--- title: "Share trading platforms in Australia: Which are searched most?" description: "Compare the platforms Australians use to buy shares and ETFs. Share of Search among CommSec, nabtrade, CMC Invest, moomoo, Selfwealth, Interactive Brokers, Pearler, Webull and Stake, the share trading platforms Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-share-trading-platforms" publisher: "Brandwave" --- # Share trading platforms in Australia: Which are searched most? Compare the platforms Australians use to buy shares and ETFs. Share of Search among CommSec, nabtrade, CMC Invest, moomoo, Selfwealth, Interactive Brokers, Pearler, Webull and Stake, the share trading platforms Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Share trading platforms - **Market**: Australia - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: CommSec, 56% ## Which brand is most popular in search among share trading platforms in Australia? - In September 2026, CommSec was the most searched among share trading platforms in Australia, with an estimated 165K branded searches, 56% of all searches for the nine we track. - nabtrade is in 2nd place, 42.3 percentage points behind at 13.7%. - Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia increased from 54.4% to 56%. - Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia decreased from 16.4% to 13.7%. - Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia increased from 4.9% to 7.5%. - Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia decreased from 6% to 5%. - Across the 12 months ending September 2026, Stake’s share of searches among share trading platforms in Australia decreased from 2.1% to 1.5%. - Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia peaked at 57.5% in July 2026 and was lowest at 50.3% in February 2026. - Across the 12 months ending September 2026, nabtrade’s share of searches among share trading platforms in Australia peaked at 18.6% in November 2025 and was lowest at 13.7% in September 2026. - Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia peaked at 7.5% in September 2026 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, moomoo’s share of searches among share trading platforms in Australia peaked at 6.9% in May 2026 and was lowest at 5.2% in July 2026. - Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia peaked at 6.8% in January 2026 and was lowest at 5% in August 2026. - Across the 12 months ending September 2026, Interactive Brokers’ share of searches among share trading platforms in Australia peaked at 5.6% in May 2026 and was lowest at 4% in March 2026. - Across the 12 months ending September 2026, Pearler’s share of searches among share trading platforms in Australia peaked at 5.6% in January 2026 and was lowest at 3.4% in June 2026. - Across the 12 months ending September 2026, CMC Invest rose from 5th to 3rd among share trading platforms in Australia. - Across the 12 months ending September 2026, moomoo fell from 3rd to 4th among share trading platforms in Australia. - Across the 12 months ending September 2026, Selfwealth fell from 4th to 5th among share trading platforms in Australia. - Across the 12 months ending September 2026, Interactive Brokers, Pearler and Webull held steady: their share of searches among share trading platforms in Australia each moved less than 0.5 percentage points. ## Top share trading platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, CMC Invest appeared every time. CMC Invest was recommended most often, coming first in every answer. moomoo was second, and Interactive Brokers was third. nabtrade, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CMC Invest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | moomoo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Interactive Brokers | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | CommSec | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stake | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pearler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Webull | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | nabtrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Selfwealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about share trading platforms - Asked ChatGPT "Which share trading platform should I use in Australia?": 1. CMC Invest, 2. Pearler, 3. Stake, 4. Interactive Brokers - Asked ChatGPT "What are the best share trading platforms in Australia?": 1. CMC Invest, 2. moomoo, 3. Interactive Brokers, 4. Stake, 5. CommSec - Asked ChatGPT "What's the best share trading platform in Australia for beginners?": 1. CMC Invest, 2. moomoo, 3. CommSec - Searched Google, AI Overview "best share trading platform australia": 1. CMC Invest, 2. CommSec, 3. Webull, 4. moomoo, 5. Interactive Brokers, 6. Stake, 7. Pearler - Searched Google, AI Overview "share trading platform": 1. CMC Invest, 2. Interactive Brokers, 3. moomoo, 4. Stake, 5. CommSec Not named in any answer: nabtrade and Selfwealth. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## Compare search popularity between leading brands - [CommSec vs nabtrade: compare search popularity](/demand/au/compare/commsec-vs-nabtrade): 56% against 13.7% Share of Search. - [CommSec vs CMC Invest: compare search popularity](/demand/au/compare/cmc-invest-vs-commsec): 56% against 7.5% Share of Search. - [CommSec vs moomoo: compare search popularity](/demand/au/compare/commsec-vs-moomoo): 56% against 6.1% Share of Search. - [CommSec vs Selfwealth: compare search popularity](/demand/au/compare/commsec-vs-selfwealth): 56% against 5% Share of Search. - [nabtrade vs CMC Invest: compare search popularity](/demand/au/compare/cmc-invest-vs-nabtrade): 13.7% against 7.5% Share of Search. - [nabtrade vs moomoo: compare search popularity](/demand/au/compare/moomoo-vs-nabtrade): 13.7% against 6.1% Share of Search. - [nabtrade vs Selfwealth: compare search popularity](/demand/au/compare/nabtrade-vs-selfwealth): 13.7% against 5% Share of Search. - [CMC Invest vs moomoo: compare search popularity](/demand/au/compare/cmc-invest-vs-moomoo): 7.5% against 6.1% Share of Search. - [CMC Invest vs Selfwealth: compare search popularity](/demand/au/compare/cmc-invest-vs-selfwealth): 7.5% against 5% Share of Search. - [moomoo vs Selfwealth: compare search popularity](/demand/au/compare/moomoo-vs-selfwealth): 6.1% against 5% Share of Search. ## How did search popularity change for Australia share trading platforms in September 2026? - In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%. - In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%. - In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%. - Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026. - Estimated monthly branded searches for Webull in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for moomoo in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CommSec | 56% | 165K | -17.9% | Commonwealth Bank | | 2 | nabtrade | 13.7% | 40.5K | -33.1% | National Australia Bank | | 3 | CMC Invest | 7.5% | 22.2K | 0.0% | CMC Markets | | 4 | moomoo | 6.1% | 18.1K | -18.5% | moomoo | | 5 | Selfwealth | 5% | 14.8K | -18.2% | Selfwealth | | 6 | Interactive Brokers | 4.1% | 12.1K | -18.2% | Interactive Brokers | | 7 | Pearler | 4.1% | 12.1K | -18.2% | Pearler | | 8 | Webull | 1.8% | 5.4K | -18.2% | Webull | | 9 | Stake | 1.5% | 4.5K | 0.0% | Stakeshop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CommSec | 246K | 54.4% | 1 | | Oct 2025 | nabtrade | 74K | 16.4% | 2 | | Oct 2025 | moomoo | 27.1K | 6% | 3 | | Oct 2025 | Selfwealth | 27.1K | 6% | 4 | | Oct 2025 | CMC Invest | 22.2K | 4.9% | 5 | | Oct 2025 | Interactive Brokers | 18.1K | 4% | 6 | | Oct 2025 | Pearler | 18.1K | 4% | 7 | | Oct 2025 | Webull | 9.9K | 2.2% | 8 | | Oct 2025 | Stake | 9.4K | 2.1% | 9 | | Nov 2025 | CommSec | 165K | 50.6% | 1 | | Nov 2025 | nabtrade | 60.5K | 18.6% | 2 | | Nov 2025 | moomoo | 22.2K | 6.8% | 3 | | Nov 2025 | Selfwealth | 22.2K | 6.8% | 4 | | Nov 2025 | CMC Invest | 14.8K | 4.5% | 5 | | Nov 2025 | Interactive Brokers | 14.8K | 4.5% | 6 | | Nov 2025 | Pearler | 12.1K | 3.7% | 7 | | Nov 2025 | Webull | 8.1K | 2.5% | 8 | | Nov 2025 | Stake | 6.1K | 1.9% | 9 | | Dec 2025 | CommSec | 135K | 50.5% | 1 | | Dec 2025 | nabtrade | 49.5K | 18.5% | 2 | | Dec 2025 | moomoo | 18.1K | 6.8% | 3 | | Dec 2025 | Selfwealth | 18.1K | 6.8% | 4 | | Dec 2025 | CMC Invest | 12.1K | 4.5% | 5 | | Dec 2025 | Interactive Brokers | 12.1K | 4.5% | 6 | | Dec 2025 | Pearler | 12.1K | 4.5% | 7 | | Dec 2025 | Webull | 5.4K | 2% | 8 | | Dec 2025 | Stake | 5K | 1.9% | 9 | | Jan 2026 | CommSec | 201K | 50.8% | 1 | | Jan 2026 | nabtrade | 60.5K | 15.3% | 2 | | Jan 2026 | moomoo | 27.1K | 6.8% | 3 | | Jan 2026 | Selfwealth | 27.1K | 6.8% | 4 | | Jan 2026 | CMC Invest | 22.2K | 5.6% | 5 | | Jan 2026 | Pearler | 22.2K | 5.6% | 6 | | Jan 2026 | Interactive Brokers | 18.1K | 4.6% | 7 | | Jan 2026 | Webull | 9.9K | 2.5% | 8 | | Jan 2026 | Stake | 7.7K | 1.9% | 9 | | Feb 2026 | CommSec | 165K | 50.3% | 1 | | Feb 2026 | nabtrade | 60.5K | 18.5% | 2 | | Feb 2026 | moomoo | 22.2K | 6.8% | 3 | | Feb 2026 | Selfwealth | 22.2K | 6.8% | 4 | | Feb 2026 | CMC Invest | 18.1K | 5.5% | 5 | | Feb 2026 | Interactive Brokers | 14.8K | 4.5% | 6 | | Feb 2026 | Pearler | 12.1K | 3.7% | 7 | | Feb 2026 | Webull | 6.6K | 2% | 8 | | Feb 2026 | Stake | 6.3K | 1.9% | 9 | | Mar 2026 | CommSec | 201K | 54.2% | 1 | | Mar 2026 | nabtrade | 60.5K | 16.3% | 2 | | Mar 2026 | CMC Invest | 22.2K | 6% | 3 | | Mar 2026 | moomoo | 22.2K | 6% | 4 | | Mar 2026 | Selfwealth | 22.2K | 6% | 5 | | Mar 2026 | Interactive Brokers | 14.8K | 4% | 6 | | Mar 2026 | Pearler | 14.8K | 4% | 7 | | Mar 2026 | Webull | 6.6K | 1.8% | 8 | | Mar 2026 | Stake | 6.3K | 1.7% | 9 | | Apr 2026 | CommSec | 165K | 53% | 1 | | Apr 2026 | nabtrade | 49.5K | 15.9% | 2 | | Apr 2026 | CMC Invest | 22.2K | 7.1% | 3 | | Apr 2026 | moomoo | 18.1K | 5.8% | 4 | | Apr 2026 | Selfwealth | 18.1K | 5.8% | 5 | | Apr 2026 | Interactive Brokers | 14.8K | 4.8% | 6 | | Apr 2026 | Pearler | 12.1K | 3.9% | 7 | | Apr 2026 | Webull | 6.6K | 2.1% | 8 | | Apr 2026 | Stake | 5.1K | 1.6% | 9 | | May 2026 | CommSec | 165K | 51% | 1 | | May 2026 | nabtrade | 49.5K | 15.3% | 2 | | May 2026 | CMC Invest | 22.2K | 6.9% | 3 | | May 2026 | moomoo | 22.2K | 6.9% | 4 | | May 2026 | Interactive Brokers | 18.1K | 5.6% | 5 | | May 2026 | Selfwealth | 18.1K | 5.6% | 6 | | May 2026 | Pearler | 14.8K | 4.6% | 7 | | May 2026 | Webull | 8.1K | 2.5% | 8 | | May 2026 | Stake | 5.3K | 1.6% | 9 | | Jun 2026 | CommSec | 201K | 56.6% | 1 | | Jun 2026 | nabtrade | 49.5K | 13.9% | 2 | | Jun 2026 | CMC Invest | 22.2K | 6.3% | 3 | | Jun 2026 | moomoo | 22.2K | 6.3% | 4 | | Jun 2026 | Interactive Brokers | 18.1K | 5.1% | 5 | | Jun 2026 | Selfwealth | 18.1K | 5.1% | 6 | | Jun 2026 | Pearler | 12.1K | 3.4% | 7 | | Jun 2026 | Webull | 6.6K | 1.9% | 8 | | Jun 2026 | Stake | 5.3K | 1.5% | 9 | | Jul 2026 | CommSec | 201K | 57.5% | 1 | | Jul 2026 | nabtrade | 49.5K | 14.2% | 2 | | Jul 2026 | CMC Invest | 22.2K | 6.4% | 3 | | Jul 2026 | moomoo | 18.1K | 5.2% | 4 | | Jul 2026 | Selfwealth | 18.1K | 5.2% | 5 | | Jul 2026 | Interactive Brokers | 14.8K | 4.2% | 6 | | Jul 2026 | Pearler | 14.8K | 4.2% | 7 | | Jul 2026 | Webull | 6.6K | 1.9% | 8 | | Jul 2026 | Stake | 4.3K | 1.2% | 9 | | Aug 2026 | CommSec | 201K | 55.1% | 1 | | Aug 2026 | nabtrade | 60.5K | 16.6% | 2 | | Aug 2026 | CMC Invest | 22.2K | 6.1% | 3 | | Aug 2026 | moomoo | 22.2K | 6.1% | 4 | | Aug 2026 | Selfwealth | 18.1K | 5% | 5 | | Aug 2026 | Interactive Brokers | 14.8K | 4.1% | 6 | | Aug 2026 | Pearler | 14.8K | 4.1% | 7 | | Aug 2026 | Webull | 6.6K | 1.8% | 8 | | Aug 2026 | Stake | 4.5K | 1.2% | 9 | | Sep 2026 | CommSec | 165K | 56% | 1 | | Sep 2026 | nabtrade | 40.5K | 13.7% | 2 | | Sep 2026 | CMC Invest | 22.2K | 7.5% | 3 | | Sep 2026 | moomoo | 18.1K | 6.1% | 4 | | Sep 2026 | Selfwealth | 14.8K | 5% | 5 | | Sep 2026 | Interactive Brokers | 12.1K | 4.1% | 6 | | Sep 2026 | Pearler | 12.1K | 4.1% | 7 | | Sep 2026 | Webull | 5.4K | 1.8% | 8 | | Sep 2026 | Stake | 4.5K | 1.5% | 9 | ## What is being compared - **CMC Invest**: Measured on the search term “cmc invest”. - **CommSec**: Measured on the search term “commsec”. - **Interactive Brokers**: Measured on the search term “interactive brokers”. - **moomoo**: Measured on the search term “moomoo”. - **nabtrade**: Measured on the search term “nabtrade”. - **Pearler**: Measured on the search term “pearler”. - **Selfwealth**: Measured on the search term “selfwealth”. - **Stake**: Measured on the search terms “stake invest”, “stake shares” and “stake trading”, summed into one figure. - **Webull**: Measured on the search term “webull”. - [CMC Invest](/demand/au/brands/cmc-invest) - [CommSec](/demand/au/brands/commsec) - [Interactive Brokers](/demand/au/brands/interactive-brokers) - [moomoo](/demand/au/brands/moomoo) - [nabtrade](/demand/au/brands/nabtrade) - [Pearler](/demand/au/brands/pearler) - [Selfwealth](/demand/au/brands/selfwealth) - [Stake](/demand/au/brands/stake) - [Webull](/demand/au/brands/webull) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among share trading platforms in Australia? In September 2026, CommSec was the most searched among share trading platforms in Australia, with an estimated 165K branded searches, 56% of all searches for the nine we track. ## Cite this page Brandwave. "Share trading platforms in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-share-trading-platforms This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-share-trading-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.