---
title: "Self-tan brands in Australia: Which are searched most?"
description: "Compare the self-tan brands Australians buy. Share of Search among Loving Tan, Bali Body, Bondi Sands, Eco Tan, St.Tropez, b.tan, Le Tan, Tan-Luxe and Isle of Paradise, the self-tan brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-self-tan-brands"
publisher: "Brandwave"
---

# Self-tan brands in Australia: Which are searched most?

Compare the self-tan brands Australians buy. Share of Search among Loving Tan, Bali Body, Bondi Sands, Eco Tan, St.Tropez, b.tan, Le Tan, Tan-Luxe and Isle of Paradise, the self-tan brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self-tan brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Loving Tan, 38.5%

## Which brand is most popular in search among self-tan brands in Australia?

- In September 2026, Loving Tan was the most searched among self-tan brands in Australia, with an estimated 22.2K branded searches, 38.5% of all searches for the nine we track.
- Bali Body is in 2nd place, 17.5 percentage points behind at 21%.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia increased from 26.9% to 38.5%.
- Across the 12 months ending September 2026, Bali Body’s share of searches among self-tan brands in Australia decreased from 22% to 21%.
- Across the 12 months ending September 2026, Eco Tan’s share of searches among self-tan brands in Australia decreased from 14.7% to 9.4%.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia decreased from 9.1% to 7.3%.
- Across the 12 months ending September 2026, b.tan’s share of searches among self-tan brands in Australia decreased from 5.3% to 2.8%.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in Australia peaked at 42.4% in May 2026 and was lowest at 26.9% in October 2025.
- Across the 12 months ending September 2026, Bali Body’s share of searches among self-tan brands in Australia peaked at 22% in October 2025 and was lowest at 15.5% in May 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in Australia peaked at 18.8% in October 2025 and was lowest at 14.8% in November 2025.
- Across the 12 months ending September 2026, Eco Tan’s share of searches among self-tan brands in Australia peaked at 20.8% in November 2025 and was lowest at 9.4% in September 2026.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia peaked at 9.1% in October 2025 and was lowest at 5.6% in April 2026.
- Across the 12 months ending September 2026, b.tan’s share of searches among self-tan brands in Australia peaked at 5.3% in October 2025 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Bondi Sands, Le Tan, Tan-Luxe and Isle of Paradise held steady: their share of searches among self-tan brands in Australia each moved less than 0.5 percentage points.

## Top self-tan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared every time. Bondi Sands was recommended most often, coming first in one out of five answers. Loving Tan was second, and Bali Body was third. St.Tropez, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self-tan brands

- Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan
- Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan
- Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands
- Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan

Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Loving Tan vs Bali Body: compare search popularity](/demand/au/compare/bali-body-vs-loving-tan): 38.5% against 21% Share of Search.
- [Loving Tan vs Bondi Sands: compare search popularity](/demand/au/compare/bondi-sands-vs-loving-tan): 38.5% against 18.4% Share of Search.
- [Loving Tan vs Eco Tan: compare search popularity](/demand/au/compare/eco-tan-vs-loving-tan): 38.5% against 9.4% Share of Search.
- [Loving Tan vs St.Tropez: compare search popularity](/demand/au/compare/loving-tan-vs-st-tropez): 38.5% against 7.3% Share of Search.
- [Bali Body vs Bondi Sands: compare search popularity](/demand/au/compare/bali-body-vs-bondi-sands): 21% against 18.4% Share of Search.
- [Bali Body vs Eco Tan: compare search popularity](/demand/au/compare/bali-body-vs-eco-tan): 21% against 9.4% Share of Search.
- [Bali Body vs St.Tropez: compare search popularity](/demand/au/compare/bali-body-vs-st-tropez): 21% against 7.3% Share of Search.
- [Bondi Sands vs Eco Tan: compare search popularity](/demand/au/compare/bondi-sands-vs-eco-tan): 18.4% against 9.4% Share of Search.
- [Bondi Sands vs St.Tropez: compare search popularity](/demand/au/compare/bondi-sands-vs-st-tropez): 18.4% against 7.3% Share of Search.
- [Eco Tan vs St.Tropez: compare search popularity](/demand/au/compare/eco-tan-vs-st-tropez): 9.4% against 7.3% Share of Search.

## How did search popularity change for Australia self-tan brands in September 2026?

- In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%.
- In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.
- In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%.
- In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%.
- In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%.
- Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026.
- Estimated monthly branded searches for Le Tan in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
- Estimated monthly branded searches for Isle of Paradise in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Loving Tan | 38.5% | 22.2K | 0.0% | Loving Tan |
| 2 | Bali Body | 21% | 12.1K | +22.2% | Bali Body |
| 3 | Bondi Sands | 18.4% | 10.6K | +18.3% | Bondi Sands |
| 4 | Eco Tan | 9.4% | 5.4K | -33.3% | Eco Tan |
| 5 | St.Tropez | 7.3% | 4.2K | +24.0% | St.Tropez |
| 6 | b.tan | 2.8% | 1.6K | +23.1% | b.tan |
| 7 | Le Tan | 1.5% | 880 | +22.2% | Le Tan |
| 8 | Tan-Luxe | 0.83% | 480 | 0.0% | Tan-Luxe |
| 9 | Isle of Paradise | 0.36% | 210 | +23.5% | Isle of Paradise |

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Loving Tan | 14.8K | 26.9% | 1 |
| Oct 2025 | Bali Body | 12.1K | 22% | 2 |
| Oct 2025 | Bondi Sands | 10.4K | 18.8% | 3 |
| Oct 2025 | Eco Tan | 8.1K | 14.7% | 4 |
| Oct 2025 | St.Tropez | 5K | 9.1% | 5 |
| Oct 2025 | b.tan | 2.9K | 5.3% | 6 |
| Oct 2025 | Le Tan | 720 | 1.3% | 7 |
| Oct 2025 | Tan-Luxe | 720 | 1.3% | 8 |
| Oct 2025 | Isle of Paradise | 390 | 0.71% | 9 |
| Nov 2025 | Loving Tan | 18.1K | 31.1% | 1 |
| Nov 2025 | Bali Body | 12.1K | 20.8% | 2 |
| Nov 2025 | Eco Tan | 12.1K | 20.8% | 3 |
| Nov 2025 | Bondi Sands | 8.6K | 14.8% | 4 |
| Nov 2025 | St.Tropez | 3.4K | 5.8% | 5 |
| Nov 2025 | b.tan | 2.4K | 4.1% | 6 |
| Nov 2025 | Le Tan | 590 | 1% | 7 |
| Nov 2025 | Tan-Luxe | 590 | 1% | 8 |
| Nov 2025 | Isle of Paradise | 320 | 0.55% | 9 |
| Dec 2025 | Loving Tan | 14.8K | 28.7% | 1 |
| Dec 2025 | Bali Body | 9.9K | 19.2% | 2 |
| Dec 2025 | Eco Tan | 9.9K | 19.2% | 3 |
| Dec 2025 | Bondi Sands | 8.8K | 17.1% | 4 |
| Dec 2025 | St.Tropez | 4.1K | 7.9% | 5 |
| Dec 2025 | b.tan | 2.4K | 4.7% | 6 |
| Dec 2025 | Le Tan | 720 | 1.4% | 7 |
| Dec 2025 | Tan-Luxe | 590 | 1.1% | 8 |
| Dec 2025 | Isle of Paradise | 320 | 0.62% | 9 |
| Jan 2026 | Loving Tan | 12.1K | 31.5% | 1 |
| Jan 2026 | Bali Body | 8.1K | 21.1% | 2 |
| Jan 2026 | Eco Tan | 6.6K | 17.2% | 3 |
| Jan 2026 | Bondi Sands | 6K | 15.6% | 4 |
| Jan 2026 | St.Tropez | 2.8K | 7.3% | 5 |
| Jan 2026 | b.tan | 1.6K | 4.2% | 6 |
| Jan 2026 | Tan-Luxe | 590 | 1.5% | 7 |
| Jan 2026 | Le Tan | 480 | 1.2% | 8 |
| Jan 2026 | Isle of Paradise | 210 | 0.55% | 9 |
| Feb 2026 | Loving Tan | 14.8K | 38.1% | 1 |
| Feb 2026 | Bali Body | 8.1K | 20.8% | 2 |
| Feb 2026 | Bondi Sands | 6K | 15.4% | 3 |
| Feb 2026 | Eco Tan | 5.4K | 13.9% | 4 |
| Feb 2026 | St.Tropez | 2.3K | 5.9% | 5 |
| Feb 2026 | b.tan | 1.3K | 3.3% | 6 |
| Feb 2026 | Le Tan | 390 | 1% | 7 |
| Feb 2026 | Tan-Luxe | 390 | 1% | 8 |
| Feb 2026 | Isle of Paradise | 210 | 0.54% | 9 |
| Mar 2026 | Loving Tan | 14.8K | 38.1% | 1 |
| Mar 2026 | Bali Body | 8.1K | 20.8% | 2 |
| Mar 2026 | Bondi Sands | 6.1K | 15.7% | 3 |
| Mar 2026 | Eco Tan | 5.4K | 13.9% | 4 |
| Mar 2026 | St.Tropez | 2.2K | 5.7% | 5 |
| Mar 2026 | b.tan | 1.3K | 3.3% | 6 |
| Mar 2026 | Le Tan | 390 | 1% | 7 |
| Mar 2026 | Tan-Luxe | 390 | 1% | 8 |
| Mar 2026 | Isle of Paradise | 170 | 0.44% | 9 |
| Apr 2026 | Loving Tan | 14.8K | 37% | 1 |
| Apr 2026 | Bali Body | 8.1K | 20.3% | 2 |
| Apr 2026 | Bondi Sands | 7.3K | 18.3% | 3 |
| Apr 2026 | Eco Tan | 5.4K | 13.5% | 4 |
| Apr 2026 | St.Tropez | 2.2K | 5.6% | 5 |
| Apr 2026 | b.tan | 1.3K | 3.3% | 6 |
| Apr 2026 | Le Tan | 390 | 0.98% | 7 |
| Apr 2026 | Tan-Luxe | 320 | 0.8% | 8 |
| Apr 2026 | Isle of Paradise | 140 | 0.35% | 9 |
| May 2026 | Loving Tan | 18.1K | 42.4% | 1 |
| May 2026 | Bondi Sands | 7.3K | 17.1% | 2 |
| May 2026 | Bali Body | 6.6K | 15.5% | 3 |
| May 2026 | Eco Tan | 5.4K | 12.6% | 4 |
| May 2026 | St.Tropez | 3.3K | 7.7% | 5 |
| May 2026 | b.tan | 1K | 2.3% | 6 |
| May 2026 | Le Tan | 480 | 1.1% | 7 |
| May 2026 | Tan-Luxe | 390 | 0.91% | 8 |
| May 2026 | Isle of Paradise | 140 | 0.33% | 9 |
| Jun 2026 | Loving Tan | 18.1K | 42.4% | 1 |
| Jun 2026 | Bondi Sands | 7.6K | 17.8% | 2 |
| Jun 2026 | Bali Body | 6.6K | 15.5% | 3 |
| Jun 2026 | Eco Tan | 5.4K | 12.6% | 4 |
| Jun 2026 | St.Tropez | 2.8K | 6.5% | 5 |
| Jun 2026 | b.tan | 1K | 2.3% | 6 |
| Jun 2026 | Tan-Luxe | 590 | 1.4% | 7 |
| Jun 2026 | Le Tan | 480 | 1.1% | 8 |
| Jun 2026 | Isle of Paradise | 140 | 0.33% | 9 |
| Jul 2026 | Loving Tan | 18.1K | 41.1% | 1 |
| Jul 2026 | Bali Body | 8.1K | 18.4% | 2 |
| Jul 2026 | Bondi Sands | 7.6K | 17.2% | 3 |
| Jul 2026 | Eco Tan | 5.4K | 12.2% | 4 |
| Jul 2026 | St.Tropez | 2.8K | 6.3% | 5 |
| Jul 2026 | b.tan | 1K | 2.3% | 6 |
| Jul 2026 | Le Tan | 480 | 1.1% | 7 |
| Jul 2026 | Tan-Luxe | 480 | 1.1% | 8 |
| Jul 2026 | Isle of Paradise | 140 | 0.32% | 9 |
| Aug 2026 | Loving Tan | 22.2K | 40.2% | 1 |
| Aug 2026 | Bali Body | 9.9K | 17.9% | 2 |
| Aug 2026 | Bondi Sands | 9K | 16.3% | 3 |
| Aug 2026 | Eco Tan | 8.1K | 14.7% | 4 |
| Aug 2026 | St.Tropez | 3.4K | 6.1% | 5 |
| Aug 2026 | b.tan | 1.3K | 2.4% | 6 |
| Aug 2026 | Le Tan | 720 | 1.3% | 7 |
| Aug 2026 | Tan-Luxe | 480 | 0.87% | 8 |
| Aug 2026 | Isle of Paradise | 170 | 0.31% | 9 |
| Sep 2026 | Loving Tan | 22.2K | 38.5% | 1 |
| Sep 2026 | Bali Body | 12.1K | 21% | 2 |
| Sep 2026 | Bondi Sands | 10.6K | 18.4% | 3 |
| Sep 2026 | Eco Tan | 5.4K | 9.4% | 4 |
| Sep 2026 | St.Tropez | 4.2K | 7.3% | 5 |
| Sep 2026 | b.tan | 1.6K | 2.8% | 6 |
| Sep 2026 | Le Tan | 880 | 1.5% | 7 |
| Sep 2026 | Tan-Luxe | 480 | 0.83% | 8 |
| Sep 2026 | Isle of Paradise | 210 | 0.36% | 9 |

## What is being compared

- **b.tan**: Measured on the search term “b tan”.
- **Bali Body**: Measured on the search term “bali body”.
- **Bondi Sands**: Measured on the search terms “bondi sands self tan” and “bondi sands tan”, summed into one figure.
- **Eco Tan**: Measured on the search term “eco tan”.
- **Isle of Paradise**: Measured on the search term “isle of paradise tan”.
- **Le Tan**: Measured on the search term “le tan self tan”.
- **Loving Tan**: Measured on the search term “loving tan”.
- **St.Tropez**: Measured on the search terms “st tropez self tan” and “st tropez tan”, summed into one figure.
- **Tan-Luxe**: Measured on the search term “tan luxe”.

- [b.tan](/demand/au/brands/b-tan)
- [Bali Body](/demand/au/brands/bali-body)
- [Bondi Sands](/demand/au/brands/bondi-sands)
- [Eco Tan](/demand/au/brands/eco-tan)
- [Isle of Paradise](/demand/au/brands/isle-of-paradise)
- [Le Tan](/demand/au/brands/le-tan)
- [Loving Tan](/demand/au/brands/loving-tan)
- [St.Tropez](/demand/au/brands/st-tropez)
- [Tan-Luxe](/demand/au/brands/tan-luxe)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self-tan brands in Australia?

In September 2026, Loving Tan was the most searched among self-tan brands in Australia, with an estimated 22.2K branded searches, 38.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Self-tan brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-self-tan-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-self-tan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.