--- title: "Smart lighting brands in Australia: Which are searched most?" description: "Compare the smart bulb and smart lighting brands Australian homes install. Share of Search among Govee, Philips Hue, Mirabella, Nanoleaf, LIFX, WiZ and TP-Link Tapo, the smart lighting brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-smart-lighting-brands" publisher: "Brandwave" --- # Smart lighting brands in Australia: Which are searched most? Compare the smart bulb and smart lighting brands Australian homes install. Share of Search among Govee, Philips Hue, Mirabella, Nanoleaf, LIFX, WiZ and TP-Link Tapo, the smart lighting brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smart lighting brands - **Market**: Australia - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Govee, 59.7% ## Which brand is most popular in search among smart lighting brands in Australia? - In September 2026, Govee was the most searched among smart lighting brands in Australia, with an estimated 27.1K branded searches, 59.7% of all searches for the seven we track. - Philips Hue is in 2nd place, 41.9 percentage points behind at 17.9%. - Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia increased from 57% to 59.7%. - Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia decreased from 20.8% to 17.9%. - Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia decreased from 9.3% to 7.9%. - Across the 12 months ending September 2026, Nanoleaf’s share of searches among smart lighting brands in Australia increased from 6.1% to 7.9%. - Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in Australia decreased from 5% to 3.5%. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia increased from 1.2% to 1.9%. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia increased from 0.55% to 1.1%. - Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia peaked at 64.8% in August 2026 and was lowest at 48% in December 2025. - Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia peaked at 23.3% in November 2025 and was lowest at 14.8% in March 2026. - Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia peaked at 11.7% in December 2025 and was lowest at 7% in August 2026. - Across the 12 months ending September 2026, Nanoleaf’s share of searches among smart lighting brands in Australia peaked at 11.7% in December 2025 and was lowest at 6.1% in October 2025. - Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in Australia peaked at 5.7% in January 2026 and was lowest at 3% in August 2026. ## Top smart lighting brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips Hue and TP-Link Tapo appeared every time. TP-Link Tapo was recommended most often, coming first in four out of five answers. Philips Hue was second, and WiZ was third. Mirabella, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Hue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Govee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart bulbs should I buy in Australia?": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ - Asked ChatGPT "What are the best smart lighting brands in Australia?": 1. Philips Hue, 2. TP-Link Tapo, 3. LIFX, 4. Govee, 5. Nanoleaf, 6. WiZ - Asked ChatGPT "What are the best smart lights for a home without a hub?": 1. TP-Link Tapo, 2. WiZ, 3. LIFX, 4. Philips Hue, 5. Nanoleaf - Searched Google, AI Overview "smart lights": 1. TP-Link Tapo, 2. Philips Hue - Searched Google, AI Overview "smart bulbs": 1. TP-Link Tapo, 2. Philips Hue Not named in any answer: Mirabella. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Govee vs Philips Hue: compare search popularity](/demand/au/compare/govee-vs-philips-hue): 59.7% against 17.9% Share of Search. - [Govee vs Mirabella: compare search popularity](/demand/au/compare/govee-vs-mirabella): 59.7% against 7.9% Share of Search. - [Govee vs Nanoleaf: compare search popularity](/demand/au/compare/govee-vs-nanoleaf): 59.7% against 7.9% Share of Search. - [Govee vs LIFX: compare search popularity](/demand/au/compare/govee-vs-lifx): 59.7% against 3.5% Share of Search. - [Philips Hue vs Mirabella: compare search popularity](/demand/au/compare/mirabella-vs-philips-hue): 17.9% against 7.9% Share of Search. - [Philips Hue vs Nanoleaf: compare search popularity](/demand/au/compare/nanoleaf-vs-philips-hue): 17.9% against 7.9% Share of Search. - [Philips Hue vs LIFX: compare search popularity](/demand/au/compare/lifx-vs-philips-hue): 17.9% against 3.5% Share of Search. - [Mirabella vs Nanoleaf: compare search popularity](/demand/au/compare/mirabella-vs-nanoleaf): 7.9% Share of Search each. - [Mirabella vs LIFX: compare search popularity](/demand/au/compare/lifx-vs-mirabella): 7.9% against 3.5% Share of Search. - [Nanoleaf vs LIFX: compare search popularity](/demand/au/compare/lifx-vs-nanoleaf): 7.9% against 3.5% Share of Search. ## How did search popularity change for Australia smart lighting brands in September 2026? - In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%. - In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%. - In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%. - In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%. - In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026. - Estimated monthly branded searches for LIFX in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Govee | 59.7% | 27.1K | -33.1% | Govee | | 2 | Philips Hue | 17.9% | 8.1K | -18.2% | Philips Hue | | 3 | Mirabella | 7.9% | 3.6K | -18.2% | Mirabella | | 4 | Nanoleaf | 7.9% | 3.6K | -18.2% | Nanoleaf | | 5 | LIFX | 3.5% | 1.6K | -15.8% | LIFX | | 6 | WiZ | 1.9% | 880 | 0.0% | WiZ | | 7 | TP-Link Tapo | 1.1% | 480 | 0.0% | TP-Link Tapo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Govee | 27.1K | 57% | 1 | | Oct 2025 | Philips Hue | 9.9K | 20.8% | 2 | | Oct 2025 | Mirabella | 4.4K | 9.3% | 3 | | Oct 2025 | Nanoleaf | 2.9K | 6.1% | 4 | | Oct 2025 | LIFX | 2.4K | 5% | 5 | | Oct 2025 | WiZ | 590 | 1.2% | 6 | | Oct 2025 | TP-Link Tapo | 260 | 0.55% | 7 | | Nov 2025 | Govee | 27.1K | 52.2% | 1 | | Nov 2025 | Philips Hue | 12.1K | 23.3% | 2 | | Nov 2025 | Mirabella | 4.4K | 8.5% | 3 | | Nov 2025 | Nanoleaf | 4.4K | 8.5% | 4 | | Nov 2025 | LIFX | 2.9K | 5.6% | 5 | | Nov 2025 | WiZ | 720 | 1.4% | 6 | | Nov 2025 | TP-Link Tapo | 260 | 0.5% | 7 | | Dec 2025 | Govee | 22.2K | 48% | 1 | | Dec 2025 | Philips Hue | 9.9K | 21.4% | 2 | | Dec 2025 | Mirabella | 5.4K | 11.7% | 3 | | Dec 2025 | Nanoleaf | 5.4K | 11.7% | 4 | | Dec 2025 | LIFX | 2.4K | 5.2% | 5 | | Dec 2025 | WiZ | 720 | 1.6% | 6 | | Dec 2025 | TP-Link Tapo | 260 | 0.56% | 7 | | Jan 2026 | Govee | 22.2K | 52.3% | 1 | | Jan 2026 | Philips Hue | 8.1K | 19.1% | 2 | | Jan 2026 | Mirabella | 4.4K | 10.4% | 3 | | Jan 2026 | Nanoleaf | 4.4K | 10.4% | 4 | | Jan 2026 | LIFX | 2.4K | 5.7% | 5 | | Jan 2026 | WiZ | 720 | 1.7% | 6 | | Jan 2026 | TP-Link Tapo | 210 | 0.49% | 7 | | Feb 2026 | Govee | 22.2K | 59.1% | 1 | | Feb 2026 | Philips Hue | 6.6K | 17.6% | 2 | | Feb 2026 | Mirabella | 3.6K | 9.6% | 3 | | Feb 2026 | Nanoleaf | 2.9K | 7.7% | 4 | | Feb 2026 | LIFX | 1.6K | 4.3% | 5 | | Feb 2026 | WiZ | 480 | 1.3% | 6 | | Feb 2026 | TP-Link Tapo | 170 | 0.45% | 7 | | Mar 2026 | Govee | 27.1K | 60.8% | 1 | | Mar 2026 | Philips Hue | 6.6K | 14.8% | 2 | | Mar 2026 | Mirabella | 4.4K | 9.9% | 3 | | Mar 2026 | Nanoleaf | 3.6K | 8.1% | 4 | | Mar 2026 | LIFX | 1.9K | 4.3% | 5 | | Mar 2026 | WiZ | 720 | 1.6% | 6 | | Mar 2026 | TP-Link Tapo | 260 | 0.58% | 7 | | Apr 2026 | Govee | 27.1K | 58.2% | 1 | | Apr 2026 | Philips Hue | 8.1K | 17.4% | 2 | | Apr 2026 | Mirabella | 4.4K | 9.4% | 3 | | Apr 2026 | Nanoleaf | 3.6K | 7.7% | 4 | | Apr 2026 | LIFX | 2.4K | 5.2% | 5 | | Apr 2026 | WiZ | 720 | 1.5% | 6 | | Apr 2026 | TP-Link Tapo | 260 | 0.56% | 7 | | May 2026 | Govee | 27.1K | 55.7% | 1 | | May 2026 | Philips Hue | 9.9K | 20.3% | 2 | | May 2026 | Mirabella | 4.4K | 9% | 3 | | May 2026 | Nanoleaf | 3.6K | 7.4% | 4 | | May 2026 | LIFX | 2.4K | 4.9% | 5 | | May 2026 | WiZ | 880 | 1.8% | 6 | | May 2026 | TP-Link Tapo | 390 | 0.8% | 7 | | Jun 2026 | Govee | 27.1K | 55.6% | 1 | | Jun 2026 | Philips Hue | 9.9K | 20.3% | 2 | | Jun 2026 | Mirabella | 4.4K | 9% | 3 | | Jun 2026 | Nanoleaf | 3.6K | 7.4% | 4 | | Jun 2026 | LIFX | 2.4K | 4.9% | 5 | | Jun 2026 | WiZ | 880 | 1.8% | 6 | | Jun 2026 | TP-Link Tapo | 480 | 0.98% | 7 | | Jul 2026 | Govee | 33.1K | 59.5% | 1 | | Jul 2026 | Philips Hue | 9.9K | 17.8% | 2 | | Jul 2026 | Mirabella | 4.4K | 7.9% | 3 | | Jul 2026 | Nanoleaf | 4.4K | 7.9% | 4 | | Jul 2026 | LIFX | 2.4K | 4.3% | 5 | | Jul 2026 | WiZ | 880 | 1.6% | 6 | | Jul 2026 | TP-Link Tapo | 590 | 1.1% | 7 | | Aug 2026 | Govee | 40.5K | 64.8% | 1 | | Aug 2026 | Philips Hue | 9.9K | 15.9% | 2 | | Aug 2026 | Mirabella | 4.4K | 7% | 3 | | Aug 2026 | Nanoleaf | 4.4K | 7% | 4 | | Aug 2026 | LIFX | 1.9K | 3% | 5 | | Aug 2026 | WiZ | 880 | 1.4% | 6 | | Aug 2026 | TP-Link Tapo | 480 | 0.77% | 7 | | Sep 2026 | Govee | 27.1K | 59.7% | 1 | | Sep 2026 | Philips Hue | 8.1K | 17.9% | 2 | | Sep 2026 | Mirabella | 3.6K | 7.9% | 3 | | Sep 2026 | Nanoleaf | 3.6K | 7.9% | 4 | | Sep 2026 | LIFX | 1.6K | 3.5% | 5 | | Sep 2026 | WiZ | 880 | 1.9% | 6 | | Sep 2026 | TP-Link Tapo | 480 | 1.1% | 7 | ## What is being compared - **Govee**: Measured on the search term “govee”. - **LIFX**: Measured on the search term “lifx”. - **Mirabella**: Measured on the search term “mirabella genio”. - **Nanoleaf**: Measured on the search term “nanoleaf”. - **Philips Hue**: Measured on the search term “philips hue”. - **TP-Link Tapo**: Measured on the search term “tapo bulb”. - **WiZ**: Measured on the search term “wiz lights”. - [Govee](/demand/au/brands/govee) - [LIFX](/demand/au/brands/lifx) - [Mirabella](/demand/au/brands/mirabella) - [Nanoleaf](/demand/au/brands/nanoleaf) - [Philips Hue](/demand/au/brands/philips-hue) - [TP-Link Tapo](/demand/au/brands/tp-link-tapo) - [WiZ](/demand/au/brands/wiz-lights) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smart lighting brands in Australia? In September 2026, Govee was the most searched among smart lighting brands in Australia, with an estimated 27.1K branded searches, 59.7% of all searches for the seven we track. ## Cite this page Brandwave. "Smart lighting brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-smart-lighting-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-smart-lighting-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.