---
title: "Self storage companies in Australia: Which are searched most?"
description: "Compare the companies people rent storage units from. Share of Search among National Storage, Storage King, Kennards Self Storage, Fort Knox Self Storage and StoreLocal, the self storage companies Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-self-storage-companies"
publisher: "Brandwave"
---

# Self storage companies in Australia: Which are searched most?

Compare the companies people rent storage units from. Share of Search among National Storage, Storage King, Kennards Self Storage, Fort Knox Self Storage and StoreLocal, the self storage companies Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self storage companies
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: National Storage, 43.5%

## Which brand is most popular in search among self storage companies in Australia?

- In September 2026, National Storage was the most searched among self storage companies in Australia, with an estimated 27.1K branded searches, 43.5% of all searches for the five we track.
- Storage King is in 2nd place, 14.4 percentage points behind at 29%.
- Across the 12 months ending September 2026, National Storage’s share of searches among self storage companies in Australia increased from 37.2% to 43.5%.
- Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia decreased from 30.5% to 29%.
- Across the 12 months ending September 2026, Kennards Self Storage’s share of searches among self storage companies in Australia decreased from 24.8% to 19.4%.
- Across the 12 months ending September 2026, StoreLocal’s share of searches among self storage companies in Australia increased from 2.2% to 3%.
- Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia peaked at 32% in June 2026 and was lowest at 27.6% in August 2026.
- Across the 12 months ending September 2026, Kennards Self Storage’s share of searches among self storage companies in Australia peaked at 25% in November 2025 and was lowest at 19.4% in September 2026.
- Across the 12 months ending September 2026, StoreLocal’s share of searches among self storage companies in Australia peaked at 3% in September 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Fort Knox Self Storage held steady: its share of searches among self storage companies in Australia moved less than 0.5 percentage points.

## Top self storage companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, National Storage, Storage King and Kennards Self Storage appeared every time. Kennards Self Storage was recommended most often, coming first in two out of three answers. National Storage was second, and Fort Knox Self Storage was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Kennards Self Storage | 1st | 3 of 3 | 3 of 3 |
| National Storage | 2nd | 3 of 3 | 3 of 3 |
| Fort Knox Self Storage | 3rd | 2 of 3 | 2 of 3 |
| Storage King | 4th | 3 of 3 | 3 of 3 |
| StoreLocal | 5th | 2 of 3 | 2 of 3 |

## Every AI answer about self storage companies

- Asked ChatGPT "Which self storage company should I use in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King
- Asked ChatGPT "What are the best self storage companies in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King, 4. StoreLocal, 5. Fort Knox Self Storage
- Asked ChatGPT "Which storage company in Australia has the cheapest storage units?": 1. Fort Knox Self Storage, 2. National Storage, 3. StoreLocal, 4. Kennards Self Storage, 5. Storage King

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [National Storage vs Storage King: compare search popularity](/demand/au/compare/national-storage-vs-storage-king): 43.5% against 29% Share of Search.
- [National Storage vs Kennards Self Storage: compare search popularity](/demand/au/compare/kennards-self-storage-vs-national-storage): 43.5% against 19.4% Share of Search.
- [National Storage vs Fort Knox Self Storage: compare search popularity](/demand/au/compare/fort-knox-self-storage-vs-national-storage): 43.5% against 5% Share of Search.
- [National Storage vs StoreLocal: compare search popularity](/demand/au/compare/national-storage-vs-storelocal): 43.5% against 3% Share of Search.
- [Storage King vs Kennards Self Storage: compare search popularity](/demand/au/compare/kennards-self-storage-vs-storage-king): 29% against 19.4% Share of Search.
- [Storage King vs Fort Knox Self Storage: compare search popularity](/demand/au/compare/fort-knox-self-storage-vs-storage-king): 29% against 5% Share of Search.
- [Storage King vs StoreLocal: compare search popularity](/demand/au/compare/storage-king-vs-storelocal): 29% against 3% Share of Search.
- [Kennards Self Storage vs Fort Knox Self Storage: compare search popularity](/demand/au/compare/fort-knox-self-storage-vs-kennards-self-storage): 19.4% against 5% Share of Search.
- [Kennards Self Storage vs StoreLocal: compare search popularity](/demand/au/compare/kennards-self-storage-vs-storelocal): 19.4% against 3% Share of Search.
- [Fort Knox Self Storage vs StoreLocal: compare search popularity](/demand/au/compare/fort-knox-self-storage-vs-storelocal): 5% against 3% Share of Search.

## How did search popularity change for Australia self storage companies in September 2026?

- In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%.
- In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%.
- In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%.
- In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%.
- StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | National Storage | 43.5% | 27.1K | 0.0% | National Storage |
| 2 | Storage King | 29% | 18.1K | 0.0% | Storage King |
| 3 | Kennards Self Storage | 19.4% | 12.1K | -18.2% | Kennards Self Storage |
| 4 | Fort Knox Self Storage | 5% | 3.1K | -17.5% | Fort Knox Self Storage |
| 5 | StoreLocal | 3% | 1.9K | 0.0% | StoreLocal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National Storage | 27.1K | 37.2% | 1 |
| Oct 2025 | Storage King | 22.2K | 30.5% | 2 |
| Oct 2025 | Kennards Self Storage | 18.1K | 24.8% | 3 |
| Oct 2025 | Fort Knox Self Storage | 3.9K | 5.3% | 4 |
| Oct 2025 | StoreLocal | 1.6K | 2.2% | 5 |
| Nov 2025 | National Storage | 33.1K | 37.2% | 1 |
| Nov 2025 | Storage King | 27.1K | 30.5% | 2 |
| Nov 2025 | Kennards Self Storage | 22.2K | 25% | 3 |
| Nov 2025 | Fort Knox Self Storage | 4.9K | 5.5% | 4 |
| Nov 2025 | StoreLocal | 1.6K | 1.8% | 5 |
| Dec 2025 | National Storage | 27.1K | 37.2% | 1 |
| Dec 2025 | Storage King | 22.2K | 30.5% | 2 |
| Dec 2025 | Kennards Self Storage | 18.1K | 24.8% | 3 |
| Dec 2025 | Fort Knox Self Storage | 3.9K | 5.3% | 4 |
| Dec 2025 | StoreLocal | 1.6K | 2.2% | 5 |
| Jan 2026 | National Storage | 33.1K | 41.4% | 1 |
| Jan 2026 | Storage King | 22.2K | 27.8% | 2 |
| Jan 2026 | Kennards Self Storage | 18.1K | 22.6% | 3 |
| Jan 2026 | Fort Knox Self Storage | 4.2K | 5.3% | 4 |
| Jan 2026 | StoreLocal | 2.4K | 3% | 5 |
| Feb 2026 | National Storage | 27.1K | 38.8% | 1 |
| Feb 2026 | Storage King | 22.2K | 31.8% | 2 |
| Feb 2026 | Kennards Self Storage | 14.8K | 21.2% | 3 |
| Feb 2026 | Fort Knox Self Storage | 3.8K | 5.4% | 4 |
| Feb 2026 | StoreLocal | 1.9K | 2.7% | 5 |
| Mar 2026 | National Storage | 33.1K | 41.8% | 1 |
| Mar 2026 | Storage King | 22.2K | 28% | 2 |
| Mar 2026 | Kennards Self Storage | 18.1K | 22.9% | 3 |
| Mar 2026 | Fort Knox Self Storage | 3.9K | 4.9% | 4 |
| Mar 2026 | StoreLocal | 1.9K | 2.4% | 5 |
| Apr 2026 | National Storage | 27.1K | 41.6% | 1 |
| Apr 2026 | Storage King | 18.1K | 27.8% | 2 |
| Apr 2026 | Kennards Self Storage | 14.8K | 22.7% | 3 |
| Apr 2026 | Fort Knox Self Storage | 3.3K | 5% | 4 |
| Apr 2026 | StoreLocal | 1.9K | 2.9% | 5 |
| May 2026 | National Storage | 27.1K | 41.8% | 1 |
| May 2026 | Storage King | 18.1K | 27.9% | 2 |
| May 2026 | Kennards Self Storage | 14.8K | 22.8% | 3 |
| May 2026 | Fort Knox Self Storage | 3.3K | 5.1% | 4 |
| May 2026 | StoreLocal | 1.6K | 2.5% | 5 |
| Jun 2026 | National Storage | 27.1K | 39% | 1 |
| Jun 2026 | Storage King | 22.2K | 32% | 2 |
| Jun 2026 | Kennards Self Storage | 14.8K | 21.3% | 3 |
| Jun 2026 | Fort Knox Self Storage | 3.8K | 5.4% | 4 |
| Jun 2026 | StoreLocal | 1.6K | 2.3% | 5 |
| Jul 2026 | National Storage | 27.1K | 41.4% | 1 |
| Jul 2026 | Storage King | 18.1K | 27.7% | 2 |
| Jul 2026 | Kennards Self Storage | 14.8K | 22.6% | 3 |
| Jul 2026 | Fort Knox Self Storage | 3.8K | 5.8% | 4 |
| Jul 2026 | StoreLocal | 1.6K | 2.4% | 5 |
| Aug 2026 | National Storage | 27.1K | 41.3% | 1 |
| Aug 2026 | Storage King | 18.1K | 27.6% | 2 |
| Aug 2026 | Kennards Self Storage | 14.8K | 22.5% | 3 |
| Aug 2026 | Fort Knox Self Storage | 3.8K | 5.8% | 4 |
| Aug 2026 | StoreLocal | 1.9K | 2.9% | 5 |
| Sep 2026 | National Storage | 27.1K | 43.5% | 1 |
| Sep 2026 | Storage King | 18.1K | 29% | 2 |
| Sep 2026 | Kennards Self Storage | 12.1K | 19.4% | 3 |
| Sep 2026 | Fort Knox Self Storage | 3.1K | 5% | 4 |
| Sep 2026 | StoreLocal | 1.9K | 3% | 5 |

## What is being compared

- **Fort Knox Self Storage**: Measured on the search terms “fort knox self storage” and “fort knox storage”, summed into one figure.
- **Kennards Self Storage**: Measured on the search term “kennards self storage”.
- **National Storage**: Measured on the search term “national storage”.
- **Storage King**: Measured on the search term “storage king”.
- **StoreLocal**: Measured on the search term “storelocal”.

- [Fort Knox Self Storage](/demand/au/brands/fort-knox-self-storage)
- [Kennards Self Storage](/demand/au/brands/kennards-self-storage)
- [National Storage](/demand/au/brands/national-storage)
- [Storage King](/demand/au/brands/storage-king)
- [StoreLocal](/demand/au/brands/storelocal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self storage companies in Australia?

In September 2026, National Storage was the most searched among self storage companies in Australia, with an estimated 27.1K branded searches, 43.5% of all searches for the five we track.

## Cite this page

Brandwave. "Self storage companies in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-self-storage-companies

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-self-storage-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.