---
title: "Small business lenders in Australia: Which are searched most?"
description: "Compare the online lenders small businesses borrow from for working capital. Share of Search among Prospa, Bizcap, Lumi and Moula, the small business lenders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-small-business-lenders"
publisher: "Brandwave"
---

# Small business lenders in Australia: Which are searched most?

Compare the online lenders small businesses borrow from for working capital. Share of Search among Prospa, Bizcap, Lumi and Moula, the small business lenders Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Small business lenders
- **Market**: Australia
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Prospa, 57.7%

## Which brand is most popular in search among small business lenders in Australia?

- In September 2026, Prospa was the most searched among small business lenders in Australia, with an estimated 8.1K branded searches, 57.7% of all searches for the four we track.
- Bizcap is in 2nd place, 37 percentage points behind at 20.7%.
- Across the 12 months ending September 2026, Prospa’s share of searches among small business lenders in Australia increased from 51.5% to 57.7%.
- Across the 12 months ending September 2026, Bizcap’s share of searches among small business lenders in Australia decreased from 22.6% to 20.7%.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia decreased from 13.3% to 12.4%.
- Across the 12 months ending September 2026, Moula’s share of searches among small business lenders in Australia decreased from 12.5% to 9.3%.
- Across the 12 months ending September 2026, Prospa’s share of searches among small business lenders in Australia peaked at 57.7% in November 2025 and was lowest at 47.8% in August 2026.
- Across the 12 months ending September 2026, Bizcap’s share of searches among small business lenders in Australia peaked at 27.2% in July 2026 and was lowest at 20.5% in January 2026.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia peaked at 13.9% in February 2026 and was lowest at 11.8% in April 2026.
- Across the 12 months ending September 2026, Moula’s share of searches among small business lenders in Australia peaked at 13.8% in August 2026 and was lowest at 9.3% in November 2025.

## Top small business lenders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Prospa and Lumi were mentioned most often, in two of the five answers. Prospa was recommended most often, coming first in both answers that gave a list. Lumi was second, and Moula was third. Bizcap, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Prospa | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Lumi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Moula | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Bizcap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about small business lenders

- Asked ChatGPT "Which lender should my small business use for a loan in Australia?": 1. Prospa, 2. Lumi
- Asked ChatGPT "What are the best small business lenders in Australia?": 1. Prospa, 2. Moula, 3. Lumi
- Asked ChatGPT "What's the fastest way to get an unsecured business loan in Australia?": named none of the brands we track
- Searched Google, AI Overview "business loans": named none of the brands we track
- Searched Google, AI Overview "small business loans": named none of the brands we track

Not named in any answer: Bizcap.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Prospa vs Bizcap: compare search popularity](/demand/au/compare/bizcap-vs-prospa): 57.7% against 20.7% Share of Search.
- [Prospa vs Lumi: compare search popularity](/demand/au/compare/lumi-vs-prospa): 57.7% against 12.4% Share of Search.
- [Prospa vs Moula: compare search popularity](/demand/au/compare/moula-vs-prospa): 57.7% against 9.3% Share of Search.
- [Bizcap vs Lumi: compare search popularity](/demand/au/compare/bizcap-vs-lumi): 20.7% against 12.4% Share of Search.
- [Bizcap vs Moula: compare search popularity](/demand/au/compare/bizcap-vs-moula): 20.7% against 9.3% Share of Search.
- [Lumi vs Moula: compare search popularity](/demand/au/compare/lumi-vs-moula): 12.4% against 9.3% Share of Search.

## How did search popularity change for Australia small business lenders in September 2026?

- In September 2026, Prospa gained share of searches among small business lenders in Australia, from 47.8% to 57.7%.
- In September 2026, Bizcap lost share of searches among small business lenders in Australia, from 26.1% to 20.7%.
- In September 2026, Moula lost share of searches among small business lenders in Australia, from 13.8% to 9.3%.
- In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Prospa | 57.7% | 8.1K | +22.7% | Prospa |
| 2 | Bizcap | 20.7% | 2.9K | -19.4% | Bizcap |
| 3 | Lumi | 12.4% | 1.7K | +1.8% | Lumi |
| 4 | Moula | 9.3% | 1.3K | -31.6% | Moula |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Prospa | 6.6K | 51.5% | 1 |
| Oct 2025 | Bizcap | 2.9K | 22.6% | 2 |
| Oct 2025 | Lumi | 1.7K | 13.3% | 3 |
| Oct 2025 | Moula | 1.6K | 12.5% | 4 |
| Nov 2025 | Prospa | 8.1K | 57.7% | 1 |
| Nov 2025 | Bizcap | 2.9K | 20.7% | 2 |
| Nov 2025 | Lumi | 1.7K | 12.4% | 3 |
| Nov 2025 | Moula | 1.3K | 9.3% | 4 |
| Dec 2025 | Prospa | 5.4K | 52.9% | 1 |
| Dec 2025 | Bizcap | 2.4K | 23.5% | 2 |
| Dec 2025 | Lumi | 1.4K | 13.8% | 3 |
| Dec 2025 | Moula | 1K | 9.8% | 4 |
| Jan 2026 | Prospa | 6.6K | 56.4% | 1 |
| Jan 2026 | Bizcap | 2.4K | 20.5% | 2 |
| Jan 2026 | Lumi | 1.4K | 12% | 3 |
| Jan 2026 | Moula | 1.3K | 11.1% | 4 |
| Feb 2026 | Prospa | 6.6K | 52.6% | 1 |
| Feb 2026 | Bizcap | 2.9K | 23.1% | 2 |
| Feb 2026 | Lumi | 1.7K | 13.9% | 3 |
| Feb 2026 | Moula | 1.3K | 10.4% | 4 |
| Mar 2026 | Prospa | 6.6K | 48.9% | 1 |
| Mar 2026 | Bizcap | 3.6K | 26.6% | 2 |
| Mar 2026 | Lumi | 1.7K | 12.7% | 3 |
| Mar 2026 | Moula | 1.6K | 11.8% | 4 |
| Apr 2026 | Prospa | 6.6K | 53.9% | 1 |
| Apr 2026 | Bizcap | 2.9K | 23.7% | 2 |
| Apr 2026 | Lumi | 1.4K | 11.8% | 3 |
| Apr 2026 | Moula | 1.3K | 10.6% | 4 |
| May 2026 | Prospa | 6.6K | 52.6% | 1 |
| May 2026 | Bizcap | 2.9K | 23.1% | 2 |
| May 2026 | Lumi | 1.7K | 13.9% | 3 |
| May 2026 | Moula | 1.3K | 10.4% | 4 |
| Jun 2026 | Prospa | 6.6K | 52.6% | 1 |
| Jun 2026 | Bizcap | 2.9K | 23.1% | 2 |
| Jun 2026 | Lumi | 1.7K | 13.9% | 3 |
| Jun 2026 | Moula | 1.3K | 10.4% | 4 |
| Jul 2026 | Prospa | 6.6K | 49.8% | 1 |
| Jul 2026 | Bizcap | 3.6K | 27.2% | 2 |
| Jul 2026 | Lumi | 1.7K | 13.1% | 3 |
| Jul 2026 | Moula | 1.3K | 9.8% | 4 |
| Aug 2026 | Prospa | 6.6K | 47.8% | 1 |
| Aug 2026 | Bizcap | 3.6K | 26.1% | 2 |
| Aug 2026 | Moula | 1.9K | 13.8% | 3 |
| Aug 2026 | Lumi | 1.7K | 12.4% | 4 |
| Sep 2026 | Prospa | 8.1K | 57.7% | 1 |
| Sep 2026 | Bizcap | 2.9K | 20.7% | 2 |
| Sep 2026 | Lumi | 1.7K | 12.4% | 3 |
| Sep 2026 | Moula | 1.3K | 9.3% | 4 |

## What is being compared

- **Bizcap**: Measured on the search term “bizcap”.
- **Lumi**: Measured on the search terms “lumi finance” and “lumi loans”, summed into one figure.
- **Moula**: Measured on the search term “moula”.
- **Prospa**: Measured on the search term “prospa”.

- [Bizcap](/demand/au/brands/bizcap)
- [Lumi](/demand/au/brands/lumi)
- [Moula](/demand/au/brands/moula)
- [Prospa](/demand/au/brands/prospa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among small business lenders in Australia?

In September 2026, Prospa was the most searched among small business lenders in Australia, with an estimated 8.1K branded searches, 57.7% of all searches for the four we track.

## Cite this page

Brandwave. "Small business lenders in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-small-business-lenders

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-small-business-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.