--- title: "Nike vs On: Which is searched more in Australia?" description: "Is Nike or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/nike-vs-on" publisher: "Brandwave" --- # Nike vs On: Which is searched more in Australia? Is Nike or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and On - **Competitive set**: Running shoe brands - **Market**: Australia - **Month measured**: Sep 2026 - **Nike Share of Search**: 28.2% - **On Share of Search**: 12.6% ## Is Nike or On more popular in search? - In September 2026, Nike had more branded searches than On among running shoe brands in Australia. Nike had about 22,200 branded searches, while On had 9,900. Nike made up 28.2% of all running shoe brand searches we track, and On accounted for 12.6%. - The lead changed hands 2 times in the 12 months ending September 2026: On took it in May 2026, Nike took it in July 2026. - Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia moved from 27.5% to 28.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands in Australia moved from 15% to 12.6%, and its estimated monthly branded searches held steady at 9.9K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. On was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nike was listed before On in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | On | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA - Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On - Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike Not named in any answer: Adidas and Mizuno. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia running shoe brands in September 2026? - In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches. - In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 27.5% | 1 | 9.9K | 15% | 3 | | Nov 2025 | 22.2K | 30.5% | 1 | 8.1K | 11.1% | 5 | | Dec 2025 | 18.1K | 30.1% | 1 | 6.6K | 11% | 5 | | Jan 2026 | 22.2K | 30.5% | 1 | 8.1K | 11.1% | 5 | | Feb 2026 | 18.1K | 29.8% | 1 | 6.6K | 10.9% | 5 | | Mar 2026 | 18.1K | 26.6% | 1 | 8.1K | 11.9% | 5 | | Apr 2026 | 18.1K | 23.1% | 1 | 14.8K | 18.9% | 2 | | May 2026 | 18.1K | 19.9% | 2 | 22.2K | 24.4% | 1 | | Jun 2026 | 14.8K | 15.7% | 2 | 33.1K | 35.2% | 1 | | Jul 2026 | 18.1K | 24.5% | 1 | 9.9K | 13.4% | 5 | | Aug 2026 | 22.2K | 27.7% | 1 | 8.1K | 10.1% | 6 | | Sep 2026 | 22.2K | 28.2% | 1 | 9.9K | 12.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search term “nike running shoes”. - **On**: Measured on the search term “on running shoes”. - [Nike profile](/demand/au/brands/nike) - [On profile](/demand/au/brands/on) - [All running shoe brands in Australia](/demand/au/categories/au-running-shoe-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or On more popular in search? In September 2026, Nike had more branded searches than On among running shoe brands in Australia. Nike had about 22,200 branded searches, while On had 9,900. Nike made up 28.2% of all running shoe brand searches we track, and On accounted for 12.6%. ## Cite this page Brandwave. "Nike vs On: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/nike-vs-on This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-running-shoe-brands/compare/nike-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.