---
title: "Sleepwear brands in Australia: Which are searched most?"
description: "Compare the pyjama and sleepwear brands Australians buy. Share of Search among Peter Alexander, Papinelle, Piyama, Homebodii, Kmart, Sussan, Bonds, Gingerlilly, Boody and Sant and Abel, the sleepwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-sleepwear-brands"
publisher: "Brandwave"
---

# Sleepwear brands in Australia: Which are searched most?

Compare the pyjama and sleepwear brands Australians buy. Share of Search among Peter Alexander, Papinelle, Piyama, Homebodii, Kmart, Sussan, Bonds, Gingerlilly, Boody and Sant and Abel, the sleepwear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleepwear brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peter Alexander, 93.1%

## Which brand is most popular in search among sleepwear brands in Australia?

- In September 2026, Peter Alexander was the most searched among sleepwear brands in Australia, with an estimated 450K branded searches, 93.1% of all searches for the ten we track.
- Papinelle is in 2nd place, 91.1 percentage points behind at 2%.
- Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands in Australia increased from 1.4% to 2%.
- Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands in Australia peaked at 95.7% in December 2025 and was lowest at 91.7% in February 2026.
- Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands in Australia peaked at 2.5% in February 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Piyama’s share of searches among sleepwear brands in Australia peaked at 1.7% in October 2025 and was lowest at 0.62% in June 2026.
- Across the 12 months ending September 2026, Papinelle rose from 3rd to 2nd among sleepwear brands in Australia.
- Across the 12 months ending September 2026, Piyama fell from 2nd to 3rd among sleepwear brands in Australia.
- Across the 12 months ending September 2026, Peter Alexander, Homebodii, Kmart, Sussan, Bonds, Gingerlilly, Boody and Sant and Abel held steady: their share of searches among sleepwear brands in Australia each moved less than 0.5 percentage points.

## Top sleepwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Peter Alexander appeared every time. Peter Alexander was recommended most often, coming first in one out of five answers. Papinelle was second, and Sussan was third. Homebodii, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sleepwear brands

- Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart
- Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan
- Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds
- Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly
- Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama

Not named in any answer: Homebodii and Sant and Abel.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Peter Alexander vs Papinelle: compare search popularity](/demand/au/compare/papinelle-vs-peter-alexander): 93.1% against 2% Share of Search.

## How did search popularity change for Australia sleepwear brands in September 2026?

- In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%.
- Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026.
- In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia.
- In September 2026, Homebodii rose from 5th to 4th among sleepwear brands in Australia.
- In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia.
- In September 2026, Boody fell from 8th to 9th among sleepwear brands in Australia.
- Estimated monthly branded searches for Sant and Abel in Australia rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Papinelle in Australia rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peter Alexander | 93.1% | 450K | +22.3% | Peter Alexander |
| 2 | Papinelle | 2% | 9.9K | +22.2% | Papinelle |
| 3 | Piyama | 1.4% | 6.6K | +22.2% | Piyama |
| 4 | Homebodii | 0.91% | 4.4K | 0.0% | Homebodii |
| 5 | Kmart | 0.91% | 4.4K | -18.5% | Kmart |
| 6 | Sussan | 0.91% | 4.4K | 0.0% | Sussan |
| 7 | Bonds | 0.5% | 2.4K | +26.3% | Bonds |
| 8 | Gingerlilly | 0.1% | 480 | +23.1% | Gingerlilly |
| 9 | Boody | 0.08% | 390 | 0.0% | Boody |
| 10 | Sant and Abel | 0.05% | 260 | -33.3% | Sant and Abel |

Kmart sells other things too, so only its searches that name this product count here, like “kmart pyjamas”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peter Alexander | 450K | 93.2% | 1 |
| Oct 2025 | Piyama | 8.1K | 1.7% | 2 |
| Oct 2025 | Papinelle | 6.6K | 1.4% | 3 |
| Oct 2025 | Homebodii | 5.4K | 1.1% | 4 |
| Oct 2025 | Kmart | 5.4K | 1.1% | 5 |
| Oct 2025 | Sussan | 3.6K | 0.75% | 6 |
| Oct 2025 | Bonds | 2.4K | 0.5% | 7 |
| Oct 2025 | Gingerlilly | 720 | 0.15% | 8 |
| Oct 2025 | Boody | 480 | 0.1% | 9 |
| Oct 2025 | Sant and Abel | 170 | 0.04% | 10 |
| Nov 2025 | Peter Alexander | 823K | 94.6% | 1 |
| Nov 2025 | Papinelle | 12.1K | 1.4% | 2 |
| Nov 2025 | Piyama | 12.1K | 1.4% | 3 |
| Nov 2025 | Homebodii | 6.6K | 0.76% | 4 |
| Nov 2025 | Kmart | 5.4K | 0.62% | 5 |
| Nov 2025 | Sussan | 5.4K | 0.62% | 6 |
| Nov 2025 | Bonds | 3.6K | 0.41% | 7 |
| Nov 2025 | Gingerlilly | 880 | 0.1% | 8 |
| Nov 2025 | Boody | 590 | 0.07% | 9 |
| Nov 2025 | Sant and Abel | 590 | 0.07% | 10 |
| Dec 2025 | Peter Alexander | 1M | 95.7% | 1 |
| Dec 2025 | Papinelle | 12.1K | 1.2% | 2 |
| Dec 2025 | Piyama | 9.9K | 0.95% | 3 |
| Dec 2025 | Sussan | 6.6K | 0.63% | 4 |
| Dec 2025 | Homebodii | 5.4K | 0.52% | 5 |
| Dec 2025 | Kmart | 5.4K | 0.52% | 6 |
| Dec 2025 | Bonds | 2.9K | 0.28% | 7 |
| Dec 2025 | Gingerlilly | 880 | 0.08% | 8 |
| Dec 2025 | Sant and Abel | 720 | 0.07% | 9 |
| Dec 2025 | Boody | 590 | 0.06% | 10 |
| Jan 2026 | Peter Alexander | 550K | 94.5% | 1 |
| Jan 2026 | Papinelle | 9.9K | 1.7% | 2 |
| Jan 2026 | Piyama | 6.6K | 1.1% | 3 |
| Jan 2026 | Homebodii | 5.4K | 0.93% | 4 |
| Jan 2026 | Kmart | 3.6K | 0.62% | 5 |
| Jan 2026 | Sussan | 3.6K | 0.62% | 6 |
| Jan 2026 | Bonds | 1.6K | 0.27% | 7 |
| Jan 2026 | Gingerlilly | 590 | 0.1% | 8 |
| Jan 2026 | Boody | 390 | 0.07% | 9 |
| Jan 2026 | Sant and Abel | 260 | 0.04% | 10 |
| Feb 2026 | Peter Alexander | 301K | 91.7% | 1 |
| Feb 2026 | Papinelle | 8.1K | 2.5% | 2 |
| Feb 2026 | Piyama | 5.4K | 1.6% | 3 |
| Feb 2026 | Homebodii | 4.4K | 1.3% | 4 |
| Feb 2026 | Kmart | 3.6K | 1.1% | 5 |
| Feb 2026 | Sussan | 2.9K | 0.88% | 6 |
| Feb 2026 | Bonds | 1.9K | 0.58% | 7 |
| Feb 2026 | Gingerlilly | 480 | 0.15% | 8 |
| Feb 2026 | Boody | 320 | 0.1% | 9 |
| Feb 2026 | Sant and Abel | 170 | 0.05% | 10 |
| Mar 2026 | Peter Alexander | 550K | 94.3% | 1 |
| Mar 2026 | Papinelle | 8.1K | 1.4% | 2 |
| Mar 2026 | Kmart | 6.6K | 1.1% | 3 |
| Mar 2026 | Piyama | 5.4K | 0.93% | 4 |
| Mar 2026 | Homebodii | 4.4K | 0.75% | 5 |
| Mar 2026 | Bonds | 3.6K | 0.62% | 6 |
| Mar 2026 | Sussan | 3.6K | 0.62% | 7 |
| Mar 2026 | Gingerlilly | 720 | 0.12% | 8 |
| Mar 2026 | Boody | 480 | 0.08% | 9 |
| Mar 2026 | Sant and Abel | 320 | 0.05% | 10 |
| Apr 2026 | Peter Alexander | 450K | 92.6% | 1 |
| Apr 2026 | Papinelle | 9.9K | 2% | 2 |
| Apr 2026 | Kmart | 6.6K | 1.4% | 3 |
| Apr 2026 | Piyama | 5.4K | 1.1% | 4 |
| Apr 2026 | Sussan | 5.4K | 1.1% | 5 |
| Apr 2026 | Homebodii | 4.4K | 0.91% | 6 |
| Apr 2026 | Bonds | 2.9K | 0.6% | 7 |
| Apr 2026 | Gingerlilly | 720 | 0.15% | 8 |
| Apr 2026 | Boody | 590 | 0.12% | 9 |
| Apr 2026 | Sant and Abel | 210 | 0.04% | 10 |
| May 2026 | Peter Alexander | 550K | 93.3% | 1 |
| May 2026 | Papinelle | 12.1K | 2.1% | 2 |
| May 2026 | Kmart | 6.6K | 1.1% | 3 |
| May 2026 | Sussan | 6.6K | 1.1% | 4 |
| May 2026 | Piyama | 5.4K | 0.92% | 5 |
| May 2026 | Homebodii | 4.4K | 0.75% | 6 |
| May 2026 | Bonds | 2.9K | 0.49% | 7 |
| May 2026 | Gingerlilly | 720 | 0.12% | 8 |
| May 2026 | Boody | 590 | 0.1% | 9 |
| May 2026 | Sant and Abel | 210 | 0.04% | 10 |
| Jun 2026 | Peter Alexander | 673K | 95.5% | 1 |
| Jun 2026 | Papinelle | 9.9K | 1.4% | 2 |
| Jun 2026 | Kmart | 5.4K | 0.77% | 3 |
| Jun 2026 | Piyama | 4.4K | 0.62% | 4 |
| Jun 2026 | Sussan | 4.4K | 0.62% | 5 |
| Jun 2026 | Homebodii | 3.6K | 0.51% | 6 |
| Jun 2026 | Bonds | 2.9K | 0.41% | 7 |
| Jun 2026 | Gingerlilly | 590 | 0.08% | 8 |
| Jun 2026 | Boody | 480 | 0.07% | 9 |
| Jun 2026 | Sant and Abel | 320 | 0.05% | 10 |
| Jul 2026 | Peter Alexander | 368K | 92.7% | 1 |
| Jul 2026 | Papinelle | 8.1K | 2% | 2 |
| Jul 2026 | Kmart | 5.4K | 1.4% | 3 |
| Jul 2026 | Piyama | 4.4K | 1.1% | 4 |
| Jul 2026 | Sussan | 4.4K | 1.1% | 5 |
| Jul 2026 | Homebodii | 3.6K | 0.91% | 6 |
| Jul 2026 | Bonds | 1.9K | 0.48% | 7 |
| Jul 2026 | Boody | 480 | 0.12% | 8 |
| Jul 2026 | Gingerlilly | 480 | 0.12% | 9 |
| Jul 2026 | Sant and Abel | 260 | 0.07% | 10 |
| Aug 2026 | Peter Alexander | 368K | 92.3% | 1 |
| Aug 2026 | Papinelle | 8.1K | 2% | 2 |
| Aug 2026 | Kmart | 5.4K | 1.4% | 3 |
| Aug 2026 | Piyama | 5.4K | 1.4% | 4 |
| Aug 2026 | Homebodii | 4.4K | 1.1% | 5 |
| Aug 2026 | Sussan | 4.4K | 1.1% | 6 |
| Aug 2026 | Bonds | 1.9K | 0.48% | 7 |
| Aug 2026 | Boody | 390 | 0.1% | 8 |
| Aug 2026 | Gingerlilly | 390 | 0.1% | 9 |
| Aug 2026 | Sant and Abel | 390 | 0.1% | 10 |
| Sep 2026 | Peter Alexander | 450K | 93.1% | 1 |
| Sep 2026 | Papinelle | 9.9K | 2% | 2 |
| Sep 2026 | Piyama | 6.6K | 1.4% | 3 |
| Sep 2026 | Homebodii | 4.4K | 0.91% | 4 |
| Sep 2026 | Kmart | 4.4K | 0.91% | 5 |
| Sep 2026 | Sussan | 4.4K | 0.91% | 6 |
| Sep 2026 | Bonds | 2.4K | 0.5% | 7 |
| Sep 2026 | Gingerlilly | 480 | 0.1% | 8 |
| Sep 2026 | Boody | 390 | 0.08% | 9 |
| Sep 2026 | Sant and Abel | 260 | 0.05% | 10 |

## What is being compared

- **Bonds**: Measured on the search term “bonds pyjamas”.
- **Boody**: Measured on the search term “boody pyjamas”.
- **Gingerlilly**: Measured on the search term “gingerlilly”.
- **Homebodii**: Measured on the search term “homebodii”.
- **Kmart**: Measured on the search term “kmart pyjamas”.
- **Papinelle**: Measured on the search term “papinelle”.
- **Peter Alexander**: Measured on the search term “peter alexander”.
- **Piyama**: Measured on the search term “piyama”.
- **Sant and Abel**: Measured on the search term “sant and abel”.
- **Sussan**: Measured on the search term “sussan pyjamas”.

- [Bonds](/demand/au/brands/bonds)
- [Boody](/demand/au/brands/boody)
- [Gingerlilly](/demand/au/brands/gingerlilly)
- [Homebodii](/demand/au/brands/homebodii)
- [Kmart](/demand/au/brands/kmart-australia)
- [Papinelle](/demand/au/brands/papinelle)
- [Peter Alexander](/demand/au/brands/peter-alexander)
- [Piyama](/demand/au/brands/piyama)
- [Sant and Abel](/demand/au/brands/sant-and-abel)
- [Sussan](/demand/au/brands/sussan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleepwear brands in Australia?

In September 2026, Peter Alexander was the most searched among sleepwear brands in Australia, with an estimated 450K branded searches, 93.1% of all searches for the ten we track.

## Cite this page

Brandwave. "Sleepwear brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-sleepwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-sleepwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.