---
title: "Supermarkets in Australia: Which are searched most?"
description: "Compare the supermarkets Australians buy groceries from. Share of Search among Coles, Woolworths, Aldi, IGA and Harris Farm Markets, the supermarkets Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-supermarkets"
publisher: "Brandwave"
---

# Supermarkets in Australia: Which are searched most?

Compare the supermarkets Australians buy groceries from. Share of Search among Coles, Woolworths, Aldi, IGA and Harris Farm Markets, the supermarkets Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Supermarkets
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Coles, 33.2%

## Which brand is most popular in search among supermarkets in Australia?

- In September 2026, Coles was the most searched among supermarkets in Australia, with an estimated 3M branded searches, 33.2% of all searches for the five we track.
- Woolworths is in 2nd place, 0.5 percentage points behind at 32.7%.
- Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia decreased from 35.1% to 33.2%.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia decreased from 34.6% to 32.7%.
- Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia increased from 23.5% to 27.2%.
- Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia peaked at 35.2% in February 2026 and was lowest at 31% in May 2026.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia peaked at 38.9% in March 2026 and was lowest at 32.7% in September 2026.
- Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia peaked at 27.7% in July 2026 and was lowest at 21.8% in January 2026.
- Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia peaked at 6.4% in December 2025 and was lowest at 4.9% in July 2026.
- Across the 12 months ending September 2026, IGA and Harris Farm Markets held steady: their share of searches among supermarkets in Australia each moved less than 0.5 percentage points.

## Top supermarkets in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Coles and Woolworths appeared every time. Woolworths was recommended most often, coming first in two out of four answers. Coles was second, and Aldi was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Woolworths | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Coles | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Aldi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Harris Farm Markets | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| IGA | 5th | 3 of 3 | 0 of 1 | 3 of 4 |

## Every AI answer about supermarkets

- Asked ChatGPT "Which supermarket is cheapest in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. IGA
- Asked ChatGPT "What are the best supermarkets in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. Harris Farm Markets, 5. IGA
- Asked ChatGPT "What's the best supermarket in Australia for online grocery delivery?": 1. Woolworths, 2. Coles, 3. IGA, 4. Harris Farm Markets, 5. Aldi
- Searched Google, AI Overview "grocery delivery": 1. Woolworths, 2. Coles, 3. Harris Farm Markets

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Coles vs Woolworths: compare search popularity](/demand/au/compare/coles-vs-woolworths-supermarkets): 33.2% against 32.7% Share of Search.
- [Coles vs Aldi: compare search popularity](/demand/au/compare/aldi-supermarkets-vs-coles): 33.2% against 27.2% Share of Search.
- [Coles vs IGA: compare search popularity](/demand/au/compare/coles-vs-iga): 33.2% against 5.6% Share of Search.
- [Woolworths vs Aldi: compare search popularity](/demand/au/compare/aldi-supermarkets-vs-woolworths-supermarkets): 32.7% against 27.2% Share of Search.
- [Woolworths vs IGA: compare search popularity](/demand/au/compare/iga-vs-woolworths-supermarkets): 32.7% against 5.6% Share of Search.
- [Aldi vs IGA: compare search popularity](/demand/au/compare/aldi-supermarkets-vs-iga): 27.2% against 5.6% Share of Search.

## How did search popularity change for Australia supermarkets in September 2026?

- In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches.
- In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%.
- In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%.
- Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.
- Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coles | 33.2% | 3M | 0.0% | Coles Group |
| 2 | Woolworths | 32.7% | 2.9M | -17.2% | Woolworths Group |
| 3 | Aldi | 27.2% | 2.4M | 0.0% | ALDI Australia |
| 4 | IGA | 5.6% | 506K | -0.1% | IGA |
| 5 | Harris Farm Markets | 1.2% | 109K | -17.9% | Harris Farm Markets |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coles | 3.7M | 35.1% | 1 |
| Oct 2025 | Woolworths | 3.6M | 34.6% | 2 |
| Oct 2025 | Aldi | 2.4M | 23.5% | 3 |
| Oct 2025 | IGA | 590K | 5.7% | 4 |
| Oct 2025 | Harris Farm Markets | 128K | 1.2% | 5 |
| Nov 2025 | Coles | 3.7M | 35.1% | 1 |
| Nov 2025 | Woolworths | 3.6M | 34.5% | 2 |
| Nov 2025 | Aldi | 2.4M | 23.4% | 3 |
| Nov 2025 | IGA | 589K | 5.7% | 4 |
| Nov 2025 | Harris Farm Markets | 132K | 1.3% | 5 |
| Dec 2025 | Coles | 4.4M | 34.8% | 1 |
| Dec 2025 | Woolworths | 4.3M | 34.4% | 2 |
| Dec 2025 | Aldi | 2.9M | 23% | 3 |
| Dec 2025 | IGA | 813K | 6.4% | 4 |
| Dec 2025 | Harris Farm Markets | 168K | 1.3% | 5 |
| Jan 2026 | Woolworths | 4.3M | 38.3% | 1 |
| Jan 2026 | Coles | 3.7M | 32.6% | 2 |
| Jan 2026 | Aldi | 2.4M | 21.8% | 3 |
| Jan 2026 | IGA | 689K | 6.2% | 4 |
| Jan 2026 | Harris Farm Markets | 132K | 1.2% | 5 |
| Feb 2026 | Coles | 3.6M | 35.2% | 1 |
| Feb 2026 | Woolworths | 3.6M | 34.7% | 2 |
| Feb 2026 | Aldi | 2.4M | 23.5% | 3 |
| Feb 2026 | IGA | 564K | 5.5% | 4 |
| Feb 2026 | Harris Farm Markets | 109K | 1.1% | 5 |
| Mar 2026 | Woolworths | 4.3M | 38.9% | 1 |
| Mar 2026 | Coles | 3.7M | 32.8% | 2 |
| Mar 2026 | Aldi | 2.4M | 21.9% | 3 |
| Mar 2026 | IGA | 589K | 5.3% | 4 |
| Mar 2026 | Harris Farm Markets | 128K | 1.1% | 5 |
| Apr 2026 | Coles | 4.3M | 34.6% | 1 |
| Apr 2026 | Woolworths | 4.3M | 34.2% | 2 |
| Apr 2026 | Aldi | 2.9M | 23.5% | 3 |
| Apr 2026 | IGA | 787K | 6.3% | 4 |
| Apr 2026 | Harris Farm Markets | 183K | 1.5% | 5 |
| May 2026 | Woolworths | 3.6M | 37.3% | 1 |
| May 2026 | Coles | 3M | 31% | 2 |
| May 2026 | Aldi | 2.4M | 25.3% | 3 |
| May 2026 | IGA | 482K | 5% | 4 |
| May 2026 | Harris Farm Markets | 128K | 1.3% | 5 |
| Jun 2026 | Coles | 3M | 33.3% | 1 |
| Jun 2026 | Woolworths | 3M | 33.3% | 2 |
| Jun 2026 | Aldi | 2.4M | 27.2% | 3 |
| Jun 2026 | IGA | 440K | 4.9% | 4 |
| Jun 2026 | Harris Farm Markets | 109K | 1.2% | 5 |
| Jul 2026 | Coles | 3M | 33.3% | 1 |
| Jul 2026 | Woolworths | 2.9M | 32.8% | 2 |
| Jul 2026 | Aldi | 2.5M | 27.7% | 3 |
| Jul 2026 | IGA | 440K | 4.9% | 4 |
| Jul 2026 | Harris Farm Markets | 113K | 1.3% | 5 |
| Aug 2026 | Woolworths | 3.6M | 36.9% | 1 |
| Aug 2026 | Coles | 3M | 31% | 2 |
| Aug 2026 | Aldi | 2.4M | 25.4% | 3 |
| Aug 2026 | IGA | 507K | 5.3% | 4 |
| Aug 2026 | Harris Farm Markets | 132K | 1.4% | 5 |
| Sep 2026 | Coles | 3M | 33.2% | 1 |
| Sep 2026 | Woolworths | 2.9M | 32.7% | 2 |
| Sep 2026 | Aldi | 2.4M | 27.2% | 3 |
| Sep 2026 | IGA | 506K | 5.6% | 4 |
| Sep 2026 | Harris Farm Markets | 109K | 1.2% | 5 |

## What is being compared

- **Aldi**: Measured on the search terms “aldi” and “aldi catalogue”, summed into one figure.
- **Coles**: Measured on the search terms “coles” and “coles online”, summed into one figure.
- **Harris Farm Markets**: Measured on the search terms “harris farm” and “harris farm markets”, summed into one figure.
- **IGA**: Measured on the search terms “iga”, “iga catalogue” and “iga supermarket”, summed into one figure.
- **Woolworths**: Measured on the search terms “woolworths” and “woolworths online”, summed into one figure.

- [Aldi](/demand/au/brands/aldi-supermarkets)
- [Coles](/demand/au/brands/coles)
- [Harris Farm Markets](/demand/au/brands/harris-farm)
- [IGA](/demand/au/brands/iga)
- [Woolworths](/demand/au/brands/woolworths-supermarkets)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among supermarkets in Australia?

In September 2026, Coles was the most searched among supermarkets in Australia, with an estimated 3M branded searches, 33.2% of all searches for the five we track.

## Cite this page

Brandwave. "Supermarkets in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-supermarkets

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.