---
title: "Skincare brands in Australia: Which are searched most?"
description: "Compare the Australian skincare brands people buy. Share of Search among Aesop, Bondi Sands, Go-To, Jurlique, Sukin, Ultra Violette, Naked Sundays, QV Skincare, Frank Body and Alpha-H, the skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-skincare-brands"
publisher: "Brandwave"
---

# Skincare brands in Australia: Which are searched most?

Compare the Australian skincare brands people buy. Share of Search among Aesop, Bondi Sands, Go-To, Jurlique, Sukin, Ultra Violette, Naked Sundays, QV Skincare, Frank Body and Alpha-H, the skincare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skincare brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aesop, 47.2%

## Which brand is most popular in search among skincare brands in Australia?

- In September 2026, Aesop was the most searched among skincare brands in Australia, with an estimated 74K branded searches, 47.2% of all searches for the ten we track.
- Bondi Sands is in 2nd place, 35.7 percentage points behind at 11.5%.
- Across the 12 months ending September 2026, Go-To’s share of searches among skincare brands in Australia increased from 7.7% to 9.4%.
- Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia increased from 4.2% to 5.2%.
- Across the 12 months ending September 2026, Ultra Violette’s share of searches among skincare brands in Australia decreased from 6.3% to 5.2%.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia decreased from 5.2% to 4.2%.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia increased from 3.1% to 3.8%.
- Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia decreased from 4.2% to 3.4%.
- Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia decreased from 2.8% to 2.3%.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in Australia peaked at 55.9% in December 2025 and was lowest at 47.2% in October 2025.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among skincare brands in Australia peaked at 11.6% in October 2025 and was lowest at 7.4% in November 2025.
- Across the 12 months ending September 2026, Go-To’s share of searches among skincare brands in Australia peaked at 11.9% in June 2026 and was lowest at 7.7% in October 2025.
- Across the 12 months ending September 2026, Jurlique’s share of searches among skincare brands in Australia peaked at 9.2% in December 2025 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia peaked at 5.8% in August 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Ultra Violette’s share of searches among skincare brands in Australia peaked at 6.3% in October 2025 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia peaked at 6% in November 2025 and was lowest at 3% in July 2026.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia peaked at 4.2% in July 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Frank Body’s share of searches among skincare brands in Australia peaked at 4.6% in May 2026 and was lowest at 3.4% in September 2026.
- Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia peaked at 3.7% in March 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Sukin rose from 8th to 5th among skincare brands in Australia.
- Across the 12 months ending September 2026, Ultra Violette fell from 5th to 6th among skincare brands in Australia.
- Across the 12 months ending September 2026, Naked Sundays fell from 6th to 7th among skincare brands in Australia.
- Across the 12 months ending September 2026, QV Skincare rose from 9th to 8th among skincare brands in Australia.
- Across the 12 months ending September 2026, Frank Body fell from 7th to 9th among skincare brands in Australia.
- Across the 12 months ending September 2026, Aesop, Bondi Sands and Jurlique held steady: their share of searches among skincare brands in Australia each moved less than 0.5 percentage points.

## Top skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Go-To and Alpha-H were mentioned most often, in four of the five answers. Go-To was recommended most often, coming first in one out of four answers that gave a list. Aesop was second, and Alpha-H was third. Bondi Sands, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H
- Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique
- Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare
- Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H
- Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H

Not named in any answer: Bondi Sands, Naked Sundays and Frank Body.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Aesop vs Bondi Sands: compare search popularity](/demand/au/compare/aesop-vs-bondi-sands): 47.2% against 11.5% Share of Search.
- [Aesop vs Go-To: compare search popularity](/demand/au/compare/aesop-vs-go-to-skincare): 47.2% against 9.4% Share of Search.
- [Aesop vs Jurlique: compare search popularity](/demand/au/compare/aesop-vs-jurlique): 47.2% against 7.7% Share of Search.
- [Aesop vs Sukin: compare search popularity](/demand/au/compare/aesop-vs-sukin): 47.2% against 5.2% Share of Search.
- [Bondi Sands vs Go-To: compare search popularity](/demand/au/compare/bondi-sands-vs-go-to-skincare): 11.5% against 9.4% Share of Search.
- [Bondi Sands vs Jurlique: compare search popularity](/demand/au/compare/bondi-sands-vs-jurlique): 11.5% against 7.7% Share of Search.
- [Bondi Sands vs Sukin: compare search popularity](/demand/au/compare/bondi-sands-vs-sukin): 11.5% against 5.2% Share of Search.
- [Go-To vs Jurlique: compare search popularity](/demand/au/compare/go-to-skincare-vs-jurlique): 9.4% against 7.7% Share of Search.
- [Go-To vs Sukin: compare search popularity](/demand/au/compare/go-to-skincare-vs-sukin): 9.4% against 5.2% Share of Search.
- [Jurlique vs Sukin: compare search popularity](/demand/au/compare/jurlique-vs-sukin): 7.7% against 5.2% Share of Search.

## How did search popularity change for Australia skincare brands in September 2026?

- In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.
- In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%.
- In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%.
- In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%.
- In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%.
- In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%.
- Estimated monthly branded searches for Alpha-H in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Frank Body in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aesop | 47.2% | 74K | -18.2% | Aesop |
| 2 | Bondi Sands | 11.5% | 18.1K | +22.3% | Bondi Sands |
| 3 | Go-To | 9.4% | 14.8K | 0.0% | Go-To |
| 4 | Jurlique | 7.7% | 12.1K | 0.0% | Jurlique |
| 5 | Sukin | 5.2% | 8.1K | -18.2% | Sukin |
| 6 | Ultra Violette | 5.2% | 8.1K | +125.0% | Ultra Violette |
| 7 | Naked Sundays | 4.2% | 6.6K | 0.0% | Naked Sundays |
| 8 | QV Skincare | 3.8% | 6K | -2.1% | QV Skincare |
| 9 | Frank Body | 3.4% | 5.4K | -18.2% | Frank Body |
| 10 | Alpha-H | 2.3% | 3.6K | -18.2% | Alpha-H |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 90.5K | 47.2% | 1 |
| Oct 2025 | Bondi Sands | 22.2K | 11.6% | 2 |
| Oct 2025 | Go-To | 14.8K | 7.7% | 3 |
| Oct 2025 | Jurlique | 14.8K | 7.7% | 4 |
| Oct 2025 | Ultra Violette | 12.1K | 6.3% | 5 |
| Oct 2025 | Naked Sundays | 9.9K | 5.2% | 6 |
| Oct 2025 | Frank Body | 8.1K | 4.2% | 7 |
| Oct 2025 | Sukin | 8.1K | 4.2% | 8 |
| Oct 2025 | QV Skincare | 6K | 3.1% | 9 |
| Oct 2025 | Alpha-H | 5.4K | 2.8% | 10 |
| Nov 2025 | Aesop | 165K | 55% | 1 |
| Nov 2025 | Go-To | 27.1K | 9% | 2 |
| Nov 2025 | Jurlique | 27.1K | 9% | 3 |
| Nov 2025 | Bondi Sands | 22.2K | 7.4% | 4 |
| Nov 2025 | Naked Sundays | 18.1K | 6% | 5 |
| Nov 2025 | Frank Body | 12.1K | 4% | 6 |
| Nov 2025 | Sukin | 9.9K | 3.3% | 7 |
| Nov 2025 | Alpha-H | 6.6K | 2.2% | 8 |
| Nov 2025 | Ultra Violette | 6.6K | 2.2% | 9 |
| Nov 2025 | QV Skincare | 5.1K | 1.7% | 10 |
| Dec 2025 | Aesop | 135K | 55.9% | 1 |
| Dec 2025 | Go-To | 22.2K | 9.2% | 2 |
| Dec 2025 | Jurlique | 22.2K | 9.2% | 3 |
| Dec 2025 | Bondi Sands | 18.1K | 7.5% | 4 |
| Dec 2025 | Naked Sundays | 12.1K | 5% | 5 |
| Dec 2025 | Frank Body | 9.9K | 4.1% | 6 |
| Dec 2025 | Sukin | 8.1K | 3.4% | 7 |
| Dec 2025 | QV Skincare | 5K | 2.1% | 8 |
| Dec 2025 | Alpha-H | 4.4K | 1.8% | 9 |
| Dec 2025 | Ultra Violette | 4.4K | 1.8% | 10 |
| Jan 2026 | Aesop | 74K | 48.8% | 1 |
| Jan 2026 | Bondi Sands | 14.8K | 9.8% | 2 |
| Jan 2026 | Go-To | 14.8K | 9.8% | 3 |
| Jan 2026 | Jurlique | 12.1K | 8% | 4 |
| Jan 2026 | Sukin | 8.1K | 5.3% | 5 |
| Jan 2026 | Frank Body | 6.6K | 4.3% | 6 |
| Jan 2026 | Naked Sundays | 6.6K | 4.3% | 7 |
| Jan 2026 | Alpha-H | 5.4K | 3.6% | 8 |
| Jan 2026 | QV Skincare | 5K | 3.3% | 9 |
| Jan 2026 | Ultra Violette | 4.4K | 2.9% | 10 |
| Feb 2026 | Aesop | 74K | 53.4% | 1 |
| Feb 2026 | Bondi Sands | 12.1K | 8.7% | 2 |
| Feb 2026 | Go-To | 12.1K | 8.7% | 3 |
| Feb 2026 | Jurlique | 12.1K | 8.7% | 4 |
| Feb 2026 | Sukin | 6.6K | 4.8% | 5 |
| Feb 2026 | Frank Body | 5.4K | 3.9% | 6 |
| Feb 2026 | Naked Sundays | 5.4K | 3.9% | 7 |
| Feb 2026 | QV Skincare | 4.3K | 3.1% | 8 |
| Feb 2026 | Alpha-H | 3.6K | 2.6% | 9 |
| Feb 2026 | Ultra Violette | 2.9K | 2.1% | 10 |
| Mar 2026 | Aesop | 74K | 50.5% | 1 |
| Mar 2026 | Go-To | 14.8K | 10.1% | 2 |
| Mar 2026 | Bondi Sands | 12.1K | 8.3% | 3 |
| Mar 2026 | Jurlique | 12.1K | 8.3% | 4 |
| Mar 2026 | Sukin | 8.1K | 5.5% | 5 |
| Mar 2026 | Frank Body | 6.6K | 4.5% | 6 |
| Mar 2026 | Alpha-H | 5.4K | 3.7% | 7 |
| Mar 2026 | Naked Sundays | 5.4K | 3.7% | 8 |
| Mar 2026 | QV Skincare | 4.3K | 3% | 9 |
| Mar 2026 | Ultra Violette | 3.6K | 2.5% | 10 |
| Apr 2026 | Aesop | 74K | 51.2% | 1 |
| Apr 2026 | Go-To | 14.8K | 10.2% | 2 |
| Apr 2026 | Bondi Sands | 12.1K | 8.4% | 3 |
| Apr 2026 | Jurlique | 12.1K | 8.4% | 4 |
| Apr 2026 | Sukin | 8.1K | 5.6% | 5 |
| Apr 2026 | Frank Body | 5.4K | 3.7% | 6 |
| Apr 2026 | Naked Sundays | 5.4K | 3.7% | 7 |
| Apr 2026 | QV Skincare | 5.3K | 3.7% | 8 |
| Apr 2026 | Alpha-H | 4.4K | 3% | 9 |
| Apr 2026 | Ultra Violette | 2.9K | 2% | 10 |
| May 2026 | Aesop | 74K | 51.5% | 1 |
| May 2026 | Go-To | 14.8K | 10.3% | 2 |
| May 2026 | Bondi Sands | 12.1K | 8.4% | 3 |
| May 2026 | Jurlique | 12.1K | 8.4% | 4 |
| May 2026 | Frank Body | 6.6K | 4.6% | 5 |
| May 2026 | Sukin | 6.6K | 4.6% | 6 |
| May 2026 | QV Skincare | 5.1K | 3.6% | 7 |
| May 2026 | Alpha-H | 4.4K | 3.1% | 8 |
| May 2026 | Naked Sundays | 4.4K | 3.1% | 9 |
| May 2026 | Ultra Violette | 3.6K | 2.5% | 10 |
| Jun 2026 | Aesop | 74K | 48.5% | 1 |
| Jun 2026 | Go-To | 18.1K | 11.9% | 2 |
| Jun 2026 | Bondi Sands | 12.1K | 7.9% | 3 |
| Jun 2026 | Jurlique | 12.1K | 7.9% | 4 |
| Jun 2026 | Naked Sundays | 8.1K | 5.3% | 5 |
| Jun 2026 | Sukin | 8.1K | 5.3% | 6 |
| Jun 2026 | Frank Body | 6.6K | 4.3% | 7 |
| Jun 2026 | Alpha-H | 5.4K | 3.5% | 8 |
| Jun 2026 | QV Skincare | 5.1K | 3.4% | 9 |
| Jun 2026 | Ultra Violette | 2.9K | 1.9% | 10 |
| Jul 2026 | Aesop | 74K | 51% | 1 |
| Jul 2026 | Bondi Sands | 14.8K | 10.2% | 2 |
| Jul 2026 | Go-To | 14.8K | 10.2% | 3 |
| Jul 2026 | Jurlique | 9.9K | 6.8% | 4 |
| Jul 2026 | Sukin | 8.1K | 5.6% | 5 |
| Jul 2026 | Frank Body | 6.6K | 4.5% | 6 |
| Jul 2026 | QV Skincare | 6.1K | 4.2% | 7 |
| Jul 2026 | Naked Sundays | 4.4K | 3% | 8 |
| Jul 2026 | Alpha-H | 3.6K | 2.5% | 9 |
| Jul 2026 | Ultra Violette | 2.9K | 2% | 10 |
| Aug 2026 | Aesop | 90.5K | 53.4% | 1 |
| Aug 2026 | Bondi Sands | 14.8K | 8.7% | 2 |
| Aug 2026 | Go-To | 14.8K | 8.7% | 3 |
| Aug 2026 | Jurlique | 12.1K | 7.1% | 4 |
| Aug 2026 | Sukin | 9.9K | 5.8% | 5 |
| Aug 2026 | Frank Body | 6.6K | 3.9% | 6 |
| Aug 2026 | Naked Sundays | 6.6K | 3.9% | 7 |
| Aug 2026 | QV Skincare | 6.1K | 3.6% | 8 |
| Aug 2026 | Alpha-H | 4.4K | 2.6% | 9 |
| Aug 2026 | Ultra Violette | 3.6K | 2.1% | 10 |
| Sep 2026 | Aesop | 74K | 47.2% | 1 |
| Sep 2026 | Bondi Sands | 18.1K | 11.5% | 2 |
| Sep 2026 | Go-To | 14.8K | 9.4% | 3 |
| Sep 2026 | Jurlique | 12.1K | 7.7% | 4 |
| Sep 2026 | Sukin | 8.1K | 5.2% | 5 |
| Sep 2026 | Ultra Violette | 8.1K | 5.2% | 6 |
| Sep 2026 | Naked Sundays | 6.6K | 4.2% | 7 |
| Sep 2026 | QV Skincare | 6K | 3.8% | 8 |
| Sep 2026 | Frank Body | 5.4K | 3.4% | 9 |
| Sep 2026 | Alpha-H | 3.6K | 2.3% | 10 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Alpha-H**: Measured on the search terms “alpha h” and “alpha-h”, summed into one figure.
- **Bondi Sands**: Measured on the search term “bondi sands”.
- **Frank Body**: Measured on the search term “frank body”.
- **Go-To**: Measured on the search terms “go to skincare” and “go-to skincare”, summed into one figure.
- **Jurlique**: Measured on the search term “jurlique”.
- **Naked Sundays**: Measured on the search term “naked sundays”.
- **QV Skincare**: Measured on the search terms “qv moisturiser” and “qv skincare”, summed into one figure.
- **Sukin**: Measured on the search term “sukin”.
- **Ultra Violette**: Measured on the search term “ultra violette”.

- [Aesop](/demand/au/brands/aesop)
- [Alpha-H](/demand/au/brands/alpha-h)
- [Bondi Sands](/demand/au/brands/bondi-sands)
- [Frank Body](/demand/au/brands/frank-body)
- [Go-To](/demand/au/brands/go-to-skincare)
- [Jurlique](/demand/au/brands/jurlique)
- [Naked Sundays](/demand/au/brands/naked-sundays)
- [QV Skincare](/demand/au/brands/qv-skincare)
- [Sukin](/demand/au/brands/sukin)
- [Ultra Violette](/demand/au/brands/ultra-violette)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skincare brands in Australia?

In September 2026, Aesop was the most searched among skincare brands in Australia, with an estimated 74K branded searches, 47.2% of all searches for the ten we track.

## Cite this page

Brandwave. "Skincare brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.