---
title: "Smartphone brands in Australia: Which are searched most?"
description: "Compare the smartphone brands Australians choose between. Share of Search among Apple iPhone, Samsung Galaxy, Google Pixel, Nothing, OPPO, Xiaomi, HONOR, Motorola and vivo, the smartphone brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-smartphone-brands"
publisher: "Brandwave"
---

# Smartphone brands in Australia: Which are searched most?

Compare the smartphone brands Australians choose between. Share of Search among Apple iPhone, Samsung Galaxy, Google Pixel, Nothing, OPPO, Xiaomi, HONOR, Motorola and vivo, the smartphone brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smartphone brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apple iPhone, 63.9%

## Which brand is most popular in search among smartphone brands in Australia?

- In September 2026, Apple iPhone was the most searched among smartphone brands in Australia, with an estimated 368K branded searches, 63.9% of all searches for the nine we track.
- Samsung Galaxy is in 2nd place, 54.6 percentage points behind at 9.4%.
- Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia increased from 54.3% to 63.9%.
- Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia decreased from 14.6% to 9.4%.
- Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in Australia decreased from 11.7% to 9.2%.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia increased from 6% to 7%.
- Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia decreased from 10% to 7%.
- Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia increased from 0.35% to 0.94%.
- Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia peaked at 63.9% in September 2026 and was lowest at 52.3% in November 2025.
- Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia peaked at 14.6% in December 2025 and was lowest at 8.8% in June 2026.
- Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in Australia peaked at 13.8% in November 2025 and was lowest at 8.5% in April 2026.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in Australia peaked at 11.2% in March 2026 and was lowest at 6% in October 2025.
- Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in Australia peaked at 10.2% in March 2026 and was lowest at 7% in September 2026.
- Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia peaked at 1.5% in July 2026 and was lowest at 0.35% in October 2025.
- Across the 12 months ending September 2026, Nothing rose from 5th to 4th among smartphone brands in Australia.
- Across the 12 months ending September 2026, OPPO fell from 4th to 5th among smartphone brands in Australia.
- Across the 12 months ending September 2026, HONOR rose from 9th to 7th among smartphone brands in Australia.
- Across the 12 months ending September 2026, Motorola fell from 7th to 8th among smartphone brands in Australia.
- Across the 12 months ending September 2026, vivo fell from 8th to 9th among smartphone brands in Australia.
- Across the 12 months ending September 2026, Xiaomi held steady: its share of searches among smartphone brands in Australia moved less than 0.5 percentage points.

## Top smartphone brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Google Pixel appeared every time. Samsung Galaxy was recommended most often, though no answer put it first. Apple iPhone was second, and Google Pixel and Nothing tied for third. HONOR, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smartphone brands

- Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing
- Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone
- Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola
- Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel
- Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel

Not named in any answer: HONOR and vivo.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Apple iPhone vs Samsung Galaxy: compare search popularity](/demand/au/compare/iphone-vs-samsung-galaxy): 63.9% against 9.4% Share of Search.
- [Apple iPhone vs Google Pixel: compare search popularity](/demand/au/compare/google-pixel-vs-iphone): 63.9% against 9.2% Share of Search.
- [Apple iPhone vs Nothing: compare search popularity](/demand/au/compare/iphone-vs-nothing): 63.9% against 7% Share of Search.
- [Apple iPhone vs OPPO: compare search popularity](/demand/au/compare/iphone-vs-oppo): 63.9% against 7% Share of Search.
- [Samsung Galaxy vs Google Pixel: compare search popularity](/demand/au/compare/google-pixel-vs-samsung-galaxy): 9.4% against 9.2% Share of Search.
- [Samsung Galaxy vs Nothing: compare search popularity](/demand/au/compare/nothing-vs-samsung-galaxy): 9.4% against 7% Share of Search.
- [Samsung Galaxy vs OPPO: compare search popularity](/demand/au/compare/oppo-vs-samsung-galaxy): 9.4% against 7% Share of Search.
- [Google Pixel vs Nothing: compare search popularity](/demand/au/compare/google-pixel-vs-nothing): 9.2% against 7% Share of Search.
- [Google Pixel vs OPPO: compare search popularity](/demand/au/compare/google-pixel-vs-oppo): 9.2% against 7% Share of Search.
- [Nothing vs OPPO: compare search popularity](/demand/au/compare/nothing-vs-oppo): 7% Share of Search each.

## How did search popularity change for Australia smartphone brands in September 2026?

- In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.
- In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%.
- In September 2026, Google Pixel lost share of searches among smartphone brands in Australia, from 12.7% to 9.2%.
- In September 2026, Nothing lost share of searches among smartphone brands in Australia, from 8% to 7%.
- OPPO’s share of searches among smartphone brands in Australia has lost ground for 3 months in a row, from 8.9% to 7% in September 2026.
- In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia.
- Estimated monthly branded searches for HONOR in Australia rose 315.4% over 12 measured months, from 1.3K to 5.4K in September 2026.
- Estimated monthly branded searches for Motorola in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple iPhone | 63.9% | 368K | +22.3% | Apple |
| 2 | Samsung Galaxy | 9.4% | 53.9K | +17.4% | Samsung |
| 3 | Google Pixel | 9.2% | 53.1K | -17.2% | Google |
| 4 | Nothing | 7% | 40.5K | 0.0% | Nothing |
| 5 | OPPO | 7% | 40.3K | +8.9% | OPPO |
| 6 | Xiaomi | 1.4% | 8.1K | +84.1% | Xiaomi |
| 7 | HONOR | 0.94% | 5.4K | 0.0% | HONOR |
| 8 | Motorola | 0.76% | 4.4K | 0.0% | Motorola |
| 9 | vivo | 0.33% | 1.9K | +18.8% | vivo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple iPhone | 201K | 54.3% | 1 |
| Oct 2025 | Samsung Galaxy | 53.9K | 14.6% | 2 |
| Oct 2025 | Google Pixel | 43.4K | 11.7% | 3 |
| Oct 2025 | OPPO | 37K | 10% | 4 |
| Oct 2025 | Nothing | 22.2K | 6% | 5 |
| Oct 2025 | Xiaomi | 6.6K | 1.8% | 6 |
| Oct 2025 | Motorola | 2.9K | 0.78% | 7 |
| Oct 2025 | vivo | 1.9K | 0.51% | 8 |
| Oct 2025 | HONOR | 1.3K | 0.35% | 9 |
| Nov 2025 | Apple iPhone | 201K | 52.3% | 1 |
| Nov 2025 | Samsung Galaxy | 54.9K | 14.3% | 2 |
| Nov 2025 | Google Pixel | 53.1K | 13.8% | 3 |
| Nov 2025 | OPPO | 37K | 9.6% | 4 |
| Nov 2025 | Nothing | 27.1K | 7% | 5 |
| Nov 2025 | Xiaomi | 4.4K | 1.1% | 6 |
| Nov 2025 | Motorola | 3.6K | 0.94% | 7 |
| Nov 2025 | vivo | 1.9K | 0.49% | 8 |
| Nov 2025 | HONOR | 1.6K | 0.42% | 9 |
| Dec 2025 | Apple iPhone | 201K | 53.6% | 1 |
| Dec 2025 | Samsung Galaxy | 54.9K | 14.6% | 2 |
| Dec 2025 | Google Pixel | 43.4K | 11.6% | 3 |
| Dec 2025 | OPPO | 37K | 9.9% | 4 |
| Dec 2025 | Nothing | 27.1K | 7.2% | 5 |
| Dec 2025 | Motorola | 4.4K | 1.2% | 6 |
| Dec 2025 | Xiaomi | 3.6K | 0.96% | 7 |
| Dec 2025 | HONOR | 1.9K | 0.51% | 8 |
| Dec 2025 | vivo | 1.6K | 0.43% | 9 |
| Jan 2026 | Apple iPhone | 201K | 56.9% | 1 |
| Jan 2026 | Samsung Galaxy | 44.9K | 12.7% | 2 |
| Jan 2026 | Google Pixel | 36K | 10.2% | 3 |
| Jan 2026 | OPPO | 32.9K | 9.3% | 4 |
| Jan 2026 | Nothing | 27.1K | 7.7% | 5 |
| Jan 2026 | Motorola | 4.4K | 1.2% | 6 |
| Jan 2026 | Xiaomi | 3.6K | 1% | 7 |
| Jan 2026 | HONOR | 1.9K | 0.54% | 8 |
| Jan 2026 | vivo | 1.6K | 0.45% | 9 |
| Feb 2026 | Apple iPhone | 201K | 60% | 1 |
| Feb 2026 | Samsung Galaxy | 37.5K | 11.2% | 2 |
| Feb 2026 | OPPO | 30.2K | 9% | 3 |
| Feb 2026 | Google Pixel | 29.5K | 8.8% | 4 |
| Feb 2026 | Nothing | 27.1K | 8.1% | 5 |
| Feb 2026 | Motorola | 3.6K | 1.1% | 6 |
| Feb 2026 | Xiaomi | 2.9K | 0.87% | 7 |
| Feb 2026 | HONOR | 1.6K | 0.48% | 8 |
| Feb 2026 | vivo | 1.6K | 0.48% | 9 |
| Mar 2026 | Apple iPhone | 201K | 55.4% | 1 |
| Mar 2026 | Nothing | 40.5K | 11.2% | 2 |
| Mar 2026 | OPPO | 37K | 10.2% | 3 |
| Mar 2026 | Samsung Galaxy | 36.7K | 10.1% | 4 |
| Mar 2026 | Google Pixel | 36K | 9.9% | 5 |
| Mar 2026 | Motorola | 4.4K | 1.2% | 6 |
| Mar 2026 | Xiaomi | 3.6K | 0.99% | 7 |
| Mar 2026 | HONOR | 1.9K | 0.52% | 8 |
| Mar 2026 | vivo | 1.9K | 0.52% | 9 |
| Apr 2026 | Apple iPhone | 201K | 58% | 1 |
| Apr 2026 | Samsung Galaxy | 36K | 10.4% | 2 |
| Apr 2026 | OPPO | 34.3K | 9.9% | 3 |
| Apr 2026 | Nothing | 33.1K | 9.6% | 4 |
| Apr 2026 | Google Pixel | 29.5K | 8.5% | 5 |
| Apr 2026 | Motorola | 4.4K | 1.3% | 6 |
| Apr 2026 | HONOR | 3.6K | 1% | 7 |
| Apr 2026 | Xiaomi | 2.9K | 0.84% | 8 |
| Apr 2026 | vivo | 1.6K | 0.46% | 9 |
| May 2026 | Apple iPhone | 246K | 61.1% | 1 |
| May 2026 | OPPO | 37K | 9.2% | 2 |
| May 2026 | Samsung Galaxy | 36.7K | 9.1% | 3 |
| May 2026 | Google Pixel | 36K | 8.9% | 4 |
| May 2026 | Nothing | 33.1K | 8.2% | 5 |
| May 2026 | HONOR | 4.4K | 1.1% | 6 |
| May 2026 | Motorola | 4.4K | 1.1% | 7 |
| May 2026 | Xiaomi | 3.6K | 0.89% | 8 |
| May 2026 | vivo | 1.6K | 0.4% | 9 |
| Jun 2026 | Apple iPhone | 246K | 59% | 1 |
| Jun 2026 | Google Pixel | 43.4K | 10.4% | 2 |
| Jun 2026 | Nothing | 40.5K | 9.7% | 3 |
| Jun 2026 | OPPO | 37K | 8.9% | 4 |
| Jun 2026 | Samsung Galaxy | 36.7K | 8.8% | 5 |
| Jun 2026 | Motorola | 4.4K | 1.1% | 6 |
| Jun 2026 | HONOR | 3.6K | 0.86% | 7 |
| Jun 2026 | Xiaomi | 3.6K | 0.86% | 8 |
| Jun 2026 | vivo | 1.6K | 0.38% | 9 |
| Jul 2026 | Apple iPhone | 246K | 57.2% | 1 |
| Jul 2026 | Samsung Galaxy | 44.9K | 10.4% | 2 |
| Jul 2026 | Google Pixel | 44.1K | 10.3% | 3 |
| Jul 2026 | Nothing | 40.5K | 9.4% | 4 |
| Jul 2026 | OPPO | 37K | 8.6% | 5 |
| Jul 2026 | HONOR | 6.6K | 1.5% | 6 |
| Jul 2026 | Motorola | 5.4K | 1.3% | 7 |
| Jul 2026 | Xiaomi | 3.6K | 0.84% | 8 |
| Jul 2026 | vivo | 1.6K | 0.37% | 9 |
| Aug 2026 | Apple iPhone | 301K | 59.7% | 1 |
| Aug 2026 | Google Pixel | 64.1K | 12.7% | 2 |
| Aug 2026 | Samsung Galaxy | 45.9K | 9.1% | 3 |
| Aug 2026 | Nothing | 40.5K | 8% | 4 |
| Aug 2026 | OPPO | 37K | 7.3% | 5 |
| Aug 2026 | HONOR | 5.4K | 1.1% | 6 |
| Aug 2026 | Motorola | 4.4K | 0.87% | 7 |
| Aug 2026 | Xiaomi | 4.4K | 0.87% | 8 |
| Aug 2026 | vivo | 1.6K | 0.32% | 9 |
| Sep 2026 | Apple iPhone | 368K | 63.9% | 1 |
| Sep 2026 | Samsung Galaxy | 53.9K | 9.4% | 2 |
| Sep 2026 | Google Pixel | 53.1K | 9.2% | 3 |
| Sep 2026 | Nothing | 40.5K | 7% | 4 |
| Sep 2026 | OPPO | 40.3K | 7% | 5 |
| Sep 2026 | Xiaomi | 8.1K | 1.4% | 6 |
| Sep 2026 | HONOR | 5.4K | 0.94% | 7 |
| Sep 2026 | Motorola | 4.4K | 0.76% | 8 |
| Sep 2026 | vivo | 1.9K | 0.33% | 9 |

## What is being compared

- **Apple iPhone**: Measured on the search term “iphone”.
- **Google Pixel**: Measured on the search terms “google pixel” and “pixel phone”, summed into one figure.
- **HONOR**: Measured on the search term “honor phone”.
- **Motorola**: Measured on the search term “motorola phone”.
- **Nothing**: Measured on the search term “nothing phone”.
- **OPPO**: Measured on the search terms “oppo” and “oppo phone”, summed into one figure.
- **Samsung Galaxy**: Measured on the search terms “samsung galaxy phone” and “samsung phone”, summed into one figure.
- **vivo**: Measured on the search term “vivo phone”.
- **Xiaomi**: Measured on the search term “xiaomi phone”.

- [Apple iPhone](/demand/au/brands/iphone)
- [Google Pixel](/demand/au/brands/google-pixel)
- [HONOR](/demand/au/brands/honor)
- [Motorola](/demand/au/brands/motorola)
- [Nothing](/demand/au/brands/nothing)
- [OPPO](/demand/au/brands/oppo)
- [Samsung Galaxy](/demand/au/brands/samsung-galaxy)
- [vivo](/demand/au/brands/vivo)
- [Xiaomi](/demand/au/brands/xiaomi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smartphone brands in Australia?

In September 2026, Apple iPhone was the most searched among smartphone brands in Australia, with an estimated 368K branded searches, 63.9% of all searches for the nine we track.

## Cite this page

Brandwave. "Smartphone brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-smartphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-smartphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.