--- title: "Shampoo and haircare brands in Australia: Which are searched most?" description: "Compare the shampoo and haircare brands Australians buy, from supermarket ranges to salon labels. Share of Search among Kérastase, Olaplex, Redken, Moroccanoil, Head & Shoulders, Kevin.Murphy, OGX, Dove, Sukin, Davroe, Pantene, Pureology, TRESemmé, Herbal Essences and ELEVEN Australia, the shampoo and haircare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-shampoo-brands" publisher: "Brandwave" --- # Shampoo and haircare brands in Australia: Which are searched most? Compare the shampoo and haircare brands Australians buy, from supermarket ranges to salon labels. Share of Search among Kérastase, Olaplex, Redken, Moroccanoil, Head & Shoulders, Kevin.Murphy, OGX, Dove, Sukin, Davroe, Pantene, Pureology, TRESemmé, Herbal Essences and ELEVEN Australia, the shampoo and haircare brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Brands compared**: 15 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kérastase, 36.3% ## Which brand is most popular in search among shampoo and haircare brands in Australia? - In September 2026, Kérastase was the most searched among shampoo and haircare brands in Australia, with an estimated 49.5K branded searches, 36.3% of all searches for the 15 we track. - Olaplex is in 2nd place, 23 percentage points behind at 13.3%. - Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in Australia decreased from 43.7% to 36.3%. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia increased from 7.2% to 8.9%. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia increased from 3.9% to 4.8%. - Across the 12 months ending September 2026, OGX’s share of searches among shampoo and haircare brands in Australia increased from 3.2% to 4.8%. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia increased from 1.7% to 4%. - Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia increased from 3.2% to 4%. - Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in Australia peaked at 47.7% in November 2025 and was lowest at 36.2% in July 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and haircare brands in Australia peaked at 18.8% in December 2025 and was lowest at 12.4% in February 2026. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia peaked at 9.8% in March 2026 and was lowest at 6.4% in November 2025. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo and haircare brands in Australia peaked at 6.1% in May 2026 and was lowest at 4.4% in March 2026. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia peaked at 4.8% in September 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, OGX’s share of searches among shampoo and haircare brands in Australia peaked at 4.8% in September 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia peaked at 4.2% in April 2026 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia peaked at 4.6% in January 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Davroe’s share of searches among shampoo and haircare brands in Australia peaked at 4% in June 2026 and was lowest at 2.8% in November 2025. - Across the 12 months ending September 2026, Head & Shoulders rose from 6th to 5th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Kevin.Murphy fell from 5th to 6th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, OGX rose from 8th to 7th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Dove rose from 13th to 8th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Davroe fell from 7th to 10th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Pantene fell from 10th to 11th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Pureology fell from 11th to 12th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, TRESemmé fell from 12th to 13th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Olaplex, Moroccanoil, Herbal Essences and ELEVEN Australia held steady: their share of searches among shampoo and haircare brands in Australia each moved less than 0.5 percentage points. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned most often, in four of the five answers. Olaplex was recommended most often, coming first in one out of three answers that gave a list. Redken was second, and Kérastase was third. Moroccanoil, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Kérastase vs Olaplex: compare search popularity](/demand/au/compare/kerastase-vs-olaplex): 36.3% against 13.3% Share of Search. - [Kérastase vs Redken: compare search popularity](/demand/au/compare/kerastase-vs-redken): 36.3% against 8.9% Share of Search. - [Kérastase vs Moroccanoil: compare search popularity](/demand/au/compare/kerastase-vs-moroccanoil): 36.3% against 5.9% Share of Search. - [Kérastase vs Head & Shoulders: compare search popularity](/demand/au/compare/head-and-shoulders-vs-kerastase): 36.3% against 4.8% Share of Search. - [Olaplex vs Redken: compare search popularity](/demand/au/compare/olaplex-vs-redken): 13.3% against 8.9% Share of Search. - [Olaplex vs Moroccanoil: compare search popularity](/demand/au/compare/moroccanoil-vs-olaplex): 13.3% against 5.9% Share of Search. - [Olaplex vs Head & Shoulders: compare search popularity](/demand/au/compare/head-and-shoulders-vs-olaplex): 13.3% against 4.8% Share of Search. - [Redken vs Moroccanoil: compare search popularity](/demand/au/compare/moroccanoil-vs-redken): 8.9% against 5.9% Share of Search. - [Redken vs Head & Shoulders: compare search popularity](/demand/au/compare/head-and-shoulders-vs-redken): 8.9% against 4.8% Share of Search. - [Moroccanoil vs Head & Shoulders: compare search popularity](/demand/au/compare/head-and-shoulders-vs-moroccanoil): 5.9% against 4.8% Share of Search. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches. - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. - In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026. - Estimated monthly branded searches for Sukin in Australia rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. - Estimated monthly branded searches for Head & Shoulders in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kérastase | 36.3% | 49.5K | -18.2% | Kérastase | | 2 | Olaplex | 13.3% | 18.1K | -18.5% | Olaplex | | 3 | Redken | 8.9% | 12.1K | 0.0% | Redken | | 4 | Moroccanoil | 5.9% | 8.1K | 0.0% | Moroccanoil | | 5 | Head & Shoulders | 4.8% | 6.6K | 0.0% | Procter & Gamble | | 6 | Kevin.Murphy | 4.8% | 6.6K | 0.0% | Kevin.Murphy | | 7 | OGX | 4.8% | 6.6K | +22.2% | OGX | | 8 | Dove | 4% | 5.4K | 0.0% | Unilever | | 9 | Sukin | 4% | 5.4K | 0.0% | Sukin | | 10 | Davroe | 3.2% | 4.4K | 0.0% | Davroe | | 11 | Pantene | 2.6% | 3.6K | 0.0% | Procter & Gamble | | 12 | Pureology | 2.6% | 3.6K | 0.0% | Pureology | | 13 | TRESemmé | 2.1% | 2.9K | 0.0% | Unilever | | 14 | Herbal Essences | 1.4% | 1.9K | -20.8% | Herbal Essences | | 15 | ELEVEN Australia | 1.2% | 1.6K | 0.0% | ELEVEN Australia | Sukin sells other things too, so only its searches that name this product count here, like “sukin shampoo”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kérastase | 60.5K | 43.7% | 1 | | Oct 2025 | Olaplex | 18.1K | 13.1% | 2 | | Oct 2025 | Redken | 9.9K | 7.2% | 3 | | Oct 2025 | Moroccanoil | 8.1K | 5.9% | 4 | | Oct 2025 | Kevin.Murphy | 6.6K | 4.8% | 5 | | Oct 2025 | Head & Shoulders | 5.4K | 3.9% | 6 | | Oct 2025 | Davroe | 4.4K | 3.2% | 7 | | Oct 2025 | OGX | 4.4K | 3.2% | 8 | | Oct 2025 | Sukin | 4.4K | 3.2% | 9 | | Oct 2025 | Pantene | 3.6K | 2.6% | 10 | | Oct 2025 | Pureology | 3.6K | 2.6% | 11 | | Oct 2025 | TRESemmé | 2.9K | 2.1% | 12 | | Oct 2025 | Dove | 2.4K | 1.7% | 13 | | Oct 2025 | Herbal Essences | 2.4K | 1.7% | 14 | | Oct 2025 | ELEVEN Australia | 1.6K | 1.2% | 15 | | Nov 2025 | Kérastase | 90.5K | 47.7% | 1 | | Nov 2025 | Olaplex | 33.1K | 17.4% | 2 | | Nov 2025 | Redken | 12.1K | 6.4% | 3 | | Nov 2025 | Moroccanoil | 9.9K | 5.2% | 4 | | Nov 2025 | Kevin.Murphy | 8.1K | 4.3% | 5 | | Nov 2025 | Davroe | 5.4K | 2.8% | 6 | | Nov 2025 | Head & Shoulders | 4.4K | 2.3% | 7 | | Nov 2025 | OGX | 4.4K | 2.3% | 8 | | Nov 2025 | Pureology | 4.4K | 2.3% | 9 | | Nov 2025 | Sukin | 4.4K | 2.3% | 10 | | Nov 2025 | Pantene | 3.6K | 1.9% | 11 | | Nov 2025 | Dove | 2.9K | 1.5% | 12 | | Nov 2025 | ELEVEN Australia | 2.4K | 1.3% | 13 | | Nov 2025 | TRESemmé | 2.4K | 1.3% | 14 | | Nov 2025 | Herbal Essences | 1.9K | 1% | 15 | | Dec 2025 | Kérastase | 60.5K | 41.9% | 1 | | Dec 2025 | Olaplex | 27.1K | 18.8% | 2 | | Dec 2025 | Redken | 9.9K | 6.9% | 3 | | Dec 2025 | Moroccanoil | 8.1K | 5.6% | 4 | | Dec 2025 | Kevin.Murphy | 6.6K | 4.6% | 5 | | Dec 2025 | Davroe | 4.4K | 3% | 6 | | Dec 2025 | OGX | 4.4K | 3% | 7 | | Dec 2025 | Sukin | 4.4K | 3% | 8 | | Dec 2025 | Head & Shoulders | 3.6K | 2.5% | 9 | | Dec 2025 | Pureology | 3.6K | 2.5% | 10 | | Dec 2025 | Dove | 2.9K | 2% | 11 | | Dec 2025 | Pantene | 2.9K | 2% | 12 | | Dec 2025 | TRESemmé | 2.4K | 1.7% | 13 | | Dec 2025 | ELEVEN Australia | 1.9K | 1.3% | 14 | | Dec 2025 | Herbal Essences | 1.6K | 1.1% | 15 | | Jan 2026 | Kérastase | 60.5K | 42% | 1 | | Jan 2026 | Olaplex | 18.1K | 12.6% | 2 | | Jan 2026 | Redken | 12.1K | 8.4% | 3 | | Jan 2026 | Moroccanoil | 8.1K | 5.6% | 4 | | Jan 2026 | Kevin.Murphy | 6.6K | 4.6% | 5 | | Jan 2026 | Sukin | 6.6K | 4.6% | 6 | | Jan 2026 | Head & Shoulders | 5.4K | 3.7% | 7 | | Jan 2026 | OGX | 5.4K | 3.7% | 8 | | Jan 2026 | Davroe | 4.4K | 3.1% | 9 | | Jan 2026 | Dove | 3.6K | 2.5% | 10 | | Jan 2026 | Pantene | 3.6K | 2.5% | 11 | | Jan 2026 | Pureology | 3.6K | 2.5% | 12 | | Jan 2026 | TRESemmé | 2.4K | 1.7% | 13 | | Jan 2026 | ELEVEN Australia | 1.9K | 1.3% | 14 | | Jan 2026 | Herbal Essences | 1.9K | 1.3% | 15 | | Feb 2026 | Kérastase | 49.5K | 41.6% | 1 | | Feb 2026 | Olaplex | 14.8K | 12.4% | 2 | | Feb 2026 | Redken | 9.9K | 8.3% | 3 | | Feb 2026 | Moroccanoil | 6.6K | 5.5% | 4 | | Feb 2026 | Kevin.Murphy | 5.4K | 4.5% | 5 | | Feb 2026 | Davroe | 4.4K | 3.7% | 6 | | Feb 2026 | Head & Shoulders | 4.4K | 3.7% | 7 | | Feb 2026 | OGX | 4.4K | 3.7% | 8 | | Feb 2026 | Sukin | 4.4K | 3.7% | 9 | | Feb 2026 | Dove | 3.6K | 3% | 10 | | Feb 2026 | Pantene | 2.9K | 2.4% | 11 | | Feb 2026 | Pureology | 2.9K | 2.4% | 12 | | Feb 2026 | TRESemmé | 2.4K | 2% | 13 | | Feb 2026 | Herbal Essences | 1.9K | 1.6% | 14 | | Feb 2026 | ELEVEN Australia | 1.6K | 1.3% | 15 | | Mar 2026 | Kérastase | 60.5K | 40.2% | 1 | | Mar 2026 | Olaplex | 22.2K | 14.7% | 2 | | Mar 2026 | Redken | 14.8K | 9.8% | 3 | | Mar 2026 | Kevin.Murphy | 6.6K | 4.4% | 4 | | Mar 2026 | Moroccanoil | 6.6K | 4.4% | 5 | | Mar 2026 | Dove | 5.4K | 3.6% | 6 | | Mar 2026 | Head & Shoulders | 5.4K | 3.6% | 7 | | Mar 2026 | Sukin | 5.4K | 3.6% | 8 | | Mar 2026 | Davroe | 4.4K | 2.9% | 9 | | Mar 2026 | OGX | 4.4K | 2.9% | 10 | | Mar 2026 | Pantene | 3.6K | 2.4% | 11 | | Mar 2026 | Pureology | 3.6K | 2.4% | 12 | | Mar 2026 | Herbal Essences | 2.9K | 1.9% | 13 | | Mar 2026 | TRESemmé | 2.9K | 1.9% | 14 | | Mar 2026 | ELEVEN Australia | 1.9K | 1.3% | 15 | | Apr 2026 | Kérastase | 49.5K | 38.1% | 1 | | Apr 2026 | Olaplex | 18.1K | 13.9% | 2 | | Apr 2026 | Redken | 12.1K | 9.3% | 3 | | Apr 2026 | Kevin.Murphy | 6.6K | 5.1% | 4 | | Apr 2026 | Moroccanoil | 6.6K | 5.1% | 5 | | Apr 2026 | Dove | 5.4K | 4.2% | 6 | | Apr 2026 | Head & Shoulders | 5.4K | 4.2% | 7 | | Apr 2026 | Davroe | 4.4K | 3.4% | 8 | | Apr 2026 | OGX | 4.4K | 3.4% | 9 | | Apr 2026 | Sukin | 4.4K | 3.4% | 10 | | Apr 2026 | Pantene | 3.6K | 2.8% | 11 | | Apr 2026 | Pureology | 2.9K | 2.2% | 12 | | Apr 2026 | Herbal Essences | 2.4K | 1.8% | 13 | | Apr 2026 | TRESemmé | 2.4K | 1.8% | 14 | | Apr 2026 | ELEVEN Australia | 1.6K | 1.2% | 15 | | May 2026 | Kérastase | 49.5K | 37.1% | 1 | | May 2026 | Olaplex | 22.2K | 16.6% | 2 | | May 2026 | Redken | 9.9K | 7.4% | 3 | | May 2026 | Moroccanoil | 8.1K | 6.1% | 4 | | May 2026 | Kevin.Murphy | 6.6K | 4.9% | 5 | | May 2026 | Head & Shoulders | 5.4K | 4% | 6 | | May 2026 | OGX | 5.4K | 4% | 7 | | May 2026 | Davroe | 4.4K | 3.3% | 8 | | May 2026 | Dove | 4.4K | 3.3% | 9 | | May 2026 | Sukin | 4.4K | 3.3% | 10 | | May 2026 | Pantene | 3.6K | 2.7% | 11 | | May 2026 | Pureology | 3.6K | 2.7% | 12 | | May 2026 | TRESemmé | 2.4K | 1.8% | 13 | | May 2026 | Herbal Essences | 1.9K | 1.4% | 14 | | May 2026 | ELEVEN Australia | 1.6K | 1.2% | 15 | | Jun 2026 | Kérastase | 49.5K | 37.1% | 1 | | Jun 2026 | Olaplex | 18.1K | 13.6% | 2 | | Jun 2026 | Redken | 12.1K | 9.1% | 3 | | Jun 2026 | Moroccanoil | 8.1K | 6.1% | 4 | | Jun 2026 | Kevin.Murphy | 6.6K | 4.9% | 5 | | Jun 2026 | Davroe | 5.4K | 4% | 6 | | Jun 2026 | Head & Shoulders | 5.4K | 4% | 7 | | Jun 2026 | OGX | 5.4K | 4% | 8 | | Jun 2026 | Sukin | 5.4K | 4% | 9 | | Jun 2026 | Dove | 4.4K | 3.3% | 10 | | Jun 2026 | Pantene | 3.6K | 2.7% | 11 | | Jun 2026 | Pureology | 3.6K | 2.7% | 12 | | Jun 2026 | TRESemmé | 2.4K | 1.8% | 13 | | Jun 2026 | Herbal Essences | 1.9K | 1.4% | 14 | | Jun 2026 | ELEVEN Australia | 1.6K | 1.2% | 15 | | Jul 2026 | Kérastase | 49.5K | 36.2% | 1 | | Jul 2026 | Olaplex | 18.1K | 13.2% | 2 | | Jul 2026 | Redken | 12.1K | 8.9% | 3 | | Jul 2026 | Moroccanoil | 8.1K | 5.9% | 4 | | Jul 2026 | Kevin.Murphy | 6.6K | 4.8% | 5 | | Jul 2026 | OGX | 6.6K | 4.8% | 6 | | Jul 2026 | Davroe | 5.4K | 4% | 7 | | Jul 2026 | Dove | 5.4K | 4% | 8 | | Jul 2026 | Head & Shoulders | 5.4K | 4% | 9 | | Jul 2026 | Sukin | 5.4K | 4% | 10 | | Jul 2026 | Pantene | 3.6K | 2.6% | 11 | | Jul 2026 | Pureology | 3.6K | 2.6% | 12 | | Jul 2026 | TRESemmé | 2.9K | 2.1% | 13 | | Jul 2026 | Herbal Essences | 2.4K | 1.8% | 14 | | Jul 2026 | ELEVEN Australia | 1.6K | 1.2% | 15 | | Aug 2026 | Kérastase | 60.5K | 40.1% | 1 | | Aug 2026 | Olaplex | 22.2K | 14.7% | 2 | | Aug 2026 | Redken | 12.1K | 8% | 3 | | Aug 2026 | Moroccanoil | 8.1K | 5.4% | 4 | | Aug 2026 | Head & Shoulders | 6.6K | 4.4% | 5 | | Aug 2026 | Kevin.Murphy | 6.6K | 4.4% | 6 | | Aug 2026 | Dove | 5.4K | 3.6% | 7 | | Aug 2026 | OGX | 5.4K | 3.6% | 8 | | Aug 2026 | Sukin | 5.4K | 3.6% | 9 | | Aug 2026 | Davroe | 4.4K | 2.9% | 10 | | Aug 2026 | Pantene | 3.6K | 2.4% | 11 | | Aug 2026 | Pureology | 3.6K | 2.4% | 12 | | Aug 2026 | TRESemmé | 2.9K | 1.9% | 13 | | Aug 2026 | Herbal Essences | 2.4K | 1.6% | 14 | | Aug 2026 | ELEVEN Australia | 1.6K | 1.1% | 15 | | Sep 2026 | Kérastase | 49.5K | 36.3% | 1 | | Sep 2026 | Olaplex | 18.1K | 13.3% | 2 | | Sep 2026 | Redken | 12.1K | 8.9% | 3 | | Sep 2026 | Moroccanoil | 8.1K | 5.9% | 4 | | Sep 2026 | Head & Shoulders | 6.6K | 4.8% | 5 | | Sep 2026 | Kevin.Murphy | 6.6K | 4.8% | 6 | | Sep 2026 | OGX | 6.6K | 4.8% | 7 | | Sep 2026 | Dove | 5.4K | 4% | 8 | | Sep 2026 | Sukin | 5.4K | 4% | 9 | | Sep 2026 | Davroe | 4.4K | 3.2% | 10 | | Sep 2026 | Pantene | 3.6K | 2.6% | 11 | | Sep 2026 | Pureology | 3.6K | 2.6% | 12 | | Sep 2026 | TRESemmé | 2.9K | 2.1% | 13 | | Sep 2026 | Herbal Essences | 1.9K | 1.4% | 14 | | Sep 2026 | ELEVEN Australia | 1.6K | 1.2% | 15 | ## What is being compared - **Davroe**: Measured on the search term “davroe”. - **Dove**: Measured on the search term “dove shampoo”. - **ELEVEN Australia**: Measured on the search term “eleven australia”. - **Head & Shoulders**: Measured on the search term “head and shoulders”. - **Herbal Essences**: Measured on the search term “herbal essences”. - **Kérastase**: Measured on the search term “kerastase”. - **Kevin.Murphy**: Measured on the search term “kevin murphy”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - **OGX**: Measured on the search term “ogx shampoo”. - **Olaplex**: Measured on the search term “olaplex”. - **Pantene**: Measured on the search term “pantene”. - **Pureology**: Measured on the search term “pureology”. - **Redken**: Measured on the search term “redken”. - **Sukin**: Measured on the search term “sukin shampoo”. - **TRESemmé**: Measured on the search term “tresemme”. - [Davroe](/demand/au/brands/davroe) - [Dove](/demand/au/brands/dove) - [ELEVEN Australia](/demand/au/brands/eleven-australia) - [Head & Shoulders](/demand/au/brands/head-and-shoulders) - [Herbal Essences](/demand/au/brands/herbal-essences) - [Kérastase](/demand/au/brands/kerastase) - [Kevin.Murphy](/demand/au/brands/kevin-murphy) - [Moroccanoil](/demand/au/brands/moroccanoil) - [OGX](/demand/au/brands/ogx) - [Olaplex](/demand/au/brands/olaplex) - [Pantene](/demand/au/brands/pantene) - [Pureology](/demand/au/brands/pureology) - [Redken](/demand/au/brands/redken) - [Sukin](/demand/au/brands/sukin) - [TRESemmé](/demand/au/brands/tresemme) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among shampoo and haircare brands in Australia? In September 2026, Kérastase was the most searched among shampoo and haircare brands in Australia, with an estimated 49.5K branded searches, 36.3% of all searches for the 15 we track. ## Cite this page Brandwave. "Shampoo and haircare brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-shampoo-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.