---
title: "Smart ring brands in Australia: Which are searched most?"
description: "Compare the sleep and health tracking smart rings Australians wear. Share of Search among Oura, RingConn, Ultrahuman and Samsung Galaxy Ring, the smart ring brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-smart-ring-brands"
publisher: "Brandwave"
---

# Smart ring brands in Australia: Which are searched most?

Compare the sleep and health tracking smart rings Australians wear. Share of Search among Oura, RingConn, Ultrahuman and Samsung Galaxy Ring, the smart ring brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart ring brands
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oura, 85%

## Which brand is most popular in search among smart ring brands in Australia?

- In September 2026, Oura was the most searched among smart ring brands in Australia, with an estimated 135K branded searches, 85% of all searches for the four we track.
- RingConn is in 2nd place, 77.3 percentage points behind at 7.6%.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia increased from 78% to 85%.
- Across the 12 months ending September 2026, RingConn’s share of searches among smart ring brands in Australia decreased from 8.5% to 7.6%.
- Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in Australia decreased from 10.4% to 6.2%.
- Across the 12 months ending September 2026, Samsung Galaxy Ring’s share of searches among smart ring brands in Australia decreased from 3.1% to 1.2%.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia peaked at 86.9% in August 2026 and was lowest at 76.9% in November 2025.
- Across the 12 months ending September 2026, RingConn’s share of searches among smart ring brands in Australia peaked at 10.8% in June 2026 and was lowest at 6.4% in August 2026.
- Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in Australia peaked at 12.9% in December 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, RingConn rose from 3rd to 2nd among smart ring brands in Australia.
- Across the 12 months ending September 2026, Ultrahuman fell from 2nd to 3rd among smart ring brands in Australia.

## Top smart ring brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oura, RingConn and Samsung Galaxy Ring appeared every time. Oura was recommended most often, coming first in four out of five answers. RingConn was second, and Samsung Galaxy Ring was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oura | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| RingConn | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Samsung Galaxy Ring | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ultrahuman | 4th | 1 of 3 | 2 of 2 | 3 of 5 |

## Every AI answer about smart ring brands

- Asked ChatGPT "Which smart ring should I buy in Australia?": 1. RingConn, 2. Oura, 3. Samsung Galaxy Ring
- Asked ChatGPT "What are the best smart rings?": 1. Oura, 2. RingConn, 3. Samsung Galaxy Ring, 4. Ultrahuman
- Asked ChatGPT "Which smart ring is best for tracking sleep?": 1. Oura, 2. RingConn, 3. Samsung Galaxy Ring
- Searched Google, AI Overview "smart ring": 1. Oura, 2. Samsung Galaxy Ring, 3. RingConn, 4. Ultrahuman
- Searched Google, AI Overview "best smart ring": 1. Oura, 2. RingConn, 3. Samsung Galaxy Ring, 4. Ultrahuman

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Oura vs RingConn: compare search popularity](/demand/au/compare/oura-vs-ringconn): 85% against 7.6% Share of Search.
- [Oura vs Ultrahuman: compare search popularity](/demand/au/compare/oura-vs-ultrahuman): 85% against 6.2% Share of Search.
- [RingConn vs Ultrahuman: compare search popularity](/demand/au/compare/ringconn-vs-ultrahuman): 7.6% against 6.2% Share of Search.

## How did search popularity change for Australia smart ring brands in September 2026?

- In September 2026, RingConn gained share of searches among smart ring brands in Australia, from 6.4% to 7.6%.
- In September 2026, Ultrahuman gained share of searches among smart ring brands in Australia, from 5.2% to 6.2%.
- In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%.
- Estimated monthly branded searches for Samsung Galaxy Ring in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oura | 85% | 135K | -18.2% | Oura |
| 2 | RingConn | 7.6% | 12.1K | 0.0% | RingConn |
| 3 | Ultrahuman | 6.2% | 9.9K | 0.0% | Ultrahuman |
| 4 | Samsung Galaxy Ring | 1.2% | 1.9K | -34.5% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oura | 60.5K | 78% | 1 |
| Oct 2025 | Ultrahuman | 8.1K | 10.4% | 2 |
| Oct 2025 | RingConn | 6.6K | 8.5% | 3 |
| Oct 2025 | Samsung Galaxy Ring | 2.4K | 3.1% | 4 |
| Nov 2025 | Oura | 110K | 76.9% | 1 |
| Nov 2025 | Ultrahuman | 18.1K | 12.6% | 2 |
| Nov 2025 | RingConn | 12.1K | 8.5% | 3 |
| Nov 2025 | Samsung Galaxy Ring | 2.9K | 2% | 4 |
| Dec 2025 | Oura | 135K | 78.4% | 1 |
| Dec 2025 | Ultrahuman | 22.2K | 12.9% | 2 |
| Dec 2025 | RingConn | 12.1K | 7% | 3 |
| Dec 2025 | Samsung Galaxy Ring | 2.9K | 1.7% | 4 |
| Jan 2026 | Oura | 110K | 78.7% | 1 |
| Jan 2026 | Ultrahuman | 14.8K | 10.6% | 2 |
| Jan 2026 | RingConn | 12.1K | 8.7% | 3 |
| Jan 2026 | Samsung Galaxy Ring | 2.9K | 2.1% | 4 |
| Feb 2026 | Oura | 74K | 78.8% | 1 |
| Feb 2026 | Ultrahuman | 9.9K | 10.5% | 2 |
| Feb 2026 | RingConn | 8.1K | 8.6% | 3 |
| Feb 2026 | Samsung Galaxy Ring | 1.9K | 2% | 4 |
| Mar 2026 | Oura | 90.5K | 78.7% | 1 |
| Mar 2026 | Ultrahuman | 14.8K | 12.9% | 2 |
| Mar 2026 | RingConn | 8.1K | 7% | 3 |
| Mar 2026 | Samsung Galaxy Ring | 1.6K | 1.4% | 4 |
| Apr 2026 | Oura | 110K | 82.2% | 1 |
| Apr 2026 | Ultrahuman | 12.1K | 9% | 2 |
| Apr 2026 | RingConn | 9.9K | 7.4% | 3 |
| Apr 2026 | Samsung Galaxy Ring | 1.9K | 1.4% | 4 |
| May 2026 | Oura | 110K | 79% | 1 |
| May 2026 | Ultrahuman | 14.8K | 10.6% | 2 |
| May 2026 | RingConn | 12.1K | 8.7% | 3 |
| May 2026 | Samsung Galaxy Ring | 2.4K | 1.7% | 4 |
| Jun 2026 | Oura | 135K | 80.3% | 1 |
| Jun 2026 | RingConn | 18.1K | 10.8% | 2 |
| Jun 2026 | Ultrahuman | 12.1K | 7.2% | 3 |
| Jun 2026 | Samsung Galaxy Ring | 2.9K | 1.7% | 4 |
| Jul 2026 | Oura | 135K | 84.1% | 1 |
| Jul 2026 | RingConn | 12.1K | 7.5% | 2 |
| Jul 2026 | Ultrahuman | 9.9K | 6.2% | 3 |
| Jul 2026 | Samsung Galaxy Ring | 3.6K | 2.2% | 4 |
| Aug 2026 | Oura | 165K | 86.9% | 1 |
| Aug 2026 | RingConn | 12.1K | 6.4% | 2 |
| Aug 2026 | Ultrahuman | 9.9K | 5.2% | 3 |
| Aug 2026 | Samsung Galaxy Ring | 2.9K | 1.5% | 4 |
| Sep 2026 | Oura | 135K | 85% | 1 |
| Sep 2026 | RingConn | 12.1K | 7.6% | 2 |
| Sep 2026 | Ultrahuman | 9.9K | 6.2% | 3 |
| Sep 2026 | Samsung Galaxy Ring | 1.9K | 1.2% | 4 |

## What is being compared

- **Oura**: Measured on the search term “oura ring”.
- **RingConn**: Measured on the search term “ringconn”.
- **Samsung Galaxy Ring**: Measured on the search term “samsung galaxy ring”.
- **Ultrahuman**: Measured on the search term “ultrahuman ring”.

- [Oura](/demand/au/brands/oura)
- [RingConn](/demand/au/brands/ringconn)
- [Samsung Galaxy Ring](/demand/au/brands/samsung-galaxy-ring)
- [Ultrahuman](/demand/au/brands/ultrahuman)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart ring brands in Australia?

In September 2026, Oura was the most searched among smart ring brands in Australia, with an estimated 135K branded searches, 85% of all searches for the four we track.

## Cite this page

Brandwave. "Smart ring brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-smart-ring-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-smart-ring-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.