---
title: "Sneaker brands in Australia: Which are searched most?"
description: "Compare the sneaker brands Australians buy for everyday wear and sport. Share of Search among HOKA, Nike, Adidas, New Balance, Skechers, ASICS, On, Converse, Puma, Reebok, Vans, Volley, VEJA and Allbirds, the sneaker brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-sneaker-brands"
publisher: "Brandwave"
---

# Sneaker brands in Australia: Which are searched most?

Compare the sneaker brands Australians buy for everyday wear and sport. Share of Search among HOKA, Nike, Adidas, New Balance, Skechers, ASICS, On, Converse, Puma, Reebok, Vans, Volley, VEJA and Allbirds, the sneaker brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sneaker brands
- **Market**: Australia
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: HOKA, 15.6%

## Which brand is most popular in search among sneaker brands in Australia?

- HOKA and Nike tie for the highest share of searches among sneaker brands in Australia, at 15.6% each in September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia decreased from 19% to 15.6%.
- Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia increased from 7% to 8.5%.
- Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia increased from 7% to 8.5%.
- Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands in Australia increased from 3.8% to 7%.
- Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Vans’ share of searches among sneaker brands in Australia decreased from 3.1% to 2.5%.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands in Australia decreased from 1.7% to 0.93%.
- Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands in Australia peaked at 16.8% in December 2025 and was lowest at 14.7% in August 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia peaked at 19.3% in November 2025 and was lowest at 15.6% in September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia peaked at 13.4% in May 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands in Australia peaked at 12.1% in March 2026 and was lowest at 8.8% in April 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among sneaker brands in Australia peaked at 13.6% in February 2026 and was lowest at 10.4% in October 2025.
- Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia peaked at 9.1% in February 2026 and was lowest at 7% in October 2025.
- Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia peaked at 8.5% in September 2026 and was lowest at 5.4% in March 2026.
- Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands in Australia peaked at 7% in September 2026 and was lowest at 2.7% in February 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia peaked at 5% in December 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Volley’s share of searches among sneaker brands in Australia peaked at 2.9% in March 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands in Australia peaked at 8.8% in April 2026 and was lowest at 0.93% in September 2026.
- Across the 12 months ending September 2026, HOKA rose from 2nd to 1st among sneaker brands in Australia.
- Across the 12 months ending September 2026, Nike fell from 1st to 2nd among sneaker brands in Australia.
- Across the 12 months ending September 2026, Converse rose from 9th to 8th among sneaker brands in Australia.
- Across the 12 months ending September 2026, Puma fell from 8th to 9th among sneaker brands in Australia.
- Across the 12 months ending September 2026, VEJA rose from 14th to 13th among sneaker brands in Australia.
- Across the 12 months ending September 2026, Allbirds fell from 13th to 14th among sneaker brands in Australia.
- Across the 12 months ending September 2026, Adidas, New Balance, Skechers, Reebok and Volley held steady: their share of searches among sneaker brands in Australia each moved less than 0.5 percentage points.

## Top sneaker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, New Balance was mentioned most often, in four of the five answers. New Balance was recommended most often, coming first in two out of four answers that gave a list. Adidas was second, and HOKA was third. Vans, which ranked 11th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| On | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sneaker brands

- Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma
- Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers
- Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS
- Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance
- Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok

Not named in any answer: Vans, Volley, VEJA and Allbirds.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [HOKA vs Nike: compare search popularity](/demand/au/compare/hoka-vs-nike): 15.6% Share of Search each.
- [HOKA vs Adidas: compare search popularity](/demand/au/compare/adidas-vs-hoka): 15.6% against 10.4% Share of Search.
- [HOKA vs New Balance: compare search popularity](/demand/au/compare/hoka-vs-new-balance): 15.6% against 10.4% Share of Search.
- [HOKA vs Skechers: compare search popularity](/demand/au/compare/hoka-vs-skechers): 15.6% against 10.4% Share of Search.
- [Nike vs Adidas: compare search popularity](/demand/au/compare/adidas-vs-nike): 15.6% against 10.4% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/au/compare/new-balance-vs-nike): 15.6% against 10.4% Share of Search.
- [Nike vs Skechers: compare search popularity](/demand/au/compare/nike-vs-skechers): 15.6% against 10.4% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/au/compare/adidas-vs-new-balance): 10.4% Share of Search each.
- [Adidas vs Skechers: compare search popularity](/demand/au/compare/adidas-vs-skechers): 10.4% Share of Search each.
- [New Balance vs Skechers: compare search popularity](/demand/au/compare/new-balance-vs-skechers): 10.4% Share of Search each.

## How did search popularity change for Australia sneaker brands in September 2026?

- In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches.
- In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches.
- In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches.
- In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%.
- In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%.
- In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
- In September 2026, Skechers lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
- In September 2026, Puma lost share of searches among sneaker brands in Australia, from 4.4% to 3.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HOKA | 15.6% | 60.5K | 0.0% | HOKA |
| 2 | Nike | 15.6% | 60.5K | -18.2% | Nike |
| 3 | Adidas | 10.4% | 40.5K | -18.2% | Adidas |
| 4 | New Balance | 10.4% | 40.5K | 0.0% | New Balance |
| 5 | Skechers | 10.4% | 40.5K | -18.2% | Skechers |
| 6 | ASICS | 8.5% | 33.1K | 0.0% | ASICS |
| 7 | On | 8.5% | 33.1K | +22.1% | On |
| 8 | Converse | 7% | 27.1K | +83.1% | Converse |
| 9 | Puma | 3.8% | 14.8K | -18.2% | Puma |
| 10 | Reebok | 3.1% | 12.1K | -18.2% | Reebok |
| 11 | Vans | 2.5% | 9.9K | 0.0% | Vans |
| 12 | Volley | 2.1% | 8.1K | -18.2% | Volley |
| 13 | VEJA | 1.1% | 4.4K | 0.0% | VEJA |
| 14 | Allbirds | 0.93% | 3.6K | -18.2% | Allbirds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 60.5K | 19% | 1 |
| Oct 2025 | HOKA | 49.5K | 15.6% | 2 |
| Oct 2025 | Adidas | 33.1K | 10.4% | 3 |
| Oct 2025 | New Balance | 33.1K | 10.4% | 4 |
| Oct 2025 | Skechers | 33.1K | 10.4% | 5 |
| Oct 2025 | ASICS | 22.2K | 7% | 6 |
| Oct 2025 | On | 22.2K | 7% | 7 |
| Oct 2025 | Puma | 14.8K | 4.6% | 8 |
| Oct 2025 | Converse | 12.1K | 3.8% | 9 |
| Oct 2025 | Reebok | 9.9K | 3.1% | 10 |
| Oct 2025 | Vans | 9.9K | 3.1% | 11 |
| Oct 2025 | Volley | 8.1K | 2.5% | 12 |
| Oct 2025 | Allbirds | 5.4K | 1.7% | 13 |
| Oct 2025 | VEJA | 4.4K | 1.4% | 14 |
| Nov 2025 | Nike | 90.5K | 19.3% | 1 |
| Nov 2025 | HOKA | 74K | 15.8% | 2 |
| Nov 2025 | Adidas | 49.5K | 10.5% | 3 |
| Nov 2025 | New Balance | 49.5K | 10.5% | 4 |
| Nov 2025 | Skechers | 49.5K | 10.5% | 5 |
| Nov 2025 | ASICS | 40.5K | 8.6% | 6 |
| Nov 2025 | On | 33.1K | 7.1% | 7 |
| Nov 2025 | Puma | 18.1K | 3.9% | 8 |
| Nov 2025 | Converse | 14.8K | 3.2% | 9 |
| Nov 2025 | Reebok | 14.8K | 3.2% | 10 |
| Nov 2025 | Vans | 12.1K | 2.6% | 11 |
| Nov 2025 | Allbirds | 8.1K | 1.7% | 12 |
| Nov 2025 | Volley | 8.1K | 1.7% | 13 |
| Nov 2025 | VEJA | 6.6K | 1.4% | 14 |
| Dec 2025 | HOKA | 74K | 16.8% | 1 |
| Dec 2025 | Nike | 74K | 16.8% | 2 |
| Dec 2025 | Adidas | 49.5K | 11.2% | 3 |
| Dec 2025 | New Balance | 49.5K | 11.2% | 4 |
| Dec 2025 | Skechers | 49.5K | 11.2% | 5 |
| Dec 2025 | ASICS | 33.1K | 7.5% | 6 |
| Dec 2025 | On | 33.1K | 7.5% | 7 |
| Dec 2025 | Puma | 22.2K | 5% | 8 |
| Dec 2025 | Converse | 14.8K | 3.4% | 9 |
| Dec 2025 | Reebok | 14.8K | 3.4% | 10 |
| Dec 2025 | Vans | 9.9K | 2.2% | 11 |
| Dec 2025 | Volley | 6.6K | 1.5% | 12 |
| Dec 2025 | VEJA | 5.4K | 1.2% | 13 |
| Dec 2025 | Allbirds | 4.4K | 1% | 14 |
| Jan 2026 | HOKA | 60.5K | 16.5% | 1 |
| Jan 2026 | Nike | 60.5K | 16.5% | 2 |
| Jan 2026 | Skechers | 49.5K | 13.5% | 3 |
| Jan 2026 | New Balance | 40.5K | 11.1% | 4 |
| Jan 2026 | Adidas | 33.1K | 9% | 5 |
| Jan 2026 | ASICS | 33.1K | 9% | 6 |
| Jan 2026 | On | 27.1K | 7.4% | 7 |
| Jan 2026 | Puma | 14.8K | 4% | 8 |
| Jan 2026 | Converse | 12.1K | 3.3% | 9 |
| Jan 2026 | Reebok | 12.1K | 3.3% | 10 |
| Jan 2026 | Vans | 8.1K | 2.2% | 11 |
| Jan 2026 | Volley | 6.6K | 1.8% | 12 |
| Jan 2026 | Allbirds | 4.4K | 1.2% | 13 |
| Jan 2026 | VEJA | 3.6K | 0.98% | 14 |
| Feb 2026 | HOKA | 49.5K | 16.7% | 1 |
| Feb 2026 | Nike | 49.5K | 16.7% | 2 |
| Feb 2026 | Skechers | 40.5K | 13.6% | 3 |
| Feb 2026 | New Balance | 33.1K | 11.1% | 4 |
| Feb 2026 | Adidas | 27.1K | 9.1% | 5 |
| Feb 2026 | ASICS | 27.1K | 9.1% | 6 |
| Feb 2026 | On | 18.1K | 6.1% | 7 |
| Feb 2026 | Puma | 12.1K | 4.1% | 8 |
| Feb 2026 | Reebok | 9.9K | 3.3% | 9 |
| Feb 2026 | Converse | 8.1K | 2.7% | 10 |
| Feb 2026 | Volley | 8.1K | 2.7% | 11 |
| Feb 2026 | Vans | 6.6K | 2.2% | 12 |
| Feb 2026 | Allbirds | 4.4K | 1.5% | 13 |
| Feb 2026 | VEJA | 2.9K | 0.98% | 14 |
| Mar 2026 | Nike | 60.5K | 18% | 1 |
| Mar 2026 | HOKA | 49.5K | 14.7% | 2 |
| Mar 2026 | New Balance | 40.5K | 12.1% | 3 |
| Mar 2026 | Skechers | 40.5K | 12.1% | 4 |
| Mar 2026 | Adidas | 33.1K | 9.9% | 5 |
| Mar 2026 | ASICS | 27.1K | 8.1% | 6 |
| Mar 2026 | On | 18.1K | 5.4% | 7 |
| Mar 2026 | Puma | 14.8K | 4.4% | 8 |
| Mar 2026 | Converse | 12.1K | 3.6% | 9 |
| Mar 2026 | Reebok | 9.9K | 2.9% | 10 |
| Mar 2026 | Volley | 9.9K | 2.9% | 11 |
| Mar 2026 | Allbirds | 8.1K | 2.4% | 12 |
| Mar 2026 | Vans | 8.1K | 2.4% | 13 |
| Mar 2026 | VEJA | 3.6K | 1.1% | 14 |
| Apr 2026 | HOKA | 60.5K | 16.2% | 1 |
| Apr 2026 | Nike | 60.5K | 16.2% | 2 |
| Apr 2026 | Adidas | 40.5K | 10.8% | 3 |
| Apr 2026 | Skechers | 40.5K | 10.8% | 4 |
| Apr 2026 | Allbirds | 33.1K | 8.8% | 5 |
| Apr 2026 | New Balance | 33.1K | 8.8% | 6 |
| Apr 2026 | ASICS | 27.1K | 7.2% | 7 |
| Apr 2026 | On | 22.2K | 5.9% | 8 |
| Apr 2026 | Puma | 14.8K | 4% | 9 |
| Apr 2026 | Converse | 12.1K | 3.2% | 10 |
| Apr 2026 | Reebok | 9.9K | 2.6% | 11 |
| Apr 2026 | Vans | 8.1K | 2.2% | 12 |
| Apr 2026 | Volley | 8.1K | 2.2% | 13 |
| Apr 2026 | VEJA | 3.6K | 0.96% | 14 |
| May 2026 | HOKA | 60.5K | 16.4% | 1 |
| May 2026 | Nike | 60.5K | 16.4% | 2 |
| May 2026 | Adidas | 49.5K | 13.4% | 3 |
| May 2026 | New Balance | 40.5K | 11% | 4 |
| May 2026 | Skechers | 40.5K | 11% | 5 |
| May 2026 | ASICS | 27.1K | 7.3% | 6 |
| May 2026 | On | 22.2K | 6% | 7 |
| May 2026 | Puma | 14.8K | 4% | 8 |
| May 2026 | Converse | 12.1K | 3.3% | 9 |
| May 2026 | Reebok | 12.1K | 3.3% | 10 |
| May 2026 | Volley | 9.9K | 2.7% | 11 |
| May 2026 | Vans | 8.1K | 2.2% | 12 |
| May 2026 | Allbirds | 6.6K | 1.8% | 13 |
| May 2026 | VEJA | 4.4K | 1.2% | 14 |
| Jun 2026 | HOKA | 60.5K | 16% | 1 |
| Jun 2026 | Nike | 60.5K | 16% | 2 |
| Jun 2026 | Adidas | 49.5K | 13.1% | 3 |
| Jun 2026 | New Balance | 40.5K | 10.7% | 4 |
| Jun 2026 | Skechers | 40.5K | 10.7% | 5 |
| Jun 2026 | ASICS | 33.1K | 8.8% | 6 |
| Jun 2026 | On | 27.1K | 7.2% | 7 |
| Jun 2026 | Puma | 14.8K | 3.9% | 8 |
| Jun 2026 | Converse | 12.1K | 3.2% | 9 |
| Jun 2026 | Reebok | 12.1K | 3.2% | 10 |
| Jun 2026 | Vans | 8.1K | 2.1% | 11 |
| Jun 2026 | Volley | 8.1K | 2.1% | 12 |
| Jun 2026 | Allbirds | 6.6K | 1.7% | 13 |
| Jun 2026 | VEJA | 4.4K | 1.2% | 14 |
| Jul 2026 | Nike | 74K | 18.7% | 1 |
| Jul 2026 | HOKA | 60.5K | 15.3% | 2 |
| Jul 2026 | Adidas | 49.5K | 12.5% | 3 |
| Jul 2026 | Skechers | 49.5K | 12.5% | 4 |
| Jul 2026 | New Balance | 40.5K | 10.3% | 5 |
| Jul 2026 | ASICS | 33.1K | 8.4% | 6 |
| Jul 2026 | On | 22.2K | 5.6% | 7 |
| Jul 2026 | Puma | 14.8K | 3.7% | 8 |
| Jul 2026 | Converse | 12.1K | 3.1% | 9 |
| Jul 2026 | Reebok | 12.1K | 3.1% | 10 |
| Jul 2026 | Vans | 9.9K | 2.5% | 11 |
| Jul 2026 | Volley | 8.1K | 2.1% | 12 |
| Jul 2026 | Allbirds | 4.4K | 1.1% | 13 |
| Jul 2026 | VEJA | 4.4K | 1.1% | 14 |
| Aug 2026 | Nike | 74K | 18% | 1 |
| Aug 2026 | HOKA | 60.5K | 14.7% | 2 |
| Aug 2026 | Adidas | 49.5K | 12.1% | 3 |
| Aug 2026 | Skechers | 49.5K | 12.1% | 4 |
| Aug 2026 | New Balance | 40.5K | 9.9% | 5 |
| Aug 2026 | ASICS | 33.1K | 8.1% | 6 |
| Aug 2026 | On | 27.1K | 6.6% | 7 |
| Aug 2026 | Puma | 18.1K | 4.4% | 8 |
| Aug 2026 | Converse | 14.8K | 3.6% | 9 |
| Aug 2026 | Reebok | 14.8K | 3.6% | 10 |
| Aug 2026 | Vans | 9.9K | 2.4% | 11 |
| Aug 2026 | Volley | 9.9K | 2.4% | 12 |
| Aug 2026 | Allbirds | 4.4K | 1.1% | 13 |
| Aug 2026 | VEJA | 4.4K | 1.1% | 14 |
| Sep 2026 | HOKA | 60.5K | 15.6% | 1 |
| Sep 2026 | Nike | 60.5K | 15.6% | 2 |
| Sep 2026 | Adidas | 40.5K | 10.4% | 3 |
| Sep 2026 | New Balance | 40.5K | 10.4% | 4 |
| Sep 2026 | Skechers | 40.5K | 10.4% | 5 |
| Sep 2026 | ASICS | 33.1K | 8.5% | 6 |
| Sep 2026 | On | 33.1K | 8.5% | 7 |
| Sep 2026 | Converse | 27.1K | 7% | 8 |
| Sep 2026 | Puma | 14.8K | 3.8% | 9 |
| Sep 2026 | Reebok | 12.1K | 3.1% | 10 |
| Sep 2026 | Vans | 9.9K | 2.5% | 11 |
| Sep 2026 | Volley | 8.1K | 2.1% | 12 |
| Sep 2026 | VEJA | 4.4K | 1.1% | 13 |
| Sep 2026 | Allbirds | 3.6K | 0.93% | 14 |

## What is being compared

- **Adidas**: Measured on the search term “adidas shoes”.
- **Allbirds**: Measured on the search term “allbirds”.
- **ASICS**: Measured on the search term “asics shoes”.
- **Converse**: Measured on the search term “converse shoes”.
- **HOKA**: Measured on the search term “hoka shoes”.
- **New Balance**: Measured on the search term “new balance shoes”.
- **Nike**: Measured on the search term “nike shoes”.
- **On**: Measured on the search term “on shoes”.
- **Puma**: Measured on the search term “puma shoes”.
- **Reebok**: Measured on the search term “reebok shoes”.
- **Skechers**: Measured on the search term “skechers shoes”.
- **Vans**: Measured on the search term “vans shoes”.
- **VEJA**: Measured on the search term “veja shoes”.
- **Volley**: Measured on the search term “volley shoes”.

- [Adidas](/demand/au/brands/adidas)
- [Allbirds](/demand/au/brands/allbirds)
- [ASICS](/demand/au/brands/asics)
- [Converse](/demand/au/brands/converse)
- [HOKA](/demand/au/brands/hoka)
- [New Balance](/demand/au/brands/new-balance)
- [Nike](/demand/au/brands/nike)
- [On](/demand/au/brands/on)
- [Puma](/demand/au/brands/puma)
- [Reebok](/demand/au/brands/reebok)
- [Skechers](/demand/au/brands/skechers)
- [Vans](/demand/au/brands/vans)
- [VEJA](/demand/au/brands/veja)
- [Volley](/demand/au/brands/volley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sneaker brands in Australia?

HOKA and Nike tie for the highest share of searches among sneaker brands in Australia, at 15.6% each in September 2026.

## Cite this page

Brandwave. "Sneaker brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-sneaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-sneaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.