--- title: "Salary packaging providers in Australia: Which are searched most?" description: "Compare the providers employers use for salary packaging and novated car leases. Share of Search among Smartsalary, SG Fleet, Maxxia, RemServ, Paywise and Easi, the salary packaging providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-salary-packaging-providers" publisher: "Brandwave" --- # Salary packaging providers in Australia: Which are searched most? Compare the providers employers use for salary packaging and novated car leases. Share of Search among Smartsalary, SG Fleet, Maxxia, RemServ, Paywise and Easi, the salary packaging providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Salary packaging providers - **Market**: Australia - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Smartsalary, 37.5% ## Which brand is most popular in search among salary packaging providers in Australia? - In September 2026, Smartsalary was the most searched among salary packaging providers in Australia, with an estimated 60.5K branded searches, 37.5% of all searches for the six we track. - SG Fleet is in 2nd place, 12.4 percentage points behind at 25.1%. - Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia decreased from 44.2% to 37.5%. - Across the 12 months ending September 2026, SG Fleet’s share of searches among salary packaging providers in Australia increased from 16.2% to 25.1%. - Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia decreased from 19.7% to 16.8%. - Across the 12 months ending September 2026, RemServ’s share of searches among salary packaging providers in Australia increased from 13.2% to 13.8%. - Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia peaked at 45.8% in May 2026 and was lowest at 37.5% in September 2026. - Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia peaked at 19.7% in October 2025 and was lowest at 15.5% in June 2026. - Across the 12 months ending September 2026, RemServ’s share of searches among salary packaging providers in Australia peaked at 15.2% in January 2026 and was lowest at 11.2% in May 2026. - Across the 12 months ending September 2026, Paywise’s share of searches among salary packaging providers in Australia peaked at 6.1% in September 2026 and was lowest at 4.7% in April 2026. - Across the 12 months ending September 2026, SG Fleet rose from 3rd to 2nd among salary packaging providers in Australia. - Across the 12 months ending September 2026, Maxxia fell from 2nd to 3rd among salary packaging providers in Australia. - Across the 12 months ending September 2026, Paywise and Easi held steady: their share of searches among salary packaging providers in Australia each moved less than 0.5 percentage points. ## Top salary packaging providers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned most often, in four of the five answers. Maxxia was recommended most often, coming first in two out of three answers that gave a list. SG Fleet was second, and RemServ was third. Easi, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxxia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SG Fleet | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RemServ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smartsalary | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paywise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Easi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary packaging providers - Asked ChatGPT "What's the best salary packaging provider in Australia?": 1. Maxxia, 2. Smartsalary, 3. RemServ - Asked ChatGPT "Which novated lease provider in Australia is best?": 1. SG Fleet, 2. Maxxia - Asked ChatGPT "Who are the main salary packaging companies in Australia?": 1. Maxxia, 2. RemServ, 3. Paywise, 4. SG Fleet, 5. Smartsalary - Searched Google, AI Overview "salary packaging": 1. Maxxia, 2. Smartsalary - Searched Google, AI Overview "novated lease": named none of the brands we track Not named in any answer: Easi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [Smartsalary vs SG Fleet: compare search popularity](/demand/au/compare/sg-fleet-vs-smartsalary): 37.5% against 25.1% Share of Search. - [Smartsalary vs Maxxia: compare search popularity](/demand/au/compare/maxxia-vs-smartsalary): 37.5% against 16.8% Share of Search. - [Smartsalary vs RemServ: compare search popularity](/demand/au/compare/remserv-vs-smartsalary): 37.5% against 13.8% Share of Search. - [Smartsalary vs Paywise: compare search popularity](/demand/au/compare/paywise-vs-smartsalary): 37.5% against 6.1% Share of Search. - [SG Fleet vs Maxxia: compare search popularity](/demand/au/compare/maxxia-vs-sg-fleet): 25.1% against 16.8% Share of Search. - [SG Fleet vs RemServ: compare search popularity](/demand/au/compare/remserv-vs-sg-fleet): 25.1% against 13.8% Share of Search. - [SG Fleet vs Paywise: compare search popularity](/demand/au/compare/paywise-vs-sg-fleet): 25.1% against 6.1% Share of Search. - [Maxxia vs RemServ: compare search popularity](/demand/au/compare/maxxia-vs-remserv): 16.8% against 13.8% Share of Search. - [Maxxia vs Paywise: compare search popularity](/demand/au/compare/maxxia-vs-paywise): 16.8% against 6.1% Share of Search. - [RemServ vs Paywise: compare search popularity](/demand/au/compare/paywise-vs-remserv): 13.8% against 6.1% Share of Search. ## How did search popularity change for Australia salary packaging providers in September 2026? - In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%. - In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%. - In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%. - In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%. - In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%. - Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Smartsalary | 37.5% | 60.5K | -18.2% | Smartgroup | | 2 | SG Fleet | 25.1% | 40.5K | 0.0% | SG Fleet | | 3 | Maxxia | 16.8% | 27.1K | -18.1% | McMillan Shakespeare | | 4 | RemServ | 13.8% | 22.2K | 0.0% | McMillan Shakespeare | | 5 | Paywise | 6.1% | 9.9K | 0.0% | Paywise | | 6 | Easi | 0.62% | 1K | -23.1% | Easi | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartsalary | 74K | 44.2% | 1 | | Oct 2025 | Maxxia | 33.1K | 19.7% | 2 | | Oct 2025 | SG Fleet | 27.1K | 16.2% | 3 | | Oct 2025 | RemServ | 22.2K | 13.2% | 4 | | Oct 2025 | Paywise | 9.9K | 5.9% | 5 | | Oct 2025 | Easi | 1.3K | 0.78% | 6 | | Nov 2025 | Smartsalary | 60.5K | 39.7% | 1 | | Nov 2025 | SG Fleet | 33.1K | 21.7% | 2 | | Nov 2025 | Maxxia | 27.1K | 17.8% | 3 | | Nov 2025 | RemServ | 22.2K | 14.6% | 4 | | Nov 2025 | Paywise | 8.1K | 5.3% | 5 | | Nov 2025 | Easi | 1.3K | 0.85% | 6 | | Dec 2025 | Smartsalary | 60.5K | 42.6% | 1 | | Dec 2025 | Maxxia | 27.1K | 19.1% | 2 | | Dec 2025 | SG Fleet | 27.1K | 19.1% | 3 | | Dec 2025 | RemServ | 18.1K | 12.8% | 4 | | Dec 2025 | Paywise | 8.1K | 5.7% | 5 | | Dec 2025 | Easi | 1K | 0.7% | 6 | | Jan 2026 | Smartsalary | 74K | 41.5% | 1 | | Jan 2026 | Maxxia | 33.1K | 18.6% | 2 | | Jan 2026 | SG Fleet | 33.1K | 18.6% | 3 | | Jan 2026 | RemServ | 27.1K | 15.2% | 4 | | Jan 2026 | Paywise | 9.9K | 5.6% | 5 | | Jan 2026 | Easi | 1K | 0.56% | 6 | | Feb 2026 | Smartsalary | 74K | 41.5% | 1 | | Feb 2026 | Maxxia | 33.1K | 18.6% | 2 | | Feb 2026 | SG Fleet | 33.1K | 18.6% | 3 | | Feb 2026 | RemServ | 27.1K | 15.2% | 4 | | Feb 2026 | Paywise | 9.9K | 5.6% | 5 | | Feb 2026 | Easi | 1K | 0.56% | 6 | | Mar 2026 | Smartsalary | 110K | 43% | 1 | | Mar 2026 | Maxxia | 49.5K | 19.4% | 2 | | Mar 2026 | SG Fleet | 49.5K | 19.4% | 3 | | Mar 2026 | RemServ | 33.1K | 12.9% | 4 | | Mar 2026 | Paywise | 12.1K | 4.7% | 5 | | Mar 2026 | Easi | 1.6K | 0.63% | 6 | | Apr 2026 | Smartsalary | 90.5K | 43.1% | 1 | | Apr 2026 | Maxxia | 40.5K | 19.3% | 2 | | Apr 2026 | SG Fleet | 40.5K | 19.3% | 3 | | Apr 2026 | RemServ | 27.1K | 12.9% | 4 | | Apr 2026 | Paywise | 9.9K | 4.7% | 5 | | Apr 2026 | Easi | 1.3K | 0.62% | 6 | | May 2026 | Smartsalary | 90.5K | 45.8% | 1 | | May 2026 | SG Fleet | 40.5K | 20.5% | 2 | | May 2026 | Maxxia | 33.1K | 16.8% | 3 | | May 2026 | RemServ | 22.2K | 11.2% | 4 | | May 2026 | Paywise | 9.9K | 5% | 5 | | May 2026 | Easi | 1.3K | 0.66% | 6 | | Jun 2026 | Smartsalary | 74K | 42.4% | 1 | | Jun 2026 | SG Fleet | 40.5K | 23.2% | 2 | | Jun 2026 | Maxxia | 27.1K | 15.5% | 3 | | Jun 2026 | RemServ | 22.2K | 12.7% | 4 | | Jun 2026 | Paywise | 9.9K | 5.7% | 5 | | Jun 2026 | Easi | 1K | 0.57% | 6 | | Jul 2026 | Smartsalary | 74K | 41% | 1 | | Jul 2026 | SG Fleet | 40.5K | 22.4% | 2 | | Jul 2026 | Maxxia | 33.1K | 18.3% | 3 | | Jul 2026 | RemServ | 22.2K | 12.3% | 4 | | Jul 2026 | Paywise | 9.9K | 5.5% | 5 | | Jul 2026 | Easi | 1K | 0.55% | 6 | | Aug 2026 | Smartsalary | 74K | 40.9% | 1 | | Aug 2026 | SG Fleet | 40.5K | 22.4% | 2 | | Aug 2026 | Maxxia | 33.1K | 18.3% | 3 | | Aug 2026 | RemServ | 22.2K | 12.3% | 4 | | Aug 2026 | Paywise | 9.9K | 5.5% | 5 | | Aug 2026 | Easi | 1.3K | 0.72% | 6 | | Sep 2026 | Smartsalary | 60.5K | 37.5% | 1 | | Sep 2026 | SG Fleet | 40.5K | 25.1% | 2 | | Sep 2026 | Maxxia | 27.1K | 16.8% | 3 | | Sep 2026 | RemServ | 22.2K | 13.8% | 4 | | Sep 2026 | Paywise | 9.9K | 6.1% | 5 | | Sep 2026 | Easi | 1K | 0.62% | 6 | ## What is being compared - **Easi**: Measured on the search term “easi”. - **Maxxia**: Measured on the search term “maxxia”. - **Paywise**: Measured on the search term “paywise”. - **RemServ**: Measured on the search term “remserv”. - **SG Fleet**: Measured on the search term “sg fleet”. - **Smartsalary**: Measured on the search terms “smart salary” and “smartsalary”, summed into one figure. - [Easi](/demand/au/brands/easi) - [Maxxia](/demand/au/brands/maxxia) - [Paywise](/demand/au/brands/paywise) - [RemServ](/demand/au/brands/remserv) - [SG Fleet](/demand/au/brands/sg-fleet) - [Smartsalary](/demand/au/brands/smartsalary) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among salary packaging providers in Australia? In September 2026, Smartsalary was the most searched among salary packaging providers in Australia, with an estimated 60.5K branded searches, 37.5% of all searches for the six we track. ## Cite this page Brandwave. "Salary packaging providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-salary-packaging-providers This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-salary-packaging-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.