---
title: "Smartwatch and fitness tracker brands in Australia: Which are searched most?"
description: "Compare the smartwatches and fitness trackers Australians wear. Share of Search among Apple Watch, Oura, Garmin, Fitbit, Samsung Galaxy Watch, WHOOP, Amazfit, COROS, Huawei and Polar, the smartwatch and fitness tracker brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-smartwatch-brands"
publisher: "Brandwave"
---

# Smartwatch and fitness tracker brands in Australia: Which are searched most?

Compare the smartwatches and fitness trackers Australians wear. Share of Search among Apple Watch, Oura, Garmin, Fitbit, Samsung Galaxy Watch, WHOOP, Amazfit, COROS, Huawei and Polar, the smartwatch and fitness tracker brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smartwatch and fitness tracker brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apple Watch, 40.5%

## Which brand is most popular in search among smartwatch and fitness tracker brands in Australia?

- In September 2026, Apple Watch was the most searched among smartwatch and fitness tracker brands in Australia, with an estimated 246K branded searches, 40.5% of all searches for the ten we track.
- Oura is in 2nd place, 18.3 percentage points behind at 22.2%.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia decreased from 49.9% to 40.5%.
- Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia increased from 12.3% to 22.2%.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch and fitness tracker brands in Australia decreased from 7.5% to 6.1%.
- Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in Australia increased from 2.5% to 3.7%.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 49.9% in October 2025 and was lowest at 36.7% in August 2026.
- Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 25.4% in July 2026 and was lowest at 12.3% in October 2025.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 16.4% in August 2026 and was lowest at 13.8% in June 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 11.7% in May 2026 and was lowest at 8% in December 2025.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 7.5% in October 2025 and was lowest at 6% in June 2026.
- Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 4.6% in January 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Oura rose from 3rd to 2nd among smartwatch and fitness tracker brands in Australia.
- Across the 12 months ending September 2026, Garmin fell from 2nd to 3rd among smartwatch and fitness tracker brands in Australia.
- Across the 12 months ending September 2026, COROS rose from 9th to 8th among smartwatch and fitness tracker brands in Australia.
- Across the 12 months ending September 2026, Huawei fell from 8th to 9th among smartwatch and fitness tracker brands in Australia.
- Across the 12 months ending September 2026, Fitbit, Amazfit and Polar held steady: their share of searches among smartwatch and fitness tracker brands in Australia each moved less than 0.5 percentage points.

## Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin appeared every time. Garmin was recommended most often, coming first in two out of five answers. Apple Watch was second, and Samsung Galaxy Watch was third. Oura, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Apple Watch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Samsung Galaxy Watch | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Fitbit | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Amazfit | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Oura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smartwatch and fitness tracker brands

- Asked ChatGPT "What's the best smartwatch in Australia?": 1. Apple Watch, 2. Garmin, 3. Samsung Galaxy Watch, 4. Fitbit
- Asked ChatGPT "Which fitness tracker should I buy?": 1. Fitbit, 2. Garmin
- Asked ChatGPT "Which smartwatch is best for running?": 1. Garmin, 2. Apple Watch
- Searched Google, AI Overview "smartwatch": 1. Garmin, 2. Apple Watch, 3. Samsung Galaxy Watch
- Searched Google, AI Overview "best smartwatch": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Amazfit

Not named in any answer: Oura, WHOOP, COROS, Huawei and Polar.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Apple Watch vs Oura: compare search popularity](/demand/au/compare/apple-watch-vs-oura): 40.5% against 22.2% Share of Search.
- [Apple Watch vs Garmin: compare search popularity](/demand/au/compare/apple-watch-vs-garmin): 40.5% against 14.9% Share of Search.
- [Apple Watch vs Fitbit: compare search popularity](/demand/au/compare/apple-watch-vs-fitbit): 40.5% against 10% Share of Search.
- [Apple Watch vs Samsung Galaxy Watch: compare search popularity](/demand/au/compare/apple-watch-vs-samsung-galaxy-watch): 40.5% against 6.1% Share of Search.
- [Oura vs Garmin: compare search popularity](/demand/au/compare/garmin-vs-oura): 22.2% against 14.9% Share of Search.
- [Oura vs Fitbit: compare search popularity](/demand/au/compare/fitbit-vs-oura): 22.2% against 10% Share of Search.
- [Oura vs Samsung Galaxy Watch: compare search popularity](/demand/au/compare/oura-vs-samsung-galaxy-watch): 22.2% against 6.1% Share of Search.
- [Garmin vs Fitbit: compare search popularity](/demand/au/compare/fitbit-vs-garmin): 14.9% against 10% Share of Search.
- [Garmin vs Samsung Galaxy Watch: compare search popularity](/demand/au/compare/garmin-vs-samsung-galaxy-watch): 14.9% against 6.1% Share of Search.
- [Fitbit vs Samsung Galaxy Watch: compare search popularity](/demand/au/compare/fitbit-vs-samsung-galaxy-watch): 10% against 6.1% Share of Search.

## How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?

- In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%.
- In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%.
- In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in Australia, from 24.6% to 22.2%.
- In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.
- In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%.
- Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026.
- Estimated monthly branded searches for COROS in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
- Estimated monthly branded searches for Amazfit in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple Watch | 40.5% | 246K | 0.0% | Apple |
| 2 | Oura | 22.2% | 135K | -18.2% | Oura |
| 3 | Garmin | 14.9% | 90.5K | -17.7% | Garmin |
| 4 | Fitbit | 10% | 60.5K | 0.0% | Google |
| 5 | Samsung Galaxy Watch | 6.1% | 37K | -18.1% | Samsung |
| 6 | WHOOP | 3.7% | 22.2K | -18.1% | WHOOP |
| 7 | Amazfit | 1.1% | 6.6K | 0.0% | Amazfit |
| 8 | COROS | 0.72% | 4.4K | 0.0% | COROS |
| 9 | Huawei | 0.72% | 4.4K | 0.0% | Huawei |
| 10 | Polar | 0.16% | 1K | 0.0% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple Watch | 246K | 49.9% | 1 |
| Oct 2025 | Garmin | 74K | 15% | 2 |
| Oct 2025 | Oura | 60.5K | 12.3% | 3 |
| Oct 2025 | Fitbit | 49.5K | 10% | 4 |
| Oct 2025 | Samsung Galaxy Watch | 37K | 7.5% | 5 |
| Oct 2025 | WHOOP | 12.1K | 2.5% | 6 |
| Oct 2025 | Amazfit | 5.4K | 1.1% | 7 |
| Oct 2025 | Huawei | 4.4K | 0.89% | 8 |
| Oct 2025 | COROS | 2.9K | 0.59% | 9 |
| Oct 2025 | Polar | 1.3K | 0.26% | 10 |
| Nov 2025 | Apple Watch | 368K | 49.8% | 1 |
| Nov 2025 | Garmin | 110K | 14.9% | 2 |
| Nov 2025 | Oura | 110K | 14.9% | 3 |
| Nov 2025 | Fitbit | 60.5K | 8.2% | 4 |
| Nov 2025 | Samsung Galaxy Watch | 55.3K | 7.5% | 5 |
| Nov 2025 | WHOOP | 18.1K | 2.5% | 6 |
| Nov 2025 | Amazfit | 6.6K | 0.89% | 7 |
| Nov 2025 | Huawei | 5.4K | 0.73% | 8 |
| Nov 2025 | COROS | 2.9K | 0.39% | 9 |
| Nov 2025 | Polar | 1.9K | 0.26% | 10 |
| Dec 2025 | Apple Watch | 368K | 48.5% | 1 |
| Dec 2025 | Oura | 135K | 17.8% | 2 |
| Dec 2025 | Garmin | 110K | 14.5% | 3 |
| Dec 2025 | Fitbit | 60.5K | 8% | 4 |
| Dec 2025 | Samsung Galaxy Watch | 47.9K | 6.3% | 5 |
| Dec 2025 | WHOOP | 22.2K | 2.9% | 6 |
| Dec 2025 | Amazfit | 6.6K | 0.87% | 7 |
| Dec 2025 | Huawei | 5.4K | 0.71% | 8 |
| Dec 2025 | COROS | 2.4K | 0.32% | 9 |
| Dec 2025 | Polar | 1.3K | 0.17% | 10 |
| Jan 2026 | Apple Watch | 246K | 41.7% | 1 |
| Jan 2026 | Oura | 110K | 18.6% | 2 |
| Jan 2026 | Garmin | 90.5K | 15.3% | 3 |
| Jan 2026 | Fitbit | 60.5K | 10.2% | 4 |
| Jan 2026 | Samsung Galaxy Watch | 39.2K | 6.6% | 5 |
| Jan 2026 | WHOOP | 27.1K | 4.6% | 6 |
| Jan 2026 | Amazfit | 8.1K | 1.4% | 7 |
| Jan 2026 | Huawei | 4.4K | 0.75% | 8 |
| Jan 2026 | COROS | 2.9K | 0.49% | 9 |
| Jan 2026 | Polar | 1.6K | 0.27% | 10 |
| Feb 2026 | Apple Watch | 201K | 44.5% | 1 |
| Feb 2026 | Garmin | 74K | 16.4% | 2 |
| Feb 2026 | Oura | 74K | 16.4% | 3 |
| Feb 2026 | Fitbit | 40.5K | 9% | 4 |
| Feb 2026 | Samsung Galaxy Watch | 32.1K | 7.1% | 5 |
| Feb 2026 | WHOOP | 18.1K | 4% | 6 |
| Feb 2026 | Amazfit | 5.4K | 1.2% | 7 |
| Feb 2026 | Huawei | 3.6K | 0.8% | 8 |
| Feb 2026 | COROS | 2.4K | 0.53% | 9 |
| Feb 2026 | Polar | 1K | 0.22% | 10 |
| Mar 2026 | Apple Watch | 201K | 42.8% | 1 |
| Mar 2026 | Oura | 90.5K | 19.3% | 2 |
| Mar 2026 | Garmin | 74K | 15.8% | 3 |
| Mar 2026 | Fitbit | 40.5K | 8.6% | 4 |
| Mar 2026 | Samsung Galaxy Watch | 32.1K | 6.8% | 5 |
| Mar 2026 | WHOOP | 18.1K | 3.9% | 6 |
| Mar 2026 | Amazfit | 5.4K | 1.2% | 7 |
| Mar 2026 | Huawei | 3.6K | 0.77% | 8 |
| Mar 2026 | COROS | 2.9K | 0.62% | 9 |
| Mar 2026 | Polar | 1K | 0.21% | 10 |
| Apr 2026 | Apple Watch | 201K | 41.1% | 1 |
| Apr 2026 | Oura | 110K | 22.5% | 2 |
| Apr 2026 | Garmin | 74K | 15.1% | 3 |
| Apr 2026 | Fitbit | 40.5K | 8.3% | 4 |
| Apr 2026 | Samsung Galaxy Watch | 30.3K | 6.2% | 5 |
| Apr 2026 | WHOOP | 18.1K | 3.7% | 6 |
| Apr 2026 | Amazfit | 6.6K | 1.3% | 7 |
| Apr 2026 | COROS | 3.6K | 0.74% | 8 |
| Apr 2026 | Huawei | 3.6K | 0.74% | 9 |
| Apr 2026 | Polar | 1.3K | 0.27% | 10 |
| May 2026 | Apple Watch | 201K | 39% | 1 |
| May 2026 | Oura | 110K | 21.3% | 2 |
| May 2026 | Garmin | 74K | 14.3% | 3 |
| May 2026 | Fitbit | 60.5K | 11.7% | 4 |
| May 2026 | Samsung Galaxy Watch | 32.1K | 6.2% | 5 |
| May 2026 | WHOOP | 22.2K | 4.3% | 6 |
| May 2026 | Amazfit | 6.6K | 1.3% | 7 |
| May 2026 | Huawei | 4.4K | 0.85% | 8 |
| May 2026 | COROS | 3.6K | 0.7% | 9 |
| May 2026 | Polar | 1.3K | 0.25% | 10 |
| Jun 2026 | Apple Watch | 201K | 37.6% | 1 |
| Jun 2026 | Oura | 135K | 25.2% | 2 |
| Jun 2026 | Garmin | 74K | 13.8% | 3 |
| Jun 2026 | Fitbit | 60.5K | 11.3% | 4 |
| Jun 2026 | Samsung Galaxy Watch | 32.1K | 6% | 5 |
| Jun 2026 | WHOOP | 18.1K | 3.4% | 6 |
| Jun 2026 | Amazfit | 6.6K | 1.2% | 7 |
| Jun 2026 | Huawei | 3.6K | 0.67% | 8 |
| Jun 2026 | COROS | 2.9K | 0.54% | 9 |
| Jun 2026 | Polar | 1K | 0.19% | 10 |
| Jul 2026 | Apple Watch | 201K | 37.9% | 1 |
| Jul 2026 | Oura | 135K | 25.4% | 2 |
| Jul 2026 | Garmin | 74K | 13.9% | 3 |
| Jul 2026 | Fitbit | 49.5K | 9.3% | 4 |
| Jul 2026 | Samsung Galaxy Watch | 39.2K | 7.4% | 5 |
| Jul 2026 | WHOOP | 18.1K | 3.4% | 6 |
| Jul 2026 | Amazfit | 6.6K | 1.2% | 7 |
| Jul 2026 | Huawei | 3.6K | 0.68% | 8 |
| Jul 2026 | COROS | 2.9K | 0.55% | 9 |
| Jul 2026 | Polar | 880 | 0.17% | 10 |
| Aug 2026 | Apple Watch | 246K | 36.7% | 1 |
| Aug 2026 | Oura | 165K | 24.6% | 2 |
| Aug 2026 | Garmin | 110K | 16.4% | 3 |
| Aug 2026 | Fitbit | 60.5K | 9% | 4 |
| Aug 2026 | Samsung Galaxy Watch | 45.2K | 6.7% | 5 |
| Aug 2026 | WHOOP | 27.1K | 4% | 6 |
| Aug 2026 | Amazfit | 6.6K | 0.98% | 7 |
| Aug 2026 | COROS | 4.4K | 0.66% | 8 |
| Aug 2026 | Huawei | 4.4K | 0.66% | 9 |
| Aug 2026 | Polar | 1K | 0.15% | 10 |
| Sep 2026 | Apple Watch | 246K | 40.5% | 1 |
| Sep 2026 | Oura | 135K | 22.2% | 2 |
| Sep 2026 | Garmin | 90.5K | 14.9% | 3 |
| Sep 2026 | Fitbit | 60.5K | 10% | 4 |
| Sep 2026 | Samsung Galaxy Watch | 37K | 6.1% | 5 |
| Sep 2026 | WHOOP | 22.2K | 3.7% | 6 |
| Sep 2026 | Amazfit | 6.6K | 1.1% | 7 |
| Sep 2026 | COROS | 4.4K | 0.72% | 8 |
| Sep 2026 | Huawei | 4.4K | 0.72% | 9 |
| Sep 2026 | Polar | 1K | 0.16% | 10 |

## What is being compared

- **Amazfit**: Measured on the search term “amazfit”.
- **Apple Watch**: Measured on the search term “apple watch”.
- **COROS**: Measured on the search term “coros watch”.
- **Fitbit**: Measured on the search term “fitbit”.
- **Garmin**: Measured on the search term “garmin watch”.
- **Huawei**: Measured on the search term “huawei watch”.
- **Oura**: Measured on the search term “oura ring”.
- **Polar**: Measured on the search term “polar watch”.
- **Samsung Galaxy Watch**: Measured on the search terms “samsung galaxy watch” and “samsung watch”, summed into one figure.
- **WHOOP**: Measured on the search term “whoop band”.

- [Amazfit](/demand/au/brands/amazfit)
- [Apple Watch](/demand/au/brands/apple-watch)
- [COROS](/demand/au/brands/coros)
- [Fitbit](/demand/au/brands/fitbit)
- [Garmin](/demand/au/brands/garmin)
- [Huawei](/demand/au/brands/huawei)
- [Oura](/demand/au/brands/oura)
- [Polar](/demand/au/brands/polar)
- [Samsung Galaxy Watch](/demand/au/brands/samsung-galaxy-watch)
- [WHOOP](/demand/au/brands/whoop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smartwatch and fitness tracker brands in Australia?

In September 2026, Apple Watch was the most searched among smartwatch and fitness tracker brands in Australia, with an estimated 246K branded searches, 40.5% of all searches for the ten we track.

## Cite this page

Brandwave. "Smartwatch and fitness tracker brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-smartwatch-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-smartwatch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.