---
title: "Sneaker retailers in Australia: Which are searched most?"
description: "Compare the stores people buy sneakers from. Share of Search among JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC and The Athlete's Foot, the sneaker retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-sneaker-retailers"
publisher: "Brandwave"
---

# Sneaker retailers in Australia: Which are searched most?

Compare the stores people buy sneakers from. Share of Search among JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC and The Athlete's Foot, the sneaker retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sneaker retailers
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JD Sports, 35.2%

## Which brand is most popular in search among sneaker retailers in Australia?

- In September 2026, JD Sports was the most searched among sneaker retailers in Australia, with an estimated 368K branded searches, 35.2% of all searches for the six we track.
- Foot Locker is in 2nd place, 6.4 percentage points behind at 28.8%.
- Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia increased from 3.9% to 4.7%.
- Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia peaked at 42.8% in July 2026 and was lowest at 31.9% in February 2026.
- Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia peaked at 32.3% in November 2025 and was lowest at 26.3% in August 2026.
- Across the 12 months ending September 2026, Culture Kings’ share of searches among sneaker retailers in Australia peaked at 18.9% in December 2025 and was lowest at 12.6% in April 2026.
- Across the 12 months ending September 2026, Platypus’ share of searches among sneaker retailers in Australia peaked at 13.4% in May 2026 and was lowest at 10.3% in April 2026.
- Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia peaked at 5.3% in August 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, The Athlete's Foot’s share of searches among sneaker retailers in Australia peaked at 3.3% in January 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, JD Sports, Foot Locker, Culture Kings, Platypus and The Athlete's Foot held steady: their share of searches among sneaker retailers in Australia each moved less than 0.5 percentage points.

## Top sneaker retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned most often, in three of the four answers. Foot Locker was recommended most often, coming first in one out of two answers that gave a list. JD Sports was second, and Culture Kings and Hype DC tied for third. Platypus, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Foot Locker | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| JD Sports | 2nd | 1 of 3 | 0 of 1 | 1 of 4 |
| Culture Kings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Hype DC | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Platypus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| The Athlete's Foot | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about sneaker retailers

- Asked ChatGPT "Where should I buy sneakers in Australia?": 1. JD Sports, 2. Hype DC, 3. Foot Locker, 4. Culture Kings
- Asked ChatGPT "What are the best sneaker stores in Australia?": 1. Foot Locker, 2. Culture Kings
- Asked ChatGPT "Which store in Australia has the best range of running shoes?": 1. The Athlete's Foot
- Searched Google, AI Overview "shoe stores": 1. Foot Locker

Not named in any answer: Platypus.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [JD Sports vs Foot Locker: compare search popularity](/demand/au/compare/foot-locker-vs-jd-sports): 35.2% against 28.8% Share of Search.
- [JD Sports vs Culture Kings: compare search popularity](/demand/au/compare/culture-kings-vs-jd-sports): 35.2% against 15.8% Share of Search.
- [JD Sports vs Platypus: compare search popularity](/demand/au/compare/jd-sports-vs-platypus-shoes): 35.2% against 12.9% Share of Search.
- [JD Sports vs Hype DC: compare search popularity](/demand/au/compare/hype-dc-vs-jd-sports): 35.2% against 4.7% Share of Search.
- [Foot Locker vs Culture Kings: compare search popularity](/demand/au/compare/culture-kings-vs-foot-locker): 28.8% against 15.8% Share of Search.
- [Foot Locker vs Platypus: compare search popularity](/demand/au/compare/foot-locker-vs-platypus-shoes): 28.8% against 12.9% Share of Search.
- [Foot Locker vs Hype DC: compare search popularity](/demand/au/compare/foot-locker-vs-hype-dc): 28.8% against 4.7% Share of Search.
- [Culture Kings vs Platypus: compare search popularity](/demand/au/compare/culture-kings-vs-platypus-shoes): 15.8% against 12.9% Share of Search.
- [Culture Kings vs Hype DC: compare search popularity](/demand/au/compare/culture-kings-vs-hype-dc): 15.8% against 4.7% Share of Search.
- [Platypus vs Hype DC: compare search popularity](/demand/au/compare/hype-dc-vs-platypus-shoes): 12.9% against 4.7% Share of Search.

## How did search popularity change for Australia sneaker retailers in September 2026?

- In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
- In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.
- In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.
- In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.
- In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.
- Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JD Sports | 35.2% | 368K | -18.2% | JD SPORTS FASHION NZ PTY LIMITED |
| 2 | Foot Locker | 28.8% | 301K | 0.0% | Foot Locker |
| 3 | Culture Kings | 15.8% | 165K | 0.0% | Culture Kings |
| 4 | Platypus | 12.9% | 135K | 0.0% | Platypus |
| 5 | Hype DC | 4.7% | 49.5K | -18.2% | Hype DC |
| 6 | The Athlete's Foot | 2.6% | 27.1K | -18.1% | The Athlete's Foot |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JD Sports | 450K | 35.5% | 1 |
| Oct 2025 | Foot Locker | 368K | 29.1% | 2 |
| Oct 2025 | Culture Kings | 201K | 15.9% | 3 |
| Oct 2025 | Platypus | 165K | 13% | 4 |
| Oct 2025 | Hype DC | 49.5K | 3.9% | 5 |
| Oct 2025 | The Athlete's Foot | 33.1K | 2.6% | 6 |
| Nov 2025 | Foot Locker | 673K | 32.3% | 1 |
| Nov 2025 | JD Sports | 673K | 32.3% | 2 |
| Nov 2025 | Culture Kings | 368K | 17.7% | 3 |
| Nov 2025 | Platypus | 246K | 11.8% | 4 |
| Nov 2025 | Hype DC | 90.5K | 4.3% | 5 |
| Nov 2025 | The Athlete's Foot | 33.1K | 1.6% | 6 |
| Dec 2025 | JD Sports | 673K | 34.5% | 1 |
| Dec 2025 | Foot Locker | 550K | 28.2% | 2 |
| Dec 2025 | Culture Kings | 368K | 18.9% | 3 |
| Dec 2025 | Platypus | 246K | 12.6% | 4 |
| Dec 2025 | Hype DC | 74K | 3.8% | 5 |
| Dec 2025 | The Athlete's Foot | 40.5K | 2.1% | 6 |
| Jan 2026 | JD Sports | 450K | 36.3% | 1 |
| Jan 2026 | Foot Locker | 368K | 29.7% | 2 |
| Jan 2026 | Culture Kings | 165K | 13.3% | 3 |
| Jan 2026 | Platypus | 165K | 13.3% | 4 |
| Jan 2026 | Hype DC | 49.5K | 4% | 5 |
| Jan 2026 | The Athlete's Foot | 40.5K | 3.3% | 6 |
| Feb 2026 | Foot Locker | 301K | 31.9% | 1 |
| Feb 2026 | JD Sports | 301K | 31.9% | 2 |
| Feb 2026 | Culture Kings | 165K | 17.5% | 3 |
| Feb 2026 | Platypus | 110K | 11.6% | 4 |
| Feb 2026 | Hype DC | 40.5K | 4.3% | 5 |
| Feb 2026 | The Athlete's Foot | 27.1K | 2.9% | 6 |
| Mar 2026 | JD Sports | 450K | 37.7% | 1 |
| Mar 2026 | Foot Locker | 368K | 30.8% | 2 |
| Mar 2026 | Culture Kings | 165K | 13.8% | 3 |
| Mar 2026 | Platypus | 135K | 11.3% | 4 |
| Mar 2026 | Hype DC | 49.5K | 4.1% | 5 |
| Mar 2026 | The Athlete's Foot | 27.1K | 2.3% | 6 |
| Apr 2026 | JD Sports | 550K | 41.9% | 1 |
| Apr 2026 | Foot Locker | 368K | 28.1% | 2 |
| Apr 2026 | Culture Kings | 165K | 12.6% | 3 |
| Apr 2026 | Platypus | 135K | 10.3% | 4 |
| Apr 2026 | Hype DC | 60.5K | 4.6% | 5 |
| Apr 2026 | The Athlete's Foot | 33.1K | 2.5% | 6 |
| May 2026 | JD Sports | 450K | 36.6% | 1 |
| May 2026 | Foot Locker | 368K | 29.9% | 2 |
| May 2026 | Culture Kings | 165K | 13.4% | 3 |
| May 2026 | Platypus | 165K | 13.4% | 4 |
| May 2026 | Hype DC | 49.5K | 4% | 5 |
| May 2026 | The Athlete's Foot | 33.1K | 2.7% | 6 |
| Jun 2026 | JD Sports | 550K | 39.9% | 1 |
| Jun 2026 | Foot Locker | 368K | 26.7% | 2 |
| Jun 2026 | Culture Kings | 201K | 14.6% | 3 |
| Jun 2026 | Platypus | 165K | 12% | 4 |
| Jun 2026 | Hype DC | 60.5K | 4.4% | 5 |
| Jun 2026 | The Athlete's Foot | 33.1K | 2.4% | 6 |
| Jul 2026 | JD Sports | 550K | 42.8% | 1 |
| Jul 2026 | Foot Locker | 368K | 28.6% | 2 |
| Jul 2026 | Culture Kings | 165K | 12.8% | 3 |
| Jul 2026 | Platypus | 135K | 10.5% | 4 |
| Jul 2026 | Hype DC | 40.5K | 3.2% | 5 |
| Jul 2026 | The Athlete's Foot | 27.1K | 2.1% | 6 |
| Aug 2026 | JD Sports | 450K | 39.3% | 1 |
| Aug 2026 | Foot Locker | 301K | 26.3% | 2 |
| Aug 2026 | Culture Kings | 165K | 14.4% | 3 |
| Aug 2026 | Platypus | 135K | 11.8% | 4 |
| Aug 2026 | Hype DC | 60.5K | 5.3% | 5 |
| Aug 2026 | The Athlete's Foot | 33.1K | 2.9% | 6 |
| Sep 2026 | JD Sports | 368K | 35.2% | 1 |
| Sep 2026 | Foot Locker | 301K | 28.8% | 2 |
| Sep 2026 | Culture Kings | 165K | 15.8% | 3 |
| Sep 2026 | Platypus | 135K | 12.9% | 4 |
| Sep 2026 | Hype DC | 49.5K | 4.7% | 5 |
| Sep 2026 | The Athlete's Foot | 27.1K | 2.6% | 6 |

## What is being compared

- **Culture Kings**: Measured on the search term “culture kings”.
- **Foot Locker**: Measured on the search term “foot locker”.
- **Hype DC**: Measured on the search term “hype dc”.
- **JD Sports**: Measured on the search term “jd sports”.
- **Platypus**: Measured on the search term “platypus shoes”.
- **The Athlete's Foot**: Measured on the search term “the athlete's foot”.

- [Culture Kings](/demand/au/brands/culture-kings)
- [Foot Locker](/demand/au/brands/foot-locker)
- [Hype DC](/demand/au/brands/hype-dc)
- [JD Sports](/demand/au/brands/jd-sports)
- [Platypus](/demand/au/brands/platypus-shoes)
- [The Athlete's Foot](/demand/au/brands/the-athletes-foot)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sneaker retailers in Australia?

In September 2026, JD Sports was the most searched among sneaker retailers in Australia, with an estimated 368K branded searches, 35.2% of all searches for the six we track.

## Cite this page

Brandwave. "Sneaker retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-sneaker-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-sneaker-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.