--- title: "Soft drink brands in Australia: Which are searched most?" description: "Compare the soft drink brands people buy. Share of Search among Coca-Cola, Pepsi, Kirks, Bundaberg, Sprite, Schweppes and Solo, the soft drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-soft-drink-brands" publisher: "Brandwave" --- # Soft drink brands in Australia: Which are searched most? Compare the soft drink brands people buy. Share of Search among Coca-Cola, Pepsi, Kirks, Bundaberg, Sprite, Schweppes and Solo, the soft drink brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soft drink brands - **Market**: Australia - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Coca-Cola, 26.1% ## Which brand is most popular in search among soft drink brands in Australia? - Coca-Cola and Pepsi tie for the highest share of searches among soft drink brands in Australia, at 26.1% each in September 2026. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia decreased from 27.4% to 26.1%. - Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands in Australia increased from 18.3% to 26.1%. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia increased from 11.1% to 14%. - Across the 12 months ending September 2026, Bundaberg’s share of searches among soft drink brands in Australia decreased from 17.4% to 13.3%. - Across the 12 months ending September 2026, Sprite’s share of searches among soft drink brands in Australia decreased from 12.2% to 11.7%. - Across the 12 months ending September 2026, Schweppes’ share of searches among soft drink brands in Australia decreased from 8.2% to 5.2%. - Across the 12 months ending September 2026, Solo’s share of searches among soft drink brands in Australia decreased from 5.5% to 3.5%. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia peaked at 30.3% in June 2026 and was lowest at 22.4% in January 2026. - Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands in Australia peaked at 29.6% in July 2026 and was lowest at 15.9% in December 2025. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia peaked at 15.2% in November 2025 and was lowest at 7.8% in June 2026. - Across the 12 months ending September 2026, Bundaberg’s share of searches among soft drink brands in Australia peaked at 25% in December 2025 and was lowest at 12.7% in August 2026. - Across the 12 months ending September 2026, Sprite’s share of searches among soft drink brands in Australia peaked at 14.9% in August 2026 and was lowest at 9.7% in April 2026. - Across the 12 months ending September 2026, Schweppes’ share of searches among soft drink brands in Australia peaked at 8.8% in May 2026 and was lowest at 5.2% in September 2026. - Across the 12 months ending September 2026, Solo’s share of searches among soft drink brands in Australia peaked at 5.5% in October 2025 and was lowest at 3.1% in March 2026. - Across the 12 months ending September 2026, Kirks rose from 5th to 3rd among soft drink brands in Australia. - Across the 12 months ending September 2026, Bundaberg fell from 3rd to 4th among soft drink brands in Australia. - Across the 12 months ending September 2026, Sprite fell from 4th to 5th among soft drink brands in Australia. ## Top soft drink brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Bundaberg appeared every time. Bundaberg was recommended most often, coming first in one out of two answers that gave a list. Pepsi was second, and Solo was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [Coca-Cola vs Pepsi: compare search popularity](/demand/au/compare/coca-cola-vs-pepsi): 26.1% Share of Search each. - [Coca-Cola vs Kirks: compare search popularity](/demand/au/compare/coca-cola-vs-kirks): 26.1% against 14% Share of Search. - [Coca-Cola vs Bundaberg: compare search popularity](/demand/au/compare/bundaberg-vs-coca-cola): 26.1% against 13.3% Share of Search. - [Coca-Cola vs Sprite: compare search popularity](/demand/au/compare/coca-cola-vs-sprite): 26.1% against 11.7% Share of Search. - [Pepsi vs Kirks: compare search popularity](/demand/au/compare/kirks-vs-pepsi): 26.1% against 14% Share of Search. - [Pepsi vs Bundaberg: compare search popularity](/demand/au/compare/bundaberg-vs-pepsi): 26.1% against 13.3% Share of Search. - [Pepsi vs Sprite: compare search popularity](/demand/au/compare/pepsi-vs-sprite): 26.1% against 11.7% Share of Search. - [Kirks vs Bundaberg: compare search popularity](/demand/au/compare/bundaberg-vs-kirks): 14% against 13.3% Share of Search. - [Kirks vs Sprite: compare search popularity](/demand/au/compare/kirks-vs-sprite): 14% against 11.7% Share of Search. - [Bundaberg vs Sprite: compare search popularity](/demand/au/compare/bundaberg-vs-sprite): 13.3% against 11.7% Share of Search. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%. - In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%. - In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026. - Estimated monthly branded searches for Solo in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coca-Cola | 26.1% | 33.1K | 0.0% | The Coca-Cola Company | | 2 | Pepsi | 26.1% | 33.1K | 0.0% | Pepsi | | 3 | Kirks | 14% | 17.7K | +60.9% | Kirks | | 4 | Bundaberg | 13.3% | 16.9K | +9.0% | Bundaberg | | 5 | Sprite | 11.7% | 14.8K | -18.2% | Sprite | | 6 | Schweppes | 5.2% | 6.6K | 0.0% | Schweppes | | 7 | Solo | 3.5% | 4.4K | 0.0% | Solo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coca-Cola | 27.1K | 27.4% | 1 | | Oct 2025 | Pepsi | 18.1K | 18.3% | 2 | | Oct 2025 | Bundaberg | 17.2K | 17.4% | 3 | | Oct 2025 | Sprite | 12.1K | 12.2% | 4 | | Oct 2025 | Kirks | 11K | 11.1% | 5 | | Oct 2025 | Schweppes | 8.1K | 8.2% | 6 | | Oct 2025 | Solo | 5.4K | 5.5% | 7 | | Nov 2025 | Coca-Cola | 33.1K | 28.4% | 1 | | Nov 2025 | Pepsi | 22.2K | 19.1% | 2 | | Nov 2025 | Bundaberg | 18.8K | 16.2% | 3 | | Nov 2025 | Kirks | 17.7K | 15.2% | 4 | | Nov 2025 | Sprite | 12.1K | 10.4% | 5 | | Nov 2025 | Schweppes | 8.1K | 7% | 6 | | Nov 2025 | Solo | 4.4K | 3.8% | 7 | | Dec 2025 | Bundaberg | 28.5K | 25% | 1 | | Dec 2025 | Coca-Cola | 27.1K | 23.8% | 2 | | Dec 2025 | Pepsi | 18.1K | 15.9% | 3 | | Dec 2025 | Kirks | 15.7K | 13.8% | 4 | | Dec 2025 | Sprite | 12.1K | 10.6% | 5 | | Dec 2025 | Schweppes | 8.1K | 7.1% | 6 | | Dec 2025 | Solo | 4.4K | 3.9% | 7 | | Jan 2026 | Coca-Cola | 22.2K | 22.4% | 1 | | Jan 2026 | Pepsi | 22.2K | 22.4% | 2 | | Jan 2026 | Bundaberg | 20.7K | 20.9% | 3 | | Jan 2026 | Kirks | 11.7K | 11.8% | 4 | | Jan 2026 | Sprite | 9.9K | 10% | 5 | | Jan 2026 | Schweppes | 8.1K | 8.2% | 6 | | Jan 2026 | Solo | 4.4K | 4.4% | 7 | | Feb 2026 | Coca-Cola | 27.1K | 27.7% | 1 | | Feb 2026 | Pepsi | 22.2K | 22.7% | 2 | | Feb 2026 | Bundaberg | 15.8K | 16.1% | 3 | | Feb 2026 | Kirks | 12.8K | 13.1% | 4 | | Feb 2026 | Sprite | 9.9K | 10.1% | 5 | | Feb 2026 | Schweppes | 6.6K | 6.7% | 6 | | Feb 2026 | Solo | 3.6K | 3.7% | 7 | | Mar 2026 | Coca-Cola | 33.1K | 28.6% | 1 | | Mar 2026 | Pepsi | 27.1K | 23.4% | 2 | | Mar 2026 | Bundaberg | 16.1K | 13.9% | 3 | | Mar 2026 | Kirks | 15.7K | 13.6% | 4 | | Mar 2026 | Sprite | 12.1K | 10.4% | 5 | | Mar 2026 | Schweppes | 8.1K | 7% | 6 | | Mar 2026 | Solo | 3.6K | 3.1% | 7 | | Apr 2026 | Coca-Cola | 27.1K | 26.6% | 1 | | Apr 2026 | Pepsi | 27.1K | 26.6% | 2 | | Apr 2026 | Bundaberg | 15.7K | 15.4% | 3 | | Apr 2026 | Kirks | 10.5K | 10.3% | 4 | | Apr 2026 | Sprite | 9.9K | 9.7% | 5 | | Apr 2026 | Schweppes | 8.1K | 7.9% | 6 | | Apr 2026 | Solo | 3.6K | 3.5% | 7 | | May 2026 | Coca-Cola | 33.1K | 29.6% | 1 | | May 2026 | Pepsi | 27.1K | 24.2% | 2 | | May 2026 | Bundaberg | 15.7K | 14% | 3 | | May 2026 | Sprite | 12.1K | 10.8% | 4 | | May 2026 | Kirks | 10.5K | 9.4% | 5 | | May 2026 | Schweppes | 9.9K | 8.8% | 6 | | May 2026 | Solo | 3.6K | 3.2% | 7 | | Jun 2026 | Coca-Cola | 33.1K | 30.3% | 1 | | Jun 2026 | Pepsi | 27.1K | 24.8% | 2 | | Jun 2026 | Bundaberg | 15.4K | 14.1% | 3 | | Jun 2026 | Sprite | 14.8K | 13.6% | 4 | | Jun 2026 | Kirks | 8.5K | 7.8% | 5 | | Jun 2026 | Schweppes | 6.6K | 6.1% | 6 | | Jun 2026 | Solo | 3.6K | 3.3% | 7 | | Jul 2026 | Pepsi | 33.1K | 29.6% | 1 | | Jul 2026 | Coca-Cola | 27.1K | 24.2% | 2 | | Jul 2026 | Bundaberg | 17.6K | 15.7% | 3 | | Jul 2026 | Sprite | 14.8K | 13.2% | 4 | | Jul 2026 | Kirks | 9K | 8.1% | 5 | | Jul 2026 | Schweppes | 6.6K | 5.9% | 6 | | Jul 2026 | Solo | 3.6K | 3.2% | 7 | | Aug 2026 | Coca-Cola | 33.1K | 27.2% | 1 | | Aug 2026 | Pepsi | 33.1K | 27.2% | 2 | | Aug 2026 | Sprite | 18.1K | 14.9% | 3 | | Aug 2026 | Bundaberg | 15.5K | 12.7% | 4 | | Aug 2026 | Kirks | 11K | 9% | 5 | | Aug 2026 | Schweppes | 6.6K | 5.4% | 6 | | Aug 2026 | Solo | 4.4K | 3.6% | 7 | | Sep 2026 | Coca-Cola | 33.1K | 26.1% | 1 | | Sep 2026 | Pepsi | 33.1K | 26.1% | 2 | | Sep 2026 | Kirks | 17.7K | 14% | 3 | | Sep 2026 | Bundaberg | 16.9K | 13.3% | 4 | | Sep 2026 | Sprite | 14.8K | 11.7% | 5 | | Sep 2026 | Schweppes | 6.6K | 5.2% | 6 | | Sep 2026 | Solo | 4.4K | 3.5% | 7 | ## What is being compared - **Bundaberg**: Measured on the search terms “bundaberg drinks”, “bundaberg ginger beer”, “bundaberg lemon lime and bitters” and “bundaberg soft drink”, summed into one figure. - **Coca-Cola**: Measured on the search term “coca cola”. - **Kirks**: Measured on the search terms “kirks” and “kirks soft drink”, summed into one figure. - **Pepsi**: Measured on the search term “pepsi max”. - **Schweppes**: Measured on the search term “schweppes”. - **Solo**: Measured on the search terms “solo drink” and “solo soft drink”, summed into one figure. - **Sprite**: Measured on the search term “sprite”. - [Bundaberg](/demand/au/brands/bundaberg) - [Coca-Cola](/demand/au/brands/coca-cola) - [Kirks](/demand/au/brands/kirks) - [Pepsi](/demand/au/brands/pepsi) - [Schweppes](/demand/au/brands/schweppes) - [Solo](/demand/au/brands/solo-soft-drink) - [Sprite](/demand/au/brands/sprite) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soft drink brands in Australia? Coca-Cola and Pepsi tie for the highest share of searches among soft drink brands in Australia, at 26.1% each in September 2026. ## Cite this page Brandwave. "Soft drink brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-soft-drink-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-soft-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.