---
title: "Streetwear brands in Australia: Which are searched most?"
description: "Compare the streetwear labels Australians wear. Share of Search among Stüssy, I Love Ugly, Ksubi, Butter Goods, Corteiz, Kith, Carhartt WIP, Fear of God Essentials, Thrills, Represent and Huffer, the streetwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-streetwear-brands"
publisher: "Brandwave"
---

# Streetwear brands in Australia: Which are searched most?

Compare the streetwear labels Australians wear. Share of Search among Stüssy, I Love Ugly, Ksubi, Butter Goods, Corteiz, Kith, Carhartt WIP, Fear of God Essentials, Thrills, Represent and Huffer, the streetwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streetwear brands
- **Market**: Australia
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stüssy, 44.2%

## Which brand is most popular in search among streetwear brands in Australia?

- In September 2026, Stüssy was the most searched among streetwear brands in Australia, with an estimated 49.5K branded searches, 44.2% of all searches for the 11 we track.
- I Love Ugly is in 2nd place, 31 percentage points behind at 13.2%.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia increased from 39.6% to 44.2%.
- Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia increased from 11.8% to 13.2%.
- Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia decreased from 11.8% to 10.8%.
- Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia increased from 6.4% to 7.2%.
- Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands in Australia decreased from 7.9% to 5.9%.
- Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands in Australia decreased from 7.9% to 5.9%.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands in Australia decreased from 5.3% to 3.2%.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia peaked at 44.2% in September 2026 and was lowest at 31.6% in June 2026.
- Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia peaked at 22% in November 2025 and was lowest at 11% in January 2026.
- Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia peaked at 13.4% in January 2026 and was lowest at 9.9% in November 2025.
- Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia peaked at 8.5% in May 2026 and was lowest at 6% in January 2026.
- Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands in Australia peaked at 7.9% in October 2025 and was lowest at 5.4% in August 2026.
- Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands in Australia peaked at 8.5% in May 2026 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands in Australia peaked at 5.2% in June 2026 and was lowest at 2.8% in October 2025.
- Across the 12 months ending September 2026, Thrills’ share of searches among streetwear brands in Australia peaked at 4.6% in December 2025 and was lowest at 2.4% in August 2026.
- Across the 12 months ending September 2026, Represent’s share of searches among streetwear brands in Australia peaked at 5.2% in June 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Huffer’s share of searches among streetwear brands in Australia peaked at 2.8% in June 2026 and was lowest at 0.89% in September 2026.
- Across the 12 months ending September 2026, Butter Goods rose from 6th to 4th among streetwear brands in Australia.
- Across the 12 months ending September 2026, Corteiz fell from 4th to 5th among streetwear brands in Australia.
- Across the 12 months ending September 2026, Kith fell from 5th to 6th among streetwear brands in Australia.
- Across the 12 months ending September 2026, Fear of God Essentials, Thrills, Represent and Huffer held steady: their share of searches among streetwear brands in Australia each moved less than 0.5 percentage points.

## Top streetwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned most often, in four of the five answers. Stüssy was recommended most often, coming first in two out of five answers. Carhartt WIP was second, and Ksubi was third. I Love Ugly, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about streetwear brands

- Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi
- Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent
- Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP
- Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills
- Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith

Not named in any answer: I Love Ugly and Huffer.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Stüssy vs I Love Ugly: compare search popularity](/demand/au/compare/i-love-ugly-vs-stussy): 44.2% against 13.2% Share of Search.
- [Stüssy vs Ksubi: compare search popularity](/demand/au/compare/ksubi-vs-stussy): 44.2% against 10.8% Share of Search.
- [Stüssy vs Butter Goods: compare search popularity](/demand/au/compare/butter-goods-vs-stussy): 44.2% against 7.2% Share of Search.
- [Stüssy vs Corteiz: compare search popularity](/demand/au/compare/corteiz-vs-stussy): 44.2% against 5.9% Share of Search.
- [I Love Ugly vs Ksubi: compare search popularity](/demand/au/compare/i-love-ugly-vs-ksubi): 13.2% against 10.8% Share of Search.
- [I Love Ugly vs Butter Goods: compare search popularity](/demand/au/compare/butter-goods-vs-i-love-ugly): 13.2% against 7.2% Share of Search.
- [I Love Ugly vs Corteiz: compare search popularity](/demand/au/compare/corteiz-vs-i-love-ugly): 13.2% against 5.9% Share of Search.
- [Ksubi vs Butter Goods: compare search popularity](/demand/au/compare/butter-goods-vs-ksubi): 10.8% against 7.2% Share of Search.
- [Ksubi vs Corteiz: compare search popularity](/demand/au/compare/corteiz-vs-ksubi): 10.8% against 5.9% Share of Search.
- [Butter Goods vs Corteiz: compare search popularity](/demand/au/compare/butter-goods-vs-corteiz): 7.2% against 5.9% Share of Search.

## How did search popularity change for Australia streetwear brands in September 2026?

- In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches.
- In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
- In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%.
- In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%.
- In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%.
- Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026.
- Carhartt WIP’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026.
- Fear of God Essentials’ share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stüssy | 44.2% | 49.5K | 0.0% | Stüssy |
| 2 | I Love Ugly | 13.2% | 14.8K | -33.3% | I Love Ugly |
| 3 | Ksubi | 10.8% | 12.1K | 0.0% | Ksubi |
| 4 | Butter Goods | 7.2% | 8.1K | 0.0% | Butter Goods |
| 5 | Corteiz | 5.9% | 6.6K | 0.0% | Corteiz |
| 6 | Kith | 5.9% | 6.6K | 0.0% | Kith |
| 7 | Carhartt WIP | 3.2% | 3.6K | -18.2% | Carhartt WIP |
| 8 | Fear of God Essentials | 3.2% | 3.6K | -18.2% | Fear of God |
| 9 | Thrills | 3.2% | 3.6K | +24.1% | Thrills |
| 10 | Represent | 2.1% | 2.4K | -17.2% | Represent |
| 11 | Huffer | 0.89% | 1K | -37.5% | Huffer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stüssy | 40.5K | 39.6% | 1 |
| Oct 2025 | I Love Ugly | 12.1K | 11.8% | 2 |
| Oct 2025 | Ksubi | 12.1K | 11.8% | 3 |
| Oct 2025 | Corteiz | 8.1K | 7.9% | 4 |
| Oct 2025 | Kith | 8.1K | 7.9% | 5 |
| Oct 2025 | Butter Goods | 6.6K | 6.4% | 6 |
| Oct 2025 | Carhartt WIP | 5.4K | 5.3% | 7 |
| Oct 2025 | Fear of God Essentials | 2.9K | 2.8% | 8 |
| Oct 2025 | Thrills | 2.9K | 2.8% | 9 |
| Oct 2025 | Represent | 2.4K | 2.3% | 10 |
| Oct 2025 | Huffer | 1.3K | 1.3% | 11 |
| Nov 2025 | Stüssy | 49.5K | 33% | 1 |
| Nov 2025 | I Love Ugly | 33.1K | 22% | 2 |
| Nov 2025 | Ksubi | 14.8K | 9.9% | 3 |
| Nov 2025 | Butter Goods | 12.1K | 8.1% | 4 |
| Nov 2025 | Corteiz | 9.9K | 6.6% | 5 |
| Nov 2025 | Kith | 8.1K | 5.4% | 6 |
| Nov 2025 | Represent | 6.6K | 4.4% | 7 |
| Nov 2025 | Carhartt WIP | 5.4K | 3.6% | 8 |
| Nov 2025 | Fear of God Essentials | 4.4K | 2.9% | 9 |
| Nov 2025 | Thrills | 4.4K | 2.9% | 10 |
| Nov 2025 | Huffer | 1.9K | 1.3% | 11 |
| Dec 2025 | Stüssy | 40.5K | 34.5% | 1 |
| Dec 2025 | I Love Ugly | 14.8K | 12.6% | 2 |
| Dec 2025 | Ksubi | 14.8K | 12.6% | 3 |
| Dec 2025 | Butter Goods | 9.9K | 8.4% | 4 |
| Dec 2025 | Corteiz | 8.1K | 6.9% | 5 |
| Dec 2025 | Kith | 8.1K | 6.9% | 6 |
| Dec 2025 | Carhartt WIP | 5.4K | 4.6% | 7 |
| Dec 2025 | Thrills | 5.4K | 4.6% | 8 |
| Dec 2025 | Fear of God Essentials | 4.4K | 3.7% | 9 |
| Dec 2025 | Represent | 4.4K | 3.7% | 10 |
| Dec 2025 | Huffer | 1.6K | 1.4% | 11 |
| Jan 2026 | Stüssy | 33.1K | 36.7% | 1 |
| Jan 2026 | Ksubi | 12.1K | 13.4% | 2 |
| Jan 2026 | I Love Ugly | 9.9K | 11% | 3 |
| Jan 2026 | Corteiz | 6.6K | 7.3% | 4 |
| Jan 2026 | Kith | 6.6K | 7.3% | 5 |
| Jan 2026 | Butter Goods | 5.4K | 6% | 6 |
| Jan 2026 | Carhartt WIP | 4.4K | 4.9% | 7 |
| Jan 2026 | Fear of God Essentials | 3.6K | 4% | 8 |
| Jan 2026 | Represent | 3.6K | 4% | 9 |
| Jan 2026 | Thrills | 3.6K | 4% | 10 |
| Jan 2026 | Huffer | 1.3K | 1.4% | 11 |
| Feb 2026 | Stüssy | 33.1K | 39.5% | 1 |
| Feb 2026 | I Love Ugly | 9.9K | 11.8% | 2 |
| Feb 2026 | Ksubi | 9.9K | 11.8% | 3 |
| Feb 2026 | Corteiz | 6.6K | 7.9% | 4 |
| Feb 2026 | Kith | 6.6K | 7.9% | 5 |
| Feb 2026 | Butter Goods | 5.4K | 6.4% | 6 |
| Feb 2026 | Carhartt WIP | 3.6K | 4.3% | 7 |
| Feb 2026 | Fear of God Essentials | 2.9K | 3.5% | 8 |
| Feb 2026 | Thrills | 2.9K | 3.5% | 9 |
| Feb 2026 | Represent | 1.9K | 2.3% | 10 |
| Feb 2026 | Huffer | 1K | 1.2% | 11 |
| Mar 2026 | Stüssy | 40.5K | 39.5% | 1 |
| Mar 2026 | I Love Ugly | 14.8K | 14.4% | 2 |
| Mar 2026 | Ksubi | 12.1K | 11.8% | 3 |
| Mar 2026 | Butter Goods | 6.6K | 6.4% | 4 |
| Mar 2026 | Corteiz | 6.6K | 6.4% | 5 |
| Mar 2026 | Kith | 6.6K | 6.4% | 6 |
| Mar 2026 | Carhartt WIP | 4.4K | 4.3% | 7 |
| Mar 2026 | Fear of God Essentials | 4.4K | 4.3% | 8 |
| Mar 2026 | Thrills | 2.9K | 2.8% | 9 |
| Mar 2026 | Represent | 2.4K | 2.3% | 10 |
| Mar 2026 | Huffer | 1.3K | 1.3% | 11 |
| Apr 2026 | Stüssy | 49.5K | 41.9% | 1 |
| Apr 2026 | I Love Ugly | 14.8K | 12.5% | 2 |
| Apr 2026 | Ksubi | 14.8K | 12.5% | 3 |
| Apr 2026 | Butter Goods | 8.1K | 6.9% | 4 |
| Apr 2026 | Corteiz | 8.1K | 6.9% | 5 |
| Apr 2026 | Kith | 6.6K | 5.6% | 6 |
| Apr 2026 | Carhartt WIP | 4.4K | 3.7% | 7 |
| Apr 2026 | Fear of God Essentials | 4.4K | 3.7% | 8 |
| Apr 2026 | Represent | 2.9K | 2.5% | 9 |
| Apr 2026 | Thrills | 2.9K | 2.5% | 10 |
| Apr 2026 | Huffer | 1.6K | 1.4% | 11 |
| May 2026 | Stüssy | 40.5K | 34.9% | 1 |
| May 2026 | I Love Ugly | 14.8K | 12.8% | 2 |
| May 2026 | Ksubi | 14.8K | 12.8% | 3 |
| May 2026 | Butter Goods | 9.9K | 8.5% | 4 |
| May 2026 | Kith | 9.9K | 8.5% | 5 |
| May 2026 | Corteiz | 8.1K | 7% | 6 |
| May 2026 | Fear of God Essentials | 5.4K | 4.7% | 7 |
| May 2026 | Carhartt WIP | 4.4K | 3.8% | 8 |
| May 2026 | Represent | 2.9K | 2.5% | 9 |
| May 2026 | Thrills | 2.9K | 2.5% | 10 |
| May 2026 | Huffer | 2.4K | 2.1% | 11 |
| Jun 2026 | Stüssy | 33.1K | 31.6% | 1 |
| Jun 2026 | I Love Ugly | 14.8K | 14.1% | 2 |
| Jun 2026 | Ksubi | 12.1K | 11.5% | 3 |
| Jun 2026 | Butter Goods | 8.1K | 7.7% | 4 |
| Jun 2026 | Kith | 8.1K | 7.7% | 5 |
| Jun 2026 | Corteiz | 6.6K | 6.3% | 6 |
| Jun 2026 | Carhartt WIP | 5.4K | 5.2% | 7 |
| Jun 2026 | Fear of God Essentials | 5.4K | 5.2% | 8 |
| Jun 2026 | Represent | 5.4K | 5.2% | 9 |
| Jun 2026 | Huffer | 2.9K | 2.8% | 10 |
| Jun 2026 | Thrills | 2.9K | 2.8% | 11 |
| Jul 2026 | Stüssy | 33.1K | 33.5% | 1 |
| Jul 2026 | I Love Ugly | 14.8K | 15% | 2 |
| Jul 2026 | Ksubi | 12.1K | 12.2% | 3 |
| Jul 2026 | Butter Goods | 8.1K | 8.2% | 4 |
| Jul 2026 | Corteiz | 6.6K | 6.7% | 5 |
| Jul 2026 | Kith | 6.6K | 6.7% | 6 |
| Jul 2026 | Carhartt WIP | 4.4K | 4.5% | 7 |
| Jul 2026 | Fear of God Essentials | 4.4K | 4.5% | 8 |
| Jul 2026 | Represent | 4.4K | 4.5% | 9 |
| Jul 2026 | Thrills | 2.4K | 2.4% | 10 |
| Jul 2026 | Huffer | 1.9K | 1.9% | 11 |
| Aug 2026 | Stüssy | 49.5K | 40.8% | 1 |
| Aug 2026 | I Love Ugly | 22.2K | 18.3% | 2 |
| Aug 2026 | Ksubi | 12.1K | 10% | 3 |
| Aug 2026 | Butter Goods | 8.1K | 6.7% | 4 |
| Aug 2026 | Corteiz | 6.6K | 5.4% | 5 |
| Aug 2026 | Kith | 6.6K | 5.4% | 6 |
| Aug 2026 | Carhartt WIP | 4.4K | 3.6% | 7 |
| Aug 2026 | Fear of God Essentials | 4.4K | 3.6% | 8 |
| Aug 2026 | Represent | 2.9K | 2.4% | 9 |
| Aug 2026 | Thrills | 2.9K | 2.4% | 10 |
| Aug 2026 | Huffer | 1.6K | 1.3% | 11 |
| Sep 2026 | Stüssy | 49.5K | 44.2% | 1 |
| Sep 2026 | I Love Ugly | 14.8K | 13.2% | 2 |
| Sep 2026 | Ksubi | 12.1K | 10.8% | 3 |
| Sep 2026 | Butter Goods | 8.1K | 7.2% | 4 |
| Sep 2026 | Corteiz | 6.6K | 5.9% | 5 |
| Sep 2026 | Kith | 6.6K | 5.9% | 6 |
| Sep 2026 | Carhartt WIP | 3.6K | 3.2% | 7 |
| Sep 2026 | Fear of God Essentials | 3.6K | 3.2% | 8 |
| Sep 2026 | Thrills | 3.6K | 3.2% | 9 |
| Sep 2026 | Represent | 2.4K | 2.1% | 10 |
| Sep 2026 | Huffer | 1K | 0.89% | 11 |

## What is being compared

- **Butter Goods**: Measured on the search term “butter goods”.
- **Carhartt WIP**: Measured on the search term “carhartt wip”.
- **Corteiz**: Measured on the search term “corteiz”.
- **Fear of God Essentials**: Measured on the search term “essentials fear of god”.
- **Huffer**: Measured on the search term “huffer”.
- **I Love Ugly**: Measured on the search term “i love ugly”.
- **Kith**: Measured on the search term “kith”.
- **Ksubi**: Measured on the search term “ksubi”.
- **Represent**: Measured on the search term “represent clothing”.
- **Stüssy**: Measured on the search term “stussy”.
- **Thrills**: Measured on the search term “thrills clothing”.

- [Butter Goods](/demand/au/brands/butter-goods)
- [Carhartt WIP](/demand/au/brands/carhartt-wip)
- [Corteiz](/demand/au/brands/corteiz)
- [Fear of God Essentials](/demand/au/brands/fear-of-god-essentials)
- [Huffer](/demand/au/brands/huffer)
- [I Love Ugly](/demand/au/brands/i-love-ugly)
- [Kith](/demand/au/brands/kith)
- [Ksubi](/demand/au/brands/ksubi)
- [Represent](/demand/au/brands/represent)
- [Stüssy](/demand/au/brands/stussy)
- [Thrills](/demand/au/brands/thrills)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streetwear brands in Australia?

In September 2026, Stüssy was the most searched among streetwear brands in Australia, with an estimated 49.5K branded searches, 44.2% of all searches for the 11 we track.

## Cite this page

Brandwave. "Streetwear brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-streetwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-streetwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.