---
title: "Streaming services in Australia: Which are searched most?"
description: "Compare the streaming services Australians subscribe to. Share of Search among Netflix, Prime Video, Kayo Sports, Disney+, Paramount+, Foxtel, BritBox, Stan, hayu and Binge, the streaming services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-streaming-services"
publisher: "Brandwave"
---

# Streaming services in Australia: Which are searched most?

Compare the streaming services Australians subscribe to. Share of Search among Netflix, Prime Video, Kayo Sports, Disney+, Paramount+, Foxtel, BritBox, Stan, hayu and Binge, the streaming services Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming services
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Netflix, 43.5%

## Which brand is most popular in search among streaming services in Australia?

- In September 2026, Netflix was the most searched among streaming services in Australia, with an estimated 1.2M branded searches, 43.5% of all searches for the ten we track.
- Prime Video is in 2nd place, 26.4 percentage points behind at 17%.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia increased from 41.5% to 43.5%.
- Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia decreased from 15.8% to 12.7%.
- Across the 12 months ending September 2026, BritBox’s share of searches among streaming services in Australia decreased from 2.5% to 1.8%.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia increased from 0.42% to 1.3%.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia peaked at 48% in December 2025 and was lowest at 37.8% in May 2026.
- Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia peaked at 19.1% in May 2026 and was lowest at 13.1% in December 2025.
- Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia peaked at 23% in March 2026 and was lowest at 9.7% in January 2026.
- Across the 12 months ending September 2026, Disney+’s share of searches among streaming services in Australia peaked at 12.6% in August 2026 and was lowest at 8.1% in March 2026.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia peaked at 9.4% in January 2026 and was lowest at 5.9% in February 2026.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia peaked at 4.8% in September 2026 and was lowest at 3.8% in August 2026.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia peaked at 2.2% in August 2026 and was lowest at 0.42% in October 2025.
- Across the 12 months ending September 2026, Stan rose from 9th to 8th among streaming services in Australia.
- Across the 12 months ending September 2026, hayu fell from 8th to 9th among streaming services in Australia.
- Across the 12 months ending September 2026, Prime Video, Disney+, Paramount+, Foxtel and Binge held steady: their share of searches among streaming services in Australia each moved less than 0.5 percentage points.

## Top streaming services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Netflix, Prime Video and Disney+ appeared every time. Netflix was recommended most often, coming first in four out of five answers. Prime Video was second, and Disney+ was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about streaming services

- Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports
- Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports
- Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge
- Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu
- Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Netflix vs Prime Video: compare search popularity](/demand/au/compare/netflix-vs-prime-video): 43.5% against 17% Share of Search.
- [Netflix vs Kayo Sports: compare search popularity](/demand/au/compare/kayo-sports-vs-netflix): 43.5% against 12.7% Share of Search.
- [Netflix vs Disney+: compare search popularity](/demand/au/compare/disney-plus-vs-netflix): 43.5% against 10.7% Share of Search.
- [Netflix vs Paramount+: compare search popularity](/demand/au/compare/netflix-vs-paramount-plus): 43.5% against 7.2% Share of Search.
- [Prime Video vs Kayo Sports: compare search popularity](/demand/au/compare/kayo-sports-vs-prime-video): 17% against 12.7% Share of Search.
- [Prime Video vs Disney+: compare search popularity](/demand/au/compare/disney-plus-vs-prime-video): 17% against 10.7% Share of Search.
- [Prime Video vs Paramount+: compare search popularity](/demand/au/compare/paramount-plus-vs-prime-video): 17% against 7.2% Share of Search.
- [Kayo Sports vs Disney+: compare search popularity](/demand/au/compare/disney-plus-vs-kayo-sports): 12.7% against 10.7% Share of Search.
- [Kayo Sports vs Paramount+: compare search popularity](/demand/au/compare/kayo-sports-vs-paramount-plus): 12.7% against 7.2% Share of Search.
- [Disney+ vs Paramount+: compare search popularity](/demand/au/compare/disney-plus-vs-paramount-plus): 10.7% against 7.2% Share of Search.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%.
- In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
- In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%.
- In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.
- Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
- In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.
- In September 2026, Kayo Sports rose from 4th to 3rd among streaming services in Australia.
- Estimated monthly branded searches for Binge in Australia rose 18% over 12 measured months, from 2.2K to 2.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Netflix | 43.5% | 1.2M | 0.0% | Netflix |
| 2 | Prime Video | 17% | 478K | -5.0% | Amazon |
| 3 | Kayo Sports | 12.7% | 356K | 0.0% | Kayo Sports |
| 4 | Disney+ | 10.7% | 301K | -18.2% | The Walt Disney Company |
| 5 | Paramount+ | 7.2% | 201K | 0.0% | Paramount+ |
| 6 | Foxtel | 4.8% | 135K | +22.7% | Foxtel |
| 7 | BritBox | 1.8% | 49.5K | -18.2% | BritBox |
| 8 | Stan | 1.3% | 36.3K | -43.5% | Stan |
| 9 | hayu | 0.97% | 27.1K | 0.0% | hayu |
| 10 | Binge | 0.09% | 2.6K | -5.8% | Binge |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Netflix | 1.2M | 41.5% | 1 |
| Oct 2025 | Prime Video | 503K | 17.1% | 2 |
| Oct 2025 | Kayo Sports | 466K | 15.8% | 3 |
| Oct 2025 | Disney+ | 301K | 10.2% | 4 |
| Oct 2025 | Paramount+ | 201K | 6.8% | 5 |
| Oct 2025 | Foxtel | 135K | 4.6% | 6 |
| Oct 2025 | BritBox | 74K | 2.5% | 7 |
| Oct 2025 | hayu | 27.1K | 0.92% | 8 |
| Oct 2025 | Stan | 12.4K | 0.42% | 9 |
| Oct 2025 | Binge | 2.2K | 0.08% | 10 |
| Nov 2025 | Netflix | 1.2M | 42.5% | 1 |
| Nov 2025 | Prime Video | 478K | 16.6% | 2 |
| Nov 2025 | Kayo Sports | 381K | 13.3% | 3 |
| Nov 2025 | Disney+ | 301K | 10.5% | 4 |
| Nov 2025 | Paramount+ | 246K | 8.6% | 5 |
| Nov 2025 | Foxtel | 135K | 4.7% | 6 |
| Nov 2025 | BritBox | 60.5K | 2.1% | 7 |
| Nov 2025 | hayu | 27.1K | 0.94% | 8 |
| Nov 2025 | Stan | 20.1K | 0.7% | 9 |
| Nov 2025 | Binge | 2.9K | 0.1% | 10 |
| Dec 2025 | Netflix | 1.5M | 48% | 1 |
| Dec 2025 | Prime Video | 411K | 13.1% | 2 |
| Dec 2025 | Kayo Sports | 381K | 12.2% | 3 |
| Dec 2025 | Disney+ | 368K | 11.8% | 4 |
| Dec 2025 | Paramount+ | 201K | 6.4% | 5 |
| Dec 2025 | Foxtel | 135K | 4.3% | 6 |
| Dec 2025 | BritBox | 74K | 2.4% | 7 |
| Dec 2025 | hayu | 27.1K | 0.87% | 8 |
| Dec 2025 | Stan | 26.5K | 0.85% | 9 |
| Dec 2025 | Binge | 2.4K | 0.08% | 10 |
| Jan 2026 | Netflix | 1.5M | 47% | 1 |
| Jan 2026 | Prime Video | 503K | 15.8% | 2 |
| Jan 2026 | Kayo Sports | 311K | 9.7% | 3 |
| Jan 2026 | Disney+ | 301K | 9.4% | 4 |
| Jan 2026 | Paramount+ | 301K | 9.4% | 5 |
| Jan 2026 | Foxtel | 135K | 4.2% | 6 |
| Jan 2026 | BritBox | 74K | 2.3% | 7 |
| Jan 2026 | Stan | 37.9K | 1.2% | 8 |
| Jan 2026 | hayu | 27.1K | 0.85% | 9 |
| Jan 2026 | Binge | 2.9K | 0.09% | 10 |
| Feb 2026 | Netflix | 1.2M | 43.4% | 1 |
| Feb 2026 | Prime Video | 478K | 17% | 2 |
| Feb 2026 | Kayo Sports | 436K | 15.5% | 3 |
| Feb 2026 | Disney+ | 246K | 8.8% | 4 |
| Feb 2026 | Paramount+ | 165K | 5.9% | 5 |
| Feb 2026 | Foxtel | 135K | 4.8% | 6 |
| Feb 2026 | BritBox | 60.5K | 2.2% | 7 |
| Feb 2026 | Stan | 38.4K | 1.4% | 8 |
| Feb 2026 | hayu | 27.1K | 0.96% | 9 |
| Feb 2026 | Binge | 2.9K | 0.1% | 10 |
| Mar 2026 | Netflix | 1.5M | 40.6% | 1 |
| Mar 2026 | Kayo Sports | 851K | 23% | 2 |
| Mar 2026 | Prime Video | 503K | 13.6% | 3 |
| Mar 2026 | Disney+ | 301K | 8.1% | 4 |
| Mar 2026 | Paramount+ | 246K | 6.7% | 5 |
| Mar 2026 | Foxtel | 165K | 4.5% | 6 |
| Mar 2026 | BritBox | 60.5K | 1.6% | 7 |
| Mar 2026 | Stan | 37.9K | 1% | 8 |
| Mar 2026 | hayu | 27.1K | 0.73% | 9 |
| Mar 2026 | Binge | 3.3K | 0.09% | 10 |
| Apr 2026 | Netflix | 1.2M | 40.3% | 1 |
| Apr 2026 | Kayo Sports | 533K | 17.6% | 2 |
| Apr 2026 | Prime Video | 503K | 16.6% | 3 |
| Apr 2026 | Disney+ | 301K | 9.9% | 4 |
| Apr 2026 | Paramount+ | 201K | 6.6% | 5 |
| Apr 2026 | Foxtel | 135K | 4.5% | 6 |
| Apr 2026 | BritBox | 60.5K | 2% | 7 |
| Apr 2026 | Stan | 36.9K | 1.2% | 8 |
| Apr 2026 | hayu | 33.1K | 1.1% | 9 |
| Apr 2026 | Binge | 2.5K | 0.08% | 10 |
| May 2026 | Netflix | 1.2M | 37.8% | 1 |
| May 2026 | Prime Video | 615K | 19.1% | 2 |
| May 2026 | Kayo Sports | 533K | 16.5% | 3 |
| May 2026 | Disney+ | 301K | 9.3% | 4 |
| May 2026 | Paramount+ | 246K | 7.6% | 5 |
| May 2026 | Foxtel | 135K | 4.2% | 6 |
| May 2026 | BritBox | 74K | 2.3% | 7 |
| May 2026 | Stan | 64.3K | 2% | 8 |
| May 2026 | hayu | 33.1K | 1% | 9 |
| May 2026 | Binge | 2.6K | 0.08% | 10 |
| Jun 2026 | Netflix | 1.2M | 39.6% | 1 |
| Jun 2026 | Prime Video | 585K | 19% | 2 |
| Jun 2026 | Kayo Sports | 436K | 14.2% | 3 |
| Jun 2026 | Disney+ | 301K | 9.8% | 4 |
| Jun 2026 | Paramount+ | 246K | 8% | 5 |
| Jun 2026 | Foxtel | 135K | 4.4% | 6 |
| Jun 2026 | Stan | 64.3K | 2.1% | 7 |
| Jun 2026 | BritBox | 60.5K | 2% | 8 |
| Jun 2026 | hayu | 27.1K | 0.88% | 9 |
| Jun 2026 | Binge | 2.3K | 0.08% | 10 |
| Jul 2026 | Netflix | 1.2M | 42.1% | 1 |
| Jul 2026 | Prime Video | 503K | 17.4% | 2 |
| Jul 2026 | Kayo Sports | 381K | 13.2% | 3 |
| Jul 2026 | Disney+ | 301K | 10.4% | 4 |
| Jul 2026 | Paramount+ | 201K | 6.9% | 5 |
| Jul 2026 | Foxtel | 135K | 4.7% | 6 |
| Jul 2026 | Stan | 63.7K | 2.2% | 7 |
| Jul 2026 | BritBox | 60.5K | 2.1% | 8 |
| Jul 2026 | hayu | 27.1K | 0.94% | 9 |
| Jul 2026 | Binge | 2.5K | 0.09% | 10 |
| Aug 2026 | Netflix | 1.2M | 41.9% | 1 |
| Aug 2026 | Prime Video | 503K | 17.3% | 2 |
| Aug 2026 | Disney+ | 368K | 12.6% | 3 |
| Aug 2026 | Kayo Sports | 356K | 12.2% | 4 |
| Aug 2026 | Paramount+ | 201K | 6.9% | 5 |
| Aug 2026 | Foxtel | 110K | 3.8% | 6 |
| Aug 2026 | Stan | 64.3K | 2.2% | 7 |
| Aug 2026 | BritBox | 60.5K | 2.1% | 8 |
| Aug 2026 | hayu | 27.1K | 0.93% | 9 |
| Aug 2026 | Binge | 2.8K | 0.1% | 10 |
| Sep 2026 | Netflix | 1.2M | 43.5% | 1 |
| Sep 2026 | Prime Video | 478K | 17% | 2 |
| Sep 2026 | Kayo Sports | 356K | 12.7% | 3 |
| Sep 2026 | Disney+ | 301K | 10.7% | 4 |
| Sep 2026 | Paramount+ | 201K | 7.2% | 5 |
| Sep 2026 | Foxtel | 135K | 4.8% | 6 |
| Sep 2026 | BritBox | 49.5K | 1.8% | 7 |
| Sep 2026 | Stan | 36.3K | 1.3% | 8 |
| Sep 2026 | hayu | 27.1K | 0.97% | 9 |
| Sep 2026 | Binge | 2.6K | 0.09% | 10 |

## What is being compared

- **Binge**: Measured on the search terms “binge streaming” and “binge tv”, summed into one figure.
- **BritBox**: Measured on the search term “britbox”.
- **Disney+**: Measured on the search term “disney plus”.
- **Foxtel**: Measured on the search term “foxtel”.
- **hayu**: Measured on the search term “hayu”.
- **Kayo Sports**: Measured on the search terms “kayo” and “kayo sports”, summed into one figure.
- **Netflix**: Measured on the search term “netflix”.
- **Paramount+**: Measured on the search term “paramount plus”.
- **Prime Video**: Measured on the search terms “amazon prime video” and “prime video”, summed into one figure.
- **Stan**: Measured on the search terms “stan app”, “stan streaming” and “stan tv”, summed into one figure.

- [Binge](/demand/au/brands/binge)
- [BritBox](/demand/au/brands/britbox)
- [Disney+](/demand/au/brands/disney-plus)
- [Foxtel](/demand/au/brands/foxtel)
- [hayu](/demand/au/brands/hayu)
- [Kayo Sports](/demand/au/brands/kayo-sports)
- [Netflix](/demand/au/brands/netflix)
- [Paramount+](/demand/au/brands/paramount-plus)
- [Prime Video](/demand/au/brands/prime-video)
- [Stan](/demand/au/brands/stan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming services in Australia?

In September 2026, Netflix was the most searched among streaming services in Australia, with an estimated 1.2M branded searches, 43.5% of all searches for the ten we track.

## Cite this page

Brandwave. "Streaming services in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.