---
title: "Shaver and razor brands in Australia: Which are searched most?"
description: "Compare the razor and electric shaver brands Australians buy. Share of Search among Manscaped, Gillette, Philips, Braun, Dollar Shave Club, Schick, Remington, Panasonic and BIC, the shaver and razor brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-shaver-and-razor-brands"
publisher: "Brandwave"
---

# Shaver and razor brands in Australia: Which are searched most?

Compare the razor and electric shaver brands Australians buy. Share of Search among Manscaped, Gillette, Philips, Braun, Dollar Shave Club, Schick, Remington, Panasonic and BIC, the shaver and razor brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shaver and razor brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Manscaped, 46.6%

## Which brand is most popular in search among shaver and razor brands in Australia?

- In September 2026, Manscaped was the most searched among shaver and razor brands in Australia, with an estimated 27.1K branded searches, 46.6% of all searches for the nine we track.
- Gillette is in 2nd place, 29.7 percentage points behind at 16.8%.
- Across the 12 months ending September 2026, Manscaped’s share of searches among shaver and razor brands in Australia decreased from 57.7% to 46.6%.
- Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in Australia increased from 10.5% to 16.8%.
- Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia increased from 12.7% to 16.8%.
- Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in Australia increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia decreased from 6.3% to 5%.
- Across the 12 months ending September 2026, Manscaped’s share of searches among shaver and razor brands in Australia peaked at 62.6% in November 2025 and was lowest at 45.7% in August 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in Australia peaked at 16.8% in September 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia peaked at 17.9% in July 2026 and was lowest at 12.7% in October 2025.
- Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia peaked at 8.1% in March 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, Schick’s share of searches among shaver and razor brands in Australia peaked at 3.5% in July 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Remington’s share of searches among shaver and razor brands in Australia peaked at 3.2% in August 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, Gillette rose from 3rd to 2nd among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Dollar Shave Club fell from 4th to 5th among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia.
- Across the 12 months ending September 2026, Panasonic and BIC held steady: their share of searches among shaver and razor brands in Australia each moved less than 0.5 percentage points.

## Top shaver and razor brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips was mentioned most often, in four of the five answers. Gillette, Philips, Braun and BIC tied as the most recommended. Manscaped, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Gillette | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Philips | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Braun | 1st | 1 of 3 | 0 of 2 | 1 of 5 |
| BIC | 1st | 0 of 3 | 1 of 2 | 1 of 5 |
| Panasonic | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Schick | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Remington | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Manscaped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dollar Shave Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shaver and razor brands

- Asked ChatGPT "Which razor should I buy in Australia?": 1. Gillette, 2. Philips
- Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Remington
- Asked ChatGPT "What's the best razor for sensitive skin?": 1. Gillette, 2. Philips
- Searched Google, AI Overview "razor": 1. BIC, 2. Schick
- Searched Google, AI Overview "electric shaver": 1. Philips

Not named in any answer: Manscaped and Dollar Shave Club.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Manscaped vs Gillette: compare search popularity](/demand/au/compare/gillette-vs-manscaped): 46.6% against 16.8% Share of Search.
- [Manscaped vs Philips: compare search popularity](/demand/au/compare/manscaped-vs-philips): 46.6% against 16.8% Share of Search.
- [Manscaped vs Braun: compare search popularity](/demand/au/compare/braun-vs-manscaped): 46.6% against 5% Share of Search.
- [Manscaped vs Dollar Shave Club: compare search popularity](/demand/au/compare/dollar-shave-club-vs-manscaped): 46.6% against 5% Share of Search.
- [Gillette vs Philips: compare search popularity](/demand/au/compare/gillette-vs-philips): 16.8% Share of Search each.
- [Gillette vs Braun: compare search popularity](/demand/au/compare/braun-vs-gillette): 16.8% against 5% Share of Search.
- [Gillette vs Dollar Shave Club: compare search popularity](/demand/au/compare/dollar-shave-club-vs-gillette): 16.8% against 5% Share of Search.
- [Philips vs Braun: compare search popularity](/demand/au/compare/braun-vs-philips): 16.8% against 5% Share of Search.
- [Philips vs Dollar Shave Club: compare search popularity](/demand/au/compare/dollar-shave-club-vs-philips): 16.8% against 5% Share of Search.
- [Braun vs Dollar Shave Club: compare search popularity](/demand/au/compare/braun-vs-dollar-shave-club): 5% Share of Search each.

## How did search popularity change for Australia shaver and razor brands in September 2026?

- In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches.
- In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%.
- In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%.
- In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
- In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia.
- In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia.
- Estimated monthly branded searches for Philips in Australia rose 34.2% over 12 measured months, from 7.3K to 9.8K in September 2026.
- Estimated monthly branded searches for Panasonic in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Manscaped | 46.6% | 27.1K | 0.0% | Manscaped |
| 2 | Gillette | 16.8% | 9.8K | +8.9% | Procter & Gamble |
| 3 | Philips | 16.8% | 9.8K | 0.0% | Philips |
| 4 | Braun | 5% | 2.9K | 0.0% | Procter & Gamble |
| 5 | Dollar Shave Club | 5% | 2.9K | -34.1% | Dollar Shave Club |
| 6 | Schick | 3.3% | 1.9K | 0.0% | Schick |
| 7 | Remington | 2.8% | 1.6K | -15.8% | Remington |
| 8 | Panasonic | 2.2% | 1.3K | -18.8% | Panasonic |
| 9 | BIC | 1.5% | 880 | +22.2% | BIC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Manscaped | 33.1K | 57.7% | 1 |
| Oct 2025 | Philips | 7.3K | 12.7% | 2 |
| Oct 2025 | Gillette | 6K | 10.5% | 3 |
| Oct 2025 | Dollar Shave Club | 3.6K | 6.3% | 4 |
| Oct 2025 | Braun | 2.4K | 4.2% | 5 |
| Oct 2025 | Remington | 1.6K | 2.8% | 6 |
| Oct 2025 | Schick | 1.6K | 2.8% | 7 |
| Oct 2025 | Panasonic | 1K | 1.7% | 8 |
| Oct 2025 | BIC | 720 | 1.3% | 9 |
| Nov 2025 | Manscaped | 49.5K | 62.6% | 1 |
| Nov 2025 | Philips | 10.2K | 12.9% | 2 |
| Nov 2025 | Gillette | 6.8K | 8.6% | 3 |
| Nov 2025 | Braun | 3.6K | 4.6% | 4 |
| Nov 2025 | Dollar Shave Club | 3.6K | 4.6% | 5 |
| Nov 2025 | Panasonic | 1.6K | 2% | 6 |
| Nov 2025 | Remington | 1.6K | 2% | 7 |
| Nov 2025 | Schick | 1.6K | 2% | 8 |
| Nov 2025 | BIC | 590 | 0.75% | 9 |
| Dec 2025 | Manscaped | 49.5K | 61.9% | 1 |
| Dec 2025 | Philips | 11K | 13.8% | 2 |
| Dec 2025 | Gillette | 7.3K | 9.1% | 3 |
| Dec 2025 | Braun | 3.6K | 4.5% | 4 |
| Dec 2025 | Dollar Shave Club | 2.9K | 3.6% | 5 |
| Dec 2025 | Remington | 1.9K | 2.4% | 6 |
| Dec 2025 | Panasonic | 1.6K | 2% | 7 |
| Dec 2025 | Schick | 1.6K | 2% | 8 |
| Dec 2025 | BIC | 590 | 0.74% | 9 |
| Jan 2026 | Manscaped | 27.1K | 50.8% | 1 |
| Jan 2026 | Philips | 8K | 15% | 2 |
| Jan 2026 | Gillette | 7.3K | 13.7% | 3 |
| Jan 2026 | Dollar Shave Club | 3.6K | 6.8% | 4 |
| Jan 2026 | Braun | 2.4K | 4.5% | 5 |
| Jan 2026 | Remington | 1.6K | 3% | 6 |
| Jan 2026 | Schick | 1.6K | 3% | 7 |
| Jan 2026 | Panasonic | 1K | 1.9% | 8 |
| Jan 2026 | BIC | 720 | 1.4% | 9 |
| Feb 2026 | Manscaped | 22.2K | 51% | 1 |
| Feb 2026 | Philips | 6.5K | 14.9% | 2 |
| Feb 2026 | Gillette | 6K | 13.8% | 3 |
| Feb 2026 | Dollar Shave Club | 2.9K | 6.7% | 4 |
| Feb 2026 | Braun | 1.9K | 4.4% | 5 |
| Feb 2026 | Remington | 1.3K | 3% | 6 |
| Feb 2026 | Schick | 1.3K | 3% | 7 |
| Feb 2026 | Panasonic | 880 | 2% | 8 |
| Feb 2026 | BIC | 590 | 1.4% | 9 |
| Mar 2026 | Manscaped | 22.2K | 50% | 1 |
| Mar 2026 | Philips | 6.5K | 14.6% | 2 |
| Mar 2026 | Gillette | 6K | 13.5% | 3 |
| Mar 2026 | Dollar Shave Club | 3.6K | 8.1% | 4 |
| Mar 2026 | Braun | 1.9K | 4.3% | 5 |
| Mar 2026 | Remington | 1.3K | 2.9% | 6 |
| Mar 2026 | Schick | 1.3K | 2.9% | 7 |
| Mar 2026 | Panasonic | 880 | 2% | 8 |
| Mar 2026 | BIC | 720 | 1.6% | 9 |
| Apr 2026 | Manscaped | 22.2K | 50.1% | 1 |
| Apr 2026 | Philips | 7.2K | 16.3% | 2 |
| Apr 2026 | Gillette | 6K | 13.6% | 3 |
| Apr 2026 | Dollar Shave Club | 2.9K | 6.6% | 4 |
| Apr 2026 | Braun | 1.9K | 4.3% | 5 |
| Apr 2026 | Remington | 1.3K | 2.9% | 6 |
| Apr 2026 | Schick | 1.3K | 2.9% | 7 |
| Apr 2026 | Panasonic | 880 | 2% | 8 |
| Apr 2026 | BIC | 590 | 1.3% | 9 |
| May 2026 | Manscaped | 22.2K | 50.8% | 1 |
| May 2026 | Philips | 6.5K | 14.9% | 2 |
| May 2026 | Gillette | 6K | 13.7% | 3 |
| May 2026 | Dollar Shave Club | 2.9K | 6.6% | 4 |
| May 2026 | Braun | 1.9K | 4.3% | 5 |
| May 2026 | Remington | 1.3K | 3% | 6 |
| May 2026 | Schick | 1.3K | 3% | 7 |
| May 2026 | Panasonic | 1K | 2.3% | 8 |
| May 2026 | BIC | 590 | 1.4% | 9 |
| Jun 2026 | Manscaped | 22.2K | 46.5% | 1 |
| Jun 2026 | Philips | 8K | 16.8% | 2 |
| Jun 2026 | Gillette | 7.3K | 15.3% | 3 |
| Jun 2026 | Dollar Shave Club | 2.9K | 6.1% | 4 |
| Jun 2026 | Braun | 2.4K | 5% | 5 |
| Jun 2026 | Schick | 1.6K | 3.4% | 6 |
| Jun 2026 | Panasonic | 1.3K | 2.7% | 7 |
| Jun 2026 | Remington | 1.3K | 2.7% | 8 |
| Jun 2026 | BIC | 720 | 1.5% | 9 |
| Jul 2026 | Manscaped | 27.1K | 49.5% | 1 |
| Jul 2026 | Philips | 9.8K | 17.9% | 2 |
| Jul 2026 | Gillette | 7.3K | 13.3% | 3 |
| Jul 2026 | Dollar Shave Club | 2.9K | 5.3% | 4 |
| Jul 2026 | Braun | 2.4K | 4.4% | 5 |
| Jul 2026 | Schick | 1.9K | 3.5% | 6 |
| Jul 2026 | Remington | 1.6K | 2.9% | 7 |
| Jul 2026 | Panasonic | 1K | 1.8% | 8 |
| Jul 2026 | BIC | 720 | 1.3% | 9 |
| Aug 2026 | Manscaped | 27.1K | 45.7% | 1 |
| Aug 2026 | Philips | 9.8K | 16.5% | 2 |
| Aug 2026 | Gillette | 9K | 15.2% | 3 |
| Aug 2026 | Dollar Shave Club | 4.4K | 7.4% | 4 |
| Aug 2026 | Braun | 2.9K | 4.9% | 5 |
| Aug 2026 | Remington | 1.9K | 3.2% | 6 |
| Aug 2026 | Schick | 1.9K | 3.2% | 7 |
| Aug 2026 | Panasonic | 1.6K | 2.7% | 8 |
| Aug 2026 | BIC | 720 | 1.2% | 9 |
| Sep 2026 | Manscaped | 27.1K | 46.6% | 1 |
| Sep 2026 | Gillette | 9.8K | 16.8% | 2 |
| Sep 2026 | Philips | 9.8K | 16.8% | 3 |
| Sep 2026 | Braun | 2.9K | 5% | 4 |
| Sep 2026 | Dollar Shave Club | 2.9K | 5% | 5 |
| Sep 2026 | Schick | 1.9K | 3.3% | 6 |
| Sep 2026 | Remington | 1.6K | 2.8% | 7 |
| Sep 2026 | Panasonic | 1.3K | 2.2% | 8 |
| Sep 2026 | BIC | 880 | 1.5% | 9 |

## What is being compared

- **BIC**: Measured on the search term “bic razor”.
- **Braun**: Measured on the search term “braun shaver”.
- **Dollar Shave Club**: Measured on the search term “dollar shave club”.
- **Gillette**: Measured on the search terms “gillette razor” and “venus razor”, summed into one figure.
- **Manscaped**: Measured on the search term “manscaped”.
- **Panasonic**: Measured on the search term “panasonic shaver”.
- **Philips**: Measured on the search terms “philips oneblade” and “philips shaver”, summed into one figure.
- **Remington**: Measured on the search term “remington shaver”.
- **Schick**: Measured on the search term “schick razor”.

- [BIC](/demand/au/brands/bic)
- [Braun](/demand/au/brands/braun)
- [Dollar Shave Club](/demand/au/brands/dollar-shave-club)
- [Gillette](/demand/au/brands/gillette)
- [Manscaped](/demand/au/brands/manscaped)
- [Panasonic](/demand/au/brands/panasonic)
- [Philips](/demand/au/brands/philips)
- [Remington](/demand/au/brands/remington-grooming)
- [Schick](/demand/au/brands/schick)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shaver and razor brands in Australia?

In September 2026, Manscaped was the most searched among shaver and razor brands in Australia, with an estimated 27.1K branded searches, 46.6% of all searches for the nine we track.

## Cite this page

Brandwave. "Shaver and razor brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-shaver-and-razor-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-shaver-and-razor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.