---
title: "Streaming device brands in Australia: Which are searched most?"
description: "Compare the TV streaming sticks and boxes Australians plug in. Share of Search among Google Chromecast, Hubbl, Apple TV 4K, Amazon Fire TV Stick, Fetch, Nvidia Shield and Roku, the streaming device brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-streaming-device-brands"
publisher: "Brandwave"
---

# Streaming device brands in Australia: Which are searched most?

Compare the TV streaming sticks and boxes Australians plug in. Share of Search among Google Chromecast, Hubbl, Apple TV 4K, Amazon Fire TV Stick, Fetch, Nvidia Shield and Roku, the streaming device brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming device brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Chromecast, 47.3%

## Which brand is most popular in search among streaming device brands in Australia?

- In September 2026, Google Chromecast was the most searched among streaming device brands in Australia, with an estimated 72.6K branded searches, 47.3% of all searches for the seven we track.
- Hubbl is in 2nd place, 32.8 percentage points behind at 14.5%.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in Australia increased from 42% to 47.3%.
- Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia decreased from 24.1% to 14.5%.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia increased from 7.2% to 11.8%.
- Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia decreased from 10.8% to 9.6%.
- Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands in Australia increased from 2.6% to 3.5%.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in Australia peaked at 47.6% in December 2025 and was lowest at 35.3% in March 2026.
- Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia peaked at 36% in March 2026 and was lowest at 12.4% in June 2026.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia peaked at 28.6% in July 2026 and was lowest at 5.5% in February 2026.
- Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in Australia peaked at 9.9% in December 2025 and was lowest at 6.8% in June 2026.
- Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia peaked at 10.8% in October 2025 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Nvidia Shield’s share of searches among streaming device brands in Australia peaked at 3.5% in September 2026 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in Australia peaked at 5.2% in April 2026 and was lowest at 3.1% in July 2026.
- Across the 12 months ending September 2026, Apple TV 4K rose from 5th to 3rd among streaming device brands in Australia.
- Across the 12 months ending September 2026, Fetch fell from 3rd to 5th among streaming device brands in Australia.
- Across the 12 months ending September 2026, Nvidia Shield rose from 7th to 6th among streaming device brands in Australia.
- Across the 12 months ending September 2026, Roku fell from 6th to 7th among streaming device brands in Australia.
- Across the 12 months ending September 2026, Amazon Fire TV Stick held steady: its share of searches among streaming device brands in Australia moved less than 0.5 percentage points.

## Top streaming device brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple TV 4K and Amazon Fire TV Stick were mentioned most often, in four of the five answers. Amazon Fire TV Stick was recommended most often, coming first in one out of three answers that gave a list. Apple TV 4K was second, and Google Chromecast was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Amazon Fire TV Stick | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple TV 4K | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Google Chromecast | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nvidia Shield | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hubbl | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fetch | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Roku | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about streaming device brands

- Asked ChatGPT "Which streaming device should I buy for my TV in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick
- Asked ChatGPT "What are the best TV streaming devices in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Nvidia Shield, 5. Hubbl, 6. Fetch, 7. Roku
- Asked ChatGPT "What's the best streaming stick for an older TV?": 1. Amazon Fire TV Stick, 2. Apple TV 4K
- Searched Google, AI Overview "streaming device": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K
- Searched Google, AI Overview "media player": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Google Chromecast vs Hubbl: compare search popularity](/demand/au/compare/google-chromecast-vs-hubbl): 47.3% against 14.5% Share of Search.
- [Google Chromecast vs Apple TV 4K: compare search popularity](/demand/au/compare/apple-tv-4k-vs-google-chromecast): 47.3% against 11.8% Share of Search.
- [Google Chromecast vs Amazon Fire TV Stick: compare search popularity](/demand/au/compare/amazon-fire-tv-stick-vs-google-chromecast): 47.3% against 9.8% Share of Search.
- [Google Chromecast vs Fetch: compare search popularity](/demand/au/compare/fetch-tv-vs-google-chromecast): 47.3% against 9.6% Share of Search.
- [Hubbl vs Apple TV 4K: compare search popularity](/demand/au/compare/apple-tv-4k-vs-hubbl): 14.5% against 11.8% Share of Search.
- [Hubbl vs Amazon Fire TV Stick: compare search popularity](/demand/au/compare/amazon-fire-tv-stick-vs-hubbl): 14.5% against 9.8% Share of Search.
- [Hubbl vs Fetch: compare search popularity](/demand/au/compare/fetch-tv-vs-hubbl): 14.5% against 9.6% Share of Search.
- [Apple TV 4K vs Amazon Fire TV Stick: compare search popularity](/demand/au/compare/amazon-fire-tv-stick-vs-apple-tv-4k): 11.8% against 9.8% Share of Search.
- [Apple TV 4K vs Fetch: compare search popularity](/demand/au/compare/apple-tv-4k-vs-fetch-tv): 11.8% against 9.6% Share of Search.
- [Amazon Fire TV Stick vs Fetch: compare search popularity](/demand/au/compare/amazon-fire-tv-stick-vs-fetch-tv): 9.8% against 9.6% Share of Search.

## How did search popularity change for Australia streaming device brands in September 2026?

- In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches.
- In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.
- In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.
- In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%.
- In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%.
- In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
- Estimated monthly branded searches for Roku in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Chromecast | 47.3% | 72.6K | 0.0% | Google |
| 2 | Hubbl | 14.5% | 22.2K | -18.1% | Foxtel |
| 3 | Apple TV 4K | 11.8% | 18.1K | -45.3% | Apple |
| 4 | Amazon Fire TV Stick | 9.8% | 15K | 0.0% | Amazon |
| 5 | Fetch | 9.6% | 14.8K | +22.3% | Fetch |
| 6 | Nvidia Shield | 3.5% | 5.4K | +22.7% | Nvidia Shield |
| 7 | Roku | 3.5% | 5.4K | 0.0% | Roku |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Chromecast | 70.4K | 42% | 1 |
| Oct 2025 | Hubbl | 40.5K | 24.1% | 2 |
| Oct 2025 | Fetch | 18.1K | 10.8% | 3 |
| Oct 2025 | Amazon Fire TV Stick | 15.7K | 9.4% | 4 |
| Oct 2025 | Apple TV 4K | 12.1K | 7.2% | 5 |
| Oct 2025 | Roku | 6.6K | 3.9% | 6 |
| Oct 2025 | Nvidia Shield | 4.4K | 2.6% | 7 |
| Nov 2025 | Google Chromecast | 75.3K | 42.7% | 1 |
| Nov 2025 | Hubbl | 40.5K | 23% | 2 |
| Nov 2025 | Apple TV 4K | 18.1K | 10.3% | 3 |
| Nov 2025 | Amazon Fire TV Stick | 15.7K | 8.9% | 4 |
| Nov 2025 | Fetch | 14.8K | 8.4% | 5 |
| Nov 2025 | Roku | 6.6K | 3.7% | 6 |
| Nov 2025 | Nvidia Shield | 5.4K | 3.1% | 7 |
| Dec 2025 | Google Chromecast | 88.8K | 47.6% | 1 |
| Dec 2025 | Hubbl | 40.5K | 21.7% | 2 |
| Dec 2025 | Amazon Fire TV Stick | 18.4K | 9.9% | 3 |
| Dec 2025 | Fetch | 14.8K | 7.9% | 4 |
| Dec 2025 | Apple TV 4K | 12.1K | 6.5% | 5 |
| Dec 2025 | Roku | 6.6K | 3.5% | 6 |
| Dec 2025 | Nvidia Shield | 5.4K | 2.9% | 7 |
| Jan 2026 | Google Chromecast | 72.6K | 44.3% | 1 |
| Jan 2026 | Hubbl | 40.5K | 24.7% | 2 |
| Jan 2026 | Amazon Fire TV Stick | 15K | 9.2% | 3 |
| Jan 2026 | Fetch | 14.8K | 9% | 4 |
| Jan 2026 | Apple TV 4K | 9.9K | 6% | 5 |
| Jan 2026 | Roku | 6.6K | 4% | 6 |
| Jan 2026 | Nvidia Shield | 4.4K | 2.7% | 7 |
| Feb 2026 | Google Chromecast | 57.6K | 38.9% | 1 |
| Feb 2026 | Hubbl | 49.5K | 33.4% | 2 |
| Feb 2026 | Fetch | 12.1K | 8.2% | 3 |
| Feb 2026 | Amazon Fire TV Stick | 11.8K | 8% | 4 |
| Feb 2026 | Apple TV 4K | 8.1K | 5.5% | 5 |
| Feb 2026 | Roku | 5.4K | 3.6% | 6 |
| Feb 2026 | Nvidia Shield | 3.6K | 2.4% | 7 |
| Mar 2026 | Hubbl | 60.5K | 36% | 1 |
| Mar 2026 | Google Chromecast | 59.4K | 35.3% | 2 |
| Mar 2026 | Apple TV 4K | 14.8K | 8.8% | 3 |
| Mar 2026 | Amazon Fire TV Stick | 12.3K | 7.3% | 4 |
| Mar 2026 | Fetch | 12.1K | 7.2% | 5 |
| Mar 2026 | Roku | 5.4K | 3.2% | 6 |
| Mar 2026 | Nvidia Shield | 3.6K | 2.1% | 7 |
| Apr 2026 | Google Chromecast | 72.6K | 46.8% | 1 |
| Apr 2026 | Hubbl | 33.1K | 21.3% | 2 |
| Apr 2026 | Fetch | 14.8K | 9.5% | 3 |
| Apr 2026 | Amazon Fire TV Stick | 12.3K | 7.9% | 4 |
| Apr 2026 | Apple TV 4K | 9.9K | 6.4% | 5 |
| Apr 2026 | Roku | 8.1K | 5.2% | 6 |
| Apr 2026 | Nvidia Shield | 4.4K | 2.8% | 7 |
| May 2026 | Google Chromecast | 82.7K | 46.7% | 1 |
| May 2026 | Apple TV 4K | 27.1K | 15.3% | 2 |
| May 2026 | Hubbl | 27.1K | 15.3% | 3 |
| May 2026 | Fetch | 14.8K | 8.4% | 4 |
| May 2026 | Amazon Fire TV Stick | 14.5K | 8.2% | 5 |
| May 2026 | Roku | 6.6K | 3.7% | 6 |
| May 2026 | Nvidia Shield | 4.4K | 2.5% | 7 |
| Jun 2026 | Google Chromecast | 87.6K | 39.9% | 1 |
| Jun 2026 | Apple TV 4K | 60.5K | 27.6% | 2 |
| Jun 2026 | Hubbl | 27.1K | 12.4% | 3 |
| Jun 2026 | Amazon Fire TV Stick | 15K | 6.8% | 4 |
| Jun 2026 | Fetch | 14.8K | 6.7% | 5 |
| Jun 2026 | Roku | 9.9K | 4.5% | 6 |
| Jun 2026 | Nvidia Shield | 4.4K | 2% | 7 |
| Jul 2026 | Google Chromecast | 82.7K | 39.1% | 1 |
| Jul 2026 | Apple TV 4K | 60.5K | 28.6% | 2 |
| Jul 2026 | Hubbl | 27.1K | 12.8% | 3 |
| Jul 2026 | Amazon Fire TV Stick | 15.7K | 7.4% | 4 |
| Jul 2026 | Fetch | 12.1K | 5.7% | 5 |
| Jul 2026 | Nvidia Shield | 6.6K | 3.1% | 6 |
| Jul 2026 | Roku | 6.6K | 3.1% | 7 |
| Aug 2026 | Google Chromecast | 72.6K | 42.8% | 1 |
| Aug 2026 | Apple TV 4K | 33.1K | 19.5% | 2 |
| Aug 2026 | Hubbl | 27.1K | 16% | 3 |
| Aug 2026 | Amazon Fire TV Stick | 15K | 8.8% | 4 |
| Aug 2026 | Fetch | 12.1K | 7.1% | 5 |
| Aug 2026 | Roku | 5.4K | 3.2% | 6 |
| Aug 2026 | Nvidia Shield | 4.4K | 2.6% | 7 |
| Sep 2026 | Google Chromecast | 72.6K | 47.3% | 1 |
| Sep 2026 | Hubbl | 22.2K | 14.5% | 2 |
| Sep 2026 | Apple TV 4K | 18.1K | 11.8% | 3 |
| Sep 2026 | Amazon Fire TV Stick | 15K | 9.8% | 4 |
| Sep 2026 | Fetch | 14.8K | 9.6% | 5 |
| Sep 2026 | Nvidia Shield | 5.4K | 3.5% | 6 |
| Sep 2026 | Roku | 5.4K | 3.5% | 7 |

## What is being compared

- **Amazon Fire TV Stick**: Measured on the search terms “amazon fire stick” and “fire tv stick”, summed into one figure.
- **Apple TV 4K**: Measured on the search term “apple tv 4k”.
- **Fetch**: Measured on the search term “fetch tv”.
- **Google Chromecast**: Measured on the search terms “chromecast” and “google tv streamer”, summed into one figure.
- **Hubbl**: Measured on the search term “hubbl”.
- **Nvidia Shield**: Measured on the search term “nvidia shield”.
- **Roku**: Measured on the search term “roku”.

- [Amazon Fire TV Stick](/demand/au/brands/amazon-fire-tv-stick)
- [Apple TV 4K](/demand/au/brands/apple-tv-4k)
- [Fetch](/demand/au/brands/fetch-tv)
- [Google Chromecast](/demand/au/brands/google-chromecast)
- [Hubbl](/demand/au/brands/hubbl)
- [Nvidia Shield](/demand/au/brands/nvidia-shield)
- [Roku](/demand/au/brands/roku)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming device brands in Australia?

In September 2026, Google Chromecast was the most searched among streaming device brands in Australia, with an estimated 72.6K branded searches, 47.3% of all searches for the seven we track.

## Cite this page

Brandwave. "Streaming device brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-streaming-device-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-streaming-device-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.