--- title: "JBL vs Marshall: Which is searched more in Australia?" description: "Is JBL or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-speaker-brands/compare/jbl-vs-marshall-audio" publisher: "Brandwave" --- # JBL vs Marshall: Which is searched more in Australia? Is JBL or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JBL and Marshall - **Competitive set**: Speaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **JBL Share of Search**: 48.1% - **Marshall Share of Search**: 7.9% ## Is JBL or Marshall more popular in search? - In September 2026, JBL had more branded searches than Marshall among speaker brands in Australia. JBL had about 74,000 branded searches, while Marshall had 12,100. JBL made up 48.1% of all speaker brand searches we track, and Marshall accounted for 7.9%. - JBL was ahead of Marshall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JBL’s share of searches among speaker brands in Australia moved from 44.2% to 48.1%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in Australia moved from 7.2% to 7.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. Marshall did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEF | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Bowers & Wilkins | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Sonos | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bose | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sony | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ultimate Ears | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edifier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Q Acoustics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "What's the best bluetooth speaker in Australia?": 1. JBL, 2. Bose - Asked ChatGPT "Which home speaker brand has the best sound?": 1. KEF, 2. Bowers & Wilkins, 3. Sonos, 4. JBL - Asked ChatGPT "Which wireless speaker is best for parties?": 1. JBL, 2. Sony - Searched Google, AI Overview "bluetooth speaker": 1. Sony, 2. JBL - Searched Google, AI Overview "speakers": 1. JBL Not named in any answer: Ultimate Ears, Marshall, Bang & Olufsen, Edifier, Q Acoustics and DALI. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia speaker brands in September 2026? - In September 2026, Ultimate Ears overtook Marshall to rank 3rd among speaker brands in Australia, with 8% of the searches. - In September 2026, JBL gained share of searches among speaker brands in Australia, from 46.9% to 48.1%. - In September 2026, Marshall lost share of searches among speaker brands in Australia, from 9.4% to 7.9%. ## Month by month | Month | JBL estimated searches | JBL Share of Search | JBL rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 44.2% | 1 | 9.9K | 7.2% | 5 | | Nov 2025 | 90.5K | 44.1% | 1 | 18.1K | 8.8% | 4 | | Dec 2025 | 110K | 51.2% | 1 | 14.8K | 6.9% | 5 | | Jan 2026 | 60.5K | 45% | 1 | 9.9K | 7.4% | 5 | | Feb 2026 | 40.5K | 40.2% | 1 | 8.1K | 8% | 5 | | Mar 2026 | 40.5K | 38.4% | 1 | 8.1K | 7.7% | 5 | | Apr 2026 | 60.5K | 49.1% | 1 | 8.1K | 6.6% | 6 | | May 2026 | 49.5K | 42.3% | 1 | 9.9K | 8.5% | 4 | | Jun 2026 | 60.5K | 45% | 1 | 12.1K | 9% | 3 | | Jul 2026 | 60.5K | 45% | 1 | 12.1K | 9% | 3 | | Aug 2026 | 74K | 46.9% | 1 | 14.8K | 9.4% | 3 | | Sep 2026 | 74K | 48.1% | 1 | 12.1K | 7.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using JBL’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JBL**: Measured on the search term “jbl speaker”. - **Marshall**: Measured on the search term “marshall speaker”. - [JBL profile](/demand/au/brands/jbl) - [Marshall profile](/demand/au/brands/marshall-audio) - [All speaker brands in Australia](/demand/au/categories/au-speaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JBL or Marshall more popular in search? In September 2026, JBL had more branded searches than Marshall among speaker brands in Australia. JBL had about 74,000 branded searches, while Marshall had 12,100. JBL made up 48.1% of all speaker brand searches we track, and Marshall accounted for 7.9%. ## Cite this page Brandwave. "JBL vs Marshall: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-speaker-brands/compare/jbl-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-speaker-brands/compare/jbl-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.