---
title: "Super funds in Australia: Which are searched most?"
description: "Compare the superannuation funds Australians choose for their retirement savings. Share of Search among Aware Super, Australian Retirement Trust, Hostplus, Rest, AustralianSuper, Cbus, HESTA, UniSuper and Vanguard, the super funds Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-super-funds"
publisher: "Brandwave"
---

# Super funds in Australia: Which are searched most?

Compare the superannuation funds Australians choose for their retirement savings. Share of Search among Aware Super, Australian Retirement Trust, Hostplus, Rest, AustralianSuper, Cbus, HESTA, UniSuper and Vanguard, the super funds Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Super funds
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aware Super, 18.6%

## Which brand is most popular in search among super funds in Australia?

- In September 2026, Aware Super was the most searched among super fund brands in Australia, with an estimated 135K branded searches, 18.6% of all searches for the nine we track.
- Australian Retirement Trust is in 2nd place, 3.5 percentage points behind at 15.2%.
- Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia increased from 16.3% to 18.6%.
- Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia increased from 13.4% to 15.2%.
- Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia increased from 13.4% to 15.2%.
- Across the 12 months ending September 2026, Rest’s share of searches among super funds in Australia increased from 9% to 12.5%.
- Across the 12 months ending September 2026, AustralianSuper’s share of searches among super funds in Australia decreased from 19.9% to 10.2%.
- Across the 12 months ending September 2026, Cbus’ share of searches among super funds in Australia increased from 9% to 10.2%.
- Across the 12 months ending September 2026, HESTA’s share of searches among super funds in Australia decreased from 9% to 8.4%.
- Across the 12 months ending September 2026, UniSuper’s share of searches among super funds in Australia decreased from 9% to 8.4%.
- Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia peaked at 18.9% in June 2026 and was lowest at 16% in November 2025.
- Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025.
- Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025.
- Across the 12 months ending September 2026, Rest’s share of searches among super funds in Australia peaked at 12.5% in September 2026 and was lowest at 7.4% in December 2025.
- Across the 12 months ending September 2026, AustralianSuper’s share of searches among super funds in Australia peaked at 20.3% in December 2025 and was lowest at 10.2% in September 2026.
- Across the 12 months ending September 2026, Cbus’ share of searches among super funds in Australia peaked at 11.5% in February 2026 and was lowest at 8.5% in June 2026.
- Across the 12 months ending September 2026, HESTA’s share of searches among super funds in Australia peaked at 9.6% in April 2026 and was lowest at 7.6% in July 2026.
- Across the 12 months ending September 2026, UniSuper’s share of searches among super funds in Australia peaked at 10% in May 2026 and was lowest at 7.6% in July 2026.
- Across the 12 months ending September 2026, Aware Super rose from 2nd to 1st among super funds in Australia.
- Across the 12 months ending September 2026, Australian Retirement Trust rose from 3rd to 2nd among super funds in Australia.
- Across the 12 months ending September 2026, Hostplus rose from 4th to 3rd among super funds in Australia.
- Across the 12 months ending September 2026, Rest rose from 7th to 4th among super funds in Australia.
- Across the 12 months ending September 2026, AustralianSuper fell from 1st to 5th among super funds in Australia.
- Across the 12 months ending September 2026, Cbus fell from 5th to 6th among super funds in Australia.
- Across the 12 months ending September 2026, HESTA fell from 6th to 7th among super funds in Australia.
- Across the 12 months ending September 2026, Vanguard held steady: its share of searches among super funds in Australia moved less than 0.5 percentage points.

## Top super funds in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, AustralianSuper appeared every time. Hostplus was recommended most often, coming first in two out of four answers that gave a list. AustralianSuper was second, and Australian Retirement Trust was third. Rest, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hostplus | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| AustralianSuper | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Australian Retirement Trust | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Aware Super | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Cbus | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| UniSuper | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HESTA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vanguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about super funds

- Asked ChatGPT "Which super fund should I choose in Australia?": 1. Hostplus, 2. Australian Retirement Trust, 3. AustralianSuper, 4. Aware Super
- Asked ChatGPT "What are the best super funds in Australia?": 1. Australian Retirement Trust, 2. Hostplus, 3. AustralianSuper, 4. Aware Super, 5. UniSuper
- Asked ChatGPT "What's the best super fund in Australia for someone in their thirties?": 1. Hostplus, 2. Aware Super, 3. AustralianSuper, 4. Australian Retirement Trust
- Searched Google, AI Overview "super funds": 1. AustralianSuper, 2. Hostplus, 3. Cbus
- Searched Google, AI Overview "compare super funds": 1. AustralianSuper

Not named in any answer: Rest, HESTA and Vanguard.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Aware Super vs Australian Retirement Trust: compare search popularity](/demand/au/compare/australian-retirement-trust-vs-aware-super): 18.6% against 15.2% Share of Search.
- [Aware Super vs Hostplus: compare search popularity](/demand/au/compare/aware-super-vs-hostplus): 18.6% against 15.2% Share of Search.
- [Aware Super vs Rest: compare search popularity](/demand/au/compare/aware-super-vs-rest-super): 18.6% against 12.5% Share of Search.
- [Aware Super vs AustralianSuper: compare search popularity](/demand/au/compare/australiansuper-vs-aware-super): 18.6% against 10.2% Share of Search.
- [Australian Retirement Trust vs Hostplus: compare search popularity](/demand/au/compare/australian-retirement-trust-vs-hostplus): 15.2% Share of Search each.
- [Australian Retirement Trust vs Rest: compare search popularity](/demand/au/compare/australian-retirement-trust-vs-rest-super): 15.2% against 12.5% Share of Search.
- [Australian Retirement Trust vs AustralianSuper: compare search popularity](/demand/au/compare/australian-retirement-trust-vs-australiansuper): 15.2% against 10.2% Share of Search.
- [Hostplus vs Rest: compare search popularity](/demand/au/compare/hostplus-vs-rest-super): 15.2% against 12.5% Share of Search.
- [Hostplus vs AustralianSuper: compare search popularity](/demand/au/compare/australiansuper-vs-hostplus): 15.2% against 10.2% Share of Search.
- [Rest vs AustralianSuper: compare search popularity](/demand/au/compare/australiansuper-vs-rest-super): 12.5% against 10.2% Share of Search.

## How did search popularity change for Australia super funds in September 2026?

- In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches.
- In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%.
- Cbus’ share of searches among super funds in Australia has gained ground for 3 months in a row, from 8.5% to 10.2% in September 2026.
- Estimated monthly branded searches for HESTA in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for UniSuper in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for Australian Retirement Trust in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Hostplus in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Aware Super in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aware Super | 18.6% | 135K | -18.2% | Aware Super |
| 2 | Australian Retirement Trust | 15.2% | 110K | -18.5% | Australian Retirement Trust |
| 3 | Hostplus | 15.2% | 110K | -18.5% | Hostplus |
| 4 | Rest | 12.5% | 90.5K | 0.0% | Rest |
| 5 | AustralianSuper | 10.2% | 74K | -32.7% | AustralianSuper |
| 6 | Cbus | 10.2% | 74K | -18.2% | Cbus |
| 7 | HESTA | 8.4% | 60.5K | -18.2% | HESTA |
| 8 | UniSuper | 8.4% | 60.5K | -18.2% | UniSuper |
| 9 | Vanguard | 1.4% | 9.9K | -18.2% | Vanguard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AustralianSuper | 201K | 19.9% | 1 |
| Oct 2025 | Aware Super | 165K | 16.3% | 2 |
| Oct 2025 | Australian Retirement Trust | 135K | 13.4% | 3 |
| Oct 2025 | Hostplus | 135K | 13.4% | 4 |
| Oct 2025 | Cbus | 90.5K | 9% | 5 |
| Oct 2025 | HESTA | 90.5K | 9% | 6 |
| Oct 2025 | Rest | 90.5K | 9% | 7 |
| Oct 2025 | UniSuper | 90.5K | 9% | 8 |
| Oct 2025 | Vanguard | 12.1K | 1.2% | 9 |
| Nov 2025 | AustralianSuper | 165K | 19.6% | 1 |
| Nov 2025 | Aware Super | 135K | 16% | 2 |
| Nov 2025 | Australian Retirement Trust | 110K | 13.1% | 3 |
| Nov 2025 | Hostplus | 110K | 13.1% | 4 |
| Nov 2025 | Cbus | 90.5K | 10.7% | 5 |
| Nov 2025 | HESTA | 74K | 8.8% | 6 |
| Nov 2025 | Rest | 74K | 8.8% | 7 |
| Nov 2025 | UniSuper | 74K | 8.8% | 8 |
| Nov 2025 | Vanguard | 9.9K | 1.2% | 9 |
| Dec 2025 | AustralianSuper | 135K | 20.3% | 1 |
| Dec 2025 | Aware Super | 110K | 16.5% | 2 |
| Dec 2025 | Australian Retirement Trust | 90.5K | 13.6% | 3 |
| Dec 2025 | Hostplus | 90.5K | 13.6% | 4 |
| Dec 2025 | Cbus | 60.5K | 9.1% | 5 |
| Dec 2025 | HESTA | 60.5K | 9.1% | 6 |
| Dec 2025 | UniSuper | 60.5K | 9.1% | 7 |
| Dec 2025 | Rest | 49.5K | 7.4% | 8 |
| Dec 2025 | Vanguard | 8.1K | 1.2% | 9 |
| Jan 2026 | Australian Retirement Trust | 135K | 16.1% | 1 |
| Jan 2026 | AustralianSuper | 135K | 16.1% | 2 |
| Jan 2026 | Aware Super | 135K | 16.1% | 3 |
| Jan 2026 | Hostplus | 110K | 13.1% | 4 |
| Jan 2026 | Cbus | 90.5K | 10.8% | 5 |
| Jan 2026 | HESTA | 74K | 8.8% | 6 |
| Jan 2026 | Rest | 74K | 8.8% | 7 |
| Jan 2026 | UniSuper | 74K | 8.8% | 8 |
| Jan 2026 | Vanguard | 12.1K | 1.4% | 9 |
| Feb 2026 | Aware Super | 135K | 17.1% | 1 |
| Feb 2026 | Australian Retirement Trust | 110K | 14% | 2 |
| Feb 2026 | AustralianSuper | 110K | 14% | 3 |
| Feb 2026 | Hostplus | 110K | 14% | 4 |
| Feb 2026 | Cbus | 90.5K | 11.5% | 5 |
| Feb 2026 | HESTA | 74K | 9.4% | 6 |
| Feb 2026 | Rest | 74K | 9.4% | 7 |
| Feb 2026 | UniSuper | 74K | 9.4% | 8 |
| Feb 2026 | Vanguard | 9.9K | 1.3% | 9 |
| Mar 2026 | Aware Super | 165K | 18.2% | 1 |
| Mar 2026 | Australian Retirement Trust | 135K | 14.9% | 2 |
| Mar 2026 | AustralianSuper | 135K | 14.9% | 3 |
| Mar 2026 | Hostplus | 135K | 14.9% | 4 |
| Mar 2026 | Cbus | 90.5K | 10% | 5 |
| Mar 2026 | Rest | 90.5K | 10% | 6 |
| Mar 2026 | HESTA | 74K | 8.1% | 7 |
| Mar 2026 | UniSuper | 74K | 8.1% | 8 |
| Mar 2026 | Vanguard | 9.9K | 1.1% | 9 |
| Apr 2026 | Aware Super | 135K | 17.5% | 1 |
| Apr 2026 | Australian Retirement Trust | 110K | 14.3% | 2 |
| Apr 2026 | AustralianSuper | 110K | 14.3% | 3 |
| Apr 2026 | Hostplus | 110K | 14.3% | 4 |
| Apr 2026 | Cbus | 74K | 9.6% | 5 |
| Apr 2026 | HESTA | 74K | 9.6% | 6 |
| Apr 2026 | Rest | 74K | 9.6% | 7 |
| Apr 2026 | UniSuper | 74K | 9.6% | 8 |
| Apr 2026 | Vanguard | 9.9K | 1.3% | 9 |
| May 2026 | Aware Super | 165K | 18.3% | 1 |
| May 2026 | Australian Retirement Trust | 135K | 15% | 2 |
| May 2026 | Hostplus | 135K | 15% | 3 |
| May 2026 | AustralianSuper | 110K | 12.2% | 4 |
| May 2026 | Cbus | 90.5K | 10% | 5 |
| May 2026 | Rest | 90.5K | 10% | 6 |
| May 2026 | UniSuper | 90.5K | 10% | 7 |
| May 2026 | HESTA | 74K | 8.2% | 8 |
| May 2026 | Vanguard | 12.1K | 1.3% | 9 |
| Jun 2026 | Aware Super | 201K | 18.9% | 1 |
| Jun 2026 | Australian Retirement Trust | 165K | 15.5% | 2 |
| Jun 2026 | Hostplus | 165K | 15.5% | 3 |
| Jun 2026 | AustralianSuper | 135K | 12.7% | 4 |
| Jun 2026 | Rest | 110K | 10.4% | 5 |
| Jun 2026 | Cbus | 90.5K | 8.5% | 6 |
| Jun 2026 | HESTA | 90.5K | 8.5% | 7 |
| Jun 2026 | UniSuper | 90.5K | 8.5% | 8 |
| Jun 2026 | Vanguard | 14.8K | 1.4% | 9 |
| Jul 2026 | Australian Retirement Trust | 165K | 17% | 1 |
| Jul 2026 | Aware Super | 165K | 17% | 2 |
| Jul 2026 | Hostplus | 165K | 17% | 3 |
| Jul 2026 | AustralianSuper | 135K | 13.9% | 4 |
| Jul 2026 | Cbus | 90.5K | 9.3% | 5 |
| Jul 2026 | Rest | 90.5K | 9.3% | 6 |
| Jul 2026 | HESTA | 74K | 7.6% | 7 |
| Jul 2026 | UniSuper | 74K | 7.6% | 8 |
| Jul 2026 | Vanguard | 12.1K | 1.2% | 9 |
| Aug 2026 | Aware Super | 165K | 18.6% | 1 |
| Aug 2026 | Australian Retirement Trust | 135K | 15.2% | 2 |
| Aug 2026 | Hostplus | 135K | 15.2% | 3 |
| Aug 2026 | AustralianSuper | 110K | 12.4% | 4 |
| Aug 2026 | Cbus | 90.5K | 10.2% | 5 |
| Aug 2026 | Rest | 90.5K | 10.2% | 6 |
| Aug 2026 | HESTA | 74K | 8.4% | 7 |
| Aug 2026 | UniSuper | 74K | 8.4% | 8 |
| Aug 2026 | Vanguard | 12.1K | 1.4% | 9 |
| Sep 2026 | Aware Super | 135K | 18.6% | 1 |
| Sep 2026 | Australian Retirement Trust | 110K | 15.2% | 2 |
| Sep 2026 | Hostplus | 110K | 15.2% | 3 |
| Sep 2026 | Rest | 90.5K | 12.5% | 4 |
| Sep 2026 | AustralianSuper | 74K | 10.2% | 5 |
| Sep 2026 | Cbus | 74K | 10.2% | 6 |
| Sep 2026 | HESTA | 60.5K | 8.4% | 7 |
| Sep 2026 | UniSuper | 60.5K | 8.4% | 8 |
| Sep 2026 | Vanguard | 9.9K | 1.4% | 9 |

## What is being compared

- **Australian Retirement Trust**: Measured on the search term “australian retirement trust”.
- **AustralianSuper**: Measured on the search term “australiansuper”.
- **Aware Super**: Measured on the search term “aware super”.
- **Cbus**: Measured on the search terms “cbus” and “cbus super”, summed into one figure.
- **HESTA**: Measured on the search term “hesta”.
- **Hostplus**: Measured on the search term “hostplus”.
- **Rest**: Measured on the search term “rest super”.
- **UniSuper**: Measured on the search term “unisuper”.
- **Vanguard**: Measured on the search term “vanguard super”.

- [Australian Retirement Trust](/demand/au/brands/australian-retirement-trust)
- [AustralianSuper](/demand/au/brands/australiansuper)
- [Aware Super](/demand/au/brands/aware-super)
- [Cbus](/demand/au/brands/cbus-super)
- [HESTA](/demand/au/brands/hesta)
- [Hostplus](/demand/au/brands/hostplus)
- [Rest](/demand/au/brands/rest-super)
- [UniSuper](/demand/au/brands/unisuper)
- [Vanguard](/demand/au/brands/vanguard)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among super funds in Australia?

In September 2026, Aware Super was the most searched among super fund brands in Australia, with an estimated 135K branded searches, 18.6% of all searches for the nine we track.

## Cite this page

Brandwave. "Super funds in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-super-funds

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-super-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.