | Rusty | 2.9K | 1.4% | 11 |
| Feb 2026 | Ocean & Earth | 2.4K | 1.1% | 12 |
| Feb 2026 | Salty Crew | 1.9K | 0.91% | 13 |
| Feb 2026 | The Critical Slide Society | 1.3K | 0.62% | 14 |
| Feb 2026 | Vissla | 1.3K | 0.62% | 15 |
| Mar 2026 | Rip Curl | 60.5K | 25.3% | 1 |
| Mar 2026 | Afends | 49.5K | 20.7% | 2 |
| Mar 2026 | Billabong | 49.5K | 20.7% | 3 |
| Mar 2026 | Deus Ex Machina | 18.1K | 7.6% | 4 |
| Mar 2026 | Roxy | 14.8K | 6.2% | 5 |
| Mar 2026 | Rhythm | 8.1K | 3.4% | 6 |
| Mar 2026 | Volcom | 8.1K | 3.4% | 7 |
| Mar 2026 | Mambo | 6.6K | 2.8% | 8 |
| Mar 2026 | Quiksilver | 6.6K | 2.8% | 9 |
| Mar 2026 | O'Neill | 5.4K | 2.3% | 10 |
| Mar 2026 | Rusty | 4.4K | 1.8% | 11 |
| Mar 2026 | Ocean & Earth | 2.4K | 1% | 12 |
| Mar 2026 | Salty Crew | 2.4K | 1% | 13 |
| Mar 2026 | Vissla | 1.6K | 0.67% | 14 |
| Mar 2026 | The Critical Slide Society | 1.3K | 0.54% | 15 |
| Apr 2026 | Rip Curl | 60.5K | 26.6% | 1 |
| Apr 2026 | Billabong | 49.5K | 21.7% | 2 |
| Apr 2026 | Afends | 40.5K | 17.8% | 3 |
| Apr 2026 | Deus Ex Machina | 14.8K | 6.5% | 4 |
| Apr 2026 | Roxy | 14.8K | 6.5% | 5 |
| Apr 2026 | Rhythm | 8.1K | 3.6% | 6 |
| Apr 2026 | Volcom | 8.1K | 3.6% | 7 |
| Apr 2026 | Mambo | 6.6K | 2.9% | 8 |
| Apr 2026 | Quiksilver | 6.6K | 2.9% | 9 |
| Apr 2026 | O'Neill | 5.4K | 2.4% | 10 |
| Apr 2026 | Rusty | 4.4K | 1.9% | 11 |
| Apr 2026 | Ocean & Earth | 2.9K | 1.3% | 12 |
| Apr 2026 | Salty Crew | 2.4K | 1.1% | 13 |
| Apr 2026 | Vissla | 1.9K | 0.83% | 14 |
| Apr 2026 | The Critical Slide Society | 1.3K | 0.57% | 15 |
| May 2026 | Billabong | 49.5K | 24% | 1 |
| May 2026 | Rip Curl | 49.5K | 24% | 2 |
| May 2026 | Afends | 33.1K | 16% | 3 |
| May 2026 | Deus Ex Machina | 14.8K | 7.2% | 4 |
| May 2026 | Roxy | 14.8K | 7.2% | 5 |
| May 2026 | Rhythm | 8.1K | 3.9% | 6 |
| May 2026 | Volcom | 8.1K | 3.9% | 7 |
| May 2026 | Mambo | 6.6K | 3.2% | 8 |
| May 2026 | O'Neill | 5.4K | 2.6% | 9 |
| May 2026 | Quiksilver | 5.4K | 2.6% | 10 |
| May 2026 | Rusty | 3.6K | 1.7% | 11 |
| May 2026 | Ocean & Earth | 2.4K | 1.2% | 12 |
| May 2026 | Salty Crew | 2.4K | 1.2% | 13 |
| May 2026 | Vissla | 1.6K | 0.77% | 14 |
| May 2026 | The Critical Slide Society | 1.3K | 0.63% | 15 |
| Jun 2026 | Afends | 60.5K | 25.8% | 1 |
| Jun 2026 | Billabong | 49.5K | 21.1% | 2 |
| Jun 2026 | Rip Curl | 49.5K | 21.1% | 3 |
| Jun 2026 | Roxy | 18.1K | 7.7% | 4 |
| Jun 2026 | Deus Ex Machina | 12.1K | 5.2% | 5 |
| Jun 2026 | Volcom | 9.9K | 4.2% | 6 |
| Jun 2026 | Rhythm | 8.1K | 3.5% | 7 |
| Jun 2026 | Mambo | 5.4K | 2.3% | 8 |
| Jun 2026 | O'Neill | 5.4K | 2.3% | 9 |
| Jun 2026 | Quiksilver | 5.4K | 2.3% | 10 |
| Jun 2026 | Rusty | 3.6K | 1.5% | 11 |
| Jun 2026 | Ocean & Earth | 2.4K | 1% | 12 |
| Jun 2026 | Salty Crew | 1.9K | 0.81% | 13 |
| Jun 2026 | Vissla | 1.3K | 0.56% | 14 |
| Jun 2026 | The Critical Slide Society | 1K | 0.43% | 15 |
| Jul 2026 | Billabong | 49.5K | 24.5% | 1 |
| Jul 2026 | Rip Curl | 49.5K | 24.5% | 2 |
| Jul 2026 | Afends | 33.1K | 16.4% | 3 |
| Jul 2026 | Roxy | 18.1K | 9% | 4 |
| Jul 2026 | Deus Ex Machina | 12.1K | 6% | 5 |
| Jul 2026 | Volcom | 8.1K | 4% | 6 |
| Jul 2026 | Rhythm | 6.6K | 3.3% | 7 |
| Jul 2026 | Mambo | 5.4K | 2.7% | 8 |
| Jul 2026 | Quiksilver | 5.4K | 2.7% | 9 |
| Jul 2026 | O'Neill | 4.4K | 2.2% | 10 |
| Jul 2026 | Rusty | 2.9K | 1.4% | 11 |
| Jul 2026 | Ocean & Earth | 2.4K | 1.2% | 12 |
| Jul 2026 | Salty Crew | 1.9K | 0.94% | 13 |
| Jul 2026 | Vissla | 1.3K | 0.64% | 14 |
| Jul 2026 | The Critical Slide Society | 1K | 0.5% | 15 |
| Aug 2026 | Billabong | 49.5K | 23.9% | 1 |
| Aug 2026 | Rip Curl | 49.5K | 23.9% | 2 |
| Aug 2026 | Afends | 33.1K | 16% | 3 |
| Aug 2026 | Roxy | 18.1K | 8.7% | 4 |
| Aug 2026 | Deus Ex Machina | 14.8K | 7.1% | 5 |
| Aug 2026 | Rhythm | 8.1K | 3.9% | 6 |
| Aug 2026 | Volcom | 8.1K | 3.9% | 7 |
| Aug 2026 | Mambo | 5.4K | 2.6% | 8 |
| Aug 2026 | Quiksilver | 5.4K | 2.6% | 9 |
| Aug 2026 | O'Neill | 4.4K | 2.1% | 10 |
| Aug 2026 | Rusty | 2.9K | 1.4% | 11 |
| Aug 2026 | Ocean & Earth | 2.4K | 1.2% | 12 |
| Aug 2026 | Salty Crew | 2.4K | 1.2% | 13 |
| Aug 2026 | Vissla | 1.6K | 0.77% | 14 |
| Aug 2026 | The Critical Slide Society | 1.3K | 0.63% | 15 |
| Sep 2026 | Billabong | 74K | 27.6% | 1 |
| Sep 2026 | Rip Curl | 60.5K | 22.6% | 2 |
| Sep 2026 | Afends | 49.5K | 18.5% | 3 |
| Sep 2026 | Roxy | 27.1K | 10.1% | 4 |
| Sep 2026 | Deus Ex Machina | 14.8K | 5.5% | 5 |
| Sep 2026 | Volcom | 8.1K | 3% | 6 |
| Sep 2026 | Rhythm | 6.6K | 2.5% | 7 |
| Sep 2026 | Mambo | 5.4K | 2% | 8 |
| Sep 2026 | O'Neill | 5.4K | 2% | 9 |
| Sep 2026 | Quiksilver | 5.4K | 2% | 10 |
| Sep 2026 | Rusty | 3.6K | 1.3% | 11 |
| Sep 2026 | Ocean & Earth | 2.4K | 0.9% | 12 |
| Sep 2026 | Salty Crew | 2.4K | 0.9% | 13 |
| Sep 2026 | Vissla | 1.6K | 0.6% | 14 |
| Sep 2026 | The Critical Slide Society | 1.3K | 0.48% | 15 |

## What is being compared

- **Afends**: Measured on the search term “afends”.
- **Billabong**: Measured on the search term “billabong”.
- **Deus Ex Machina**: Measured on the search term “deus ex machina”.
- **Mambo**: Measured on the search term “mambo”.
- **O'Neill**: Measured on the search term “oneill”.
- **Ocean & Earth**: Measured on the search term “ocean and earth”.
- **Quiksilver**: Measured on the search term “quiksilver”.
- **Rhythm**: Measured on the search term “rhythm clothing”.
- **Rip Curl**: Measured on the search term “rip curl”.
- **Roxy**: Measured on the search term “roxy”.
- **Rusty**: Measured on the search term “rusty clothing”.
- **Salty Crew**: Measured on the search term “salty crew”.
- **The Critical Slide Society**: Measured on the search term “the critical slide society”.
- **Vissla**: Measured on the search term “vissla”.
- **Volcom**: Measured on the search term “volcom”.

- [Afends](/demand/au/brands/afends)
- [Billabong](/demand/au/brands/billabong)
- [Deus Ex Machina](/demand/au/brands/deus-ex-machina)
- [Mambo](/demand/au/brands/mambo)
- [O'Neill](/demand/au/brands/oneill)
- [Ocean & Earth](/demand/au/brands/ocean-and-earth)
- [Quiksilver](/demand/au/brands/quiksilver)
- [Rhythm](/demand/au/brands/rhythm-livin)
- [Rip Curl](/demand/au/brands/rip-curl)
- [Roxy](/demand/au/brands/roxy)
- [Rusty](/demand/au/brands/rusty)
- [Salty Crew](/demand/au/brands/salty-crew)
- [The Critical Slide Society](/demand/au/brands/the-critical-slide-society)
- [Vissla](/demand/au/brands/vissla)
- [Volcom](/demand/au/brands/volcom)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surf brands in Australia?

In September 2026, Billabong was the most searched among surf brands in Australia, with an estimated 74K branded searches, 27.6% of all searches for the 15 we track.

## Cite this page

Brandwave. "Surf brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-surf-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-surf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.