---
title: "Sunglasses brands in Australia: Which are searched most?"
description: "Compare the sunglasses brands Australians buy. Share of Search among Oakley, Ray-Ban, Le Specs, Quay, Carrera, Maui Jim, Poppy Lissiman, Cancer Council, OTIS, Szade, Bollé and Local Supply, the sunglasses brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-sunglasses-brands"
publisher: "Brandwave"
---

# Sunglasses brands in Australia: Which are searched most?

Compare the sunglasses brands Australians buy. Share of Search among Oakley, Ray-Ban, Le Specs, Quay, Carrera, Maui Jim, Poppy Lissiman, Cancer Council, OTIS, Szade, Bollé and Local Supply, the sunglasses brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunglasses brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oakley, 32.3%

## Which brand is most popular in search among sunglasses brands in Australia?

- In September 2026, Oakley was the most searched among sunglasses brands in Australia, with an estimated 40.5K branded searches, 32.3% of all searches for the 12 we track.
- Ray-Ban is in 2nd place, 14.6 percentage points behind at 17.7%.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia increased from 28.5% to 32.3%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia decreased from 19.1% to 17.7%.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia increased from 8.5% to 11.8%.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia decreased from 10.4% to 7.9%.
- Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia decreased from 7% to 6.5%.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia decreased from 7% to 6.5%.
- Across the 12 months ending September 2026, Poppy Lissiman’s share of searches among sunglasses brands in Australia decreased from 8.5% to 6.5%.
- Across the 12 months ending September 2026, Szade’s share of searches among sunglasses brands in Australia increased from 1.4% to 1.9%.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia peaked at 33.3% in February 2026 and was lowest at 26.7% in November 2025.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia peaked at 24% in August 2026 and was lowest at 16.9% in January 2026.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia peaked at 11.8% in September 2026 and was lowest at 8% in November 2025.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia peaked at 10.8% in June 2026 and was lowest at 7.5% in May 2026.
- Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia peaked at 8.2% in July 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia peaked at 7% in October 2025 and was lowest at 5.5% in July 2026.
- Across the 12 months ending September 2026, Poppy Lissiman’s share of searches among sunglasses brands in Australia peaked at 17.9% in November 2025 and was lowest at 6.5% in September 2026.
- Across the 12 months ending September 2026, Cancer Council’s share of searches among sunglasses brands in Australia peaked at 5% in January 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Le Specs rose from 4th to 3rd among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Quay fell from 3rd to 4th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Carrera rose from 6th to 5th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Maui Jim rose from 7th to 6th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Poppy Lissiman fell from 5th to 7th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Szade rose from 11th to 10th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Bollé fell from 10th to 11th among sunglasses brands in Australia.
- Across the 12 months ending September 2026, Cancer Council, OTIS and Local Supply held steady: their share of searches among sunglasses brands in Australia each moved less than 0.5 percentage points.

## Top sunglasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oakley and Le Specs were mentioned most often, in four of the five answers. Ray-Ban was recommended most often, coming first in two out of four answers that gave a list. Le Specs was second, and Oakley was third. Carrera, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sunglasses brands

- Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman
- Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim
- Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman
- Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs
- Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council

Not named in any answer: Carrera, Szade, Bollé and Local Supply.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Oakley vs Ray-Ban: compare search popularity](/demand/au/compare/oakley-vs-ray-ban): 32.3% against 17.7% Share of Search.
- [Oakley vs Le Specs: compare search popularity](/demand/au/compare/le-specs-vs-oakley): 32.3% against 11.8% Share of Search.
- [Oakley vs Quay: compare search popularity](/demand/au/compare/oakley-vs-quay): 32.3% against 7.9% Share of Search.
- [Oakley vs Carrera: compare search popularity](/demand/au/compare/carrera-vs-oakley): 32.3% against 6.5% Share of Search.
- [Ray-Ban vs Le Specs: compare search popularity](/demand/au/compare/le-specs-vs-ray-ban): 17.7% against 11.8% Share of Search.
- [Ray-Ban vs Quay: compare search popularity](/demand/au/compare/quay-vs-ray-ban): 17.7% against 7.9% Share of Search.
- [Ray-Ban vs Carrera: compare search popularity](/demand/au/compare/carrera-vs-ray-ban): 17.7% against 6.5% Share of Search.
- [Le Specs vs Quay: compare search popularity](/demand/au/compare/le-specs-vs-quay): 11.8% against 7.9% Share of Search.
- [Le Specs vs Carrera: compare search popularity](/demand/au/compare/carrera-vs-le-specs): 11.8% against 6.5% Share of Search.
- [Quay vs Carrera: compare search popularity](/demand/au/compare/carrera-vs-quay): 7.9% against 6.5% Share of Search.

## How did search popularity change for Australia sunglasses brands in September 2026?

- In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches.
- In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.
- In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%.
- In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.
- In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%.
- In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%.
- In September 2026, Poppy Lissiman lost share of searches among sunglasses brands in Australia, from 7.2% to 6.5%.
- OTIS’s share of searches among sunglasses brands in Australia has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oakley | 32.3% | 40.5K | +22.4% | Oakley |
| 2 | Ray-Ban | 17.7% | 22.2K | -18.1% | Ray-Ban |
| 3 | Le Specs | 11.8% | 14.8K | +49.5% | Le Specs |
| 4 | Quay | 7.9% | 9.9K | 0.0% | Quay |
| 5 | Carrera | 6.5% | 8.1K | +22.7% | Carrera |
| 6 | Maui Jim | 6.5% | 8.1K | +22.7% | Maui Jim |
| 7 | Poppy Lissiman | 6.5% | 8.1K | 0.0% | Poppy Lissiman |
| 8 | Cancer Council | 4.3% | 5.4K | +22.7% | Cancer Council |
| 9 | OTIS | 2.3% | 2.9K | +20.8% | OTIS |
| 10 | Szade | 1.9% | 2.4K | 0.0% | Szade |
| 11 | Bollé | 1.3% | 1.6K | 0.0% | Bolle |
| 12 | Local Supply | 1% | 1.3K | +47.7% | Local Supply |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oakley | 33.1K | 28.5% | 1 |
| Oct 2025 | Ray-Ban | 22.2K | 19.1% | 2 |
| Oct 2025 | Quay | 12.1K | 10.4% | 3 |
| Oct 2025 | Le Specs | 9.9K | 8.5% | 4 |
| Oct 2025 | Poppy Lissiman | 9.9K | 8.5% | 5 |
| Oct 2025 | Carrera | 8.1K | 7% | 6 |
| Oct 2025 | Maui Jim | 8.1K | 7% | 7 |
| Oct 2025 | Cancer Council | 5.4K | 4.7% | 8 |
| Oct 2025 | OTIS | 2.9K | 2.5% | 9 |
| Oct 2025 | Bollé | 1.9K | 1.6% | 10 |
| Oct 2025 | Szade | 1.6K | 1.4% | 11 |
| Oct 2025 | Local Supply | 880 | 0.76% | 12 |
| Nov 2025 | Oakley | 49.5K | 26.7% | 1 |
| Nov 2025 | Poppy Lissiman | 33.1K | 17.9% | 2 |
| Nov 2025 | Ray-Ban | 33.1K | 17.9% | 3 |
| Nov 2025 | Le Specs | 14.8K | 8% | 4 |
| Nov 2025 | Quay | 14.8K | 8% | 5 |
| Nov 2025 | Maui Jim | 12.1K | 6.5% | 6 |
| Nov 2025 | Carrera | 9.9K | 5.3% | 7 |
| Nov 2025 | Cancer Council | 8.1K | 4.4% | 8 |
| Nov 2025 | OTIS | 4.4K | 2.4% | 9 |
| Nov 2025 | Szade | 2.4K | 1.3% | 10 |
| Nov 2025 | Bollé | 1.9K | 1% | 11 |
| Nov 2025 | Local Supply | 1.3K | 0.7% | 12 |
| Dec 2025 | Oakley | 60.5K | 32.9% | 1 |
| Dec 2025 | Ray-Ban | 33.1K | 18% | 2 |
| Dec 2025 | Poppy Lissiman | 18.1K | 9.8% | 3 |
| Dec 2025 | Le Specs | 14.8K | 8% | 4 |
| Dec 2025 | Quay | 14.8K | 8% | 5 |
| Dec 2025 | Carrera | 12.1K | 6.6% | 6 |
| Dec 2025 | Maui Jim | 12.1K | 6.6% | 7 |
| Dec 2025 | Cancer Council | 8.1K | 4.4% | 8 |
| Dec 2025 | OTIS | 4.4K | 2.4% | 9 |
| Dec 2025 | Bollé | 2.4K | 1.3% | 10 |
| Dec 2025 | Szade | 2.4K | 1.3% | 11 |
| Dec 2025 | Local Supply | 1.3K | 0.71% | 12 |
| Jan 2026 | Oakley | 40.5K | 30.8% | 1 |
| Jan 2026 | Ray-Ban | 22.2K | 16.9% | 2 |
| Jan 2026 | Le Specs | 12.1K | 9.2% | 3 |
| Jan 2026 | Poppy Lissiman | 12.1K | 9.2% | 4 |
| Jan 2026 | Quay | 12.1K | 9.2% | 5 |
| Jan 2026 | Carrera | 9.9K | 7.5% | 6 |
| Jan 2026 | Maui Jim | 8.1K | 6.2% | 7 |
| Jan 2026 | Cancer Council | 6.6K | 5% | 8 |
| Jan 2026 | OTIS | 2.9K | 2.2% | 9 |
| Jan 2026 | Bollé | 2.4K | 1.8% | 10 |
| Jan 2026 | Szade | 1.6K | 1.2% | 11 |
| Jan 2026 | Local Supply | 1K | 0.76% | 12 |
| Feb 2026 | Oakley | 33.1K | 33.3% | 1 |
| Feb 2026 | Ray-Ban | 18.1K | 18.2% | 2 |
| Feb 2026 | Le Specs | 8.1K | 8.2% | 3 |
| Feb 2026 | Poppy Lissiman | 8.1K | 8.2% | 4 |
| Feb 2026 | Quay | 8.1K | 8.2% | 5 |
| Feb 2026 | Carrera | 6.6K | 6.6% | 6 |
| Feb 2026 | Maui Jim | 6.6K | 6.6% | 7 |
| Feb 2026 | Cancer Council | 4.4K | 4.4% | 8 |
| Feb 2026 | OTIS | 2.4K | 2.4% | 9 |
| Feb 2026 | Bollé | 1.6K | 1.6% | 10 |
| Feb 2026 | Szade | 1.3K | 1.3% | 11 |
| Feb 2026 | Local Supply | 880 | 0.89% | 12 |
| Mar 2026 | Oakley | 27.1K | 28.5% | 1 |
| Mar 2026 | Ray-Ban | 18.1K | 19% | 2 |
| Mar 2026 | Le Specs | 9.9K | 10.4% | 3 |
| Mar 2026 | Poppy Lissiman | 9.9K | 10.4% | 4 |
| Mar 2026 | Quay | 8.1K | 8.5% | 5 |
| Mar 2026 | Maui Jim | 6.6K | 6.9% | 6 |
| Mar 2026 | Carrera | 5.4K | 5.7% | 7 |
| Mar 2026 | Cancer Council | 4.4K | 4.6% | 8 |
| Mar 2026 | OTIS | 1.9K | 2% | 9 |
| Mar 2026 | Szade | 1.6K | 1.7% | 10 |
| Mar 2026 | Bollé | 1.3K | 1.4% | 11 |
| Mar 2026 | Local Supply | 880 | 0.92% | 12 |
| Apr 2026 | Oakley | 27.1K | 29.9% | 1 |
| Apr 2026 | Ray-Ban | 18.1K | 20% | 2 |
| Apr 2026 | Le Specs | 8.1K | 8.9% | 3 |
| Apr 2026 | Poppy Lissiman | 8.1K | 8.9% | 4 |
| Apr 2026 | Quay | 8.1K | 8.9% | 5 |
| Apr 2026 | Carrera | 5.4K | 6% | 6 |
| Apr 2026 | Maui Jim | 5.4K | 6% | 7 |
| Apr 2026 | Cancer Council | 4.4K | 4.9% | 8 |
| Apr 2026 | OTIS | 2.4K | 2.6% | 9 |
| Apr 2026 | Szade | 1.9K | 2.1% | 10 |
| Apr 2026 | Bollé | 1K | 1.1% | 11 |
| Apr 2026 | Local Supply | 720 | 0.79% | 12 |
| May 2026 | Oakley | 27.1K | 30.8% | 1 |
| May 2026 | Ray-Ban | 18.1K | 20.6% | 2 |
| May 2026 | Le Specs | 9.9K | 11.3% | 3 |
| May 2026 | Poppy Lissiman | 6.6K | 7.5% | 4 |
| May 2026 | Quay | 6.6K | 7.5% | 5 |
| May 2026 | Carrera | 5.4K | 6.1% | 6 |
| May 2026 | Maui Jim | 5.4K | 6.1% | 7 |
| May 2026 | Cancer Council | 3.6K | 4.1% | 8 |
| May 2026 | OTIS | 1.9K | 2.2% | 9 |
| May 2026 | Szade | 1.9K | 2.2% | 10 |
| May 2026 | Bollé | 880 | 1% | 11 |
| May 2026 | Local Supply | 590 | 0.67% | 12 |
| Jun 2026 | Oakley | 27.1K | 29.5% | 1 |
| Jun 2026 | Ray-Ban | 18.1K | 19.7% | 2 |
| Jun 2026 | Le Specs | 9.9K | 10.8% | 3 |
| Jun 2026 | Quay | 9.9K | 10.8% | 4 |
| Jun 2026 | Carrera | 6.6K | 7.2% | 5 |
| Jun 2026 | Poppy Lissiman | 6.6K | 7.2% | 6 |
| Jun 2026 | Maui Jim | 5.4K | 5.9% | 7 |
| Jun 2026 | Cancer Council | 3.6K | 3.9% | 8 |
| Jun 2026 | OTIS | 1.6K | 1.7% | 9 |
| Jun 2026 | Szade | 1.6K | 1.7% | 10 |
| Jun 2026 | Bollé | 1K | 1.1% | 11 |
| Jun 2026 | Local Supply | 590 | 0.64% | 12 |
| Jul 2026 | Oakley | 27.1K | 27.6% | 1 |
| Jul 2026 | Ray-Ban | 22.2K | 22.6% | 2 |
| Jul 2026 | Le Specs | 9.9K | 10.1% | 3 |
| Jul 2026 | Quay | 9.9K | 10.1% | 4 |
| Jul 2026 | Carrera | 8.1K | 8.2% | 5 |
| Jul 2026 | Poppy Lissiman | 6.6K | 6.7% | 6 |
| Jul 2026 | Maui Jim | 5.4K | 5.5% | 7 |
| Jul 2026 | Cancer Council | 3.6K | 3.7% | 8 |
| Jul 2026 | OTIS | 1.9K | 1.9% | 9 |
| Jul 2026 | Szade | 1.9K | 1.9% | 10 |
| Jul 2026 | Bollé | 1K | 1% | 11 |
| Jul 2026 | Local Supply | 590 | 0.6% | 12 |
| Aug 2026 | Oakley | 33.1K | 29.3% | 1 |
| Aug 2026 | Ray-Ban | 27.1K | 24% | 2 |
| Aug 2026 | Le Specs | 9.9K | 8.8% | 3 |
| Aug 2026 | Quay | 9.9K | 8.8% | 4 |
| Aug 2026 | Poppy Lissiman | 8.1K | 7.2% | 5 |
| Aug 2026 | Carrera | 6.6K | 5.8% | 6 |
| Aug 2026 | Maui Jim | 6.6K | 5.8% | 7 |
| Aug 2026 | Cancer Council | 4.4K | 3.9% | 8 |
| Aug 2026 | OTIS | 2.4K | 2.1% | 9 |
| Aug 2026 | Szade | 2.4K | 2.1% | 10 |
| Aug 2026 | Bollé | 1.6K | 1.4% | 11 |
| Aug 2026 | Local Supply | 880 | 0.78% | 12 |
| Sep 2026 | Oakley | 40.5K | 32.3% | 1 |
| Sep 2026 | Ray-Ban | 22.2K | 17.7% | 2 |
| Sep 2026 | Le Specs | 14.8K | 11.8% | 3 |
| Sep 2026 | Quay | 9.9K | 7.9% | 4 |
| Sep 2026 | Carrera | 8.1K | 6.5% | 5 |
| Sep 2026 | Maui Jim | 8.1K | 6.5% | 6 |
| Sep 2026 | Poppy Lissiman | 8.1K | 6.5% | 7 |
| Sep 2026 | Cancer Council | 5.4K | 4.3% | 8 |
| Sep 2026 | OTIS | 2.9K | 2.3% | 9 |
| Sep 2026 | Szade | 2.4K | 1.9% | 10 |
| Sep 2026 | Bollé | 1.6K | 1.3% | 11 |
| Sep 2026 | Local Supply | 1.3K | 1% | 12 |

## What is being compared

- **Bollé**: Measured on the search term “bolle sunglasses”.
- **Cancer Council**: Measured on the search term “cancer council sunglasses”.
- **Carrera**: Measured on the search term “carrera sunglasses”.
- **Le Specs**: Measured on the search term “le specs”.
- **Local Supply**: Measured on the search term “local supply sunglasses”.
- **Maui Jim**: Measured on the search term “maui jim”.
- **Oakley**: Measured on the search term “oakley sunglasses”.
- **OTIS**: Measured on the search term “otis sunglasses”.
- **Poppy Lissiman**: Measured on the search term “poppy lissiman”.
- **Quay**: Measured on the search term “quay sunglasses”.
- **Ray-Ban**: Measured on the search term “ray ban sunglasses”.
- **Szade**: Measured on the search term “szade”.

- [Bollé](/demand/au/brands/bolle)
- [Cancer Council](/demand/au/brands/cancer-council-sunscreen)
- [Carrera](/demand/au/brands/carrera)
- [Le Specs](/demand/au/brands/le-specs)
- [Local Supply](/demand/au/brands/local-supply)
- [Maui Jim](/demand/au/brands/maui-jim)
- [Oakley](/demand/au/brands/oakley)
- [OTIS](/demand/au/brands/otis-eyewear)
- [Poppy Lissiman](/demand/au/brands/poppy-lissiman)
- [Quay](/demand/au/brands/quay)
- [Ray-Ban](/demand/au/brands/ray-ban)
- [Szade](/demand/au/brands/szade)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunglasses brands in Australia?

In September 2026, Oakley was the most searched among sunglasses brands in Australia, with an estimated 40.5K branded searches, 32.3% of all searches for the 12 we track.

## Cite this page

Brandwave. "Sunglasses brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-sunglasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-sunglasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.